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Lead generating specialist salary
Average lead generating specialist salary
$48,541
Average Lead Generating Specialist Salary
The average salary for a Lead Generating Specialist is approximately $48,541 annually, equating to about $23 per hour. Salaries can vary based on factors such as location, industry, and level of experience. For instance, Lead Generating Specialists in high-demand areas may earn significantly more.
Where Can You Earn More?
Some of the highest-paying states for Lead Generating Specialists include California, New York, and Texas. Additionally, metropolitan areas like San Francisco and New York City offer competitive salaries that can exceed the national average.
Opportunities Across Industries
This role is prevalent in various sectors including technology, healthcare, and finance. Each industry may offer different compensation packages, highlighting the importance of researching specific job roles to maximize your earning potential.
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Where can a Lead Generating Specialist earn more?
Average lead generating specialist salary by state
The highest-paying states for lead generating specialists are West Virginia, Oregon, and Kentucky. The lowest average lead generating specialist salary states are Utah, Nebraska, and Mississippi.
- State view
- County view
Highest paying states for lead generating specialists
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Kansas | $56,316 | $27.07 |
| 2 | Wyoming | $56,792 | $27.30 |
| 3 | Oregon | $61,117 | $29.38 |
| 4 | North Dakota | $53,980 | $25.95 |
| 5 | West Virginia | $62,821 | $30.20 |
| 6 | Colorado | $59,213 | $28.47 |
| 7 | Minnesota | $58,058 | $27.91 |
| 8 | Kentucky | $60,286 | $28.98 |
| 9 | North Carolina | $50,819 | $24.43 |
| 10 | New York | $55,065 | $26.47 |
| 11 | Washington | $59,707 | $28.71 |
| 12 | New Hampshire | $52,116 | $25.06 |
| 13 | Massachusetts | $52,627 | $25.30 |
| 14 | Iowa | $49,113 | $23.61 |
| 15 | California | $56,960 | $27.38 |
| 16 | Nevada | $47,076 | $22.63 |
| 17 | Arizona | $48,457 | $23.30 |
| 18 | Pennsylvania | $50,190 | $24.13 |
| 19 | Oklahoma | $47,050 | $22.62 |
| 20 | Connecticut | $54,690 | $26.29 |
| 21 | New Jersey | $53,040 | $25.50 |
| 22 | Vermont | $48,369 | $23.25 |
| 23 | Indiana | $49,352 | $23.73 |
| 24 | Idaho | $46,607 | $22.41 |
| 25 | Delaware | $48,338 | $23.24 |
| 26 | Alaska | $42,478 | $20.42 |
| 27 | Louisiana | $46,927 | $22.56 |
| 28 | Georgia | $47,165 | $22.68 |
| 29 | Virginia | $48,513 | $23.32 |
| 30 | Wisconsin | $46,585 | $22.40 |
| 31 | Rhode Island | $46,623 | $22.41 |
| 32 | Maryland | $49,007 | $23.56 |
| 33 | Illinois | $46,832 | $22.52 |
| 34 | District of Columbia | $47,757 | $22.96 |
| 35 | Hawaii | $42,926 | $20.64 |
| 36 | Maine | $47,367 | $22.77 |
| 37 | Arkansas | $40,539 | $19.49 |
| 38 | Florida | $43,763 | $21.04 |
| 39 | Michigan | $45,063 | $21.66 |
| 40 | New Mexico | $41,106 | $19.76 |
| 41 | Missouri | $46,298 | $22.26 |
| 42 | Utah | $38,483 | $18.50 |
| 43 | Nebraska | $37,384 | $17.97 |
| 44 | Alabama | $44,432 | $21.36 |
| 45 | Texas | $42,024 | $20.20 |
| 46 | Montana | $34,625 | $16.65 |
| 47 | South Dakota | $33,488 | $16.10 |
| 48 | Tennessee | $41,566 | $19.98 |
| 49 | South Carolina | $41,081 | $19.75 |
| 50 | Mississippi | $36,656 | $17.62 |
| 51 | Ohio | $32,214 | $15.49 |
Highest paying cities for lead generating specialists
The highest-paying cities for lead generating specialists are Medford, OR, San Francisco, CA, and Seattle, WA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Medford, OR | $61,831 | $29.73 |
| 2 | San Francisco, CA | $61,560 | $29.60 |
| 3 | Seattle, WA | $60,227 | $28.96 |
| 4 | Denver, CO | $59,214 | $28.47 |
| 5 | Minneapolis, MN | $58,081 | $27.92 |
| 6 | New York, NY | $55,304 | $26.59 |
| 7 | Hartford, CT | $54,052 | $25.99 |
| 8 | Boston, MA | $52,531 | $25.26 |
| 9 | Philadelphia, PA | $50,481 | $24.27 |
| 10 | Charlotte, NC | $50,178 | $24.12 |
| 11 | Lafayette, IN | $49,317 | $23.71 |
| 12 | Glendale, AZ | $48,556 | $23.34 |
| 13 | Virginia Beach, VA | $48,538 | $23.34 |
| 14 | Atlanta, GA | $47,266 | $22.72 |
| 15 | Oklahoma City, OK | $47,087 | $22.64 |
| 16 | Shreveport, LA | $47,083 | $22.64 |
| 17 | Chicago, IL | $46,959 | $22.58 |
| 18 | Saint Louis, MO | $46,522 | $22.37 |
| 19 | Madison, WI | $46,400 | $22.31 |
| 20 | Montgomery, AL | $44,325 | $21.31 |
Lead generating specialist salary details
A lead generating specialist's salary ranges from $32,000 a year at the 10th percentile to $73,000 at the 90th percentile.
