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Director, online marketing salary
Average director, online marketing salary
$115,982
Understanding the Director, Online Marketing Salary
The average salary for a Director of Online Marketing is approximately $115,982 per year, translating to about $56 per hour. However, compensation can vary significantly based on factors such as experience, location, and the specific industry. For instance, experienced directors in high-demand markets may earn more, reflecting their expertise and the strategic importance of their role.
Salary Breakdown by Experience
Entry-level directors can expect to start at lower salary ranges, typically around $80,000, while those with extensive experience can command salaries well above the average. This role often requires proficiency in areas such as SEO, content strategy, and analytics, which can enhance salary prospects.
Highest Paying States and Cities
States like California and New York generally offer the highest salaries for this position. Major cities such as San Francisco and New York City are known for competitive pay in digital marketing roles, making them attractive locations for job seekers. Understanding these salary dynamics can help prospective employees gauge their earning potential and identify opportunities that align with their career goals.
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Where can a Director, Online Marketing earn more?
Director, online marketing salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level director, online marketing | $86,100 | $41.39 |
| Mid-level director, online marketing | $92,000 | $44.21 |
| Senior-level director, online marketing | $209,000 | $100.58 |
Average director, online marketing salary by state
The highest-paying states for directors, online marketing are Rhode Island, Illinois, and California. The lowest average director, online marketing salary states are Alabama, Kansas, and Louisiana.
- State view
- County view
Highest paying states for directors, online marketing
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Rhode Island | $137,615 | $66.16 |
| 2 | Connecticut | $126,753 | $60.94 |
| 3 | Oregon | $121,565 | $58.44 |
| 4 | California | $127,760 | $61.42 |
| 5 | North Dakota | $120,483 | $57.92 |
| 6 | Illinois | $128,320 | $61.69 |
| 7 | District of Columbia | $127,814 | $61.45 |
| 8 | New Jersey | $124,407 | $59.81 |
| 9 | Pennsylvania | $116,332 | $55.93 |
| 10 | Ohio | $124,296 | $59.76 |
| 11 | Washington | $124,387 | $59.80 |
| 12 | Wisconsin | $117,722 | $56.60 |
| 13 | Iowa | $105,093 | $50.53 |
| 14 | New York | $112,420 | $54.05 |
| 15 | South Carolina | $119,382 | $57.40 |
| 16 | Georgia | $111,863 | $53.78 |
| 17 | Michigan | $115,579 | $55.57 |
| 18 | Nevada | $109,356 | $52.58 |
| 19 | West Virginia | $112,090 | $53.89 |
| 20 | Delaware | $115,422 | $55.49 |
| 21 | New Hampshire | $101,927 | $49.00 |
| 22 | Mississippi | $97,186 | $46.72 |
| 23 | Arkansas | $95,845 | $46.08 |
| 24 | Massachusetts | $108,776 | $52.30 |
| 25 | Maryland | $115,175 | $55.37 |
| 26 | Indiana | $109,463 | $52.63 |
| 27 | Arizona | $106,760 | $51.33 |
| 28 | Minnesota | $100,246 | $48.20 |
| 29 | Virginia | $107,431 | $51.65 |
| 30 | North Carolina | $98,021 | $47.13 |
| 31 | Tennessee | $102,657 | $49.35 |
| 32 | Maine | $97,311 | $46.78 |
| 33 | New Mexico | $99,934 | $48.05 |
| 34 | Idaho | $100,920 | $48.52 |
| 35 | Utah | $96,894 | $46.58 |
| 36 | Wyoming | $90,447 | $43.48 |
| 37 | South Dakota | $93,501 | $44.95 |
| 38 | Vermont | $97,414 | $46.83 |
| 39 | Kentucky | $95,586 | $45.95 |
| 40 | Alabama | $89,173 | $42.87 |
| 41 | Louisiana | $88,326 | $42.46 |
| 42 | Oklahoma | $88,084 | $42.35 |
| 43 | Missouri | $98,165 | $47.19 |
| 44 | Texas | $91,010 | $43.75 |
| 45 | Colorado | $91,815 | $44.14 |
| 46 | Nebraska | $89,491 | $43.02 |
| 47 | Alaska | $79,710 | $38.32 |
| 48 | Hawaii | $67,707 | $32.55 |
| 49 | Florida | $90,664 | $43.59 |
| 50 | Kansas | $89,112 | $42.84 |
| 51 | Montana | $92,006 | $44.23 |
Highest paying cities for directors, online marketing
The highest-paying cities for directors, online marketing are San Francisco, CA, Hoffman Estates, IL, and Seattle, WA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $136,355 | $65.56 |
| 2 | Hoffman Estates, IL | $129,148 | $62.09 |
| 3 | Seattle, WA | $125,543 | $60.36 |
| 4 | Philadelphia, PA | $117,016 | $56.26 |
| 5 | White Plains, NY | $112,845 | $54.25 |
| 6 | Coeur dAlene, ID | $100,232 | $48.19 |
| 7 | San Antonio, TX | $92,274 | $44.36 |
| 8 | Miami, FL | $87,972 | $42.29 |
Director, online marketing salary details
A director, online marketing's salary ranges from $75,000 a year at the 10th percentile to $177,000 at the 90th percentile.
