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Market research assistant salary
Average market research assistant salary
$52,790
Market Research Assistant Salary Overview
The average salary for a Market Research Assistant is $52,790 annually, which breaks down to about $25 per hour. This figure represents a strong starting point for individuals entering the field of market research. As professionals gain experience, their salaries tend to increase, reflecting their growing expertise and the value they bring to organizations.
Salary by Experience Level
Entry-level positions typically offer lower salaries, while experienced Market Research Assistants can expect higher compensation. For instance, those with five or more years in the field often earn an annual salary exceeding $60,000.
Location Impact on Earnings
Salary also varies significantly by state. For example, positions in states like California and New York often pay more than those in other regions due to the higher cost of living and demand for skilled market research professionals. Understanding these regional differences can help job seekers target their applications effectively.
Job Opportunities
Market Research Assistants can find roles in diverse sectors, including advertising, healthcare, and finance. Each industry offers unique challenges and opportunities for professional growth.
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Where can a Market Research Assistant earn more?
Market research assistant salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level market research assistant | $33,100 | $15.92 |
| Mid-level market research assistant | $55,900 | $26.89 |
| Senior-level market research assistant | $91,600 | $44.04 |
Market research assistant salary estimates from across the web
Average market research assistant salary by state
The highest-paying states for market research assistants are New Jersey, Delaware, and Washington. The lowest average market research assistant salary states are Nebraska, Florida, and Kentucky.
- State view
- County view
Highest paying states for market research assistants
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New Jersey | $68,433 | $32.90 |
| 2 | Delaware | $65,414 | $31.45 |
| 3 | Minnesota | $56,954 | $27.38 |
| 4 | Rhode Island | $53,323 | $25.64 |
| 5 | New Hampshire | $54,764 | $26.33 |
| 6 | Connecticut | $58,753 | $28.25 |
| 7 | Washington | $63,256 | $30.41 |
| 8 | Massachusetts | $51,845 | $24.93 |
| 9 | Illinois | $51,160 | $24.60 |
| 10 | Oregon | $49,678 | $23.88 |
| 11 | Maine | $51,769 | $24.89 |
| 12 | Vermont | $49,061 | $23.59 |
| 13 | New York | $58,032 | $27.90 |
| 14 | Texas | $48,468 | $23.30 |
| 15 | Montana | $50,693 | $24.37 |
| 16 | South Dakota | $47,454 | $22.81 |
| 17 | Michigan | $45,927 | $22.08 |
| 18 | District of Columbia | $51,503 | $24.76 |
| 19 | Maryland | $57,889 | $27.83 |
| 20 | Colorado | $47,303 | $22.74 |
| 21 | North Dakota | $48,183 | $23.16 |
| 22 | Wisconsin | $47,016 | $22.60 |
| 23 | Alaska | $50,563 | $24.31 |
| 24 | Pennsylvania | $42,296 | $20.33 |
| 25 | California | $44,137 | $21.22 |
| 26 | Ohio | $42,382 | $20.38 |
| 27 | Utah | $41,794 | $20.09 |
| 28 | Idaho | $45,189 | $21.73 |
| 29 | Wyoming | $41,491 | $19.95 |
| 30 | Georgia | $43,377 | $20.85 |
| 31 | Kansas | $43,565 | $20.94 |
| 32 | Virginia | $42,832 | $20.59 |
| 33 | New Mexico | $41,554 | $19.98 |
| 34 | Arkansas | $42,968 | $20.66 |
| 35 | North Carolina | $41,415 | $19.91 |
| 36 | Alabama | $43,335 | $20.83 |
| 37 | West Virginia | $40,513 | $19.48 |
| 38 | Louisiana | $42,352 | $20.36 |
| 39 | Tennessee | $37,199 | $17.88 |
| 40 | Arizona | $40,107 | $19.28 |
| 41 | Indiana | $39,820 | $19.14 |
| 42 | Nevada | $40,646 | $19.54 |
| 43 | Missouri | $37,872 | $18.21 |
| 44 | Nebraska | $36,830 | $17.71 |
| 45 | Florida | $36,680 | $17.63 |
| 46 | Iowa | $39,629 | $19.05 |
| 47 | South Carolina | $39,816 | $19.14 |
| 48 | Hawaii | $33,606 | $16.16 |
| 49 | Oklahoma | $34,179 | $16.43 |
| 50 | Kentucky | $34,331 | $16.51 |
| 51 | Mississippi | $30,515 | $14.67 |
Highest paying cities for market research assistants
The highest-paying cities for market research assistants are Seattle, WA, Baltimore, MD, and New York, NY.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Seattle, WA | $63,688 | $30.62 |
| 2 | Baltimore, MD | $58,165 | $27.96 |
| 3 | New York, NY | $58,055 | $27.91 |
| 4 | Washington, DC | $51,521 | $24.77 |
| 5 | San Antonio, TX | $48,744 | $23.43 |
| 6 | Champaign, IL | $48,582 | $23.36 |
| 7 | San Francisco, CA | $46,783 | $22.49 |
| 8 | Atlanta, GA | $43,378 | $20.85 |
| 9 | Richmond, VA | $42,743 | $20.55 |
| 10 | Provo, UT | $41,638 | $20.02 |
Market research assistant salary details
A market research assistant's salary ranges from $37,000 a year at the 10th percentile to $74,000 at the 90th percentile.
