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Internet marketing specialist salary
Average internet marketing specialist salary
$51,536
Understanding the Internet Marketing Specialist Salary
The average salary for an Internet Marketing Specialist is around $51,536 per year, with variations influenced by factors including experience, geographic location, and the industry sector.
Salary by Experience Level
Entry-level positions typically earn less, while specialists with several years of experience can command significantly higher wages. As professionals gain expertise in areas like SEO, PPC, and social media marketing, their earning potential increases accordingly.
Regional Salary Differences
Geographically, salaries can vary widely. States with a high demand for digital marketing skills, such as California and New York, often offer higher compensation. For instance, locations with a robust tech industry tend to provide more lucrative opportunities, reflecting the growing importance of online marketing in business strategies.
Job Outlook
As companies increasingly prioritize digital presence, the demand for Internet Marketing Specialists is expected to continue rising. This trend indicates a promising future for aspiring professionals in this field.
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Where can an Internet Marketing Specialist earn more?
Internet marketing specialist salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level internet marketing specialist | $32,300 | $15.55 |
| Mid-level internet marketing specialist | $54,600 | $26.26 |
| Senior-level internet marketing specialist | $89,400 | $43.00 |
Internet marketing specialist salary estimates from across the web
Average internet marketing specialist salary by state
The highest-paying states for internet marketing specialists are Washington, New Jersey, and Delaware. The lowest average internet marketing specialist salary states are Hawaii, Alabama, and Kentucky.
- State view
- County view
Highest paying states for internet marketing specialists
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Delaware | $75,837 | $36.46 |
| 2 | North Carolina | $57,454 | $27.62 |
| 3 | New York | $69,377 | $33.35 |
| 4 | New Jersey | $77,116 | $37.08 |
| 5 | Connecticut | $56,586 | $27.20 |
| 6 | Alaska | $61,903 | $29.76 |
| 7 | California | $69,626 | $33.47 |
| 8 | Washington | $81,343 | $39.11 |
| 9 | Montana | $53,384 | $25.67 |
| 10 | Minnesota | $52,102 | $25.05 |
| 11 | Maryland | $59,376 | $28.55 |
| 12 | Arkansas | $53,637 | $25.79 |
| 13 | Texas | $51,940 | $24.97 |
| 14 | South Dakota | $49,164 | $23.64 |
| 15 | Oregon | $56,672 | $27.25 |
| 16 | New Hampshire | $49,439 | $23.77 |
| 17 | Pennsylvania | $49,026 | $23.57 |
| 18 | Michigan | $52,876 | $25.42 |
| 19 | Utah | $49,192 | $23.65 |
| 20 | Virginia | $52,517 | $25.25 |
| 21 | North Dakota | $48,778 | $23.45 |
| 22 | Rhode Island | $48,084 | $23.12 |
| 23 | Nevada | $50,335 | $24.20 |
| 24 | Illinois | $52,309 | $25.15 |
| 25 | District of Columbia | $54,515 | $26.21 |
| 26 | Florida | $50,483 | $24.27 |
| 27 | Massachusetts | $51,946 | $24.97 |
| 28 | Idaho | $49,296 | $23.70 |
| 29 | Iowa | $50,344 | $24.20 |
| 30 | Ohio | $48,524 | $23.33 |
| 31 | Colorado | $49,369 | $23.74 |
| 32 | Wyoming | $45,001 | $21.64 |
| 33 | Arizona | $48,386 | $23.26 |
| 34 | Maine | $45,374 | $21.81 |
| 35 | Tennessee | $45,764 | $22.00 |
| 36 | Nebraska | $45,525 | $21.89 |
| 37 | Vermont | $43,434 | $20.88 |
| 38 | Georgia | $45,979 | $22.11 |
| 39 | Wisconsin | $45,551 | $21.90 |
| 40 | Hawaii | $41,224 | $19.82 |
| 41 | Indiana | $45,983 | $22.11 |
| 42 | Louisiana | $46,266 | $22.24 |
| 43 | New Mexico | $45,956 | $22.09 |
| 44 | Kansas | $42,593 | $20.48 |
| 45 | South Carolina | $43,775 | $21.05 |
| 46 | West Virginia | $42,610 | $20.49 |
| 47 | Kentucky | $39,502 | $18.99 |
| 48 | Alabama | $40,638 | $19.54 |
| 49 | Missouri | $38,893 | $18.70 |
| 50 | Mississippi | $35,533 | $17.08 |
| 51 | Oklahoma | $37,337 | $17.95 |
Highest paying cities for internet marketing specialists
The highest-paying cities for internet marketing specialists are Seattle, WA, Freehold, NJ, and San Francisco, CA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Seattle, WA | $81,693 | $39.28 |
| 2 | Freehold, NJ | $77,574 | $37.30 |
| 3 | San Francisco, CA | $76,384 | $36.72 |
| 4 | New York, NY | $69,756 | $33.54 |
| 5 | Portland, OR | $56,500 | $27.16 |
| 6 | Little Rock, AR | $53,662 | $25.80 |
| 7 | Detroit, MI | $53,020 | $25.49 |
| 8 | Chicago, IL | $52,672 | $25.32 |
| 9 | Austin, TX | $52,279 | $25.13 |
| 10 | Prior Lake, MN | $52,002 | $25.00 |
| 11 | Miami, FL | $50,891 | $24.47 |
| 12 | Bettendorf, IA | $50,808 | $24.43 |
| 13 | Akron, OH | $50,112 | $24.09 |
| 14 | Denver, CO | $49,400 | $23.75 |
| 15 | Harrisburg, PA | $48,993 | $23.55 |
| 16 | Farmington, NM | $47,109 | $22.65 |
| 17 | New Orleans, LA | $46,193 | $22.21 |
| 18 | Milwaukee, WI | $45,658 | $21.95 |
| 19 | Fremont, NE | $45,568 | $21.91 |
| 20 | Terre Haute, IN | $44,721 | $21.50 |
Internet marketing specialist salary details
An internet marketing specialist's salary ranges from $36,000 a year at the 10th percentile to $72,000 at the 90th percentile.
