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The average salary for an Internet Marketing Manager is approximately $117,527 per year or $57 per hour. This figure can vary significantly based on experience, geographic location, and industry sector. For instance, entry-level positions may start below this average, while seasoned professionals with specialized skills can earn upwards of $160,000.
Internet Marketing Managers in states like California and New York often see higher salaries due to the concentration of major companies and tech hubs. States such as Texas and Florida may offer competitive salaries with a lower cost of living, providing valuable opportunities for professionals seeking growth.
Experience plays a crucial role in determining salary. Managers with five to ten years of experience typically earn about $125,000, while those with over ten years can command salaries exceeding $150,000. Continuous professional development in digital marketing trends and analytics tools can further enhance earning potential.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level internet marketing manager | $87,200 | $41.94 |
| Mid-level internet marketing manager | $93,200 | $44.80 |
| Senior-level internet marketing manager | $212,000 | $101.92 |
The highest-paying states for internet marketing managers are California, Washington, and Rhode Island. The lowest average internet marketing manager salary states are Nebraska, Tennessee, and Alabama.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | California | $145,927 | $70.16 |
| 2 | Washington | $138,038 | $66.36 |
| 3 | New York | $133,160 | $64.02 |
| 4 | Rhode Island | $137,142 | $65.93 |
| 5 | Oregon | $121,226 | $58.28 |
| 6 | Pennsylvania | $118,585 | $57.01 |
| 7 | Connecticut | $116,318 | $55.92 |
| 8 | North Dakota | $122,932 | $59.10 |
| 9 | Ohio | $123,543 | $59.40 |
| 10 | New Hampshire | $110,809 | $53.27 |
| 11 | Nevada | $115,653 | $55.60 |
| 12 | Virginia | $114,455 | $55.03 |
| 13 | Massachusetts | $114,600 | $55.10 |
| 14 | Utah | $107,231 | $51.55 |
| 15 | Arizona | $114,678 | $55.13 |
| 16 | Michigan | $113,399 | $54.52 |
| 17 | Idaho | $114,586 | $55.09 |
| 18 | Maryland | $112,366 | $54.02 |
| 19 | Texas | $103,986 | $49.99 |
| 20 | West Virginia | $107,948 | $51.90 |
| 21 | New Jersey | $106,873 | $51.38 |
| 22 | Maine | $102,378 | $49.22 |
| 23 | New Mexico | $107,618 | $51.74 |
| 24 | Vermont | $102,628 | $49.34 |
| 25 | Wyoming | $96,092 | $46.20 |
| 26 | Colorado | $103,816 | $49.91 |
| 27 | Illinois | $100,955 | $48.54 |
| 28 | Arkansas | $98,587 | $47.40 |
| 29 | Indiana | $102,325 | $49.19 |
| 30 | Montana | $101,482 | $48.79 |
| 31 | Minnesota | $95,049 | $45.70 |
| 32 | District of Columbia | $96,992 | $46.63 |
| 33 | North Carolina | $92,351 | $44.40 |
| 34 | Missouri | $100,391 | $48.26 |
| 35 | Wisconsin | $94,438 | $45.40 |
| 36 | Delaware | $99,908 | $48.03 |
| 37 | Mississippi | $96,050 | $46.18 |
| 38 | South Dakota | $90,086 | $43.31 |
| 39 | Kentucky | $90,418 | $43.47 |
| 40 | Alaska | $94,113 | $45.25 |
| 41 | Iowa | $92,380 | $44.41 |
| 42 | Georgia | $87,811 | $42.22 |
| 43 | Kansas | $88,310 | $42.46 |
| 44 | Tennessee | $85,540 | $41.13 |
| 45 | Nebraska | $86,530 | $41.60 |
| 46 | Hawaii | $69,701 | $33.51 |
| 47 | Oklahoma | $90,173 | $43.35 |
| 48 | Louisiana | $88,179 | $42.39 |
| 49 | Florida | $73,286 | $35.23 |
| 50 | Alabama | $83,624 | $40.20 |
| 51 | South Carolina | $82,716 | $39.77 |
The highest-paying cities for internet marketing managers are San Jose, CA, Bellevue, WA, and New York, NY.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Jose, CA | $156,373 | $75.18 |