What is a director, online marketing's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $177,000 | $14,750 | $85 |
| 75th Percentile | $145,000 | $12,083 | $70 |
| Average | $115,982 | $9,665 | $56 |
| 25th Percentile | $92,000 | $7,667 | $44 |
| 10th Percentile | $75,000 | $6,250 | $36 |
Highest paying director, online marketing jobs
The highest paying types of directors, online marketing are senior vice president of marketing, marketing vice president, and senior director of marketing.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Vice President | $177,188 | $14,766 | $85.19 | 111,356 |
| Marketing Strategist | $80,033 | $6,669 | $38.48 | 89,543 |
| Marketing Supervisor | $64,304 | $5,359 | $30.92 | 74,956 |
| Consultant/Marketing Director | $111,827 | $9,319 | $53.76 | 122,157 |
| Marketing Director | $114,906 | $9,575 | $55.24 | 93,503 |
| Marketing Manager | $104,550 | $8,712 | $50.26 | 89,627 |
Top companies hiring directors, online marketing now:
Which companies pay directors, online marketing the most?
Director, online marketing salaries at LinkedIn and Slipstream are the highest-paying according to our most recent salary estimates. In addition, the average director, online marketing salary at companies like Sears Holdings and Microsoft are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | $149,909 | $72.07 | |
| 2 | Slipstream | $144,693 | $69.56 |
| 3 | Sears Holdings | $137,311 | $66.01 |
| 4 | Microsoft | $134,738 | $64.78 |
| 5 | Expedia Group | $127,370 | $61.24 |
| 6 | Estée Lauder | $117,623 | $56.55 |
| 7 | AGCO | $115,687 | $55.62 |
| 8 | Samsung Telecommunications America General LLC | $115,161 | $55.37 |
| 9 | Electric | $115,161 | $55.37 |
| 10 | MaestroQA | $113,380 | $54.51 |
| 11 | Reputation Management Consultants | $107,022 | $51.45 |
| 12 | Rail Europe | $92,803 | $44.62 |
| 13 | Caritas | $79,193 | $38.07 |
| 14 | The University of Texas at San Antonio | $64,499 | $31.01 |
| 15 | UNT Dallas | $64,429 | $30.98 |
Wage gap by gender, race and education
Director, Online Marketing salary by industry
The average director, online marketing salary varies across industries:
- The average director, online marketing salary in the technology industry is $130,098, the highest of any industry.
- The average director, online marketing salary in the finance industry is $115,148.
- Directors, online marketing in the media industry earn an average salary of $103,797, the lowest of any industry.
Highest paying industries for directors, online marketing
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $130,098 | $62.55 |
| 2 | Finance | $115,148 | $55.36 |
| 3 | Manufacturing | $113,652 | $54.64 |
| 4 | Retail | $108,541 | $52.18 |
| 5 | Media | $103,797 | $49.90 |
High paying director, online marketing jobs
Director, online marketing salary trends
The average director, online marketing salary has risen by $21,341 over the last ten years. In 2014, the average director, online marketing earned $94,641 annually, but today, they earn $115,982 a year. That works out to a 8% change in pay for directors, online marketing over the last decade.
Compare director, online marketing salaries for cities or states with the national average over time.
Average director, online marketing salary over time
Compare director, online marketing salaries for individual cities or states with the national average.
Director, online marketing salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $116,000 | $55.76 | +3.7% |
| 2025 | $112,000 | $53.67 | +1.9% |
| 2024 | $110,000 | $52.67 | +1.5% |
| 2023 | $108,000 | $51.86 | +0.8% |
| 2022 | $107,000 | $51.45 | +1.9% |
Recently added director, online marketing salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Sitio de Experiencia de Candidatos | Director-Online Retail Marketing | Bethesda, MD | 05/26/2025 | $117,700 |
| Marriott | Director-Online Retail Marketing | Bethesda, MD | 05/21/2025 | $117,700 |
| Sitio de Experiencia de Candidatos | Director-Online Retail Marketing | Bethesda, MD | 03/26/2025 | $138,200 |
| Marriott | Director-Online Retail Marketing | Bethesda, MD | 03/15/2025 | $138,200 |
| Apple Inc. | Online Marketing | Cupertino, CA | 03/06/2025 | $178,110 |
| RET Physical Therapy & Healthcare Specialists | Online Director | Washington, DC | 12/12/2024 | $90,000 |
| Tallahassee Community College | Director, TSC Online | Tallahassee, FL | 10/15/2024 | $69,180 |
| Priceline.com LLC | Director, Marketing Science & Online Marketing Technology | New York, NY | 09/18/2024 | $153,046 |
| Gannett Co., Inc. | Consumer Marketing Strategy Director-App.com & Delaware Online | Delaware | 09/10/2024 | $105,000 |
| University of Texas at San Antonio | Assistant Director of Online Marketing and Communication | San Antonio, TX | 08/08/2024 | $78,501 |
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