How much does an internet marketing analyst make?

The average internet marketing analyst salary in the United States is $77,625. Internet marketing analyst salaries typically range between $52,000 and $113,000 yearly. The average hourly rate for internet marketing analysts is $37.32 per hour. Internet marketing analyst salary is impacted by location, education, and experience. Internet marketing analysts earn the highest average salary in Delaware.

Internet marketing analyst salary

Q: What state pays Internet Marketing Analysts the most?

Delaware pays Internet Marketing Analysts the most in the United States, with an average salary of $95,429 per year, or $45.88 per hour.

Q: How do I know if I'm being paid fairly as an internet marketing analyst?

You know if you are being paid fairly as an internet marketing analyst if your pay is close to the average pay for the state you live in. For example, if you live in New Jersey you should be paid close to $89,755 per year.

Quoted expert

Zachary Johnson Ph.D.

Average internet marketing analyst salary

$77,625

$37.32 hourly rate

Entry-level internet marketing analyst salary

$52,000 yearly salary

Updated January 8, 2025

Detailed Overview of Internet Marketing Analyst Salaries

In 2025, the average salary for an Internet Marketing Analyst is approximately $77,625 annually, translating to about $37 per hour. This figure can vary significantly depending on factors such as geographic location, industry specialization, and level of experience.

For instance, Internet Marketing Analysts with extensive experience or those working in major metropolitan areas often earn more. States like California, New York, and Texas are known for offering higher salaries due to their vibrant tech and marketing landscapes.

Entry-level positions typically start lower, around $50,000, but with time and expertise, professionals can command salaries exceeding $90,000. The demand for skilled analysts continues to rise as businesses increasingly rely on data-driven marketing strategies. Exploring job listings in diverse sectors can reveal opportunities with competitive salaries and benefits.

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Internet marketing analyst salary by:

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Where can an Internet Marketing Analyst earn more?

Compare salary by location

119k

99k

79k

59k

39k

Columbus, OH$94,507

Memphis, TN$69,473

Compare salary by company

136k

116k

96k

76k

56k

36k

Meta$122,720

Continental Tire$66,335

Internet marketing analyst salaries by experience level

Experience level	Avg. salary	Hourly rate
Entry-level internet marketing analyst	$48,700	$23.42
Mid-level internet marketing analyst	$82,300	$39.55
Senior-level internet marketing analyst	$135,000	$64.77

Internet marketing analyst salary estimates from across the web

Based on the latest salary information compiled by Zippia, Comparably and Payscale, the average salary for an internet marketing analyst typically falls between $50,868 and $77,625.

zippia

$77,625yearly

comparably[1]

$77,000yearly

payscale[2]

$50,868yearly

Average internet marketing analyst salary by state

The highest-paying states for internet marketing analysts are Delaware, New Jersey, and New York. The lowest average internet marketing analyst salary states are Wyoming, Nebraska, and Kansas.

State view
County view

Average salary:

Highest paying states for internet marketing analysts

Rank	State	Avg. salary	Hourly rate
1	New Jersey	$89,755	$43.15
2	Washington	$84,579	$40.66
3	Delaware	$95,429	$45.88
4	Maryland	$85,509	$41.11
5	Arkansas	$75,943	$36.51
6	Connecticut	$77,498	$37.26
7	Pennsylvania	$77,747	$37.38
8	Rhode Island	$73,354	$35.27
9	Texas	$75,337	$36.22
10	New Hampshire	$75,336	$36.22
11	New York	$85,914	$41.30
12	North Carolina	$73,130	$35.16
13	Virginia	$75,517	$36.31
14	California	$85,607	$41.16
15	Michigan	$75,661	$36.38
16	Nevada	$73,602	$35.39
17	Oregon	$80,553	$38.73
18	Tennessee	$70,297	$33.80
19	Massachusetts	$78,919	$37.94
20	Minnesota	$70,514	$33.90
21	Ohio	$70,786	$34.03
22	District of Columbia	$78,253	$37.62
23	Maine	$67,871	$32.63
24	Idaho	$70,227	$33.76
25	Arizona	$68,424	$32.90
26	Vermont	$65,120	$31.31
27	Georgia	$69,108	$33.23
28	Colorado	$67,554	$32.48
29	Utah	$61,615	$29.62
30	Montana	$61,262	$29.45
31	Louisiana	$67,880	$32.63
32	New Mexico	$65,145	$31.32
33	South Dakota	$60,115	$28.90
34	Illinois	$68,819	$33.09
35	Alaska	$56,581	$27.20
36	West Virginia	$60,211	$28.95
37	South Carolina	$64,271	$30.90
38	Wyoming	$55,199	$26.54
39	North Dakota	$56,960	$27.38
40	Florida	$59,844	$28.77
41	Wisconsin	$59,456	$28.58
42	Kentucky	$59,177	$28.45
43	Iowa	$61,008	$29.33
44	Indiana	$59,770	$28.74
45	Missouri	$60,569	$29.12
46	Alabama	$59,048	$28.39
47	Hawaii	$45,847	$22.04
48	Nebraska	$54,115	$26.02
49	Kansas	$52,728	$25.35
50	Mississippi	$51,521	$24.77
51	Oklahoma	$51,277	$24.65

Top internet marketing analyst jobs near you

Highest paying cities for internet marketing analysts

The highest-paying cities for internet marketing analysts are Foster City, CA, Bellevue, WA, and Memphis, TN.

