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The average salary for a Manager/Marketing Director is approximately $77,116 per year, translating to around $37 per hour. This figure reflects compensation across various industries, highlighting the vital role these professionals play in driving business success through strategic marketing initiatives.
Experience significantly influences salary. Entry-level positions may start lower, while seasoned directors often earn substantially more. For example, those with 5-10 years of experience can expect salaries in the range of $85,000 to $100,000, depending on their achievements and the company's market position.
Location also impacts earnings. Major metropolitan areas tend to offer higher salaries due to increased demand for skilled marketing professionals. Cities such as New York, San Francisco, and Los Angeles consistently rank among the highest paying for this role. By understanding these dynamics, aspiring and current professionals can better navigate their career paths.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level manager/marketing director | $57,200 | $27.52 |
| Mid-level manager/marketing director | $61,100 | $29.40 |
| Senior-level manager/marketing director | $139,000 | $66.87 |
The average manager/marketing director salary in New Jersey, New Hampshire, and Rhode Island are the highest in the U.S. The lowest average manager/marketing director salary states are Alaska, Minnesota, and Iowa.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New Hampshire | $92,905 | $44.67 |
| 2 | Rhode Island | $92,636 | $44.54 |
| 3 | New York | $89,942 | $43.24 |
| 4 | New Jersey | $95,961 | $46.14 |
| 5 | California | $88,644 | $42.62 |
| 6 | Massachusetts | $87,210 | $41.93 |
| 7 | Maine | $87,908 | $42.26 |
| 8 | Connecticut | $79,709 | $38.32 |
| 9 | Vermont | $83,163 | $39.98 |
| 10 | Virginia | $77,007 | $37.02 |
| 11 | Pennsylvania | $75,060 | $36.09 |
| 12 | Oregon | $71,362 | $34.31 |
| 13 | Delaware | $89,897 | $43.22 |
| 14 | Nevada | $76,430 | $36.75 |
| 15 | District of Columbia | $74,623 | $35.88 |
| 16 | Louisiana | $63,612 | $30.58 |
| 17 | Ohio | $72,832 | $35.02 |
| 18 | Mississippi | $60,686 | $29.18 |
| 19 | Maryland | $74,085 | $35.62 |
| 20 | North Carolina | $64,765 | $31.14 |
| 21 | Michigan | $70,852 | $34.06 |
| 22 | Texas | $63,704 | $30.63 |
| 23 | Alabama | $57,567 | $27.68 |
| 24 | Arizona | $65,935 | $31.70 |
| 25 | New Mexico | $68,618 | $32.99 |
| 26 | West Virginia | $68,422 | $32.90 |
| 27 | Washington | $61,690 | $29.66 |
| 28 | Wisconsin | $61,973 | $29.79 |
| 29 | Arkansas | $52,861 | $25.41 |
| 30 | Illinois | $61,980 | $29.80 |
| 31 | Georgia | $60,923 | $29.29 |
| 32 | Utah | $55,413 | $26.64 |
| 33 | Idaho | $59,604 | $28.66 |
| 34 | Florida | $58,964 | $28.35 |
| 35 | Oklahoma | $49,492 | $23.79 |
| 36 | Kentucky | $56,047 | $26.95 |
| 37 | Wyoming | $49,628 | $23.86 |
| 38 | Hawaii | $49,310 | $23.71 |
| 39 | Indiana | $57,053 | $27.43 |
| 40 | South Dakota | $45,340 | $21.80 |
| 41 | North Dakota | $53,872 | $25.90 |
| 42 | Iowa | $45,497 | $21.87 |
| 43 | South Carolina | $57,020 | $27.41 |
| 44 | Minnesota | $48,008 | $23.08 |
| 45 | Colorado | $51,638 | $24.83 |
| 46 | Tennessee | $50,299 | $24.18 |
| 47 | Missouri | $52,939 | $25.45 |
| 48 | Kansas | $48,836 | $23.48 |
| 49 | Alaska | $48,290 | $23.22 |
| 50 | Nebraska | $44,853 | $21.56 |
| 51 | Montana | $44,073 | $21.19 |
The highest-paying cities for managers/marketing director are San Francisco, CA, Edison, NJ, and New York, NY.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $96,530 | $46.41 |
| 2 | Edison, NJ | $96,172 | $46.24 |
| 3 | New York, NY | $90,367 | $43.45 |
| 4 | Boston, MA | $87,372 | $42.01 |
| 5 | Annapolis, MD | $74,228 | $35.69 |
| 6 | Austin, TX | $64,253 | $30.89 |
| 7 | Chicago, IL | $62,892 | $30.24 |
| 8 | Seattle, WA | $62,356 | $29.98 |
| 9 | Charlotte, NC | $61,166 | $29.41 |
| 10 | South Bend, IN | $60,917 | $29.29 |
