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The Integrated Marketing Director role commands an average salary of $108,953 annually. This figure reflects the critical responsibilities of directing marketing strategies across various platforms to ensure cohesive brand messaging. Salaries can vary based on several factors including geographic location, years of experience, and specific industry sector.
In states like California and New York, Integrated Marketing Directors tend to earn higher salaries, often exceeding the national average. For example, in California, the salary can reach upwards of $120,000, reflecting the higher cost of living and demand for skilled professionals.
Cities such as San Francisco, New York City, and Seattle are among the highest-paying markets for this role. Job seekers should also consider the benefits package, which can include bonuses and other incentives that enhance overall compensation.
Understanding the salary landscape for Integrated Marketing Directors is essential for career planning. By exploring various options and leveraging your skills, you can position yourself for lucrative opportunities in this dynamic field.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level integrated marketing director | $80,900 | $38.89 |
| Mid-level integrated marketing director | $86,400 | $41.53 |
| Senior-level integrated marketing director | $197,000 | $94.48 |
The highest-paying states for integrated marketing directors are Washington, Oregon, and California. The lowest average integrated marketing director salary states are Louisiana, Georgia, and Alabama.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Oregon | $139,849 | $67.24 |
| 2 | Minnesota | $122,806 | $59.04 |
| 3 | California | $135,813 | $65.29 |
| 4 | Massachusetts | $122,319 | $58.81 |
| 5 | North Dakota | $121,882 | $58.60 |
| 6 | Connecticut | $116,635 | $56.07 |
| 7 | Washington | $140,043 | $67.33 |
| 8 | Texas | $116,554 | $56.04 |
| 9 | Pennsylvania | $112,478 | $54.08 |
| 10 | New Jersey | $121,285 | $58.31 |
| 11 | Alaska | $124,155 | $59.69 |
| 12 | Virginia | $111,735 | $53.72 |
| 13 | Ohio | $110,800 | $53.27 |
| 14 | New York | $110,658 | $53.20 |
| 15 | Arizona | $111,944 | $53.82 |
| 16 | Nevada | $109,459 | $52.62 |
| 17 | Rhode Island | $108,705 | $52.26 |
| 18 | South Carolina | $113,647 | $54.64 |
| 19 | Arkansas | $106,879 | $51.38 |
| 20 | New Hampshire | $101,183 | $48.65 |
| 21 | Illinois | $106,825 | $51.36 |
| 22 | Mississippi | $94,490 | $45.43 |
| 23 | West Virginia | $106,340 | $51.13 |
| 24 | Michigan | $106,745 | $51.32 |
| 25 | Idaho | $109,794 | $52.79 |
| 26 | Maryland | $109,151 | $52.48 |
| 27 | North Carolina | $95,566 | $45.95 |
| 28 | Hawaii | $106,942 | $51.41 |
| 29 | District of Columbia | $96,883 | $46.58 |
| 30 | Utah | $98,141 | $47.18 |
| 31 | Wyoming | $90,649 | $43.58 |
| 32 | Iowa | $98,583 | $47.40 |
| 33 | Missouri | $98,677 | $47.44 |
| 34 | Montana | $99,025 | $47.61 |
| 35 | New Mexico | $96,599 | $46.44 |
| 36 | Louisiana | $87,050 | $41.85 |
| 37 | Maine | $91,762 | $44.12 |
| 38 | Alabama | $85,690 | $41.20 |
| 39 | Wisconsin | $91,641 | $44.06 |
| 40 | Tennessee | $90,833 | $43.67 |
| 41 | South Dakota | $89,805 | $43.18 |
| 42 | Oklahoma | $84,317 | $40.54 |
| 43 | Colorado | $89,298 | $42.93 |
| 44 | Delaware | $96,731 | $46.51 |
| 45 | Kentucky | $90,208 | $43.37 |
| 46 | Vermont | $92,460 | $44.45 |
| 47 | Georgia | $86,534 | $41.60 |
| 48 | Indiana | $90,380 | $43.45 |
| 49 | Florida | $87,567 | $42.10 |
| 50 | Nebraska | $84,005 | $40.39 |
| 51 | Kansas | $84,593 | $40.67 |
The highest-paying cities for integrated marketing directors are San Francisco, CA, Seattle, WA, and Corvallis, OR.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $146,787 | $70.57 |
| 2 | Seattle, WA | $142,021 | $68.28 |
| 3 | Corvallis, OR | $141,021 | $67.80 |
| 4 | Minnetonka, MN | $122,793 | $59.04 |
| 5 | Boston, MA | $122,639 | $58.96 |
| 6 | Bridgewater, NJ | $121,613 | $58.47 |
| 7 | Round Rock, TX | $119,033 | $57.23 |
| 8 | Columbia, SC | $114,159 | $54.88 |
| 9 | Philadelphia, PA | $112,937 | $54.30 |
| 10 | Phoenix, AZ | $112,142 | $53.91 |
| 11 | Cleveland, OH | $111,926 | $53.81 |
| 12 | New York, NY | $110,760 | $53.25 |
| 13 | Las Vegas, NV | $109,061 | $52.43 |
| 14 | Bethesda, MD | $108,933 | $52.37 |
| 15 | Skokie, IL | $107,401 | $51.64 |
| 16 | Bentonville, AR | $106,180 | $51.05 |
