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A Global Brand Manager is pivotal in shaping a company's image across different markets. As of October 2025, the average salary stands at $114,380 per year, with variations based on location, industry, and experience. For instance, brand managers in states like California and New York typically earn higher than the national average, reflecting the demand in these markets.
Additionally, experience significantly influences salary levels. Entry-level positions start lower, while senior roles can exceed $150,000 annually. Companies prioritize candidates with strong analytical and strategic skills to drive brand success.
In conclusion, aspiring Global Brand Managers should consider geographical location, industry trends, and experience when evaluating salary expectations. With the right qualifications, there are substantial opportunities for growth and advancement in this field.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level global brand manager | $84,900 | $40.82 |
| Mid-level global brand manager | $90,700 | $43.60 |
| Senior-level global brand manager | $206,000 | $99.19 |
The average global brand manager salary in Rhode Island, Oregon, and Washington are the highest in the U.S. The lowest average global brand manager salary states are Indiana, Florida, and Kentucky.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Oregon | $129,897 | $62.45 |
| 2 | Rhode Island | $135,645 | $65.21 |
| 3 | Washington | $127,588 | $61.34 |
| 4 | Utah | $117,590 | $56.53 |
| 5 | Connecticut | $118,441 | $56.94 |
| 6 | Massachusetts | $117,189 | $56.34 |
| 7 | California | $123,974 | $59.60 |
| 8 | Arizona | $122,743 | $59.01 |
| 9 | Texas | $111,937 | $53.82 |
| 10 | Delaware | $111,860 | $53.78 |
| 11 | Idaho | $111,350 | $53.53 |
| 12 | Georgia | $109,889 | $52.83 |
| 13 | New Jersey | $113,297 | $54.47 |
| 14 | Illinois | $108,525 | $52.18 |
| 15 | Maryland | $120,160 | $57.77 |
| 16 | North Carolina | $106,435 | $51.17 |
| 17 | New York | $110,030 | $52.90 |
| 18 | Virginia | $111,088 | $53.41 |
| 19 | Nevada | $105,206 | $50.58 |
| 20 | West Virginia | $107,510 | $51.69 |
| 21 | North Dakota | $102,017 | $49.05 |
| 22 | Arkansas | $99,110 | $47.65 |
| 23 | New Hampshire | $100,979 | $48.55 |
| 24 | District of Columbia | $101,762 | $48.92 |
| 25 | Pennsylvania | $97,520 | $46.88 |
| 26 | Nebraska | $100,921 | $48.52 |
| 27 | Michigan | $98,698 | $47.45 |
| 28 | Vermont | $99,432 | $47.80 |
| 29 | Tennessee | $96,476 | $46.38 |
| 30 | Maine | $100,209 | $48.18 |
| 31 | Ohio | $95,413 | $45.87 |
| 32 | Mississippi | $99,195 | $47.69 |
| 33 | Iowa | $97,916 | $47.08 |
| 34 | New Mexico | $98,687 | $47.45 |
| 35 | Minnesota | $96,411 | $46.35 |
| 36 | Montana | $95,796 | $46.06 |
| 37 | Missouri | $97,801 | $47.02 |
| 38 | Alabama | $95,815 | $46.06 |
| 39 | Alaska | $100,445 | $48.29 |
| 40 | Wyoming | $93,383 | $44.90 |
| 41 | Louisiana | $93,864 | $45.13 |
| 42 | Hawaii | $86,392 | $41.53 |
| 43 | Kentucky | $89,541 | $43.05 |
| 44 | Wisconsin | $89,968 | $43.25 |
| 45 | Colorado | $88,979 | $42.78 |
| 46 | Indiana | $89,890 | $43.22 |
| 47 | Florida | $89,619 | $43.09 |
| 48 | South Dakota | $90,103 | $43.32 |
| 49 | South Carolina | $91,120 | $43.81 |
| 50 | Oklahoma | $90,207 | $43.37 |
| 51 | Kansas | $87,045 | $41.85 |
The highest-paying cities for global brand managers are Pawtucket, RI, San Francisco, CA, and Beaverton, OR.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Pawtucket, RI | $135,795 | $65.29 |
| 2 | San Francisco, CA | $135,356 | $65.08 |
| 3 | Beaverton, OR | $129,453 | $62.24 |
| 4 | Chandler, AZ | $122,659 | $58.97 |
| 5 | Towson, MD | $120,478 | $57.92 |
| 6 | Hartford, CT | $118,838 | $57.13 |
| 7 | Boston, MA | $117,347 | $56.42 |
| 8 | Carson City, NV | $113,567 | $54.60 |
| 9 | Bridgewater, NJ | $113,244 | $54.44 |
| 10 | Austin, TX | $112,710 | $54.19 |
| 11 | McLean, VA | $111,841 | $53.77 |
| 12 | Albany, NY | $110,990 | $53.36 |
| 13 | Atlanta, GA | $109,668 | $52.73 |
