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Interactive marketing manager salary
Average interactive marketing manager salary
$114,936
Understanding the Interactive Marketing Manager Salary
The average salary for an Interactive Marketing Manager stands at $114,936 annually, which translates to approximately $55 per hour. This role involves creating and executing online marketing strategies that drive engagement and sales. As digital marketing continues to evolve, the demand for skilled managers in this area increases, leading to competitive salaries.
Salary Variability
The salary can greatly differ based on several factors:
- Experience Level: Entry-level managers may earn around $80,000, while those with more than ten years can exceed $130,000.
- Location: Major cities like New York and San Francisco tend to offer higher salaries due to cost of living and market demand.
- Industry: Companies in technology and finance often provide higher compensation compared to non-profits or smaller enterprises.
Top Paying States
States such as California, New York, and Texas consistently rank among the highest paying for this position. Researching specific cities can help candidates identify lucrative opportunities. For instance, cities like San Jose and Seattle frequently offer salaries above the national average.
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Where can an Interactive Marketing Manager earn more?
Interactive marketing manager salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level interactive marketing manager | $85,300 | $41.02 |
| Mid-level interactive marketing manager | $91,100 | $43.81 |
| Senior-level interactive marketing manager | $207,000 | $99.67 |
Average interactive marketing manager salary by state
The highest-paying states for interactive marketing managers are Rhode Island, California, and Maryland. The lowest average interactive marketing manager salary states are Kansas, Alaska, and South Dakota.
- State view
- County view
Highest paying states for interactive marketing managers
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Oregon | $118,595 | $57.02 |
| 2 | Connecticut | $119,552 | $57.48 |
| 3 | Rhode Island | $135,840 | $65.31 |
| 4 | California | $122,224 | $58.76 |
| 5 | Utah | $113,655 | $54.64 |
| 6 | Pennsylvania | $116,791 | $56.15 |
| 7 | Massachusetts | $115,048 | $55.31 |
| 8 | New Jersey | $118,111 | $56.78 |
| 9 | Washington | $110,738 | $53.24 |
| 10 | Maryland | $119,691 | $57.54 |
| 11 | North Carolina | $103,862 | $49.93 |
| 12 | New York | $108,351 | $52.09 |
| 13 | Virginia | $108,821 | $52.32 |
| 14 | New Hampshire | $102,845 | $49.44 |
| 15 | Delaware | $112,468 | $54.07 |
| 16 | Maine | $102,729 | $49.39 |
| 17 | Texas | $103,148 | $49.59 |
| 18 | West Virginia | $106,906 | $51.40 |
| 19 | Illinois | $103,190 | $49.61 |
| 20 | Arizona | $102,844 | $49.44 |
| 21 | Iowa | $103,848 | $49.93 |
| 22 | District of Columbia | $101,760 | $48.92 |
| 23 | South Carolina | $102,273 | $49.17 |
| 24 | Vermont | $100,653 | $48.39 |
| 25 | Michigan | $99,770 | $47.97 |
| 26 | Idaho | $102,856 | $49.45 |
| 27 | Nevada | $97,164 | $46.71 |
| 28 | Ohio | $96,139 | $46.22 |
| 29 | Colorado | $96,361 | $46.33 |
| 30 | Arkansas | $91,358 | $43.92 |
| 31 | Nebraska | $94,222 | $45.30 |
| 32 | Minnesota | $89,437 | $43.00 |
| 33 | Georgia | $91,201 | $43.85 |
| 34 | Wyoming | $85,406 | $41.06 |
| 35 | Wisconsin | $90,678 | $43.60 |
| 36 | Tennessee | $89,174 | $42.87 |
| 37 | North Dakota | $88,272 | $42.44 |
| 38 | New Mexico | $92,633 | $44.54 |
| 39 | Missouri | $92,566 | $44.50 |
| 40 | Indiana | $89,952 | $43.25 |
| 41 | Kentucky | $87,422 | $42.03 |
| 42 | South Dakota | $80,457 | $38.68 |
| 43 | Alaska | $80,697 | $38.80 |
| 44 | Hawaii | $56,185 | $27.01 |
| 45 | Mississippi | $85,765 | $41.23 |
| 46 | Montana | $83,694 | $40.24 |
| 47 | Kansas | $81,374 | $39.12 |
| 48 | Florida | $77,148 | $37.09 |
| 49 | Oklahoma | $83,436 | $40.11 |
| 50 | Alabama | $81,463 | $39.16 |
| 51 | Louisiana | $76,880 | $36.96 |
Highest paying cities for interactive marketing managers
The highest-paying cities for interactive marketing managers are San Francisco, CA, Palo Alto, CA, and Sunnyvale, CA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $135,691 | $65.24 |
| 2 | Palo Alto, CA | $134,727 | $64.77 |
| 3 | Sunnyvale, CA | $134,537 | $64.68 |
| 4 | Cupertino, CA | $134,374 | $64.60 |
| 5 | San Jose, CA | $134,226 | $64.53 |
| 6 | Los Gatos, CA | $134,085 | $64.46 |
| 7 | Riverside, CT | $119,828 | $57.61 |
| 8 | Riverside, CA | $117,989 | $56.73 |
| 9 | Waltham, MA | $115,494 | $55.53 |
| 10 | Seattle, WA | $111,282 | $53.50 |
| 11 | New York, NY | $108,705 | $52.26 |
| 12 | Buffalo, NY | $105,561 | $50.75 |
| 13 | Chicago, IL | $104,141 | $50.07 |
| 14 | Austin, TX | $101,546 | $48.82 |
| 15 | Miami, FL | $71,894 | $34.56 |
Interactive marketing manager salary details
An interactive marketing manager's salary ranges from $71,000 a year at the 10th percentile to $184,000 at the 90th percentile.
