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Market research consultant salary
Average market research consultant salary
$85,073
Understanding Market Research Consultant Salaries
According to recent data, the average salary for a Market Research Consultant stands at $85,073 annually. This figure can vary significantly based on experience, geographic location, and the specific sector in which one is employed. For instance, entry-level consultants may start with lower salaries, but as they gain experience, their earning potential increases.
Some of the highest-paying states for market research consultants include California, New York, and Texas, where demand for skilled professionals is high. Additionally, industries such as technology, finance, and healthcare tend to offer competitive compensation packages. These roles often require strong analytical skills, the ability to interpret data, and effective communication to convey insights to stakeholders.
Overall, pursuing a career as a market research consultant can lead to lucrative opportunities, especially for those willing to further their education and specialize in high-demand areas.
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Where can a Market Research Consultant earn more?
Market research consultant salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level market research consultant | $53,400 | $25.66 |
| Mid-level market research consultant | $90,100 | $43.34 |
| Senior-level market research consultant | $148,000 | $70.98 |
Market research consultant salary estimates from across the web
Average market research consultant salary by state
The highest-paying states for market research consultants are Washington, Delaware, and New Jersey. The lowest average market research consultant salary states are Florida, Kansas, and Kentucky.
- State view
- County view
Highest paying states for market research consultants
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New Jersey | $105,651 | $50.79 |
| 2 | Oregon | $91,988 | $44.23 |
| 3 | Delaware | $112,978 | $54.32 |
| 4 | Pennsylvania | $81,776 | $39.32 |
| 5 | North Carolina | $84,927 | $40.83 |
| 6 | Minnesota | $82,526 | $39.68 |
| 7 | Connecticut | $82,723 | $39.77 |
| 8 | Washington | $117,837 | $56.65 |
| 9 | New Hampshire | $78,311 | $37.65 |
| 10 | Ohio | $83,712 | $40.25 |
| 11 | New York | $99,913 | $48.04 |
| 12 | Rhode Island | $75,402 | $36.25 |
| 13 | Illinois | $78,691 | $37.83 |
| 14 | Montana | $77,641 | $37.33 |
| 15 | Michigan | $78,557 | $37.77 |
| 16 | Utah | $77,672 | $37.34 |
| 17 | California | $78,532 | $37.76 |
| 18 | District of Columbia | $81,116 | $39.00 |
| 19 | Idaho | $75,263 | $36.18 |
| 20 | Vermont | $70,585 | $33.94 |
| 21 | Maine | $74,283 | $35.71 |
| 22 | Massachusetts | $81,275 | $39.07 |
| 23 | South Dakota | $63,469 | $30.51 |
| 24 | Nevada | $72,958 | $35.08 |
| 25 | Indiana | $70,024 | $33.67 |
| 26 | Texas | $68,715 | $33.04 |
| 27 | New Mexico | $66,831 | $32.13 |
| 28 | Maryland | $77,290 | $37.16 |
| 29 | Virginia | $69,809 | $33.56 |
| 30 | Louisiana | $68,269 | $32.82 |
| 31 | Wisconsin | $66,304 | $31.88 |
| 32 | North Dakota | $65,104 | $31.30 |
| 33 | Arizona | $66,071 | $31.76 |
| 34 | Missouri | $64,370 | $30.95 |
| 35 | Colorado | $65,329 | $31.41 |
| 36 | Wyoming | $61,335 | $29.49 |
| 37 | West Virginia | $63,385 | $30.47 |
| 38 | Alabama | $58,879 | $28.31 |
| 39 | Georgia | $64,510 | $31.01 |
| 40 | Iowa | $63,852 | $30.70 |
| 41 | South Carolina | $64,797 | $31.15 |
| 42 | Oklahoma | $51,762 | $24.89 |
| 43 | Nebraska | $59,736 | $28.72 |
| 44 | Arkansas | $61,838 | $29.73 |
| 45 | Mississippi | $48,918 | $23.52 |
| 46 | Tennessee | $57,989 | $27.88 |
| 47 | Alaska | $63,965 | $30.75 |
| 48 | Florida | $54,682 | $26.29 |
| 49 | Hawaii | $48,383 | $23.26 |
| 50 | Kansas | $54,439 | $26.17 |
| 51 | Kentucky | $52,610 | $25.29 |
Highest paying cities for market research consultants
The highest-paying cities for market research consultants are Renton, WA, New York, NY, and San Francisco, CA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Renton, WA | $119,390 | $57.40 |
| 2 | New York, NY | $100,257 | $48.20 |
| 3 | San Francisco, CA | $92,010 | $44.24 |
| 4 | Portland, OR | $90,886 | $43.70 |
| 5 | Raleigh, NC | $86,494 | $41.58 |
| 6 | Ridgefield, CT | $82,852 | $39.83 |
| 7 | Minneapolis, MN | $82,692 | $39.76 |
| 8 | Philadelphia, PA | $82,433 | $39.63 |
| 9 | Washington, DC | $81,162 | $39.02 |
| 10 | Boston, MA | $81,142 | $39.01 |
| 11 | Chicago, IL | $79,704 | $38.32 |
| 12 | Ann Arbor, MI | $78,453 | $37.72 |
| 13 | Annapolis, MD | $77,446 | $37.23 |
| 14 | Austin, TX | $68,993 | $33.17 |
| 15 | Baton Rouge, LA | $68,504 | $32.93 |
| 16 | Columbia, SC | $65,226 | $31.36 |
| 17 | Denver, CO | $65,062 | $31.28 |
| 18 | Bismarck, ND | $64,406 | $30.96 |
| 19 | Columbia, MO | $64,199 | $30.86 |
| 20 | Atlanta, GA | $64,151 | $30.84 |
Market research consultant salary details
A market research consultant's salary ranges from $54,000 a year at the 10th percentile to $132,000 at the 90th percentile.
