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A General Director plays a crucial role in organizational leadership, overseeing operations and strategic planning. As of October 2025, the average salary for this position is $109,550. Salaries can significantly differ based on factors such as location, industry, and years of experience.
Highest Paying Industries: Certain sectors, including finance and technology, offer higher salaries for General Directors. For instance, those in the finance sector may earn upwards of $120,000, highlighting the importance of industry choice.
State Variations: Geographic location also impacts earnings. States like California and New York tend to provide higher salaries due to their cost of living and demand for executive roles. For example, a General Director in California might earn around $115,000, compared to lower averages in less populated states.
For those looking to enhance their earning potential, pursuing advanced leadership roles or specialized certifications can be beneficial. Networking within targeted industries can also lead to lucrative opportunities.
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The highest-paying states for general directors are California, Nevada, and Maine. The lowest average general director salary states are Minnesota, Wyoming, and Alabama.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | California | $145,513 | $69.96 |
| 2 | Maine | $123,665 | $59.45 |
| 3 | Rhode Island | $123,229 | $59.24 |
| 4 | Utah | $120,834 | $58.09 |
| 5 | West Virginia | $118,800 | $57.12 |
| 6 | Delaware | $121,117 | $58.23 |
| 7 | Idaho | $118,985 | $57.20 |
| 8 | New Hampshire | $121,581 | $58.45 |
| 9 | Mississippi | $112,009 | $53.85 |
| 10 | Wisconsin | $116,122 | $55.83 |
| 11 | Nevada | $128,819 | $61.93 |
| 12 | Connecticut | $122,559 | $58.92 |
| 13 | Kentucky | $112,279 | $53.98 |
| 14 | Indiana | $116,073 | $55.80 |
| 15 | Oklahoma | $111,873 | $53.79 |
| 16 | New Mexico | $115,749 | $55.65 |
| 17 | District of Columbia | $119,883 | $57.64 |
| 18 | Michigan | $112,155 | $53.92 |
| 19 | New Jersey | $113,064 | $54.36 |
| 20 | North Dakota | $108,344 | $52.09 |
| 21 | Massachusetts | $109,652 | $52.72 |
| 22 | Texas | $111,197 | $53.46 |
| 23 | Vermont | $117,748 | $56.61 |
| 24 | Nebraska | $105,975 | $50.95 |
| 25 | Missouri | $108,524 | $52.17 |
| 26 | Louisiana | $94,773 | $45.56 |
| 27 | Ohio | $98,130 | $47.18 |
| 28 | Georgia | $105,891 | $50.91 |
| 29 | New York | $101,133 | $48.62 |
| 30 | Arizona | $110,475 | $53.11 |
| 31 | Oregon | $97,225 | $46.74 |
| 32 | Washington | $103,973 | $49.99 |
| 33 | Colorado | $106,723 | $51.31 |
| 34 | Arkansas | $100,692 | $48.41 |
| 35 | Virginia | $106,640 | $51.27 |
| 36 | South Carolina | $91,559 | $44.02 |
| 37 | Maryland | $106,350 | $51.13 |
| 38 | Tennessee | $93,928 | $45.16 |
| 39 | Alabama | $81,631 | $39.25 |
| 40 | Pennsylvania | $94,471 | $45.42 |
| 41 | North Carolina | $88,669 | $42.63 |
| 42 | Alaska | $99,801 | $47.98 |
| 43 | Montana | $91,983 | $44.22 |
| 44 | Illinois | $88,372 | $42.49 |
| 45 | South Dakota | $85,936 | $41.32 |
| 46 | Hawaii | $98,038 | $47.13 |
| 47 | Florida | $79,368 | $38.16 |
| 48 | Wyoming | $82,808 | $39.81 |
| 49 | Minnesota | $83,680 | $40.23 |
| 50 | Kansas | $75,691 | $36.39 |
| 51 | Iowa | $77,578 | $37.30 |
The highest-paying cities for general directors are Sunnyvale, CA, Clearfield, UT, and Washington, DC.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Sunnyvale, CA | $158,400 | $76.15 |
| 2 | Clearfield, UT | $120,405 | $57.89 |
| 3 | Washington, DC | $120,173 | $57.78 |
| 4 | Madison, WI | $115,083 | $55.33 |
| 5 | Houston, TX | $110,774 | $53.26 |
| 6 | Boston, MA | $109,731 | $52.76 |
| 7 | Manassas, VA | $107,360 | $51.62 |
| 8 | Atlanta, GA | $106,296 | $51.10 |
| 9 | Bellevue, WA | $104,334 | $50.16 |
| 10 | Pittsburgh, PA | $92,462 | $44.45 |
| 11 | Chicago, IL | $88,832 | $42.71 |
| 12 | Miami, FL | $78,313 | $37.65 |
