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Ecommerce marketing manager salary
Average ecommerce marketing manager salary
$103,760
Understanding Ecommerce Marketing Manager Salaries
The average salary for an Ecommerce Marketing Manager is approximately $103,760 annually, translating to about $50 per hour. Salaries can differ based on various factors such as geographic location, industry, and level of experience. For instance, managers in major metropolitan areas often earn higher wages due to the cost of living and demand for skilled professionals.
Salary by Experience Level
Entry-level positions typically start lower, but as professionals gain experience, salaries can increase significantly. For example, those with several years of experience may earn above the average, especially in competitive markets.
Top Paying States
States like California and New York are known for higher salaries in ecommerce roles, reflecting the concentration of tech and retail industries. Understanding these dynamics helps job seekers target their applications effectively.
Explore Your Opportunities
Whether you're entering the field or looking to advance your career, knowing the salary landscape equips you with the information needed to negotiate effectively and make strategic career moves.
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Where can an Ecommerce Marketing Manager earn more?
Ecommerce marketing manager salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level ecommerce marketing manager | $77,000 | $37.03 |
| Mid-level ecommerce marketing manager | $82,300 | $39.55 |
| Senior-level ecommerce marketing manager | $187,000 | $89.98 |
Ecommerce marketing manager salary estimates from across the web
Average ecommerce marketing manager salary by state
The highest-paying states for ecommerce marketing managers are California, Rhode Island, and North Carolina. The lowest average ecommerce marketing manager salary states are Kansas, Montana, and Colorado.
- State view
- County view
Highest paying states for ecommerce marketing managers
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | California | $120,164 | $57.77 |
| 2 | Pennsylvania | $111,122 | $53.42 |
| 3 | North Carolina | $111,676 | $53.69 |
| 4 | Rhode Island | $114,103 | $54.86 |
| 5 | Virginia | $108,818 | $52.32 |
| 6 | New Jersey | $108,501 | $52.16 |
| 7 | Washington | $104,174 | $50.08 |
| 8 | Maine | $101,972 | $49.02 |
| 9 | Massachusetts | $105,326 | $50.64 |
| 10 | Arizona | $103,582 | $49.80 |
| 11 | Connecticut | $100,921 | $48.52 |
| 12 | Oregon | $98,646 | $47.43 |
| 13 | Minnesota | $95,015 | $45.68 |
| 14 | Texas | $95,316 | $45.83 |
| 15 | Delaware | $103,634 | $49.82 |
| 16 | Nevada | $95,881 | $46.10 |
| 17 | New Mexico | $98,426 | $47.32 |
| 18 | New York | $96,116 | $46.21 |
| 19 | Illinois | $96,423 | $46.36 |
| 20 | West Virginia | $96,148 | $46.23 |
| 21 | District of Columbia | $96,799 | $46.54 |
| 22 | Tennessee | $92,636 | $44.54 |
| 23 | Indiana | $95,857 | $46.09 |
| 24 | North Dakota | $91,739 | $44.11 |
| 25 | Wisconsin | $92,442 | $44.44 |
