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The average salary for an Events and Marketing Specialist is approximately $62,731 per year. This figure can fluctuate based on factors such as location, industry, and individual experience. With a growing demand for skilled marketing professionals, this role offers various opportunities for advancement.
Entry-level specialists typically earn lower salaries, while those with several years of experience can command significantly higher wages. For instance, experienced professionals may earn over $75,000 annually.
Salaries also vary significantly by state. For example, states like California and New York often offer higher salaries due to the cost of living and demand for marketing expertise. Understanding these regional differences is crucial for job seekers aiming to maximize their earning potential.
Major metropolitan areas typically provide the highest salaries for this role. Cities like San Francisco and New York City are known for offering lucrative positions in events and marketing.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level events and marketing specialist | $39,400 | $18.92 |
| Mid-level events and marketing specialist | $66,500 | $31.96 |
| Senior-level events and marketing specialist | $109,000 | $52.34 |
The highest-paying states for events and marketing specialists are Delaware, Washington, and Illinois. The lowest average events and marketing specialist salary states are Alabama, Arizona, and Kentucky.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington | $76,348 | $36.71 |
| 2 | Delaware | $77,398 | $37.21 |
| 3 | Minnesota | $64,927 | $31.21 |
| 4 | New Jersey | $64,910 | $31.21 |
| 5 | Texas | $65,302 | $31.40 |
| 6 | New Hampshire | $60,977 | $29.32 |
| 7 | Pennsylvania | $60,764 | $29.21 |
| 8 | Connecticut | $62,206 | $29.91 |
| 9 | North Carolina | $61,112 | $29.38 |
| 10 | Michigan | $62,430 | $30.01 |
| 11 | Rhode Island | $57,349 | $27.57 |
| 12 | Illinois | $68,309 | $32.84 |
| 13 | Maine | $58,451 | $28.10 |
| 14 | Massachusetts | $65,306 | $31.40 |
| 15 | Vermont | $55,412 | $26.64 |
| 16 | Nebraska | $55,602 | $26.73 |
| 17 | Iowa | $58,592 | $28.17 |
| 18 | Colorado | $58,455 | $28.10 |
| 19 | New York | $64,958 | $31.23 |
| 20 | South Dakota | $55,722 | $26.79 |
| 21 | Indiana | $59,116 | $28.42 |
| 22 | California | $66,069 | $31.76 |
| 23 | North Dakota | $53,711 | $25.82 |
| 24 | District of Columbia | $65,126 | $31.31 |
| 25 | Wisconsin | $54,724 | $26.31 |
| 26 | Montana | $53,211 | $25.58 |
| 27 | Utah | $52,119 | $25.06 |
| 28 | Georgia | $53,928 | $25.93 |
| 29 | Oregon | $58,528 | $28.14 |
| 30 | Ohio | $53,516 | $25.73 |
| 31 | Arkansas | $52,396 | $25.19 |
| 32 | Virginia | $54,407 | $26.16 |
| 33 | Maryland | $56,782 | $27.30 |
| 34 | Nevada | $52,661 | $25.32 |
| 35 | West Virginia | $50,099 | $24.09 |
| 36 | Wyoming | $48,215 | $23.18 |
| 37 | Louisiana | $52,396 | $25.19 |
| 38 | Kansas | $50,389 | $24.23 |
| 39 | Florida | $49,551 | $23.82 |
| 40 | New Mexico | $51,746 | $24.88 |
| 41 | Tennessee | $49,057 | $23.59 |
| 42 | Hawaii | $42,005 | $20.19 |
| 43 | South Carolina | $51,385 | $24.70 |
| 44 | Alaska | $48,967 | $23.54 |
| 45 | Missouri | $50,053 | $24.06 |
| 46 | Arizona | $47,070 | $22.63 |
| 47 | Idaho | $48,042 | $23.10 |
| 48 | Kentucky | $44,508 | $21.40 |
| 49 | Alabama | $47,434 | $22.80 |
| 50 | Mississippi | $38,860 | $18.68 |
| 51 | Oklahoma | $43,519 | $20.92 |
The highest-paying cities for events and marketing specialists are Everett, WA, San Francisco, CA, and Chicago, IL.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Everett, WA | $77,218 | $37.12 |
| 2 | San Francisco, CA | $71,407 | $34.33 |
| 3 | Chicago, IL | $68,627 | $32.99 |
| 4 | Richardson, TX | $66,243 | $31.85 |
| 5 | Boston, MA | $65,292 | $31.39 |
| 6 | New York, NY | $65,084 | $31.29 |
| 7 | Jersey City, NJ | $64,975 | $31.24 |
| 8 | Detroit, MI | $62,615 | $30.10 |
| 9 | Greenwich, CT | $62,214 | $29.91 |
| 10 | Apex, NC | $61,968 | $29.79 |
| 11 | Carmel, IN | $59,094 | $28.41 |
| 12 | Denver, CO | $58,530 | $28.14 |
| 13 | Severn, MD | $56,796 | $27.31 |
| 14 | McLean, VA | $54,919 | $26.40 |
| 15 | Cleveland, OH | $54,229 | $26.07 |
| 16 | Atlanta, GA | $54,214 | $26.06 |
| 17 | Eau Claire, WI | $54,019 | $25.97 |
| 18 | Las Vegas, NV | $52,491 | $25.24 |
| 19 | Draper, UT | $51,963 | $24.98 |
| 20 | Tampa, FL | $49,709 | $23.90 |
An events and marketing specialist's salary ranges from $46,000 a year at the 10th percentile to $84,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $84,000 | $7,000 | $40 |
| 75th Percentile | $73,000 | $6,083 | $35 |
| Average | $62,731 | $5,228 | $30 |
| 25th Percentile | $53,000 | $4,417 | $25 |
| 10th Percentile | $46,000 | $3,833 | $22 |
The highest paying types of events and marketing specialists are marketing executive, marketing consultant, and marketing analyst.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing And Event Planning Internship | $28,412 | $2,368 | $13.66 | 131,730 |
| Business Development Coordinator | $58,362 | $4,863 | $28.06 | 133,973 |
| Marketing Communications Coordinator | $49,151 | $4,096 | $23.63 | 96,492 |
| Special Events Coordinator | $40,063 | $3,339 | $19.26 | 34,538 |
| Marketing Internship | $30,260 | $2,522 | $14.55 | 122,135 |
| Event Coordinator | $41,918 | $3,493 | $20.15 | 26,277 |
How would you rate the starting salaries for events and marketing specialists, as well as the prospects for salary advancement?
