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The average salary for an Interactive Producer stands at $96,520 per year. This figure reflects the blend of skills necessary for the job, including project management, creative direction, and technical expertise. Salaries can vary significantly based on factors such as geographic location, years of experience, and the specific industry of employment.
Interactive Producers in states like California, New York, and Washington often enjoy higher salaries. For instance, California leads with competitive wages, driven by the concentration of tech companies and media agencies. Additionally, cities with robust creative industries tend to offer more lucrative opportunities.
Industries such as technology, entertainment, and marketing frequently pay more due to the high demand for skilled professionals capable of producing interactive content. Understanding these dynamics can help prospective Interactive Producers target their job searches effectively.
As the demand for digital content continues to grow, the role of Interactive Producers is expected to expand, offering new career paths and salary potential.
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The average interactive producer salary in California, Connecticut, and Georgia are the highest in the U.S. The lowest average interactive producer salary states are South Carolina, Nebraska, and South Dakota.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | California | $144,910 | $69.67 |
| 2 | New York | $106,263 | $51.09 |
| 3 | Connecticut | $109,809 | $52.79 |
| 4 | District of Columbia | $101,596 | $48.84 |
| 5 | Georgia | $107,277 | $51.58 |
| 6 | Oregon | $95,222 | $45.78 |
| 7 | Vermont | $82,579 | $39.70 |
| 8 | Utah | $82,559 | $39.69 |
| 9 | West Virginia | $80,911 | $38.90 |
| 10 | Texas | $83,776 | $40.28 |
| 11 | New Hampshire | $106,431 | $51.17 |
| 12 | Nevada | $99,722 | $47.94 |
| 13 | Massachusetts | $89,727 | $43.14 |
| 14 | North Carolina | $80,022 | $38.47 |
| 15 | Rhode Island | $80,338 | $38.62 |
| 16 | Washington | $81,749 | $39.30 |
| 17 | North Dakota | $84,333 | $40.54 |
| 18 | Alaska | $89,181 | $42.88 |
| 19 | Wyoming | $72,597 | $34.90 |
| 20 | Arizona | $82,428 | $39.63 |
| 21 | Maryland | $78,677 | $37.83 |
| 22 | Pennsylvania | $74,881 | $36.00 |
| 23 | New Mexico | $81,457 | $39.16 |
| 24 | Florida | $75,245 | $36.18 |
| 25 | Colorado | $74,845 | $35.98 |
| 26 | Delaware | $78,198 | $37.60 |
| 27 | Louisiana | $66,731 | $32.08 |
| 28 | New Jersey | $76,908 | $36.98 |
| 29 | Idaho | $76,288 | $36.68 |
| 30 | Virginia | $73,184 | $35.18 |
| 31 | Kentucky | $75,027 | $36.07 |
| 32 | Arkansas | $67,444 | $32.42 |
| 33 | Wisconsin | $67,674 | $32.54 |
| 34 | Michigan | $62,376 | $29.99 |
| 35 | Mississippi | $65,961 | $31.71 |
| 36 | Montana | $71,853 | $34.54 |
| 37 | Maine | $63,023 | $30.30 |
| 38 | Tennessee | $61,016 | $29.33 |
| 39 | Alabama | $65,147 | $31.32 |
| 40 | Hawaii | $58,068 | $27.92 |
| 41 | Illinois | $67,076 | $32.25 |
| 42 | South Carolina | $59,961 | $28.83 |
| 43 | Oklahoma | $63,206 | $30.39 |
| 44 | Minnesota | $64,579 | $31.05 |
| 45 | South Dakota | $58,616 | $28.18 |
| 46 | Ohio | $60,334 | $29.01 |
| 47 | Nebraska | $58,925 | $28.33 |
| 48 | Kansas | $62,114 | $29.86 |
| 49 | Iowa | $58,157 | $27.96 |
| 50 | Missouri | $60,023 | $28.86 |
| 51 | Indiana | $56,104 | $26.97 |
The highest-paying cities for interactive producers are San Francisco, CA, Menlo Park, CA, and Mountain View, CA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $164,797 | $79.23 |
| 2 | Menlo Park, CA | $164,088 | $78.89 |
| 3 | Mountain View, CA | $163,836 | $78.77 |
| 4 | Sunnyvale, CA | $163,716 | $78.71 |
| 5 | Cupertino, CA | $163,680 | $78.69 |
