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E-commerce merchant salary
Average e-commerce merchant salary
$16.55
Average E-commerce Merchant Salary
The average salary for an E-commerce Merchant in the United States is approximately $34,427 per year or $17 per hour. This figure can vary based on factors such as location, industry, and years of experience. For instance, e-commerce merchants in thriving urban areas often command higher salaries due to increased demand and competition.
Where Can an E-Commerce Merchant Earn More?
States like California and New York offer some of the highest salaries for e-commerce merchants, reflecting the concentration of major retail hubs. Cities such as San Francisco and New York City are particularly lucrative, with salaries often exceeding the national average. Furthermore, as e-commerce continues to expand, opportunities for career advancement become more accessible.
Salary Trends Over Time
As the e-commerce landscape evolves, salary trends for merchants are also changing. With the rise of online shopping, those in this field are likely to see salary increases as businesses invest more in e-commerce strategies. Staying updated on industry developments can help e-commerce merchants maximize their earning potential.
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Where can an E-Commerce Merchant earn more?
Average e-commerce merchant salary by state
The average e-commerce merchant salary in Rhode Island, Connecticut, and Massachusetts are the highest in the U.S. The lowest average e-commerce merchant salary states are Nebraska, North Dakota, and Montana.
- State view
- County view
Highest paying states for e-commerce merchants
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Rhode Island | $54,498 | $26.20 |
| 2 | Delaware | $50,204 | $24.14 |
| 3 | Massachusetts | $52,628 | $25.30 |
| 4 | Michigan | $46,681 | $22.44 |
| 5 | Oregon | $48,055 | $23.10 |
| 6 | Vermont | $45,575 | $21.91 |
| 7 | Pennsylvania | $52,219 | $25.11 |
| 8 | Connecticut | $54,325 | $26.12 |
| 9 | New York | $48,660 | $23.39 |
| 10 | Nevada | $49,488 | $23.79 |
| 11 | Maine | $45,905 | $22.07 |
| 12 | West Virginia | $42,338 | $20.35 |
| 13 | New Hampshire | $50,011 | $24.04 |
| 14 | Wisconsin | $41,061 | $19.74 |
| 15 | Ohio | $42,900 | $20.63 |
| 16 | Arizona | $47,014 | $22.60 |
| 17 | Washington | $43,031 | $20.69 |
| 18 | California | $51,567 | $24.79 |
| 19 | New Jersey | $48,413 | $23.28 |
| 20 | New Mexico | $44,795 | $21.54 |
| 21 | Utah | $42,361 | $20.37 |
| 22 | Texas | $42,423 | $20.40 |
| 23 | Arkansas | $39,463 | $18.97 |
| 24 | Mississippi | $39,550 | $19.01 |
| 25 | Idaho | $40,327 | $19.39 |
| 26 | Alaska | $39,872 | $19.17 |
| 27 | Tennessee | $38,756 | $18.63 |
| 28 | Indiana | $39,928 | $19.20 |
| 29 | Maryland | $47,838 | $23.00 |
| 30 | Virginia | $44,770 | $21.52 |
| 31 | Kentucky | $38,213 | $18.37 |
| 32 | Oklahoma | $40,610 | $19.52 |
| 33 | District of Columbia | $46,700 | $22.45 |
| 34 | North Carolina | $40,239 | $19.35 |
| 35 | Hawaii | $43,936 | $21.12 |
| 36 | Georgia | $38,579 | $18.55 |
| 37 | Alabama | $39,514 | $19.00 |
| 38 | Louisiana | $39,906 | $19.19 |
| 39 | Wyoming | $35,625 | $17.13 |
| 40 | Colorado | $37,298 | $17.93 |
| 41 | Minnesota | $38,146 | $18.34 |
| 42 | South Dakota | $33,678 | $16.19 |
| 43 | Illinois | $35,522 | $17.08 |
| 44 | North Dakota | $34,322 | $16.50 |
| 45 | Kansas | $33,242 | $15.98 |
| 46 | Nebraska | $35,136 | $16.89 |
| 47 | South Carolina | $37,336 | $17.95 |
| 48 | Missouri | $36,622 | $17.61 |
| 49 | Iowa | $32,946 | $15.84 |
| 50 | Florida | $36,728 | $17.66 |
| 51 | Montana | $33,704 | $16.20 |
Highest paying cities for e-commerce merchants
The highest-paying cities for e-commerce merchants are Santa Clara, CA, Baltimore, MD, and Plano, TX.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Santa Clara, CA | $56,256 | $27.05 |
| 2 | Baltimore, MD | $47,740 | $22.95 |
| 3 | Plano, TX | $42,748 | $20.55 |
| 4 | Baton Rouge, LA | $39,632 | $19.05 |
| 5 | Columbus, GA | $38,949 | $18.73 |
| 6 | Hallandale Beach, FL | $35,393 | $17.02 |
E-commerce merchant salary details
An e-commerce merchant's salary ranges from $14,000 a year at the 10th percentile to $79,000 at the 90th percentile.
