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The Fashion Director position is vital in shaping a brand's identity and direction. As of October 2025, the average salary is $117,438 annually, which translates to approximately $56 per hour. Salaries can vary significantly based on factors such as location, years of experience, and specific industry sector.
For instance, states like California and New York typically offer higher salaries due to their bustling fashion markets. In California, the average salary can exceed $130,000, reflecting the demand for skilled directors in these hubs. Additionally, experience plays a critical role; those with over ten years in the industry may command salaries upwards of $150,000.
Fashion Directors are employed across various sectors, from luxury brands to retail giants, each offering distinct pay scales and benefits. Exploring these avenues can lead to higher compensation, making it essential for aspiring professionals to understand their worth in the marketplace. Job seekers should leverage platforms like Zippia to find job postings and salary insights tailored to their unique skills and career goals.
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The highest-paying states for fashion directors are Alaska, Washington, and Oregon. The lowest average fashion director salary states are Florida, Iowa, and Illinois.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Oregon | $164,220 | $78.95 |
| 2 | Washington | $165,803 | $79.71 |
| 3 | Nevada | $160,018 | $76.93 |
| 4 | California | $142,503 | $68.51 |
| 5 | Alaska | $189,252 | $90.99 |
| 6 | Utah | $141,687 | $68.12 |
| 7 | Rhode Island | $127,933 | $61.51 |
| 8 | Connecticut | $128,458 | $61.76 |
| 9 | Montana | $135,660 | $65.22 |
| 10 | District of Columbia | $128,226 | $61.65 |
| 11 | Idaho | $152,281 | $73.21 |
| 12 | Nebraska | $123,543 | $59.40 |
| 13 | Vermont | $118,784 | $57.11 |
| 14 | North Dakota | $140,022 | $67.32 |
| 15 | Massachusetts | $117,279 | $56.38 |
| 16 | New Hampshire | $127,698 | $61.39 |
| 17 | Delaware | $128,616 | $61.83 |
| 18 | Missouri | $117,304 | $56.40 |
| 19 | Mississippi | $107,572 | $51.72 |
| 20 | New York | $113,758 | $54.69 |
| 21 | Arizona | $112,604 | $54.14 |
| 22 | Maine | $120,929 | $58.14 |
| 23 | Oklahoma | $102,151 | $49.11 |
| 24 | South Dakota | $116,648 | $56.08 |
| 25 | Wisconsin | $105,042 | $50.50 |
| 26 | Colorado | $109,646 | $52.71 |
| 27 | Ohio | $106,635 | $51.27 |
| 28 | Wyoming | $111,547 | $53.63 |
| 29 | Minnesota | $108,214 | $52.03 |
| 30 | Louisiana | $96,223 | $46.26 |
| 31 | Texas | $104,186 | $50.09 |
| 32 | New Jersey | $104,008 | $50.00 |
| 33 | New Mexico | $109,268 | $52.53 |
| 34 | Arkansas | $89,284 | $42.92 |
| 35 | Pennsylvania | $96,144 | $46.22 |
| 36 | Michigan | $101,237 | $48.67 |
| 37 | Kentucky | $99,308 | $47.74 |
| 38 | Georgia | $93,070 | $44.75 |
| 39 | West Virginia | $102,075 | $49.07 |
| 40 | Indiana | $99,294 | $47.74 |
| 41 | Iowa | $85,928 | $41.31 |
| 42 | Maryland | $104,590 | $50.28 |
| 43 | Virginia | $93,918 | $45.15 |
| 44 | Alabama | $84,447 | $40.60 |
| 45 | North Carolina | $89,441 | $43.00 |
| 46 | South Carolina | $92,253 | $44.35 |
| 47 | Illinois | $84,872 | $40.80 |
| 48 | Tennessee | $88,773 | $42.68 |
| 49 | Florida | $86,186 | $41.44 |
| 50 | Hawaii | $83,664 | $40.22 |
| 51 | Kansas | $80,628 | $38.76 |
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Diego, CA | $143,766 | $69.12 |
| 2 | New York, NY | $116,182 | $55.86 |
A fashion director's salary ranges from $60,000 a year at the 10th percentile to $229,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $229,000 | $19,083 | $110 |
| 75th Percentile | $166,000 | $13,833 | $80 |
| Average | $117,438 | $9,787 | $56 |
| 25th Percentile | $82,000 | $6,833 | $39 |
| 10th Percentile | $60,000 | $5,000 | $29 |
The highest paying types of fashion directors are director, fashion design internship, and shoe designer.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Apparel Designer | $65,467 | $5,456 | $31.47 | 46,436 |
| Fashion Internship | $49,534 | $4,128 | $23.81 | 49,151 |
| Fashion Stylist | $45,524 | $3,794 | $21.89 | 13,031 |
| Director | $113,489 | $9,457 | $54.56 | 230,711 |
| Fashion Designer | $54,265 | $4,522 | $26.09 | 49,476 |
Top companies hiring fashion directors now:
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Tink | $131,921 | $63.42 |
| 2 | Louis Vuitton | $105,242 | $50.60 |
| 3 | Condé Nast | $101,744 | $48.92 |
The average fashion director salary has risen by $17,226 over the last ten years. In 2014, the average fashion director earned $100,212 annually, but today, they earn $117,438 a year. That works out to a 16% change in pay for fashion directors over the last decade.
Compare fashion director salaries for cities or states with the national average over time.
Compare fashion director salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $117,000 | $56.46 | +2.7% |
| 2024 | $114,000 | $54.96 | +1.5% |
| 2023 | $113,000 | $54.16 | +7.3% |
| 2022 | $104,000 | $50.21 | +3.3% |
| 2021 | $101,000 | $48.54 | +2.3% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Wal-Mart | Director, Merchandising-Digital Kids Fashion | Bentonville, AR | 06/11/2025 | $110,000 |
| Walmart | Director, Merchandising-Young Adult Women's Fashion | Bentonville, AR | 05/22/2025 | $110,000 |
| Wal-Mart | Director, Merchandising-Digital Kids Fashion | Bentonville, AR | 04/23/2025 | $110,000 |
| The Pr Net | Director, Fashion and Accessories | New York, NY | 02/17/2025 | $92,000 |
| Burlington Stores Inc. | Fashion Director | New York, NY | 02/16/2025 | $135,000 |
| Wal-Mart | Director, Apparel Design-Women's Fashion | New York, NY | 01/31/2025 | $156,000 |
| Paul Wilmot Communications | Director-Fashion & Accessories | New York, NY | 12/12/2024 | $92,000 |
| NWA Recycles | Director, Merchandising-Footwear-Walmart Fashion | Bentonville, AR | 12/06/2024 | $110,000 |
| Progressive Retail Management | Fashion Director-Euphoria | Fargo, ND | 12/04/2024 | $41,740 |
| Romantix | Fashion Director-Euphoria | Fargo, ND | 12/03/2024 | $41,740 |
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