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Internet marketing manager salary
Average internet marketing manager salary
$117,527
Average Internet Marketing Manager Salary
The average salary for an Internet Marketing Manager is approximately $117,527 per year or $57 per hour. This figure can vary significantly based on experience, geographic location, and industry sector. For instance, entry-level positions may start below this average, while seasoned professionals with specialized skills can earn upwards of $160,000.
Salary Variance by State
Internet Marketing Managers in states like California and New York often see higher salaries due to the concentration of major companies and tech hubs. States such as Texas and Florida may offer competitive salaries with a lower cost of living, providing valuable opportunities for professionals seeking growth.
Impact of Experience Level
Experience plays a crucial role in determining salary. Managers with five to ten years of experience typically earn about $125,000, while those with over ten years can command salaries exceeding $150,000. Continuous professional development in digital marketing trends and analytics tools can further enhance earning potential.
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Where can an Internet Marketing Manager earn more?
Internet marketing manager salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level internet marketing manager | $87,200 | $41.94 |
| Mid-level internet marketing manager | $93,200 | $44.80 |
| Senior-level internet marketing manager | $212,000 | $101.92 |
Internet marketing manager salary estimates from across the web
Average internet marketing manager salary by state
The highest-paying states for internet marketing managers are California, Washington, and Rhode Island. The lowest average internet marketing manager salary states are Nebraska, Tennessee, and Alabama.
- State view
- County view
Highest paying states for internet marketing managers
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | California | $145,927 | $70.16 |
| 2 | Washington | $138,038 | $66.36 |
| 3 | New York | $133,160 | $64.02 |
| 4 | Rhode Island | $137,142 | $65.93 |
| 5 | Oregon | $121,226 | $58.28 |
| 6 | Pennsylvania | $118,585 | $57.01 |
| 7 | Connecticut | $116,318 | $55.92 |
| 8 | North Dakota | $122,932 | $59.10 |
| 9 | Ohio | $123,543 | $59.40 |
| 10 | New Hampshire | $110,809 | $53.27 |
| 11 | Nevada | $115,653 | $55.60 |
| 12 | Virginia | $114,455 | $55.03 |
| 13 | Massachusetts | $114,600 | $55.10 |
| 14 | Utah | $107,231 | $51.55 |
| 15 | Arizona | $114,678 | $55.13 |
| 16 | Michigan | $113,399 | $54.52 |
| 17 | Idaho | $114,586 | $55.09 |
| 18 | Maryland | $112,366 | $54.02 |
| 19 | Texas | $103,986 | $49.99 |
| 20 | West Virginia | $107,948 | $51.90 |
| 21 | New Jersey | $106,873 | $51.38 |
| 22 | Maine | $102,378 | $49.22 |
| 23 | New Mexico | $107,618 | $51.74 |
| 24 | Vermont | $102,628 | $49.34 |
| 25 | Wyoming | $96,092 | $46.20 |
| 26 | Colorado | $103,816 | $49.91 |
| 27 | Illinois | $100,955 | $48.54 |
| 28 | Arkansas | $98,587 | $47.40 |
| 29 | Indiana | $102,325 | $49.19 |
| 30 | Montana | $101,482 | $48.79 |
| 31 | Minnesota | $95,049 | $45.70 |
| 32 | District of Columbia | $96,992 | $46.63 |
| 33 | North Carolina | $92,351 | $44.40 |
| 34 | Missouri | $100,391 | $48.26 |
| 35 | Wisconsin | $94,438 | $45.40 |
| 36 | Delaware | $99,908 | $48.03 |
| 37 | Mississippi | $96,050 | $46.18 |
| 38 | South Dakota | $90,086 | $43.31 |
| 39 | Kentucky | $90,418 | $43.47 |
| 40 | Alaska | $94,113 | $45.25 |
| 41 | Iowa | $92,380 | $44.41 |
| 42 | Georgia | $87,811 | $42.22 |
| 43 | Kansas | $88,310 | $42.46 |
| 44 | Tennessee | $85,540 | $41.13 |
| 45 | Nebraska | $86,530 | $41.60 |
| 46 | Hawaii | $69,701 | $33.51 |
| 47 | Oklahoma | $90,173 | $43.35 |
| 48 | Louisiana | $88,179 | $42.39 |
| 49 | Florida | $73,286 | $35.23 |
| 50 | Alabama | $83,624 | $40.20 |
| 51 | South Carolina | $82,716 | $39.77 |
Highest paying cities for internet marketing managers
The highest-paying cities for internet marketing managers are San Jose, CA, Bellevue, WA, and New York, NY.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Jose, CA | $156,373 | $75.18 |
| 2 | Bellevue, WA | $139,530 | $67.08 |
| 3 | New York, NY | $134,805 | $64.81 |
| 4 | Schaumburg, IL | $101,441 | $48.77 |
| 5 | Morrisville, NC | $93,742 | $45.07 |
| 6 | Atlanta, GA | $88,107 | $42.36 |
| 7 | Miami, FL | $68,492 | $32.93 |
Internet marketing manager salary details
An internet marketing manager's salary ranges from $75,000 a year at the 10th percentile to $184,000 at the 90th percentile.
