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The average salary for a Market Development Specialist is approximately $58,991 per year. This figure can fluctuate based on various factors, including years of experience, location, and the specific industry. For instance, specialists in high-demand areas may command higher salaries.
Entry-level positions typically start lower, while experienced professionals can see salaries rise significantly. For example, those with over five years of experience often earn upwards of $70,000 annually.
Salary ranges also vary significantly by state. States like California and New York often offer higher compensation due to the cost of living and demand for skilled professionals. Understanding these geographical differences can help you make informed career decisions.
Market Development Specialists can explore various sectors, from technology to healthcare, each offering unique salary structures. Networking and gaining relevant certifications can also enhance job prospects and increase earning potential.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level market development specialist | $37,000 | $17.80 |
| Mid-level market development specialist | $62,500 | $30.05 |
| Senior-level market development specialist | $102,000 | $49.22 |
The highest-paying states for market development specialists are Delaware, Washington, and Maryland. The lowest average market development specialist salary states are Missouri, Kansas, and Maine.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Pennsylvania | $62,619 | $30.11 |
| 2 | Delaware | $77,209 | $37.12 |
| 3 | Minnesota | $59,345 | $28.53 |
| 4 | Nevada | $60,703 | $29.18 |
| 5 | Arkansas | $57,579 | $27.68 |
| 6 | Alaska | $62,888 | $30.23 |
| 7 | New York | $69,979 | $33.64 |
| 8 | Ohio | $58,468 | $28.11 |
| 9 | Montana | $55,152 | $26.52 |
| 10 | Washington | $73,834 | $35.50 |
| 11 | North Carolina | $65,340 | $31.41 |
| 12 | New Jersey | $68,728 | $33.04 |
| 13 | Maryland | $70,673 | $33.98 |
| 14 | Arizona | $55,067 | $26.47 |
| 15 | Wisconsin | $55,410 | $26.64 |
| 16 | Idaho | $60,228 | $28.96 |
| 17 | South Dakota | $51,117 | $24.58 |
| 18 | California | $65,440 | $31.46 |
| 19 | Texas | $52,035 | $25.02 |
| 20 | District of Columbia | $64,098 | $30.82 |
| 21 | Virginia | $62,663 | $30.13 |
| 22 | Michigan | $51,490 | $24.75 |
| 23 | Oregon | $58,060 | $27.91 |
| 24 | New Mexico | $50,768 | $24.41 |
| 25 | North Dakota | $48,650 | $23.39 |
| 26 | Massachusetts | $56,812 | $27.31 |
| 27 | Tennessee | $49,844 | $23.96 |
| 28 | Illinois | $55,208 | $26.54 |
| 29 | Iowa | $49,583 | $23.84 |
| 30 | West Virginia | $47,798 | $22.98 |
| 31 | Rhode Island | $51,640 | $24.83 |
| 32 | Colorado | $55,582 | $26.72 |
| 33 | Utah | $51,587 | $24.80 |
| 34 | Florida | $47,499 | $22.84 |
| 35 | Oklahoma | $48,194 | $23.17 |
| 36 | Indiana | $47,395 | $22.79 |
| 37 | Connecticut | $52,398 | $25.19 |
| 38 | Hawaii | $40,421 | $19.43 |
| 39 | Nebraska | $43,845 | $21.08 |
| 40 | South Carolina | $47,349 | $22.76 |
| 41 | Georgia | $45,173 | $21.72 |
| 42 | Kentucky | $45,401 | $21.83 |
| 43 | New Hampshire | $48,045 | $23.10 |
| 44 | Kansas | $41,345 | $19.88 |
| 45 | Louisiana | $44,285 | $21.29 |
| 46 | Alabama | $44,072 | $21.19 |
| 47 | Wyoming | $47,428 | $22.80 |
| 48 | Missouri | $41,433 | $19.92 |
| 49 | Mississippi | $37,151 | $17.86 |
| 50 | Vermont | $30,612 | $14.72 |
| 51 | Maine | $40,847 | $19.64 |
The highest-paying cities for market development specialists are Wilmington, DE, Santa Rosa, CA, and Seattle, WA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Wilmington, DE | $77,257 | $37.14 |
| 2 | Santa Rosa, CA | $74,891 | $36.01 |
| 3 | Seattle, WA | $74,531 | $35.83 |
| 4 | Baltimore, MD | $70,955 | $34.11 |
| 5 | New York, NY | $70,922 | $34.10 |
| 6 | Newark, NJ | $68,492 | $32.93 |
| 7 | Philadelphia, PA | $63,374 | $30.47 |
| 8 | Charlotte, NC | $62,777 | $30.18 |
| 9 | Boston, MA | $56,280 | $27.06 |
| 10 | Chicago, IL | $55,596 | $26.73 |
| 11 | Denver, CO | $55,582 | $26.72 |
| 12 | Cincinnati, OH | $55,060 | $26.47 |
| 13 | Bozeman, MT | $54,595 | $26.25 |
| 14 | Austin, TX | $52,397 | $25.19 |
| 15 | Jackson, TN | $49,518 | $23.81 |
| 16 | Bismarck, ND | $49,024 | $23.57 |
| 17 | Miami, FL | $47,062 | $22.63 |
