Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
Market development manager salary
Average market development manager salary
$111,159
Understanding the Market Development Manager Salary
The role of a Market Development Manager is vital in expanding a company's reach and profitability. As of October 2025, the average salary for this position stands at $111,159 per year or $53 per hour. Factors influencing this salary include the manager's level of experience, the industry, and the geographical region.
Entry-level positions typically start lower, while those with significant experience can earn considerably more. In states like California and New York, salaries tend to be higher due to the cost of living and demand for skilled professionals. For instance, Market Development Managers in tech companies often enjoy higher compensation compared to those in retail.
To maximize earning potential, candidates should focus on continuous learning and networking within their industry. Engaging with professional organizations and keeping abreast of market trends can provide invaluable insights into salary expectations and career advancement opportunities.
Let Zippi find your next market development manager job
Let Zippi find your next market development manager job
Where can a Market Development Manager earn more?
Market development manager salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level market development manager | $82,500 | $39.67 |
| Mid-level market development manager | $88,100 | $42.37 |
| Senior-level market development manager | $201,000 | $96.39 |
Market development manager salary estimates from across the web
Average market development manager salary by state
The highest-paying states for market development managers are Maryland, New Jersey, and Texas. The lowest average market development manager salary states are Wyoming, Iowa, and Kansas.
- State view
- County view
Highest paying states for market development managers
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Texas | $122,865 | $59.07 |
| 2 | Pennsylvania | $118,394 | $56.92 |
| 3 | Utah | $115,484 | $55.52 |
| 4 | New Jersey | $124,094 | $59.66 |
| 5 | California | $121,539 | $58.43 |
| 6 | Michigan | $111,663 | $53.68 |
| 7 | District of Columbia | $117,285 | $56.39 |
| 8 | New York | $115,580 | $55.57 |
| 9 | Massachusetts | $114,748 | $55.17 |
| 10 | Nevada | $109,883 | $52.83 |
| 11 | Rhode Island | $113,430 | $54.53 |
| 12 | Connecticut | $121,261 | $58.30 |
| 13 | Delaware | $119,337 | $57.37 |
| 14 | Maryland | $124,348 | $59.78 |
| 15 | New Mexico | $106,363 | $51.14 |
| 16 | North Carolina | $111,260 | $53.49 |
| 17 | Wisconsin | $106,482 | $51.19 |
| 18 | Oregon | $106,069 | $50.99 |
| 19 | Indiana | $105,617 | $50.78 |
| 20 | Tennessee | $104,073 | $50.04 |
| 21 | Georgia | $103,131 | $49.58 |
| 22 | Arizona | $101,709 | $48.90 |
| 23 | Minnesota | $99,923 | $48.04 |
| 24 | Washington | $101,373 | $48.74 |
| 25 | Virginia | $107,623 | $51.74 |
| 26 | Vermont | $104,512 | $50.25 |
| 27 | Maine | $106,168 | $51.04 |
| 28 | West Virginia | $100,185 | $48.17 |
| 29 | Illinois | $95,844 | $46.08 |
| 30 | Montana | $91,739 | $44.11 |
| 31 | New Hampshire | $102,692 | $49.37 |
| 32 | Mississippi | $99,988 | $48.07 |
| 33 | Idaho | $100,213 | $48.18 |
| 34 | Alabama | $97,915 | $47.07 |
| 35 | Kentucky | $95,029 | $45.69 |
| 36 | Ohio | $91,986 | $44.22 |
| 37 | North Dakota | $91,256 | $43.87 |
| 38 | Louisiana | $98,029 | $47.13 |
| 39 | Wyoming | $85,225 | $40.97 |
| 40 | Hawaii | $93,537 | $44.97 |
| 41 | Arkansas | $90,103 | $43.32 |
| 42 | Florida | $90,633 | $43.57 |
| 43 | Missouri | $89,610 | $43.08 |
| 44 | Alaska | $88,554 | $42.57 |
| 45 | South Carolina | $89,053 | $42.81 |
| 46 | Kansas | $83,397 | $40.09 |
| 47 | Oklahoma | $86,980 | $41.82 |
| 48 | Nebraska | $77,559 | $37.29 |
| 49 | South Dakota | $78,866 | $37.92 |
| 50 | Iowa | $83,568 | $40.18 |
| 51 | Colorado | $77,361 | $37.19 |
Highest paying cities for market development managers
The highest-paying cities for market development managers are San Francisco, CA, Baltimore, MD, and Austin, TX.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $130,626 | $62.80 |
| 2 | Baltimore, MD | $124,752 | $59.98 |
| 3 | Austin, TX | $124,656 | $59.93 |
| 4 | Branford, CT | $121,517 | $58.42 |
| 5 | Philadelphia, PA | $118,962 | $57.19 |
| 6 | Washington, DC | $117,337 | $56.41 |
| 7 | New York, NY | $115,871 | $55.71 |
| 8 | Boston, MA | $114,786 | $55.19 |
| 9 | Salt Lake City, UT | $114,746 | $55.17 |
| 10 | Raleigh, NC | $112,334 | $54.01 |
| 11 | Kingsport, TN | $110,354 | $53.05 |
| 12 | Muskegon, MI | $108,116 | $51.98 |
| 13 | Las Cruces, NM | $107,949 | $51.90 |
| 14 | Green Bay, WI | $106,131 | $51.02 |
| 15 | Atlanta, GA | $102,911 | $49.48 |
| 16 | Tacoma, WA | $102,361 | $49.21 |
| 17 | Phoenix, AZ | $101,838 | $48.96 |
| 18 | Minneapolis, MN | $100,001 | $48.08 |
| 19 | Chicago, IL | $96,588 | $46.44 |
| 20 | Saint Louis, MO | $93,537 | $44.97 |
Market development manager salary details
A market development manager's salary ranges from $74,000 a year at the 10th percentile to $165,000 at the 90th percentile.
