Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
E-commerce director salary
Average e-commerce director salary
$122,256
Average E-Commerce Director Salary
The average salary for an E-Commerce Director is $122,256 per year, with variations based on experience and location. Typically, those in management positions or specialized industries may command higher salaries. For instance, E-commerce Directors in technology and retail sectors often earn above the average, reflecting the strategic importance of their roles.
Where Can E-Commerce Directors Earn More?
States like California, New York, and Texas consistently rank among the highest-paying locations for E-Commerce Directors. In California, salaries can reach up to $140,000, influenced by the concentration of e-commerce companies and tech startups. Additionally, cities like San Francisco and New York City offer prime opportunities due to their robust job markets.
Key Responsibilities
An E-Commerce Director oversees various aspects of an online retail business, including:
- Setting sales strategies
- Managing digital marketing campaigns
- Analyzing customer data and website performance
- Collaborating with cross-functional teams
The role is ideal for those with strong leadership skills and a passion for digital commerce. Interested candidates can find numerous job openings on platforms like Zippia, where they can apply directly.
Let Zippia find your next e-commerce director job
Let Zippia find your next e-commerce director job
Where can an E-Commerce Director earn more?
E-commerce director salary estimates from across the web
Average e-commerce director salary by state
The highest-paying states for e-commerce directors are California, New York, and Michigan. The lowest average e-commerce director salary states are South Carolina, Alaska, and Florida.
- State view
- County view
Highest paying states for e-commerce directors
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York | $140,902 | $67.74 |
| 2 | California | $147,702 | $71.01 |
| 3 | Massachusetts | $134,105 | $64.47 |
| 4 | Michigan | $135,952 | $65.36 |
| 5 | Vermont | $128,776 | $61.91 |
| 6 | Connecticut | $134,021 | $64.43 |
| 7 | Wisconsin | $130,022 | $62.51 |
| 8 | Nevada | $128,998 | $62.02 |
| 9 | Oregon | $123,561 | $59.40 |
| 10 | New Hampshire | $135,340 | $65.07 |
| 11 | Pennsylvania | $121,444 | $58.39 |
| 12 | Arizona | $126,137 | $60.64 |
| 13 | New Jersey | $124,076 | $59.65 |
| 14 | District of Columbia | $127,438 | $61.27 |
| 15 | Rhode Island | $114,873 | $55.23 |
| 16 | Texas | $112,889 | $54.27 |
| 17 | Indiana | $117,674 | $56.57 |
| 18 | Colorado | $117,187 | $56.34 |
| 19 | Maryland | $127,345 | $61.22 |
| 20 | South Dakota | $102,043 | $49.06 |
| 21 | Illinois | $110,005 | $52.89 |
| 22 | New Mexico | $120,503 | $57.93 |
| 23 | Ohio | $108,240 | $52.04 |
| 24 | Delaware | $115,067 | $55.32 |
| 25 | West Virginia | $112,607 | $54.14 |
| 26 | Washington | $110,192 | $52.98 |
| 27 | Iowa | $101,046 | $48.58 |
| 28 | Idaho | $108,670 | $52.25 |
| 29 | North Carolina | $106,270 | $51.09 |
| 30 | Utah | $101,993 | $49.04 |
| 31 | Minnesota | $105,408 | $50.68 |
| 32 | Maine | $108,092 | $51.97 |
| 33 | North Dakota | $106,413 | $51.16 |
| 34 | Georgia | $100,451 | $48.29 |
| 35 | Louisiana | $96,647 | $46.46 |
| 36 | Mississippi | $95,218 | $45.78 |
| 37 | Virginia | $105,374 | $50.66 |
| 38 | Alabama | $94,713 | $45.54 |
| 39 | Tennessee | $99,524 | $47.85 |
| 40 | Arkansas | $86,334 | $41.51 |
| 41 | Oklahoma | $87,877 | $42.25 |
| 42 | Kansas | $98,201 | $47.21 |
| 43 | Montana | $99,224 | $47.70 |
| 44 | Kentucky | $96,686 | $46.48 |
| 45 | Wyoming | $97,286 | $46.77 |
| 46 | Nebraska | $94,913 | $45.63 |
| 47 | Florida | $88,753 | $42.67 |
| 48 | Missouri | $92,648 | $44.54 |
| 49 | South Carolina | $91,259 | $43.87 |
| 50 | Alaska | $90,854 | $43.68 |
| 51 | Hawaii | $76,231 | $36.65 |
Highest paying cities for e-commerce directors
The highest-paying cities for e-commerce directors are San Bruno, CA, Albany, NY, and Detroit, MI.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Bruno, CA | $157,578 | $75.76 |
| 2 | Albany, NY | $144,162 | $69.31 |
| 3 | Detroit, MI | $137,403 | $66.06 |
| 4 | Hartford, CT | $135,407 | $65.10 |
| 5 | Boston, MA | $134,994 | $64.90 |
| 6 | Milwaukee, WI | $130,782 | $62.88 |
| 7 | Baltimore, MD | $128,229 | $61.65 |
| 8 | Washington, DC | $127,897 | $61.49 |
| 9 | Philadelphia, PA | $122,200 | $58.75 |
| 10 | Denver, CO | $117,168 | $56.33 |
| 11 | Indianapolis, IN | $117,056 | $56.28 |
| 12 | Austin, TX | $116,602 | $56.06 |
| 13 | Cleveland, OH | $111,988 | $53.84 |
| 14 | Seattle, WA | $111,341 | $53.53 |
| 15 | Chicago, IL | $110,817 | $53.28 |
| 16 | Raleigh, NC | $108,218 | $52.03 |
| 17 | Alexandria, VA | $107,502 | $51.68 |
| 18 | Minneapolis, MN | $105,436 | $50.69 |
| 19 | Atlanta, GA | $100,936 | $48.53 |
| 20 | Fort Lauderdale, FL | $87,428 | $42.03 |
E-commerce director salary details
An e-commerce director's salary ranges from $77,000 a year at the 10th percentile to $193,000 at the 90th percentile.
