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The average salary for an Executive Director of Marketing stands at approximately $148,198 annually. This figure can vary significantly based on several factors, including geographic location, years of experience, and industry sector. For instance, high-demand states such as California and New York offer salaries that exceed the national average, making them attractive locations for job seekers.
Additionally, positions within lucrative industries like technology and finance tend to offer higher compensation packages. In cities such as San Francisco and New York City, the salary potential can be substantially greater than in other regions.
To maximize earning potential, it's beneficial to consider roles that align with your expertise and experience. Job listings on platforms like Zippia can connect you with opportunities tailored to your career goals and salary expectations.
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The highest-paying states for executive directors, marketing are New Jersey, Pennsylvania, and Washington. The lowest average executive director, marketing salary states are Wyoming, South Dakota, and Alabama.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington | $159,378 | $76.62 |
| 2 | New Jersey | $162,126 | $77.95 |
| 3 | Rhode Island | $143,026 | $68.76 |
| 4 | Pennsylvania | $159,556 | $76.71 |
| 5 | North Dakota | $142,609 | $68.56 |
| 6 | West Virginia | $132,382 | $63.65 |
| 7 | Minnesota | $141,558 | $68.06 |
| 8 | Massachusetts | $144,444 | $69.44 |
| 9 | New York | $159,056 | $76.47 |
| 10 | Connecticut | $141,000 | $67.79 |
| 11 | Alaska | $144,129 | $69.29 |
| 12 | Arizona | $136,686 | $65.71 |
| 13 | New Hampshire | $137,620 | $66.16 |
| 14 | Florida | $139,383 | $67.01 |
| 15 | Virginia | $138,031 | $66.36 |
| 16 | Arkansas | $130,597 | $62.79 |
| 17 | Nevada | $132,443 | $63.67 |
| 18 | Vermont | $128,681 | $61.87 |
| 19 | Oregon | $142,602 | $68.56 |
| 20 | California | $150,675 | $72.44 |
| 21 | Hawaii | $133,521 | $64.19 |
| 22 | Texas | $127,477 | $61.29 |
| 23 | North Carolina | $129,218 | $62.12 |
| 24 | Michigan | $130,805 | $62.89 |
| 25 | Maine | $130,061 | $62.53 |
| 26 | Illinois | $126,255 | $60.70 |
| 27 | Colorado | $129,213 | $62.12 |
| 28 | Wisconsin | $127,642 | $61.37 |
| 29 | Maryland | $133,669 | $64.26 |
| 30 | Utah | $113,796 | $54.71 |
| 31 | Ohio | $123,421 | $59.34 |
| 32 | Mississippi | $116,608 | $56.06 |
| 33 | Idaho | $127,455 | $61.28 |
| 34 | South Dakota | $109,029 | $52.42 |
| 35 | Georgia | $122,249 | $58.77 |
| 36 | South Carolina | $112,154 | $53.92 |
| 37 | Indiana | $122,937 | $59.10 |
| 38 | District of Columbia | $129,140 | $62.09 |
| 39 | Montana | $111,796 | $53.75 |
| 40 | New Mexico | $122,584 | $58.93 |
| 41 | Wyoming | $109,059 | $52.43 |
| 42 | Iowa | $121,966 | $58.64 |
| 43 | Louisiana | $110,042 | $52.90 |
| 44 | Delaware | $121,863 | $58.59 |
| 45 | Missouri | $118,017 | $56.74 |
| 46 | Tennessee | $112,870 | $54.26 |
| 47 | Alabama | $106,719 | $51.31 |
| 48 | Kentucky | $112,796 | $54.23 |
| 49 | Oklahoma | $104,430 | $50.21 |
| 50 | Kansas | $104,644 | $50.31 |
| 51 | Nebraska | $102,957 | $49.50 |
The highest-paying cities for executive directors, marketing are Bridgewater, NJ, Seattle, WA, and Syracuse, NY.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Bridgewater, NJ | $166,381 | $79.99 |
| 2 | Seattle, WA | $166,085 | $79.85 |
| 3 | Syracuse, NY | $164,574 | $79.12 |
| 4 | Philadelphia, PA | $164,417 | $79.05 |
| 5 | San Francisco, CA | $160,295 | $77.06 |
| 6 | Cambridge, MA | $146,020 | $70.20 |
| 7 | Fort Lauderdale, FL | $142,676 | $68.59 |
| 8 | Richmond, VA | $139,256 | $66.95 |
| 9 | Las Vegas, NV | $133,435 | $64.15 |
| 10 | San Antonio, TX | $131,891 | $63.41 |
| 11 | Washington, DC | $129,835 | $62.42 |
| 12 | Chicago, IL | $127,420 | $61.26 |
| 13 | Indianapolis, IN | $123,300 | $59.28 |
| 14 | Columbus, OH | $122,963 | $59.12 |
| 15 | Atlanta, GA | $122,574 | $58.93 |
| 16 | Wilmington, DE | $122,555 | $58.92 |
| 17 | Lehi, UT | $113,692 | $54.66 |
An executive director, marketing's salary ranges from $97,000 a year at the 10th percentile to $225,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $225,000 | $18,750 | $108 |