| 26 | New Hampshire | $90,163 | $43.35 |
| 27 | Ohio | $90,129 | $43.33 |
| 28 | Maryland | $95,315 | $45.82 |
| 29 | Idaho | $92,745 | $44.59 |
| 30 | Iowa | $91,086 | $43.79 |
| 31 | South Carolina | $90,058 | $43.30 |
| 32 | Nebraska | $87,821 | $42.22 |
| 33 | Mississippi | $88,667 | $42.63 |
| 34 | Wyoming | $81,456 | $39.16 |
| 35 | Michigan | $87,028 | $41.84 |
| 36 | Utah | $83,706 | $40.24 |
| 37 | Arkansas | $84,311 | $40.53 |
| 38 | Alabama | $88,699 | $42.64 |
| 39 | Oklahoma | $88,099 | $42.36 |
| 40 | South Dakota | $83,518 | $40.15 |
| 41 | Alaska | $82,742 | $39.78 |
| 42 | Vermont | $87,033 | $41.84 |
| 43 | Georgia | $82,790 | $39.80 |
| 44 | Kentucky | $84,427 | $40.59 |
| 45 | Hawaii | $59,351 | $28.53 |
| 46 | Colorado | $80,501 | $38.70 |
| 47 | Kansas | $81,269 | $39.07 |
| 48 | Louisiana | $86,337 | $41.51 |
| 49 | Florida | $74,690 | $35.91 |
| 50 | Montana | $80,679 | $38.79 |
| 51 | Missouri | $79,884 | $38.41 |
Highest paying cities for ecommerce marketing managers
The highest-paying cities for ecommerce marketing managers are San Francisco, CA, Morrisville, NC, and Harrisburg, PA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $131,325 | $63.14 |
| 2 | Morrisville, NC | $112,386 | $54.03 |
| 3 | Harrisburg, PA | $110,723 | $53.23 |
| 4 | Arlington, VA | $109,918 | $52.85 |
| 5 | Vancouver, WA | $103,853 | $49.93 |
| 6 | Gilbert, AZ | $103,524 | $49.77 |
| 7 | Washington, DC | $96,905 | $46.59 |
| 8 | Chicago, IL | $96,698 | $46.49 |
| 9 | Austin, TX | $96,364 | $46.33 |
| 10 | New York, NY | $96,296 | $46.30 |
| 11 | Carmel, IN | $96,017 | $46.16 |
| 12 | Minneapolis, MN | $95,094 | $45.72 |
| 13 | Racine, WI | $92,680 | $44.56 |
| 14 | Atlanta, GA | $83,153 | $39.98 |
| 15 | Overland Park, KS | $81,595 | $39.23 |
| 16 | Greeley, CO | $80,281 | $38.60 |
| 17 | Kansas City, MO | $79,031 | $38.00 |
| 18 | Clearwater, FL | $75,973 | $36.53 |
Ecommerce marketing manager salary details
An ecommerce marketing manager's salary ranges from $73,000 a year at the 10th percentile to $145,000 at the 90th percentile.
What is an ecommerce marketing manager's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $145,000 | $12,083 | $70 |
| 75th Percentile | $124,000 | $10,333 | $60 |
| Average | $103,760 | $8,647 | $50 |
| 25th Percentile | $86,000 | $7,167 | $41 |
| 10th Percentile | $73,000 | $6,083 | $35 |
Highest paying ecommerce marketing manager jobs
The highest paying types of ecommerce marketing managers are senior product marketing manager, senior manager of marketing, and marketing services manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Manager, Field Marketing | $93,296 | $7,775 | $44.85 | 174,371 |
| Marketing Strategist | $80,033 | $6,669 | $38.48 | 89,543 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
| Marketing Manager/Project Manager | $78,368 | $6,531 | $37.68 | 187,949 |
| Marketing And Operations Manager | $93,738 | $7,812 | $45.07 | 152,231 |
| Marketing Team Leader | $67,150 | $5,596 | $32.28 | 132,966 |
Top companies hiring ecommerce marketing managers now:
Which companies pay ecommerce marketing managers the most?