What is an internet marketing manager's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $184,000 | $15,333 | $88 |
| 75th Percentile | $148,000 | $12,333 | $71 |
| Average | $117,527 | $9,794 | $57 |
| 25th Percentile | $92,000 | $7,667 | $44 |
| 10th Percentile | $75,000 | $6,250 | $36 |
Highest paying internet marketing manager jobs
The highest paying types of internet marketing managers are senior manager of marketing, marketing services manager, and marketing lead.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Web Manager | $82,696 | $6,891 | $39.76 | 107,495 |
| Marketing Administrator | $68,147 | $5,679 | $32.76 | 127,569 |
| Marketing Consultant | $70,593 | $5,883 | $33.94 | 88,935 |
| Marketing Supervisor | $64,304 | $5,359 | $30.92 | 74,956 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
| Marketing Manager/Project Manager | $78,368 | $6,531 | $37.68 | 187,949 |
Top companies hiring internet marketing managers now:
Which companies pay internet marketing managers the most?
Internet marketing manager salaries at eBay and Videojet Technologies are the highest-paying according to our most recent salary estimates. In addition, the average internet marketing manager salary at companies like Career Education and LeasePlan Corporation are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | eBay | $157,293 | $75.62 |
| 2 | Videojet Technologies | $108,925 | $52.37 |
| 3 | Career Education | $101,726 | $48.91 |
| 4 | LeasePlan Corporation | $94,632 | $45.50 |
| 5 | Vacation | $90,288 | $43.41 |
| 6 | Qas | $88,471 | $42.53 |
| 7 | Club Med | $69,996 | $33.65 |
| 8 | The Shopping Center Group | $68,538 | $32.95 |
Wage gap by gender, race and education
Internet Marketing Manager salary by industry
The average internet marketing manager salary varies across industries:
- The average internet marketing manager salary in the internet industry is $108,045, the highest of any industry.
- The average internet marketing manager salary in the finance industry is $106,646.
- Internet marketing managers in the hospitality industry earn an average salary of $70,763, the lowest of any industry.
Highest paying industries for internet marketing managers
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Internet | $108,045 | $51.94 |
| 2 | Manufacturing | $106,646 | $51.27 |
| 3 | Technology | $106,056 | $50.99 |
| 4 | Automotive | $101,514 | $48.80 |
| 5 | Start-up | $99,581 | $47.88 |
| 6 | Media | $80,683 | $38.79 |
| 7 | Professional | $79,429 | $38.19 |
| 8 | Hospitality | $70,763 | $34.02 |
High paying internet marketing manager jobs
Internet marketing manager salary trends
The average internet marketing manager salary has risen by $21,626 over the last ten years. In 2014, the average internet marketing manager earned $95,901 annually, but today, they earn $117,527 a year. That works out to a 8% change in pay for internet marketing managers over the last decade.
Compare internet marketing manager salaries for cities or states with the national average over time.
Average internet marketing manager salary over time
Compare internet marketing manager salaries for individual cities or states with the national average.
Internet marketing manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $118,000 | $56.50 | +3.7% |
| 2024 | $113,000 | $54.39 | +1.9% |
| 2023 | $111,000 | $53.37 | +1.5% |
| 2022 | $109,000 | $52.55 | +0.8% |
| 2021 | $108,000 | $52.14 | +1.9% |
Recently added internet marketing manager salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| T-Mobile Usa | Integrated Marketing Manager-Home Internet | Denver, CO | 06/27/2025 | $88,200 |
| T-Mobile | Integrated Marketing Manager-Home Internet | Bellevue, WA | 06/13/2025 | $88,200 |
| T-Mobile | Integrated Marketing Manager-T-Fiber Home Internet Direct Marketing | Denver, CO | 05/22/2025 | $88,200 |
| I Kitagawa & Co | Internet Marketing Manager | Kailua, HI | 05/14/2025 | $36,000 |
| Lamps Plus Inc. | Internet Marketing Manager (LP | Ione, CA | 09/26/2024 | $70,000 |
| Lamps Plus Inc. | Internet Marketing Manager (LP | Ione, CA | 09/10/2024 | $70,000 |
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