| 11 | Atlanta, GA | $60,087 | $28.89 |
| 12 | Jacksonville, FL | $58,574 | $28.16 |
| 13 | Charleston, SC | $57,539 | $27.66 |
| 14 | Urban Honolulu, HI | $49,282 | $23.69 |
A manager/marketing director's salary ranges from $42,000 a year at the 10th percentile to $141,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $141,000 | $11,750 | $68 |
| 75th Percentile | $105,000 | $8,750 | $50 |
| Average | $77,116 | $6,426 | $37 |
| 25th Percentile | $56,000 | $4,667 | $27 |
| 10th Percentile | $42,000 | $3,500 | $20 |
The highest paying types of managers/marketing director are senior director of marketing, director, product marketing, and marketing services manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Director Of Communications And Marketing | $87,324 | $7,277 | $41.98 | 109,600 |
| Business Development And Marketing Manager | $75,369 | $6,281 | $36.23 | 182,239 |
| Director Of Sales And Marketing | $117,348 | $9,779 | $56.42 | 132,459 |
| Marketing And Operations Manager | $93,738 | $7,812 | $45.07 | 152,231 |
| Director, Product Marketing | $141,699 | $11,808 | $68.12 | 173,038 |
| Marketing Account Manager | $67,983 | $5,665 | $32.68 | 163,297 |
Top companies hiring managers/marketing director now:
Manager/marketing director salaries at Ernst & Young and Rescale are the highest-paying according to our most recent salary estimates. In addition, the average manager/marketing director salary at companies like Oracle and Tencent are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Ernst & Young | $107,929 | $51.89 |
| 2 | Rescale | $97,948 | $47.09 |
| 3 | Oracle | $97,566 | $46.91 |
| 4 | Tencent | $84,606 | $40.68 |
| 5 | Century Communities | $81,258 | $39.07 |
| 6 | The CDM Company Inc | $64,956 | $31.23 |
| 7 | Randstad North America, Inc. | $52,175 | $25.08 |
| 8 | Travel For Teens | $36,075 | $17.34 |
The average manager/marketing director salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Manufacturing | $77,050 | $37.04 |
| 2 | Real Estate | $66,070 | $31.76 |
| 3 | Media | $63,659 | $30.61 |
| 4 | Health Care | $60,787 | $29.22 |
| 5 | Retail | $59,145 | $28.44 |
| 6 | Hospitality | $49,235 | $23.67 |
The average manager/marketing director salary has risen by $14,190 over the last ten years. In 2014, the average manager/marketing director earned $62,926 annually, but today, they earn $77,116 a year. That works out to a 8% change in pay for managers/marketing director over the last decade.
Compare manager/marketing director salaries for cities or states with the national average over time.
Compare manager/marketing director salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $77,100 | $37.08 | +3.7% |
| 2025 | $74,200 | $35.69 | +1.9% |
| 2024 | $72,800 | $35.02 | +1.5% |
| 2023 | $71,700 | $34.48 | +0.8% |
| 2022 | $71,200 | $34.21 | +1.9% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Bank of America | Advertising and Video Creative Manager-Marketing Director | Charlotte, NC | 06/05/2025 | $99,000 |
| Pickleland LLC | Marketing Manager/Director | Pflugerville, TX | 02/18/2025 | $25,044 |
| Humane Society Silicon Valley | Director, Nonprofit Marketing Manager | Milpitas, CA | 10/24/2024 | $110,000 |
| Humane Society Silicon Valley | Director, Nonprofit Marketing Manager | Milpitas, CA | 09/26/2024 | $110,000 |
| Pickleland LLC | Marketing Manager/Director | Pflugerville, TX | 09/25/2024 | $25,044 |
| Ernst & Young LLP | Markets Marketing Manager, Assistant Director | Atlanta, GA | 09/14/2024 | $115,600 |
| EY | Markets Marketing Manager, Assistant Director | Sacramento, CA | 09/13/2024 | $115,600 |
| EY | Markets Marketing Manager, Assistant Director | Indianapolis, IN | 09/13/2024 | $115,600 |
| EY | Markets Marketing Manager, Assistant Director | Saint Paul, MN | 09/13/2024 | $115,600 |
| EY | Markets Marketing Manager, Assistant Director | Boston, MA | 09/13/2024 | $115,600 |
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