| 17 | Washington, DC | $96,911 | $46.59 |
| 18 | Raleigh, NC | $96,263 | $46.28 |
| 19 | South Portland, ME | $92,534 | $44.49 |
| 20 | Jacksonville, FL | $92,344 | $44.40 |
An integrated marketing director's salary ranges from $72,000 a year at the 10th percentile to $164,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $164,000 | $13,667 | $79 |
| 75th Percentile | $135,000 | $11,250 | $65 |
| Average | $108,953 | $9,079 | $52 |
| 25th Percentile | $87,000 | $7,250 | $42 |
| 10th Percentile | $72,000 | $6,000 | $35 |
The highest paying types of integrated marketing directors are marketing vice president, senior director of marketing, and group director.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Director Of Strategy | $145,870 | $12,156 | $70.13 | 65,254 |
| Director Of Sales And Marketing | $117,348 | $9,779 | $56.42 | 132,459 |
| Director Of Communications And Marketing | $87,324 | $7,277 | $41.98 | 109,600 |
| Marketing Team Leader | $67,150 | $5,596 | $32.28 | 132,966 |
| Director, Product Marketing | $141,699 | $11,808 | $68.12 | 173,038 |
| Group Director | $149,193 | $12,433 | $71.73 | 89,420 |
Top companies hiring integrated marketing directors now:
Integrated marketing director salaries at Aspiration and Eisai are the highest-paying according to our most recent salary estimates. In addition, the average integrated marketing director salary at companies like Essex Property Trust and Dignity Health are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Aspiration | $154,113 | $74.09 |
| 2 | Eisai | $138,845 | $66.75 |
| 3 | Essex Property Trust | $138,676 | $66.67 |
| 4 | Dignity Health | $138,072 | $66.38 |
| 5 | The Walt Disney Company | $132,100 | $63.51 |
| 6 | ViacomCBS | $131,138 | $63.05 |
| 7 | Anaplan | $131,047 | $63.00 |
| 8 | Juniper Networks | $126,981 | $61.05 |
| 9 | Novartis | $126,105 | $60.63 |
| 10 | Rambus | $123,484 | $59.37 |
| 11 | Alvarez & Marsal | $122,741 | $59.01 |
| 12 | Ferrara Candy | $118,524 | $56.98 |
| 13 | North States Ind | $118,186 | $56.82 |
| 14 | Scripps Health | $117,547 | $56.51 |
| 15 | Robert Half | $116,848 | $56.18 |
| 16 | Chewy | $116,829 | $56.17 |
| 17 | Paramount | $115,715 | $55.63 |
| 18 | HighTower Advisors | $114,125 | $54.87 |
| 19 | Sears Holdings | $113,873 | $54.75 |
| 20 | Wolverine World Wide | $113,636 | $54.63 |
The average integrated marketing director salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Manufacturing | $121,359 | $58.35 |
| 2 | Retail | $113,317 | $54.48 |
| 3 | Professional | $111,634 | $53.67 |
| 4 | Hospitality | $93,055 | $44.74 |
| 5 | Media | $80,385 | $38.65 |
The average integrated marketing director salary has risen by $20,048 over the last ten years. In 2014, the average integrated marketing director earned $88,905 annually, but today, they earn $108,953 a year. That works out to a 8% change in pay for integrated marketing directors over the last decade.
Compare integrated marketing director salaries for cities or states with the national average over time.
Compare integrated marketing director salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $109,000 | $52.38 | +3.7% |
| 2025 | $105,000 | $50.42 | +1.9% |
| 2024 | $103,000 | $49.48 | +1.5% |
| 2023 | $101,000 | $48.72 | +0.8% |
| 2022 | $101,000 | $48.33 | +1.9% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| The University of Chicago | Director, Research Integrity | Chicago, IL | 06/30/2025 | $125,000 |
| Rapp | Director, Integrated Delivery | Dallas, TX | 06/29/2025 | $111,000 |
| Vox Media, LLC | Associate Integrated Marketing Director | New York, NY | 06/29/2025 | $110,000 |
| Alvarez & Marsal | Pepi MAS Director-Merger Integration & Carve-Outs (Open To All US Locations) | Chicago, IL | 06/28/2025 | $150,000 |
| Fanduel Sports Network | Director, Brand & Integrated Marketing | New York, NY | 06/28/2025 | $145,000 |
| AEG | Integrated Director of Marketing | Nashville, TN | 06/26/2025 | $100,000 |
| Novartis AG | P&O M&A Integration Director | East Hanover, NJ | 06/24/2025 | $152,600 |
| Dasny | Director, Office of Professional Integrity | Amherst, NY | 06/21/2025 | $150,110 |
| 4000 Archdiocese of Seattle Payroll Svc | Director of Intercultural Integration | Seattle, WA | 06/21/2025 | $92,000 |
| Omnicom Media Group | Director, Integrated Media Planning | New York, NY | 06/19/2025 | $90,000 |
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