Zachary Johnson Ph.D.
Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University
Top companies hiring events and marketing specialists now:
Events and marketing specialist salaries at PayPal and AQR Capital Management are the highest-paying according to our most recent salary estimates. In addition, the average events and marketing specialist salary at companies like Medical Mutual and Pluralsight are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | PayPal | $119,999 | $57.69 |
| 2 | AQR Capital Management | $98,426 | $47.32 |
| 3 | Medical Mutual | $97,092 | $46.68 |
| 4 | Pluralsight | $95,884 | $46.10 |
| 5 | PerkinElmer | $86,856 | $41.76 |
| 6 | Expedia Group | $83,844 | $40.31 |
| 7 | Lucid Motors | $80,680 | $38.79 |
| 8 | Comerica | $80,142 | $38.53 |
| 9 | Salesforce | $76,517 | $36.79 |
| 10 | Johnson & Johnson | $76,121 | $36.60 |
| 11 | Hotwire Communications | $73,626 | $35.40 |
| 12 | New York Red Bulls | $73,573 | $35.37 |
| 13 | TEKsystems | $71,921 | $34.58 |
| 14 | Capital Group | $71,018 | $34.14 |
| 15 | Intellinet Corporation | $70,916 | $34.09 |
| 16 | Esri | $69,917 | $33.61 |
| 17 | Jackson | $69,041 | $33.19 |
| 18 | Dataminr | $66,255 | $31.85 |
| 19 | Chippewa Valley Schools | $62,726 | $30.16 |
| 20 | Society of Petroleum Engineers | $62,274 | $29.94 |
The average events and marketing specialist salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Manufacturing | $88,985 | $42.78 |
| 2 | Technology | $70,034 | $33.67 |
| 3 | Retail | $54,579 | $26.24 |
| 4 | Hospitality | $51,490 | $24.75 |
The average events and marketing specialist salary has risen by $5,299 over the last ten years. In 2014, the average events and marketing specialist earned $57,432 annually, but today, they earn $62,731 a year. That works out to a 5% change in pay for events and marketing specialists over the last decade.
Compare events and marketing specialist salaries for cities or states with the national average over time.
Compare events and marketing specialist salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $62,700 | $30.16 | +3.1% |
| 2025 | $60,800 | $29.23 | +1.1% |
| 2024 | $60,200 | $28.93 | -0.2% |
| 2023 | $60,300 | $28.98 | +1.1% |
| 2022 | $59,600 | $28.67 | +0.7% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Abt Holdings | Conference, Events, and Marketing Specialist | Rockville, MD | 06/27/2025 | $57,000 |
| Abt Associates | Conference, Events, and Marketing Specialist | Rockville, MD | 06/26/2025 | $57,000 |
| The Strive Group | Event Marketing Specialist | Mesa, AZ | 06/26/2025 | $65,000 |
| Abcam | Marketing and Events Specialist | Boston, MA | 06/26/2025 | $80,000 |
| Abcam Plc | Marketing and Events Specialist | Boston, MA | 06/24/2025 | $80,000 |
| Danaher | Marketing and Events Specialist | Boston, MA | 06/23/2025 | $80,000 |
| Disability Law Group | Marketing & Events Specialist | Troy, MI | 06/17/2025 | $37,566 |
| Allegis Group Services, Inc. | Marketing Specialist-Events | Maryland | 06/14/2025 | $66,000 |
| Allegis Global Solutions | Marketing Specialist-Events | Severn, MD | 06/10/2025 | $66,000 |
| Esri | Events Marketing Specialist | Redlands, CA | 06/09/2025 | $70,720 |
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