What is a market research consultant's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $132,000 | $11,000 | $63 |
| 75th Percentile | $107,000 | $8,917 | $51 |
| Average | $85,073 | $7,089 | $41 |
| 25th Percentile | $67,000 | $5,583 | $32 |
| 10th Percentile | $54,000 | $4,500 | $26 |
Highest paying market research consultant jobs
The highest paying types of market research consultants are executive consultant, strategy consultant, and research director.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Research Director | $108,875 | $9,073 | $52.34 | 51,298 |
| Research Leader | $107,345 | $8,945 | $51.61 | 77,051 |
| Research Manager | $82,894 | $6,908 | $39.85 | 48,867 |
| Consultant | $78,912 | $6,576 | $37.94 | 171,733 |
| Research Analyst | $70,232 | $5,853 | $33.77 | 81,374 |
| Strategy Consultant | $115,244 | $9,604 | $55.41 | 70,241 |
Top companies hiring market research consultants now:
Which companies pay market research consultants the most?
Market research consultant salaries at Invesco and Bank of America are the highest-paying according to our most recent salary estimates. In addition, the average market research consultant salary at companies like Eli Lilly and Company and Wells Fargo are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Invesco | $123,765 | $59.50 |
| 2 | Bank of America | $115,350 | $55.46 |
| 3 | Eli Lilly and Company | $113,850 | $54.74 |
| 4 | Wells Fargo | $112,546 | $54.11 |
| 5 | Kibble and Prentice | $106,549 | $51.23 |
| 6 | QuintilesIMS | $106,399 | $51.15 |
| 7 | U.S. Bank | $106,236 | $51.08 |
| 8 | Vistex | $105,210 | $50.58 |
| 9 | HCSC | $101,728 | $48.91 |
| 10 | Caterpillar | $101,404 | $48.75 |
| 11 | Sigma | $99,124 | $47.66 |
| 12 | NW Natural | $98,077 | $47.15 |
| 13 | MetLife | $95,804 | $46.06 |
| 14 | MPG | $92,365 | $44.41 |
| 15 | Technomedia | $92,006 | $44.23 |
| 16 | Informa Plc | $91,308 | $43.90 |
| 17 | Population Services International | $91,275 | $43.88 |
| 18 | Delta Air Lines | $89,757 | $43.15 |
| 19 | Paychex | $87,536 | $42.08 |
| 20 | Fidelity Investments | $85,401 | $41.06 |
Wage gap by gender, race and education
Market research consultant salary trends
The average market research consultant salary has risen by $7,188 over the last ten years. In 2014, the average market research consultant earned $77,885 annually, but today, they earn $85,073 a year. That works out to a 5% change in pay for market research consultants over the last decade.
Compare market research consultant salaries for cities or states with the national average over time.
Average market research consultant salary over time
Compare market research consultant salaries for individual cities or states with the national average.
Market research consultant salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $85,100 | $40.90 | +3.1% |
| 2025 | $82,500 | $39.64 | +1.1% |
| 2024 | $81,600 | $39.23 | -0.2% |
| 2023 | $81,700 | $39.30 | +1.1% |
| 2022 | $80,900 | $38.88 | +0.7% |
Recently added market research consultant salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Guidehouse | Consultant-Life Sciences Advisory-Market Access | Boston, MA | 06/29/2025 | $68,000 |
| Guidehouse | Consultant-Life Sciences Advisory-Market Access | Chicago, IL | 06/29/2025 | $68,000 |
| Guidehouse | Consultant-Life Sciences Advisory-Market Access | New York, NY | 06/29/2025 | $68,000 |
| Bank of America | Merchant Consultant-Bronx Market | New York, NY | 06/27/2025 | $70,000 |
| Bank of America | Merchant Consultant-Bethesda Market | Bethesda, MD | 06/27/2025 | $70,000 |
| Us Bank | Client Relationship Consultant 2/(Banker)-Akron W Market ST | Fairlawn, OH | 06/26/2025 | $41,740 |
| Capco | Consultant-Capital Markets | New York, NY | 06/18/2025 | $106,000 |
| Bank of America | Merchant Consultant-Seattle Market | Seattle, WA | 06/11/2025 | $70,000 |
| Bank of America | Merchant Consultant-Bakersfield Market | Bakersfield, CA | 06/11/2025 | $70,000 |
| Flowers Foods Inc. | Market Consultant | Buffalo, NY | 06/05/2025 | $75,000 |
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