What is an internet marketing specialist's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $72,000 | $6,000 | $35 |
| 75th Percentile | $61,000 | $5,083 | $29 |
| Average | $51,536 | $4,295 | $25 |
| 25th Percentile | $43,000 | $3,583 | $21 |
| 10th Percentile | $36,000 | $3,000 | $17 |
Highest paying internet marketing specialist jobs
The highest paying types of internet marketing specialists are product specialist, marketing executive, and digital marketing consultant.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Research Internship | $34,196 | $2,850 | $16.44 | 160,264 |
| Marketing Internship | $30,260 | $2,522 | $14.55 | 122,135 |
| Marketing Consultant | $70,593 | $5,883 | $33.94 | 88,935 |
| Digital Marketing Consultant | $71,064 | $5,922 | $34.17 | 99,520 |
| Marketing And Sales Coordinator | $45,306 | $3,776 | $21.78 | 89,923 |
| Marketing Research Analyst | $54,431 | $4,536 | $26.17 | 133,309 |
How would you rate the starting salaries for internet marketing specialists, as well as the prospects for salary advancement?
Zachary Johnson Ph.D.
Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University
Top companies hiring internet marketing specialists now:
Which companies pay internet marketing specialists the most?
Internet marketing specialist salaries at eBay and Intel are the highest-paying according to our most recent salary estimates. In addition, the average internet marketing specialist salary at companies like StubHub and Big Fish Games are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | eBay | $118,544 | $56.99 |
| 2 | Intel | $109,427 | $52.61 |
| 3 | StubHub | $91,050 | $43.77 |
| 4 | Big Fish Games | $63,701 | $30.63 |
| 5 | WebFX | $49,708 | $23.90 |
| 6 | Zipwhip | $47,888 | $23.02 |
| 7 | AmerTireDepot_ | $43,505 | $20.92 |
Wage gap by gender, race and education
Internet Marketing Specialist salary by industry
The average internet marketing specialist salary varies across industries:
- The average internet marketing specialist salary in the technology industry is $61,143, the highest of any industry.
- The average internet marketing specialist salary in the finance industry is $51,761.
- Internet marketing specialists in the hospitality industry earn an average salary of $42,849, the lowest of any industry.
Highest paying industries for internet marketing specialists
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $61,143 | $29.40 |
| 2 | Automotive | $51,761 | $24.89 |
| 3 | Finance | $51,546 | $24.78 |
| 4 | Media | $50,112 | $24.09 |
| 5 | Manufacturing | $49,376 | $23.74 |
| 6 | Hospitality | $42,849 | $20.60 |
High paying internet marketing specialist jobs
Internet marketing specialist salary trends
The average internet marketing specialist salary has risen by $4,354 over the last ten years. In 2014, the average internet marketing specialist earned $47,182 annually, but today, they earn $51,536 a year. That works out to a 5% change in pay for internet marketing specialists over the last decade.
Compare internet marketing specialist salaries for cities or states with the national average over time.
Average internet marketing specialist salary over time
Compare internet marketing specialist salaries for individual cities or states with the national average.
Internet marketing specialist salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $51,500 | $24.78 | +3.1% |
| 2024 | $50,000 | $24.02 | +1.1% |
| 2023 | $49,400 | $23.76 | -0.2% |
| 2022 | $49,500 | $23.81 | +1.1% |
| 2021 | $49,000 | $23.55 | +0.7% |
Recently added internet marketing specialist salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Spelman College | JR. Internet Marketing Specialist {TOP 5 Employer | Atlanta, GA | 02/19/2025 | $45,500 |
| Luo & Associates Law Group, P.C. | Internet Marketing Specialist | New York, NY | 10/30/2023 | $56,784 |
| Luo & Associates Law Group, P.C. | Internet Marketing Specialist | New York, NY | 10/30/2023 | $56,784 |
| Luo & Associates Law Group, P.C. | Internet Marketing Specialist | New York, NY | 10/30/2023 | $56,784 |
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