What is a lead generating specialist's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $73,000 | $6,083 | $35 |
| 75th Percentile | $60,000 | $5,000 | $29 |
| Average | $48,541 | $4,045 | $23 |
| 25th Percentile | $39,000 | $3,250 | $19 |
| 10th Percentile | $32,000 | $2,667 | $15 |
Highest paying lead generating specialist jobs
The highest paying types of lead generating specialists are consultant and sales representative, solicitor, and technical sales representative.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Appointment Setter | $31,866 | $2,656 | $15.32 | 21,100 |
| Telemarketer | $34,911 | $2,909 | $16.78 | 10,070 |
| Consultant And Sales Representative | $225,832 | $18,819 | $108.57 | 236,264 |
| Technical Sales Representative | $71,310 | $5,942 | $34.28 | 237,456 |
| Telephone Sales Representative | $28,512 | $2,376 | $13.71 | 214,765 |
| Business Development Representative | $47,240 | $3,937 | $22.71 | 269,704 |
Top companies hiring lead generating specialists now:
Which companies pay lead generating specialists the most?
Lead generating specialist salaries at Adobe and Vista Equity Partners are the highest-paying according to our most recent salary estimates. In addition, the average lead generating specialist salary at companies like Jacobs Engineering Group and Idera are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Adobe | $80,502 | $38.70 |
| 2 | Vista Equity Partners | $74,409 | $35.77 |
| 3 | Jacobs Engineering Group | $72,344 | $34.78 |
| 4 | Idera | $66,196 | $31.82 |
| 5 | Kaseya | $62,187 | $29.90 |
| 6 | AIG | $59,342 | $28.53 |
| 7 | Accenture | $57,888 | $27.83 |
| 8 | ASRC Federal | $56,480 | $27.15 |
| 9 | PeopleFluent | $56,270 | $27.05 |
| 10 | Urban One | $54,343 | $26.13 |
| 11 | GroupM | $53,726 | $25.83 |
| 12 | Verisk Analytics | $52,862 | $25.41 |
| 13 | Arconic | $51,741 | $24.88 |
| 14 | Power International Holding | $51,601 | $24.81 |
| 15 | Rexel Holdings USA | $50,293 | $24.18 |
| 16 | Praeses | $49,586 | $23.84 |
| 17 | Efinancial | $49,361 | $23.73 |
| 18 | DemandZEN | $49,245 | $23.68 |
| 19 | Banyan | $48,795 | $23.46 |
| 20 | Sbs | $48,753 | $23.44 |
Wage gap by gender, race and education
Lead Generating Specialist salary by industry
The average lead generating specialist salary varies across industries:
- The average lead generating specialist salary in the technology industry is $50,797, the highest of any industry.
- The average lead generating specialist salary in the finance industry is $47,064.
- Lead generating specialists in the finance industry earn an average salary of $44,194, the lowest of any industry.
Highest paying industries for lead generating specialists
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $50,797 | $24.42 |
| 2 | Professional | $47,064 | $22.63 |
| 3 | Retail | $44,356 | $21.32 |
| 4 | Finance | $44,194 | $21.25 |
High paying lead generating specialist jobs
Lead generating specialist salary trends
The average lead generating specialist salary has risen by $9,388 over the last ten years. In 2014, the average lead generating specialist earned $39,153 annually, but today, they earn $48,541 a year. That works out to a 15% change in pay for lead generating specialists over the last decade.
Compare lead generating specialist salaries for cities or states with the national average over time.
Average lead generating specialist salary over time
Compare lead generating specialist salaries for individual cities or states with the national average.
Lead generating specialist salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $48,500 | $23.34 | +5.8% |
| 2025 | $45,700 | $21.97 | +4.0% |
| 2024 | $43,900 | $21.11 | +3.1% |
| 2023 | $42,500 | $20.45 | +0.7% |
| 2022 | $42,200 | $20.31 | +3.2% |
Recently added lead generating specialist salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| American Residential Services | (Hold) In-Store Lead Generation Specialist | Charlotte, NC | 06/29/2025 | $33,392 |
| Get It-Professional Services | Sales Lead Generation Specialist-Remote | WFH | Branford, CT | 06/29/2025 | $65,000 |
| Instatrainme™ | Lead Generation & Sales Conversion Specialist (Remote) | New York, NY | 06/29/2025 | $37,566 |
| Get It-Marketing | Sales Lead Generation Specialist-Remote | WFH | Branford, CT | 06/29/2025 | $50,000 |
| Instatrainme™ | Lead Generation & Sales Conversion Specialist (Remote) | Morris, NJ | 06/29/2025 | $37,566 |
| Get It-Marketing | Lead Generation Specialist-Remote | WFH | Las Vegas, NV | 06/29/2025 | $29,218 |
| Instatrainme™ | Lead Generation & Sales Conversion Specialist (Remote) | Frisco, TX | 06/29/2025 | $37,566 |
| Renewal | Lead Generation Specialist | Toms River, NJ | 06/27/2025 | $44,871 |
| Renewal By Andersen of Denver | Lead Generation Specialist | Lenoir City, TN | 06/27/2025 | $37,566 |
| Renewal By Andersen of Denver | Lead Generation Specialist | Elizabeth, NJ | 06/27/2025 | $44,871 |
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