What is an e-commerce merchant's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $79,000 | $6,583 | $38 |
| 75th Percentile | $53,000 | $4,417 | $25 |
| Average | $34,427 | $2,869 | $17 |
| 25th Percentile | $22,000 | $1,833 | $11 |
| 10th Percentile | $14,000 | $1,167 | $7 |
Highest paying e-commerce merchant jobs
The highest paying types of e-commerce merchants are owner, e commerce company, director, internet services, and web retailer.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Merchant | $74,999 | $6,250 | $36.06 | 15,395 |
Top companies hiring e-commerce merchants now:
Which companies pay e-commerce merchants the most?
E-commerce merchant salaries at JPMorgan Chase & Co. and Tillys are the highest-paying according to our most recent salary estimates. In addition, the average e-commerce merchant salary at companies like Petco Holdings, Inc. and Goodwill ~ Redwood Empire are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | JPMorgan Chase & Co. | $101,758 | $48.92 |
| 2 | Tillys | $38,377 | $18.45 |
| 3 | Petco Holdings, Inc. | $27,230 | $13.09 |
| 4 | Goodwill ~ Redwood Empire | $26,203 | $12.60 |
| 5 | Goodwill Industries of the Chesapeake | $24,940 | $11.99 |
Wage gap by gender, race and education
E-commerce merchant salary trends
The average e-commerce merchant salary has risen by $5,067 over the last ten years. In 2014, the average e-commerce merchant earned $29,360 annually, but today, they earn $34,427 a year. That works out to a 9% change in pay for e-commerce merchants over the last decade.
Compare e-commerce merchant salaries for cities or states with the national average over time.
Average e-commerce merchant salary over time
Compare e-commerce merchant salaries for individual cities or states with the national average.
E-commerce merchant salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $34,400 | $16.55 | +3.8% |
| 2025 | $33,100 | $15.92 | +2.3% |
| 2024 | $32,300 | $15.55 | +0.7% |
| 2023 | $32,100 | $15.43 | +1.4% |
| 2022 | $31,700 | $15.22 | +1.3% |
Recently added e-commerce merchant salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Tiktok | Machine Learning Engineer-E-Commerce Merchant and Creator Growth | Seattle, WA | 05/12/2025 | $137,750 |
| Goodwill Industries of New Jersey and Philadelphia | E-Commerce Seller | Tacoma, WA | 02/18/2025 | $34,769 |
| Aidas | E-Commerce Highly Organized Ebay Listed Wanted | Los Angeles, CA | 01/30/2025 | $30,000 |
| Aidas | E-Commerce Highly Organized Ebay Listed Wanted | Dallas, TX | 01/30/2025 | $30,000 |
| Goodwill Industries of New Jersey and Philadelphia | E-Commerce Seller | Tacoma, WA | 01/27/2025 | $34,769 |
| Aidas | E-Commerce Highly Organized Ebay Listed Wanted | Chicago, IL | 12/12/2024 | $30,000 |
| Shoebacca | E Commerce Merchandiser | Dallas, TX | 10/10/2024 | $32,349 |
| Super73, Inc. | E-Commerce Merchandiser | Irvine, CA | 09/25/2024 | $80,000 |
| Bytedance Inc. | Frontend SWE, Global E-Commerce Governance Platform | Bellevue, WA | 07/26/2024 | $220,000 |
| Bytedance Inc. | SR. Backend SWE, Global E-Commerce Governance Platform | Bellevue, WA | 07/12/2024 | $295,000 |
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