What is a market development manager's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $165,000 | $13,750 | $79 |
| 75th Percentile | $137,000 | $11,417 | $66 |
| Average | $111,159 | $9,263 | $53 |
| 25th Percentile | $90,000 | $7,500 | $43 |
| 10th Percentile | $74,000 | $6,167 | $36 |
Highest paying market development manager jobs
The highest paying types of market development managers are senior business development manager, business development director, and product development manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Manager, Field Marketing | $93,296 | $7,775 | $44.85 | 174,371 |
| Division Sales Manager | $87,731 | $7,311 | $42.18 | 107,201 |
| Director New Business Development | $110,272 | $9,189 | $53.02 | 154,470 |
| Brand Manager | $97,789 | $8,149 | $47.01 | 127,429 |
| Sales Manager | $73,952 | $6,163 | $35.55 | 119,066 |
| Key Account Manager | $102,315 | $8,526 | $49.19 | 160,992 |
Top companies hiring market development managers now:
Which companies pay market development managers the most?
Market development manager salaries at Apple and JUUL are the highest-paying according to our most recent salary estimates. In addition, the average market development manager salary at companies like Genentech and Microsoft are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Apple | $164,580 | $79.13 |
| 2 | JUUL | $155,261 | $74.64 |
| 3 | Genentech | $151,647 | $72.91 |
| 4 | Microsoft | $140,944 | $67.76 |
| 5 | Apricus Biosciences | $139,254 | $66.95 |
| 6 | Accenture | $139,139 | $66.89 |
| 7 | Starbucks | $134,780 | $64.80 |
| 8 | McGraw Hill | $132,209 | $63.56 |
| 9 | Zoetis | $131,878 | $63.40 |
| 10 | BD | $127,664 | $61.38 |
| 11 | Amd | $127,121 | $61.12 |
| 12 | Amazon | $125,006 | $60.10 |
| 13 | Bosch USA | $122,663 | $58.97 |
| 14 | TA Instruments | $121,876 | $58.59 |
| 15 | Avient | $121,843 | $58.58 |
| 16 | Stryker | $120,701 | $58.03 |
| 17 | Xylem | $119,656 | $57.53 |
| 18 | Air Products | $119,066 | $57.24 |
| 19 | Adobe | $118,730 | $57.08 |
| 20 | Corus Realty | $118,725 | $57.08 |
Wage gap by gender, race and education
Market Development Manager salary by industry
The average market development manager salary varies across industries:
- The average market development manager salary in the technology industry is $115,767, the highest of any industry.
- The average market development manager salary in the finance industry is $113,569.
- Market development managers in the hospitality industry earn an average salary of $104,801, the lowest of any industry.
Highest paying industries for market development managers
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $115,767 | $55.66 |
| 2 | Retail | $113,569 | $54.60 |
| 3 | Manufacturing | $112,745 | $54.20 |
| 4 | Media | $110,523 | $53.14 |
| 5 | Health Care | $109,103 | $52.45 |
| 6 | Hospitality | $104,801 | $50.39 |
High paying market development manager jobs
Market development manager salary trends
The average market development manager salary has risen by $20,453 over the last ten years. In 2014, the average market development manager earned $90,706 annually, but today, they earn $111,159 a year. That works out to a 8% change in pay for market development managers over the last decade.
Compare market development manager salaries for cities or states with the national average over time.
Average market development manager salary over time
Compare market development manager salaries for individual cities or states with the national average.
Market development manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $111,000 | $53.44 | +3.7% |
| 2024 | $107,000 | $51.44 | +1.9% |
| 2023 | $105,000 | $50.48 | +1.5% |
| 2022 | $103,000 | $49.71 | +0.8% |
| 2021 | $103,000 | $49.31 | +1.9% |
Recently added market development manager salaries
Market development manager salary FAQs
Search for market development manager jobs