| 6 | San Jose, CA | $163,206 | $78.46 |
| 7 | El Segundo, CA | $145,912 | $70.15 |
| 8 | Torrance, CA | $145,318 | $69.86 |
| 9 | Vista, CA | $138,420 | $66.55 |
| 10 | Atlanta, GA | $107,275 | $51.57 |
| 11 | New York, NY | $106,713 | $51.30 |
| 12 | Woodbury, NY | $106,189 | $51.05 |
| 13 | Cary, NC | $81,182 | $39.03 |
| 14 | Orlando, FL | $76,724 | $36.89 |
| 15 | Newtown, PA | $76,065 | $36.57 |
An interactive producer's salary ranges from $61,000 a year at the 10th percentile to $152,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $152,000 | $12,667 | $73 |
| 75th Percentile | $122,000 | $10,167 | $59 |
| Average | $96,520 | $8,043 | $46 |
| 25th Percentile | $75,000 | $6,250 | $36 |
| 10th Percentile | $61,000 | $5,083 | $29 |
The highest paying types of interactive producers are executive producer, senior producer, and producer.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Stage Manager | $50,142 | $4,178 | $24.11 | 699 |
| Producer Internship | $37,315 | $3,110 | $17.94 | 56,843 |
| Producer Director | $54,924 | $4,577 | $26.41 | 13,931 |
| Producer | $72,202 | $6,017 | $34.71 | 10,610 |
| Video Producer | $58,612 | $4,884 | $28.18 | 10,484 |
| Field Producer | $49,364 | $4,114 | $23.73 | 54,756 |
Top companies hiring interactive producers now:
Interactive producer salaries at Meta and Apple are the highest-paying according to our most recent salary estimates. In addition, the average interactive producer salary at companies like Google and Wunderman Thompson are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Meta | $177,160 | $85.17 |
| 2 | Apple | $164,116 | $78.90 |
| 3 | $163,284 | $78.50 | |
| 4 | Wunderman Thompson | $121,993 | $58.65 |
| 5 | Goodby Silverstein & Partners | $118,621 | $57.03 |
| 6 | Belkin | $112,195 | $53.94 |
| 7 | Randstad North America, Inc. | $107,709 | $51.78 |
| 8 | Pinnacle Technical Resources | $103,769 | $49.89 |
| 9 | Wpp Us Holdings Inc | $103,584 | $49.80 |
| 10 | Saatchi & Saatchi Advertising Worldwide Inc | $103,149 | $49.59 |
| 11 | BBDO Detroit | $100,542 | $48.34 |
| 12 | Robert Half | $100,276 | $48.21 |
| 13 | MicroMass | $100,144 | $48.15 |
| 14 | Night Agency | $92,799 | $44.61 |
| 15 | Rainbow Media Enterprises | $90,101 | $43.32 |
The average interactive producer salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $144,625 | $69.53 |
| 2 | Professional | $109,795 | $52.79 |
| 3 | Manufacturing | $108,112 | $51.98 |
| 4 | Media | $101,537 | $48.82 |
The average interactive producer salary has risen by $7,252 over the last ten years. In 2014, the average interactive producer earned $89,268 annually, but today, they earn $96,520 a year. That works out to a 8% change in pay for interactive producers over the last decade.
Compare interactive producer salaries for cities or states with the national average over time.
Compare interactive producer salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $96,500 | $46.40 | +2.6% |
| 2024 | $94,000 | $45.20 | +3.7% |
| 2023 | $90,600 | $43.54 | +0.1% |
| 2022 | $90,500 | $43.50 | +0.9% |
| 2021 | $89,600 | $43.09 | +3.5% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Samsung Electronics America Inc. | Interactive Producer | New York, NY | 04/18/2025 | $180,000 |
| Apple Inc. | Managing Producer, Interactive | Sunnyvale, CA | 12/12/2024 | $185,800 |
| Cortina Productions, Inc. | Interactive Producer | Bono, AR | 10/20/2024 | $75,000 |
| Sawhorse Productions | Interactive Supervising Producer | Los Angeles, CA | 02/11/2024 | $125,000 |
| Sawhorse Productions | Interactive Supervising Producer | Los Angeles, CA | 01/12/2024 | $125,000 |
| Cortina Productions | Interactive Producer | McLean, VA | 12/07/2023 | $75,000 |
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