What is an interactive marketing manager's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $184,000 | $15,333 | $88 |
| 75th Percentile | $147,000 | $12,250 | $71 |
| Average | $114,936 | $9,578 | $55 |
| 25th Percentile | $89,000 | $7,417 | $43 |
| 10th Percentile | $71,000 | $5,917 | $34 |
Highest paying interactive marketing manager jobs
The highest paying types of interactive marketing managers are head of marketing, chief marketing officer, and senior manager of marketing.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Media Manager | $96,475 | $8,040 | $46.38 | 110,888 |
| Marketing Strategist | $80,033 | $6,669 | $38.48 | 89,543 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
| Head Of Marketing | $137,829 | $11,486 | $66.26 | 92,557 |
| Chief Marketing Officer | $135,198 | $11,266 | $65.00 | 139,565 |
| Marketing Manager/Project Manager | $78,368 | $6,531 | $37.68 | 187,949 |
Top companies hiring interactive marketing managers now:
Which companies pay interactive marketing managers the most?
Interactive marketing manager salaries at Netflix and Apple are the highest-paying according to our most recent salary estimates. In addition, the average interactive marketing manager salary at companies like Accenture and AppDynamics are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Netflix | $149,966 | $72.10 |
| 2 | Apple | $146,540 | $70.45 |
| 3 | Accenture | $132,222 | $63.57 |
| 4 | AppDynamics | $129,414 | $62.22 |
| 5 | Visa | $114,597 | $55.09 |
| 6 | Splunk | $114,490 | $55.04 |
| 7 | HSBC Bank | $112,047 | $53.87 |
| 8 | Publicis Sapient | $111,354 | $53.54 |
| 9 | American Express | $110,268 | $53.01 |
| 10 | Porch | $104,411 | $50.20 |
| 11 | HP | $102,736 | $49.39 |
| 12 | Hewlett Packard Enterprise | $93,238 | $44.83 |
| 13 | Loeb.nyc | $79,178 | $38.07 |
| 14 | Randstad North America, Inc. | $78,790 | $37.88 |
| 15 | Robert Half | $73,426 | $35.30 |
Wage gap by gender, race and education
Interactive Marketing Manager salary by industry
The average interactive marketing manager salary varies across industries:
- The average interactive marketing manager salary in the professional industry is $119,063, the highest of any industry.
- The average interactive marketing manager salary in the finance industry is $97,917.
- Interactive marketing managers in the media industry earn an average salary of $74,068, the lowest of any industry.
Highest paying industries for interactive marketing managers
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Professional | $119,063 | $57.24 |
| 2 | Technology | $97,917 | $47.08 |
| 3 | Hospitality | $85,799 | $41.25 |
| 4 | Media | $74,068 | $35.61 |
High paying interactive marketing manager jobs
Interactive marketing manager salary trends
The average interactive marketing manager salary has risen by $21,149 over the last ten years. In 2014, the average interactive marketing manager earned $93,787 annually, but today, they earn $114,936 a year. That works out to a 8% change in pay for interactive marketing managers over the last decade.
Compare interactive marketing manager salaries for cities or states with the national average over time.
Average interactive marketing manager salary over time
Compare interactive marketing manager salaries for individual cities or states with the national average.
Interactive marketing manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $115,000 | $55.26 | +3.7% |
| 2025 | $111,000 | $53.19 | +1.9% |
| 2024 | $109,000 | $52.19 | +1.5% |
| 2023 | $107,000 | $51.39 | +0.8% |
| 2022 | $106,000 | $50.99 | +1.9% |
Recently added interactive marketing manager salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Rectangle Health | Senior Marketing Manager, Content & Interactive Media | Valhalla, NY | 06/09/2025 | $110,000 |
| Thrivent Financial | Manager, Field Comp Interaction Center | Appleton, WI | 05/27/2025 | $79,938 |
| Aramark Corp | EVS Manager-UI Health Hospital | Chicago, IL | 01/22/2025 | $60,000 |
| Hubstaff | Marketing Automation | Rogers, AR | 10/24/2024 | $41,740 |
| Accenture LLP | VIZ & Interaction Science Manager | Irving, TX | 08/29/2024 | $155,400 |
| Usc | Interactive Marketing Manager | Los Angeles, CA | 07/30/2024 | $108,133 |
| Usc | Interactive Marketing Manager | Los Angeles, CA | 07/30/2024 | $108,133 |
| University of Southern California | Interactive Marketing Manager | Los Angeles, CA | 07/19/2024 | $108,133 |
| University of Southern California | Interactive Marketing Manager | Los Angeles, CA | 07/19/2024 | $108,133 |
| University of Iowa | Patient Access Manager-UI Patient Access Center | Iowa City, IA | 05/25/2024 | $53,192 |
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