| 2 | Bellevue, WA | $139,530 | $67.08 |
| 3 | New York, NY | $134,805 | $64.81 |
| 4 | Schaumburg, IL | $101,441 | $48.77 |
| 5 | Morrisville, NC | $93,742 | $45.07 |
| 6 | Atlanta, GA | $88,107 | $42.36 |
| 7 | Miami, FL | $68,492 | $32.93 |
An internet marketing manager's salary ranges from $75,000 a year at the 10th percentile to $184,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $184,000 | $15,333 | $88 |
| 75th Percentile | $148,000 | $12,333 | $71 |
| Average | $117,527 | $9,794 | $57 |
| 25th Percentile | $92,000 | $7,667 | $44 |
| 10th Percentile | $75,000 | $6,250 | $36 |
The highest paying types of internet marketing managers are senior manager of marketing, marketing services manager, and marketing lead.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Web Manager | $82,696 | $6,891 | $39.76 | 107,495 |
| Marketing Administrator | $68,147 | $5,679 | $32.76 | 127,569 |
| Marketing Consultant | $70,593 | $5,883 | $33.94 | 88,935 |
| Marketing Supervisor | $64,304 | $5,359 | $30.92 | 74,956 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
| Marketing Manager/Project Manager | $78,368 | $6,531 | $37.68 | 187,949 |
Top companies hiring internet marketing managers now:
Internet marketing manager salaries at eBay and Videojet Technologies are the highest-paying according to our most recent salary estimates. In addition, the average internet marketing manager salary at companies like Career Education and LeasePlan Corporation are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | eBay | $157,293 | $75.62 |
| 2 | Videojet Technologies | $108,925 | $52.37 |
| 3 | Career Education | $101,726 | $48.91 |
| 4 | LeasePlan Corporation | $94,632 | $45.50 |
| 5 | Vacation | $90,288 | $43.41 |
| 6 | Qas | $88,471 | $42.53 |
| 7 | Club Med | $69,996 | $33.65 |
| 8 | The Shopping Center Group | $68,538 | $32.95 |
The average internet marketing manager salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Internet | $108,045 | $51.94 |
| 2 | Manufacturing | $106,646 | $51.27 |
| 3 | Technology | $106,056 | $50.99 |
| 4 | Automotive | $101,514 | $48.80 |
| 5 | Start-up | $99,581 | $47.88 |
| 6 | Media | $80,683 | $38.79 |
| 7 | Professional | $79,429 | $38.19 |
| 8 | Hospitality | $70,763 | $34.02 |
The average internet marketing manager salary has risen by $21,626 over the last ten years. In 2014, the average internet marketing manager earned $95,901 annually, but today, they earn $117,527 a year. That works out to a 8% change in pay for internet marketing managers over the last decade.
Compare internet marketing manager salaries for cities or states with the national average over time.
Compare internet marketing manager salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $118,000 | $56.50 | +3.7% |
| 2024 | $113,000 | $54.39 | +1.9% |
| 2023 | $111,000 | $53.37 | +1.5% |
| 2022 | $109,000 | $52.55 | +0.8% |
| 2021 | $108,000 | $52.14 | +1.9% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| T-Mobile Usa | Integrated Marketing Manager-Home Internet | Denver, CO | 06/27/2025 | $88,200 |
| T-Mobile | Integrated Marketing Manager-Home Internet | Bellevue, WA | 06/13/2025 | $88,200 |
| T-Mobile | Integrated Marketing Manager-T-Fiber Home Internet Direct Marketing | Denver, CO | 05/22/2025 | $88,200 |
| I Kitagawa & Co | Internet Marketing Manager | Kailua, HI | 05/14/2025 | $36,000 |
| Lamps Plus Inc. | Internet Marketing Manager (LP | Ione, CA | 09/26/2024 | $70,000 |
| Lamps Plus Inc. | Internet Marketing Manager (LP | Ione, CA | 09/10/2024 | $70,000 |
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