| 18 | Duluth, GA | $45,161 | $21.71 |
| 19 | Saint Louis, MO | $41,533 | $19.97 |
| 20 | Jackson, MS | $37,506 | $18.03 |
A market development specialist's salary ranges from $39,000 a year at the 10th percentile to $87,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $87,000 | $7,250 | $42 |
| 75th Percentile | $72,000 | $6,000 | $35 |
| Average | $58,991 | $4,916 | $28 |
| 25th Percentile | $47,000 | $3,917 | $23 |
| 10th Percentile | $39,000 | $3,250 | $19 |
The highest paying types of market development specialists are vice president, business development, market development manager, and product specialist.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Digital Marketing Consultant | $71,064 | $5,922 | $34.17 | 99,520 |
| Marketer | $39,944 | $3,329 | $19.20 | 23,165 |
| Marketing Consultant | $70,593 | $5,883 | $33.94 | 88,935 |
| Vice President, Business Development | $165,159 | $13,763 | $79.40 | 188,137 |
| New Business Development | $84,261 | $7,022 | $40.51 | 197,789 |
| Marketing Analyst | $59,380 | $4,948 | $28.55 | 95,650 |
Top companies hiring market development specialists now:
Market development specialist salaries at Amazon and Medtronic are the highest-paying according to our most recent salary estimates. In addition, the average market development specialist salary at companies like Calumet Specialty Products Partners and Thermo Fisher Scientific are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Amazon | $104,096 | $50.05 |
| 2 | Medtronic | $91,857 | $44.16 |
| 3 | Calumet Specialty Products Partners | $88,620 | $42.61 |
| 4 | Thermo Fisher Scientific | $86,964 | $41.81 |
| 5 | Humana | $80,969 | $38.93 |
| 6 | Edward Jones | $80,580 | $38.74 |
| 7 | Ingram Micro | $66,254 | $31.85 |
| 8 | Avient | $60,396 | $29.04 |
| 9 | Baillie Lumber Co. | $59,429 | $28.57 |
| 10 | Gannett | $57,181 | $27.49 |
| 11 | Pax8 | $55,937 | $26.89 |
| 12 | Evergreen Turf, Inc. | $55,937 | $26.89 |
| 13 | Odeko | $55,937 | $26.89 |
| 14 | CPS | $55,937 | $26.89 |
| 15 | The Independent Traveler | $55,926 | $26.89 |
| 16 | Land O'Lakes | $55,521 | $26.69 |
| 17 | Douglas Machine | $54,136 | $26.03 |
| 18 | GROWMARK | $49,313 | $23.71 |
The average market development specialist salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Finance | $94,429 | $45.40 |
| 2 | Health Care | $79,852 | $38.39 |
| 3 | Manufacturing | $67,540 | $32.47 |
| 4 | Technology | $67,053 | $32.24 |
| 5 | Energy | $55,900 | $26.88 |
The average market development specialist salary has risen by $4,984 over the last ten years. In 2014, the average market development specialist earned $54,007 annually, but today, they earn $58,991 a year. That works out to a 5% change in pay for market development specialists over the last decade.
Compare market development specialist salaries for cities or states with the national average over time.
Compare market development specialist salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $59,000 | $28.36 | +3.1% |
| 2025 | $57,200 | $27.49 | +1.1% |
| 2024 | $56,600 | $27.20 | -0.2% |
| 2023 | $56,700 | $27.25 | +1.1% |
| 2022 | $56,100 | $26.96 | +0.7% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| W.B. Mason Company, Inc. | Outside Sales-Market Development Specialist | Albany, NY | 06/29/2025 | $60,000 |
| Medtronic Inc. | Principal Market Development Specialist-Patient Marketing | Minneapolis, MN | 06/25/2025 | $127,200 |
| Purple Innovation | Market Development Specialist | Eden, NY | 06/22/2025 | $66,300 |
| Husqvarnagroup | Market Development Specialist | San Francisco, CA | 06/20/2025 | $60,000 |
| Ritchie Bros | Market Development Specialist | Turnersville, NJ | 06/17/2025 | $55,000 |
| Purple | Market Development Specialist | Kansas City, KS | 06/09/2025 | $68,000 |
| Medtronic Inc. | Principal Market Development Specialist-RDN, Seattle/Portland | Portland, OR | 05/29/2025 | $127,200 |
| Medtronic Inc. | Principal Market Development Specialist-RDN, Seattle/Portland | Seattle, WA | 05/29/2025 | $127,200 |
| Medtronic Inc. | Principle Market Development Specialist-RDN | Trenton, NJ | 05/29/2025 | $127,200 |
| W.B. Mason Company, Inc. | Market Development Specialist | New York, NY | 05/28/2025 | $60,000 |
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