A general director's salary ranges from $69,000 a year at the 10th percentile to $172,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $172,000 | $14,333 | $83 |
| 75th Percentile | $139,000 | $11,583 | $67 |
| Average | $109,550 | $9,129 | $53 |
| 25th Percentile | $86,000 | $7,167 | $41 |
| 10th Percentile | $69,000 | $5,750 | $33 |
The highest paying types of general directors are vice president & general manager, managing director, and director.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Director Training & Education | $70,224 | $5,852 | $33.76 | 36,551 |
| Vice President & General Manager | $172,487 | $14,374 | $82.93 | 252,313 |
| General Service Manager | $85,187 | $7,099 | $40.96 | 435,376 |
| Youth Ministry Director | $43,203 | $3,600 | $20.77 | 7,224 |
| General Manager | $71,581 | $5,965 | $34.41 | 442,690 |
| Youth Director | $44,333 | $3,694 | $21.31 | 7,501 |
Top companies hiring general directors now:
General director salaries at Regeneron and Publicis Sapient are the highest-paying according to our most recent salary estimates. In addition, the average general director salary at companies like Northrop Grumman and Finlay are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Regeneron | $177,883 | $85.52 |
| 2 | Publicis Sapient | $149,760 | $72.00 |
| 3 | Northrop Grumman | $136,375 | $65.56 |
| 4 | Finlay | $132,476 | $63.69 |
| 5 | Northwestern Medicine | $131,052 | $63.01 |
| 6 | Erickson Senior Living | $122,017 | $58.66 |
| 7 | Mount Sinai Health System | $117,438 | $56.46 |
| 8 | Confluence | $110,388 | $53.07 |
| 9 | Novo | $107,879 | $51.86 |
| 10 | Art of Problem Solving | $107,571 | $51.72 |
| 11 | University of Wisconsin Foundation | $106,004 | $50.96 |
| 12 | Optum | $104,038 | $50.02 |
| 13 | National Conference of State Legislatures | $100,291 | $48.22 |
| 14 | Prince William County | $60,042 | $28.87 |
The average general director salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Health Care | $134,299 | $64.57 |
| 2 | Pharmaceutical | $125,347 | $60.26 |
| 3 | Manufacturing | $123,942 | $59.59 |
| 4 | Media | $118,372 | $56.91 |
| 5 | Technology | $115,272 | $55.42 |
| 6 | Transportation | $113,713 | $54.67 |
| 7 | Finance | $112,207 | $53.95 |
The average general director salary has risen by $20,983 over the last ten years. In 2014, the average general director earned $88,567 annually, but today, they earn $109,550 a year. That works out to a 17% change in pay for general directors over the last decade.
Compare general director salaries for cities or states with the national average over time.
Compare general director salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $110,000 | $52.67 | +2.8% |
| 2025 | $107,000 | $51.21 | +7.0% |
| 2024 | $99,100 | $47.65 | +4.5% |
| 2023 | $94,700 | $45.51 | +0.9% |
| 2022 | $93,800 | $45.08 | -0.4% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| University at Albany | Director of General Studies and Summer Sessions. | Albany, NY | 06/28/2025 | $80,000 |
| Digital Media Solutions | Director, TV & Streaming, General | Los Angeles, CA | 06/14/2025 | $120,000 |
| Manhattan College | Director of General Chemistry Labs | New York, NY | 06/05/2025 | $73,000 |
| Travelers Indemnity Co | General Liability Director | Dallas, TX | 05/19/2025 | $123,000 |
| Harman Professional | Director, Manufacturing General | Ione, CA | 05/18/2025 | $173,250 |
| Travelers Insurance Company | General Liability Director | Richardson, TX | 05/17/2025 | $123,000 |
| Digital Media Solutions | Director, TV & Streaming, General | Los Angeles, CA | 04/28/2025 | $120,000 |
| Acosta, Inc. | Director-Kroger General Merchandise | Portland, OR | 03/30/2025 | $102,900 |
| Digital Media Solutions | Director, TV & Streaming, General | Los Angeles, CA | 03/28/2025 | $120,000 |
| Bergey's | Regional General Motors Parts Director | Souderton, PA | 03/14/2025 | $90,000 |
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