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The average annual salary for an E-commerce Product Manager is $66,418, with variations based on experience, location, and the specific industry sector. Entry-level positions typically start at around $50,000, while experienced professionals can earn upwards of $90,000 annually. This role involves significant responsibilities, including product development, market research, and cross-functional team leadership.
Location plays a critical role in salary differences. For instance, cities like San Francisco and New York offer higher salaries compared to the national average due to the cost of living and demand for skilled professionals. Additionally, states with a robust e-commerce presence, such as California and Texas, provide abundant opportunities for growth.
As you gain experience, your earning potential increases. Entry-level managers might start at $50,000, while those with 5-10 years can earn over $75,000. Senior positions can reach $100,000 or more, especially in lucrative markets.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level e-commerce product manager | $49,300 | $23.70 |
| Mid-level e-commerce product manager | $52,700 | $25.32 |
| Senior-level e-commerce product manager | $120,000 | $57.60 |
The average e-commerce product manager salary in Rhode Island, Washington, and Ohio are the highest in the U.S. The lowest average e-commerce product manager salary states are Oklahoma, Tennessee, and South Carolina.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Rhode Island | $80,339 | $38.62 |
| 2 | Washington | $74,065 | $35.61 |
| 3 | Pennsylvania | $71,052 | $34.16 |
| 4 | New York | $70,706 | $33.99 |
| 5 | Ohio | $72,331 | $34.77 |
| 6 | California | $70,306 | $33.80 |
| 7 | Virginia | $69,655 | $33.49 |
| 8 | Colorado | $66,005 | $31.73 |
| 9 | Connecticut | $68,300 | $32.84 |
| 10 | Massachusetts | $65,065 | $31.28 |
| 11 | Oregon | $63,447 | $30.50 |
| 12 | Texas | $62,906 | $30.24 |
| 13 | North Dakota | $68,834 | $33.09 |
| 14 | Michigan | $64,337 | $30.93 |
| 15 | Arizona | $62,367 | $29.98 |
| 16 | New Jersey | $63,698 | $30.62 |
| 17 | Maryland | $67,917 | $32.65 |
| 18 | West Virginia | $64,117 | $30.83 |
| 19 | New Hampshire | $61,359 | $29.50 |
| 20 | Arkansas | $59,288 | $28.50 |
| 21 | Nevada | $59,477 | $28.59 |
| 22 | Idaho | $59,377 | $28.55 |
| 23 | Indiana | $59,624 | $28.67 |
| 24 | Missouri | $60,161 | $28.92 |
| 25 | Illinois | $57,781 | $27.78 |
| 26 | District of Columbia | $58,557 | $28.15 |
| 27 | New Mexico | $57,880 | $27.83 |
| 28 | Delaware | $60,318 | $29.00 |
| 29 | North Carolina | $55,684 | $26.77 |
| 30 | Utah | $53,918 | $25.92 |
| 31 | Vermont | $55,449 | $26.66 |
| 32 | Georgia | $55,273 | $26.57 |
| 33 | Hawaii | $63,075 | $30.32 |
| 34 | Mississippi | $57,263 | $27.53 |
| 35 | Alaska | $59,617 | $28.66 |
| 36 | Maine | $55,567 | $26.71 |
| 37 | Wisconsin | $52,811 | $25.39 |
| 38 | Montana | $54,237 | $26.08 |
| 39 | Wyoming | $53,746 | $25.84 |
| 40 | Kentucky | $53,890 | $25.91 |
| 41 | Iowa | $54,054 | $25.99 |
| 42 | Tennessee | $52,131 | $25.06 |
| 43 | Minnesota | $52,707 | $25.34 |
| 44 | Kansas | $52,602 | $25.29 |
| 45 | South Dakota | $52,636 | $25.31 |
| 46 | Florida | $51,371 | $24.70 |
| 47 | Nebraska | $51,320 | $24.67 |
| 48 | Louisiana | $52,890 | $25.43 |
| 49 | Oklahoma | $52,381 | $25.18 |
| 50 | Alabama | $51,565 | $24.79 |
| 51 | South Carolina | $51,571 | $24.79 |
The highest-paying cities for e-commerce product managers are Philadelphia, PA, New York, NY, and Santa Monica, CA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Philadelphia, PA | $71,741 | $34.49 |
| 2 | New York, NY | $70,996 | $34.13 |
| 3 | Santa Monica, CA | $69,310 | $33.32 |
| 4 | Denver, CO | $65,951 | $31.71 |
| 5 | Marlborough, MA | $65,039 | $31.27 |
| 6 | East Windsor, NJ | $63,867 | $30.71 |
| 7 | San Angelo, TX | $63,535 | $30.55 |
| 8 | Urban Honolulu, HI | $63,113 | $30.34 |
| 9 | Saint Louis, MO | $60,409 | $29.04 |
| 10 | Las Vegas, NV | $59,229 | $28.48 |
| 11 | Chicago, IL | $57,865 | $27.82 |
| 12 | Atlanta, GA | $55,370 | $26.62 |
| 13 | Wilmington, NC | $54,918 | $26.40 |