Ecommerce marketing manager salaries at The Washington Post and FIJI Water are the highest-paying according to our most recent salary estimates. In addition, the average ecommerce marketing manager salary at companies like Ziff Davis and Jack Link's Protein Snacks are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | The Washington Post | $121,863 | $58.59 |
| 2 | FIJI Water | $118,741 | $57.09 |
| 3 | Ziff Davis | $117,588 | $56.53 |
| 4 | Jack Link's Protein Snacks | $113,513 | $54.57 |
| 5 | Praxair | $112,372 | $54.02 |
| 6 | Generac Holdings | $111,459 | $53.59 |
| 7 | Highliner Food Svc | $104,146 | $50.07 |
| 8 | Estée Lauder | $100,008 | $48.08 |
| 9 | Pilgrim's | $96,643 | $46.46 |
| 10 | Vista Outdoor | $95,616 | $45.97 |
| 11 | Odeko | $95,595 | $45.96 |
| 12 | Galerie Candy and Gifts | $95,482 | $45.90 |
| 13 | ByHeart | $95,448 | $45.89 |
| 14 | The Bradford Exchange | $94,851 | $45.60 |
| 15 | Ascend Learning | $94,802 | $45.58 |
| 16 | Johnson Outdoors | $93,958 | $45.17 |
| 17 | Pearson | $91,933 | $44.20 |
| 18 | MARLEYLILLY | $91,369 | $43.93 |
| 19 | Robert Half | $89,812 | $43.18 |
| 20 | WorldPantry.com | $89,637 | $43.09 |
Wage gap by gender, race and education
Ecommerce Marketing Manager salary by industry
The average ecommerce marketing manager salary varies across industries:
- The average ecommerce marketing manager salary in the retail industry is $100,701, the highest of any industry.
- The average ecommerce marketing manager salary in the finance industry is $97,953.
- Ecommerce marketing managers in the government industry earn an average salary of $58,615, the lowest of any industry.
Highest paying industries for ecommerce marketing managers
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Retail | $100,701 | $48.41 |
| 2 | Technology | $97,953 | $47.09 |
| 3 | Transportation | $96,187 | $46.24 |
| 4 | Manufacturing | $95,405 | $45.87 |
| 5 | Education | $91,931 | $44.20 |
| 6 | Media | $89,509 | $43.03 |
| 7 | Hospitality | $88,693 | $42.64 |
| 8 | Government | $58,615 | $28.18 |
High paying ecommerce marketing manager jobs
Ecommerce marketing manager salary trends
The average ecommerce marketing manager salary has risen by $19,092 over the last ten years. In 2014, the average ecommerce marketing manager earned $84,668 annually, but today, they earn $103,760 a year. That works out to a 8% change in pay for ecommerce marketing managers over the last decade.
Compare ecommerce marketing manager salaries for cities or states with the national average over time.
Average ecommerce marketing manager salary over time
Compare ecommerce marketing manager salaries for individual cities or states with the national average.
Ecommerce marketing manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $104,000 | $49.88 | +3.7% |
| 2024 | $99,900 | $48.02 | +1.9% |
| 2023 | $98,000 | $47.12 | +1.5% |
| 2022 | $96,500 | $46.40 | +0.8% |
| 2021 | $95,700 | $46.03 | +1.9% |
Recently added ecommerce marketing manager salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Aroma360 | Ecommerce Marketing Manager | Miami, FL | 06/19/2025 | $70,000 |
| The Wine Group | Associate Ecommerce Marketing Manager | Livermore, CA | 06/18/2025 | $86,900 |
| Funko | Ecommerce Manager, Marketing, Mondo | Burbank, CA | 06/11/2025 | $73,600 |
| Nati Boutique | Ecommerce & Marketing Manager | Los Angeles, CA | 06/11/2025 | $70,000 |
| Syndicatebleu | Ecommerce Marketing Manager | Santa Monica, CA | 05/30/2025 | $102,534 |
| Iherb | Ecommerce Marketing Manager | Ione, CA | 05/27/2025 | $77,234 |
| Funko | Ecommerce Manager, Marketing, Mondo | Burbank, CA | 05/10/2025 | $73,600 |
| Monster Beverage 1990 Corporation | Shopper Marketing Manager-Ecommerce | Corona, CA | 05/08/2025 | $79,200 |
| Iherb | SR. Ecommerce Marketing Manager | Ione, CA | 04/28/2025 | $115,850 |
| Cardinal Health | Manager, Digital Marketing & Ecommerce | Boston, MA | 04/16/2025 | $103,500 |
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