| 14 | Chicago, IL | $108,852 | $52.33 |
| 15 | Raleigh, NC | $107,517 | $51.69 |
| 16 | Charleston, WV | $106,324 | $51.12 |
| 17 | Bismarck, ND | $101,881 | $48.98 |
| 18 | Concord, NH | $100,935 | $48.53 |
| 19 | Saint Louis, MO | $98,269 | $47.24 |
| 20 | Birmingham, AL | $95,297 | $45.82 |
A global brand manager's salary ranges from $86,000 a year at the 10th percentile to $151,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $151,000 | $12,583 | $73 |
| 75th Percentile | $132,000 | $11,000 | $63 |
| Average | $114,380 | $9,532 | $55 |
| 25th Percentile | $98,000 | $8,167 | $47 |
| 10th Percentile | $86,000 | $7,167 | $41 |
The highest paying types of global brand managers are global account manager, product marketing manager, and product manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Manager, Strategy | $109,831 | $9,153 | $52.80 | 148,326 |
| Revenue Manager | $86,270 | $7,189 | $41.48 | 110,405 |
| Product Marketing Manager | $112,220 | $9,352 | $53.95 | 166,047 |
| Media Manager | $96,475 | $8,040 | $46.38 | 110,888 |
| Sales And Marketing Manager | $81,953 | $6,829 | $39.40 | 151,042 |
| Category Manager | $102,035 | $8,503 | $49.06 | 108,424 |
Top companies hiring global brand managers now:
Global brand manager salaries at Meta and The Walt Disney Company are the highest-paying according to our most recent salary estimates. In addition, the average global brand manager salary at companies like Citi and Pinterest are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Meta | $167,698 | $80.62 |
| 2 | The Walt Disney Company | $142,263 | $68.40 |
| 3 | Citi | $137,069 | $65.90 |
| 4 | $135,281 | $65.04 | |
| 5 | ServiceNow | $124,575 | $59.89 |
| 6 | Solutia | $123,219 | $59.24 |
| 7 | Nike | $121,635 | $58.48 |
| 8 | Recruit | $120,787 | $58.07 |
| 9 | Colgate-Palmolive | $120,487 | $57.93 |
| 10 | Cargill | $120,476 | $57.92 |
| 11 | Converse | $119,317 | $57.36 |
| 12 | SC Johnson | $119,149 | $57.28 |
| 13 | Estée Lauder | $118,982 | $57.20 |
| 14 | Takeda Pharmaceuticals U.S.A., Inc. | $118,601 | $57.02 |
| 15 | Sanofi US | $118,386 | $56.92 |
| 16 | Benchling | $118,317 | $56.88 |
| 17 | Vanguard Services | $116,417 | $55.97 |
| 18 | American Express | $116,180 | $55.86 |
| 19 | Hasbro | $115,397 | $55.48 |
| 20 | Peloton Interactive, Inc. | $115,082 | $55.33 |
The average global brand manager salary has risen by $21,047 over the last ten years. In 2014, the average global brand manager earned $93,333 annually, but today, they earn $114,380 a year. That works out to a 8% change in pay for global brand managers over the last decade.
Compare global brand manager salaries for cities or states with the national average over time.
Compare global brand manager salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $114,000 | $54.99 | +3.7% |
| 2025 | $110,000 | $52.93 | +1.9% |
| 2024 | $108,000 | $51.94 | +1.5% |
| 2023 | $106,000 | $51.15 | +0.8% |
| 2022 | $106,000 | $50.74 | +1.9% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Sazerac Company | Brand Manager-Buzzballz International-Drive Global Growth | Louisville, KY | 06/10/2025 | $126,740 |
| Champion Petfoods USA | Global Brand Experience Manager | Louisville, CO | 05/25/2025 | $70,000 |
| Mars | Global Brand Experience Manager | Louisville, CO | 05/23/2025 | $70,000 |
| Sanofi | Global Brand Manager, Beyfortus (RSV) | Morristown, NJ | 05/23/2025 | $172,500 |
| Kendo Brands | Manager, Global Brand-Fenty Skin | San Francisco, CA | 05/20/2025 | $105,700 |
| Sanofi Pasteur | Global Brand Manager, Beyfortus (RSV) | Morristown, NJ | 05/20/2025 | $172,500 |
| Ethel m | Global Digital Brand Experience Manager | Louisville, CO | 05/10/2025 | $90,000 |
| IHG Career | Global Brand Manager-Guest Experience Hotel Indigo | Atlanta, GA | 04/28/2025 | $58,844 |
| Hach Company | Global Brand Activation & Insights Manager | Loveland, CO | 04/27/2025 | $110,000 |
| Veralto | Global Brand Activation & Insights Manager | Denver, CO | 04/26/2025 | $110,000 |
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