Rank	City	Avg. salary	Hourly rate
1	Foster City, CA	$94,507	$45.44
2	Bellevue, WA	$85,152	$40.94
3	Memphis, TN	$69,473	$33.40

Internet marketing analyst salary details

An internet marketing analyst's salary ranges from $52,000 a year at the 10th percentile to $113,000 at the 90th percentile.

Average internet marketing analyst salary graph, trends, and summary

What is an internet marketing analyst's salary?

Percentile	Annual salary	Monthly salary	Hourly rate
90th Percentile	$113,000	$9,417	$54
75th Percentile	$94,000	$7,833	$45
Average	$77,625	$6,469	$37
25th Percentile	$63,000	$5,250	$30
10th Percentile	$52,000	$4,333	$25

Highest paying internet marketing analyst jobs

The highest paying types of internet marketing analysts are product analyst, marketing executive, and marketing consultant.

Job title	Annual salary	Monthly salary	Hourly rate	Job openings
Analyst Sales	$69,093	$5,758	$33.22	77,023
Data Analyst Internship	$38,752	$3,229	$18.63	135,614
Marketing Department Internship	$31,989	$2,666	$15.38	143,703
Marketing Research Internship	$34,196	$2,850	$16.44	160,264
Product Analyst	$79,316	$6,610	$38.13	176,369
Marketing & Events Coordinator	$41,447	$3,454	$19.93	84,375

How would you rate the starting salaries for internet marketing analysts, as well as the prospects for salary advancement?

Zachary Johnson Ph.D.

Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University

COVID has disrupted everything, at least for the time being. And the salaries that I'm seeing from employers range widely -- anywhere from the low $40s to tropical $100s. Overall, estimates suggest that marketing jobs are expected to increase somewhere between 5-10% within the next ten years. Still, the next few years are likely to be unpredictable until the pandemic subsides. One of the best places to compare mid-level salaries -- which should be the medium to the long-term goal -- is O*Net, a website developed by the U.S. government. Each page provides the Department of Labor's analysis of a job category based on wages, skills, and other areas to help a graduate assess potential career paths.

Top companies hiring internet marketing analysts now:

Which companies pay internet marketing analysts the most?

Rank	Company	Average salary	Hourly rate
1	Meta	$122,720	$59.00
2	eBay	$103,505	$49.76
3	Continental Tire	$66,335	$31.89

Wage gap by gender, race and education

$77,000$76,000$75,000$74,000$73,000$72,000

MaleFemale

Internet Marketing Analyst salary by industry

The average internet marketing analyst salary varies across industries:

The average internet marketing analyst salary in the professional industry is $66,386, the highest of any industry.
The average internet marketing analyst salary in the finance industry is $64,738.
Internet marketing analysts in the technology industry earn an average salary of $54,187, the lowest of any industry.

Highest paying industries for internet marketing analysts

Rank	Industry	Average salary	Hourly rate
1	Professional	$66,386	$31.92
2	Education	$64,738	$31.12
3	Media	$61,103	$29.38
4	Hospitality	$54,866	$26.38
5	Technology	$54,187	$26.05

High paying internet marketing analyst jobs

Internet marketing analyst salary trends

The average internet marketing analyst salary has risen by $6,559 over the last ten years. In 2014, the average internet marketing analyst earned $71,066 annually, but today, they earn $77,625 a year. That works out to a 5% change in pay for internet marketing analysts over the last decade.

Compare internet marketing analyst salaries for cities or states with the national average over time.

Average internet marketing analyst salary over time

Compare internet marketing analyst salaries for individual cities or states with the national average.

Internet marketing analyst salary by year

Year	Avg. salary	Hourly rate	% Change
2025	$77,600	$37.32	+3.1%
2024	$75,200	$36.17	+1.1%
2023	$74,500	$35.79	-0.2%
2022	$74,600	$35.86	+1.1%
2021	$73,800	$35.48	+0.7%

Recently added internet marketing analyst salaries

Company	Job	Location	Date added	Salary
Premier	Internet Gaming Analyst	Atlantic City, NJ	05/23/2025	$50,000
Bally's Corporation	Internet Gaming Analyst	Atlantic City, NJ	05/19/2025	$50,000
Kilpatrick Stockton LLP	Internet Analyst	Los Angeles, CA	04/24/2025	$56,933
Kilpatrick Stockton LLP	Internet Analyst	Atlanta, GA	04/24/2025	$56,933
Premier	Internet Gaming Analyst)	Atlantic City, NJ	03/10/2025	$50,000
Bally's Corporation	Internet Gaming Analyst)	Atlantic City, NJ	03/06/2025	$50,000
Bally's Corporation	Internet Gaming Analyst	Atlantic City, NJ	09/24/2024	$50,000
Kilpatrick Stockton LLP	Internet Analyst	Los Angeles, CA	05/24/2024	$56,933
Bally's Corporation	Internet Gaming Analyst	Atlantic City, NJ	03/14/2024	$50,000

Internet marketing analyst salary FAQs

What state pays Internet Marketing Analysts the most?

How do I know if I'm being paid fairly as an internet marketing analyst?

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Updated January 8, 2025

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