| 14 | Tampa, FL | $51,700 | $24.86 |
An e-commerce product manager's salary ranges from $49,000 a year at the 10th percentile to $89,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $89,000 | $7,417 | $43 |
| 75th Percentile | $77,000 | $6,417 | $37 |
| Average | $66,418 | $5,535 | $32 |
| 25th Percentile | $56,000 | $4,667 | $27 |
| 10th Percentile | $49,000 | $4,083 | $24 |
The highest paying types of e-commerce product managers are product management director, senior product manager, and senior product marketing manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Product Lead | $118,828 | $9,902 | $57.13 | 95,557 |
| Web Manager | $82,696 | $6,891 | $39.76 | 107,495 |
| Market Manager | $88,058 | $7,338 | $42.34 | 177,886 |
| Marketing Manager/Project Manager | $78,368 | $6,531 | $37.68 | 187,949 |
| Media Manager | $96,475 | $8,040 | $46.38 | 110,888 |
| Brand Manager | $97,789 | $8,149 | $47.01 | 127,429 |
Top companies hiring e-commerce product managers now:
E-commerce product manager salaries at Cargill and Nationwide are the highest-paying according to our most recent salary estimates. In addition, the average e-commerce product manager salary at companies like J. The Jewish News of Northern California and United Airlines are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Cargill | $81,649 | $39.25 |
| 2 | Nationwide | $80,175 | $38.55 |
| 3 | J. The Jewish News of Northern California | $78,382 | $37.68 |
| 4 | United | $76,765 | $36.91 |
| 5 | Hitachi U.S.A. | $76,135 | $36.60 |
| 6 | Boston Scientific | $73,846 | $35.50 |
| 7 | Sysco | $73,777 | $35.47 |
| 8 | Randstad North America, Inc. | $72,336 | $34.78 |
| 9 | Choice Associates | $71,308 | $34.28 |
| 10 | InBody USA | $70,011 | $33.66 |
| 11 | Xponential Fitness | $69,769 | $33.54 |
| 12 | CSC Generation | $69,305 | $33.32 |
| 13 | Glaxosmithkline | $69,201 | $33.27 |
| 14 | Leviathan | $68,572 | $32.97 |
| 15 | Hired | $67,630 | $32.51 |
| 16 | Hawaiian Host | $66,187 | $31.82 |
| 17 | Robert Half | $66,024 | $31.74 |
| 18 | Porsche Cars North America, Inc. (PCNA) | $62,389 | $29.99 |
| 19 | DISH Network | $61,078 | $29.36 |
| 20 | Compass Group USA | $60,310 | $29.00 |
The average e-commerce product manager salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Finance | $75,762 | $36.42 |
| 2 | Manufacturing | $68,661 | $33.01 |
| 3 | Automotive | $65,139 | $31.32 |
| 4 | Hospitality | $62,879 | $30.23 |
| 5 | Retail | $60,810 | $29.24 |
The average e-commerce product manager salary has risen by $12,221 over the last ten years. In 2014, the average e-commerce product manager earned $54,197 annually, but today, they earn $66,418 a year. That works out to a 8% change in pay for e-commerce product managers over the last decade.
Compare e-commerce product manager salaries for cities or states with the national average over time.
Compare e-commerce product manager salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $66,400 | $31.93 | +3.7% |
| 2024 | $63,900 | $30.74 | +1.9% |
| 2023 | $62,700 | $30.16 | +1.5% |
| 2022 | $61,800 | $29.70 | +0.8% |
| 2021 | $61,300 | $29.46 | +1.9% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Jpmorgan Chase & Co | E-Commerce Relationship Management Product Manager-Offers & Shopping | New York, NY | 06/28/2025 | $122,550 |
| Jpmorgan Chase | E-Commerce Relationship Management Product Manager-Offers & Shopping | New York, NY | 06/26/2025 | $122,550 |
| Bask and Lather Co | E-Commerce Manager | Yonkers, NY | 06/23/2025 | $85,000 |
| Sees | E-Commerce Product Manager | Carson, CA | 06/20/2025 | $107,000 |
| See's Candy Shopsorporated | E-Commerce Product Manager | Carson, CA | 05/25/2025 | $107,000 |
| Pangaea | E-Commerce Manager | Los Angeles, CA | 05/24/2025 | $90,000 |
| Sees | E-Commerce Product Manager | Carson, CA | 05/15/2025 | $107,000 |
| Sees | E-Commerce Product Manager | Carson, CA | 04/29/2025 | $107,000 |
| Amazon.com, Inc. | SDM III, AWS Commerce Platform | New York, NY | 04/10/2025 | $166,400 |
| Amazon | SDM III, AWS Commerce Platform | Seattle, WA | 04/10/2025 | $166,400 |
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