What is an e-commerce director's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $193,000 | $16,083 | $93 |
| 75th Percentile | $155,000 | $12,917 | $75 |
| Average | $122,256 | $10,188 | $59 |
| 25th Percentile | $96,000 | $8,000 | $46 |
| 10th Percentile | $77,000 | $6,417 | $37 |
Highest paying e-commerce director jobs
The highest paying types of e-commerce directors are senior vice president of marketing, marketing vice president, and senior director of marketing.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Digital Marketing Manager | $99,563 | $8,297 | $47.87 | 126,137 |
| Online Marketing Manager | $96,212 | $8,018 | $46.26 | 111,303 |
| Sales Manager | $73,952 | $6,163 | $35.55 | 119,066 |
| Chief Marketing Officer | $135,198 | $11,266 | $65.00 | 139,565 |
| Account Manager | $68,535 | $5,711 | $32.95 | 152,261 |
| Head Of Marketing | $137,829 | $11,486 | $66.26 | 92,557 |
Top companies hiring e-commerce directors now:
Which companies pay e-commerce directors the most?
E-commerce director salaries at Levi Strauss & Co. and StubHub are the highest-paying according to our most recent salary estimates. In addition, the average e-commerce director salary at companies like Tillys and Harman International are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Levi Strauss & Co. | $184,586 | $88.74 |
| 2 | StubHub | $178,166 | $85.66 |
| 3 | Tillys | $176,477 | $84.84 |
| 4 | Harman International | $173,259 | $83.30 |
| 5 | NetApp | $162,592 | $78.17 |
| 6 | Christian Dior | $155,869 | $74.94 |
| 7 | Walmart | $155,736 | $74.87 |
| 8 | Wpp Us Holdings Inc | $152,943 | $73.53 |
| 9 | North American Corporation | $146,751 | $70.55 |
| 10 | CyberCoders | $144,256 | $69.35 |
| 11 | Underscore Marketing | $144,096 | $69.28 |
| 12 | Something Navy | $142,493 | $68.51 |
| 13 | Verizon Communications | $141,760 | $68.15 |
| 14 | Kforce | $139,514 | $67.07 |
| 15 | Eclaro | $139,090 | $66.87 |
| 16 | Bumble Bee Seafoods | $137,179 | $65.95 |
| 17 | Salesforce | $136,689 | $65.72 |
| 18 | Navy Exchange | $136,263 | $65.51 |
| 19 | KPMG LLP | $135,659 | $65.22 |
| 20 | STV Group | $133,564 | $64.21 |
Wage gap by gender, race and education
E-Commerce Director salary by industry
The average e-commerce director salary varies across industries:
- The average e-commerce director salary in the technology industry is $156,846, the highest of any industry.
- The average e-commerce director salary in the finance industry is $143,583.
- E-commerce directors in the finance industry earn an average salary of $133,721, the lowest of any industry.
Highest paying industries for e-commerce directors
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $156,846 | $75.41 |
| 2 | Manufacturing | $143,583 | $69.03 |
| 3 | Retail | $137,825 | $66.26 |
| 4 | Professional | $134,465 | $64.65 |
| 5 | Finance | $133,721 | $64.29 |
High paying e-commerce director jobs
E-commerce director salary trends
The average e-commerce director salary has risen by $28,325 over the last ten years. In 2014, the average e-commerce director earned $93,931 annually, but today, they earn $122,256 a year. That works out to a 12% change in pay for e-commerce directors over the last decade.
Compare e-commerce director salaries for cities or states with the national average over time.
Average e-commerce director salary over time
Compare e-commerce director salaries for individual cities or states with the national average.
E-commerce director salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $122,000 | $58.78 | +4.3% |
| 2025 | $117,000 | $56.27 | +1.9% |
| 2024 | $115,000 | $55.19 | +2.5% |
| 2023 | $112,000 | $53.79 | +2.6% |
| 2022 | $109,000 | $52.41 | +3.5% |
Recently added e-commerce director salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Groupm | Director, Commerce Search | New York, NY | 06/29/2025 | $100,000 |
| Evercommerce Inc. | Evercommerce: Director of FP&A (Remote, Denver/Us) | Denver, CO | 06/29/2025 | $150,000 |
| Sunbelt Rentals, Inc. | Director, SH&E-Scaffold, Temporary Structures, Temporary Fence, Trench, and Ground Protection (REM | Fort Mill, SC | 06/27/2025 | $144,000 |
| WPP PLC | Director, Commerce Search | New York, NY | 06/27/2025 | $100,000 |
| Microsoft Corporation | E-Commerce and Web Analytics, Director | New York, NY | 06/26/2025 | $165,600 |
| Microsoft Corporation | E-Commerce and Web Analytics, Director | Redmond, WA | 06/26/2025 | $165,600 |
| Microsoft Corporation | E-Commerce and Web Analytics, Director | Atlanta, GA | 06/26/2025 | $165,600 |
| Microsoft Corporation | E-Commerce and Web Analytics, Director | Mountain View, CA | 06/26/2025 | $165,600 |
| Stingray Direct | Director of E-Commerce-Health & Wellness (Remote) (Pst/Mst Required) | Los Angeles, CA | 06/25/2025 | $175,000 |
| American Express | Director-Finance-ESS LFO | New York, NY | 06/21/2025 | $130,000 |
E-commerce director salary FAQs
Search for e-commerce director jobs