| 75th Percentile | $184,000 | $15,333 | $88 |
| Average | $148,198 | $12,350 | $71 |
| 25th Percentile | $118,000 | $9,833 | $57 |
| 10th Percentile | $97,000 | $8,083 | $47 |
The highest paying types of executive directors, marketing are senior vice president of marketing, marketing vice president, and senior director of marketing.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Vice President | $177,188 | $14,766 | $85.19 | 111,356 |
| Marketing Team Leader | $67,150 | $5,596 | $32.28 | 132,966 |
| Marketing Manager | $104,550 | $8,712 | $50.26 | 89,627 |
| Consultant/Marketing Director | $111,827 | $9,319 | $53.76 | 122,157 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
| Chief Marketing Officer | $135,198 | $11,266 | $65.00 | 139,565 |
Top companies hiring executive directors, marketing now:
Executive director, marketing salaries at Estée Lauder and Novartis are the highest-paying according to our most recent salary estimates. In addition, the average executive director, marketing salary at companies like Merck and Condé Nast are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Estée Lauder | $199,124 | $95.73 |
| 2 | Novartis | $192,217 | $92.41 |
| 3 | Merck | $191,484 | $92.06 |
| 4 | Condé Nast | $191,013 | $91.83 |
| 5 | Bristol-Myers Squibb | $180,262 | $86.66 |
| 6 | New York University | $178,520 | $85.83 |
| 7 | J.P. Morgan | $169,929 | $81.70 |
| 8 | Indus Capital Partners | $169,168 | $81.33 |
| 9 | Medical Weight Loss Clinic | $158,840 | $76.37 |
| 10 | JPMorgan Chase & Co. | $154,897 | $74.47 |
| 11 | The Boston Globe | $152,143 | $73.15 |
| 12 | Harvard University | $149,883 | $72.06 |
| 13 | Verizon Services Corp. | $146,695 | $70.53 |
| 14 | Ionis Pharmaceuticals | $144,510 | $69.48 |
| 15 | Emory University | $143,387 | $68.94 |
| 16 | Blue Cross & Blue Shield | $142,506 | $68.51 |
| 17 | Management Recruiters International(MRI) | $141,065 | $67.82 |
| 18 | JBA International | $137,461 | $66.09 |
| 19 | Great HealthWorks | $137,027 | $65.88 |
| 20 | Georgetown University | $133,063 | $63.97 |
The average executive director, marketing salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Health Care | $150,275 | $72.25 |
| 2 | Media | $144,947 | $69.69 |
| 3 | Hospitality | $142,979 | $68.74 |
| 4 | Professional | $141,232 | $67.90 |
| 5 | Retail | $133,009 | $63.95 |
The average executive director, marketing salary has risen by $27,269 over the last ten years. In 2014, the average executive director, marketing earned $120,929 annually, but today, they earn $148,198 a year. That works out to a 8% change in pay for executive directors, marketing over the last decade.
Compare executive director, marketing salaries for cities or states with the national average over time.
Compare executive director, marketing salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $148,000 | $71.25 | +3.7% |
| 2024 | $143,000 | $68.58 | +1.9% |
| 2023 | $140,000 | $67.30 | +1.5% |
| 2022 | $138,000 | $66.27 | +0.8% |
| 2021 | $137,000 | $65.74 | +1.9% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Third Rock Ventures | Executive Director, Marketing-Pan Tumor/Nsclc | Redwood City, CA | 06/28/2025 | $256,000 |
| Fremantle Us | Executive Director, Marketing | Burbank, CA | 06/27/2025 | $135,000 |
| University of Colorado Boulder | Executive Director of Engagement, Marketing and Communications | Boulder, CO | 06/17/2025 | $170,000 |
| University of Colorado | Executive Director of Engagement, Marketing and Communications | Boulder, CO | 06/17/2025 | $170,000 |
| Jpmorgan Chase | Executive Director-Card Marketing Operations Leader | Wilmington, DE | 06/08/2025 | $152,000 |
| Jpmorgan Chase & Co | Executive Director-Card Marketing Operations Leader | Wilmington, DE | 06/07/2025 | $152,000 |
| Jpmorgan Chase & Co | Executive Director-Card Marketing Operations Leader | New York, NY | 06/07/2025 | $152,000 |
| Summit Therapeutics Plc | Executive Director, US Marketing Lead-Nsclc | Princeton, NJ | 05/31/2025 | $221,500 |
| Revance | Executive Marketing Director, Regenerative | Nashville, TN | 05/27/2025 | $200,000 |
| Mac's List | Executive Director of Marketing and Communication | Yakima, WA | 05/21/2025 | $123,613 |
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