What is a market research assistant's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $74,000 | $6,167 | $36 |
| 75th Percentile | $63,000 | $5,250 | $30 |
| Average | $52,790 | $4,399 | $25 |
| 25th Percentile | $44,000 | $3,667 | $21 |
| 10th Percentile | $37,000 | $3,083 | $18 |
Highest paying market research assistant jobs
The highest paying types of market research assistants are research leader, research consultant, and research manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Internship | $30,260 | $2,522 | $14.55 | 122,135 |
| Market Analyst Internship | $63,476 | $5,290 | $30.52 | 73,684 |
| Research Leader | $107,345 | $8,945 | $51.61 | 77,051 |
| Research Internship | $39,573 | $3,298 | $19.03 | 95,123 |
| Market Analyst | $61,606 | $5,134 | $29.62 | 35,278 |
| Research Manager | $82,894 | $6,908 | $39.85 | 48,867 |
Top companies hiring market research assistants now:
Which companies pay market research assistants the most?
Market research assistant salaries at Gilt and PacSun are the highest-paying according to our most recent salary estimates. In addition, the average market research assistant salary at companies like Oppenheimer & Co and MMR Research are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Gilt | $68,452 | $32.91 |
| 2 | PacSun | $66,307 | $31.88 |
| 3 | Oppenheimer & Co | $60,773 | $29.22 |
| 4 | MMR Research | $53,415 | $25.68 |
| 5 | Celerion | $51,728 | $24.87 |
| 6 | Hilltop Holdings | $50,955 | $24.50 |
| 7 | Robert Half | $48,264 | $23.20 |
| 8 | Johns Hopkins University | $43,995 | $21.15 |
| 9 | Brick Oven Restaurant | $42,880 | $20.62 |
| 10 | David Zwirner | $42,474 | $20.42 |
Wage gap by gender, race and education
Market Research Assistant salary by industry
The average market research assistant salary varies across industries:
- The average market research assistant salary in the finance industry is $81,326, the highest of any industry.
- The average market research assistant salary in the finance industry is $70,390.
- Market research assistants in the retail industry earn an average salary of $51,331, the lowest of any industry.
Highest paying industries for market research assistants
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Finance | $81,326 | $39.10 |
| 2 | Real Estate | $70,390 | $33.84 |
| 3 | Telecommunication | $53,694 | $25.81 |
| 4 | Professional | $51,771 | $24.89 |
| 5 | Retail | $51,331 | $24.68 |
High paying market research assistant jobs
Market research assistant salary trends
The average market research assistant salary has risen by $4,460 over the last ten years. In 2014, the average market research assistant earned $48,330 annually, but today, they earn $52,790 a year. That works out to a 5% change in pay for market research assistants over the last decade.
Compare market research assistant salaries for cities or states with the national average over time.
Average market research assistant salary over time
Compare market research assistant salaries for individual cities or states with the national average.
Market research assistant salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $52,800 | $25.38 | +3.1% |
| 2025 | $51,200 | $24.60 | +1.1% |
| 2024 | $50,600 | $24.34 | -0.2% |
| 2023 | $50,700 | $24.38 | +1.1% |
| 2022 | $50,200 | $24.13 | +0.7% |
Recently added market research assistant salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Assn | Market Intelligence Research Assistant | Durham, NC | 06/29/2025 | $46,000 |
| The American Institute of CPAs | Market Intelligence Research Assistant | Durham, NC | 06/26/2025 | $46,000 |
| Doherty Enterprises | Restaurant Assistant-Bronx Terminal Market | New York, NY | 06/11/2025 | $34,436 |
| Sees | Market Match Assistant (South LA Region) | Los Angeles, CA | 04/28/2025 | $38,672 |
| American University | Market Pantry Operations Assistant (Student) (FWS) | Washington, DC | 04/19/2025 | $36,523 |
| Agricultural Institute of Marin | Mobile Market Assistant | San Rafael, CA | 04/04/2025 | $41,740 |
| City of Somerville | Temporary Market Assistant | Somerville, MA | 03/28/2025 | $43,827 |
| Doherty Enterprises | Restaurant Assistant-Bronx Terminal Market | New York, NY | 03/27/2025 | $34,436 |
| University of Hawaii System | (Casual) Research Assistant-Electrical Construction Growth Markets | Urban Honolulu, HI | 03/19/2025 | $58,436 |
| Celerion | Market Research Assistant-2Nd Shift) | Glen Allen, VA | 03/06/2025 | $39,653 |
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