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Market research manager salary
Average market research manager salary
$89,450
Understanding Market Research Manager Salaries
The role of a Market Research Manager is crucial in today’s data-driven landscape. Their primary responsibility involves analyzing market trends and consumer behavior to inform strategic decisions. As of October 2025, the average salary for this position is about $89,450 per year, or $43 per hour.
Factors Influencing Salary
Several factors affect salary variations. Experience level plays a significant role; entry-level positions may offer less, while seasoned professionals can command higher salaries. Furthermore, geographic location is essential—certain states offer more lucrative opportunities. For instance, states like California and New York are known for higher compensation rates.
Job Opportunities and Career Growth
With the continuous demand for market insights across various industries, career opportunities for Market Research Managers are expanding. Positions often require strong analytical skills, proficiency in data analysis tools, and effective communication abilities. Exploring jobs on platforms like Zippia can help you find suitable roles that match your expertise and aspirations.
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Where can a Market Research Manager earn more?
Market research manager salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level market research manager | $56,100 | $26.98 |
| Mid-level market research manager | $94,800 | $45.57 |
| Senior-level market research manager | $155,000 | $74.63 |
Market research manager salary estimates from across the web
Average market research manager salary by state
The highest-paying states for market research managers are New Jersey, Washington, and Delaware. The lowest average market research manager salary states are Missouri, Hawaii, and Kentucky.
- State view
- County view
Highest paying states for market research managers
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New Jersey | $124,639 | $59.92 |
| 2 | Delaware | $117,058 | $56.28 |
| 3 | Colorado | $103,396 | $49.71 |
| 4 | Oregon | $100,982 | $48.55 |
| 5 | Pennsylvania | $102,466 | $49.26 |
| 6 | Rhode Island | $96,179 | $46.24 |
| 7 | Illinois | $98,780 | $47.49 |
| 8 | California | $103,461 | $49.74 |
| 9 | New Hampshire | $97,381 | $46.82 |
| 10 | Washington | $123,039 | $59.15 |
| 11 | Maine | $90,359 | $43.44 |
| 12 | District of Columbia | $109,099 | $52.45 |
| 13 | Minnesota | $88,443 | $42.52 |
| 14 | Texas | $92,825 | $44.63 |
| 15 | New York | $104,944 | $50.45 |
| 16 | Connecticut | $93,056 | $44.74 |
| 17 | Montana | $88,540 | $42.57 |
| 18 | Vermont | $85,744 | $41.22 |
| 19 | Arizona | $86,873 | $41.77 |
| 20 | Massachusetts | $95,750 | $46.03 |
| 21 | Tennessee | $82,570 | $39.70 |
| 22 | Utah | $83,472 | $40.13 |
| 23 | Nevada | $88,112 | $42.36 |
| 24 | Wisconsin | $83,625 | $40.20 |
| 25 | New Mexico | $82,832 | $39.82 |
| 26 | Idaho | $84,942 | $40.84 |
| 27 | Virginia | $81,226 | $39.05 |
| 28 | Ohio | $80,052 | $38.49 |
| 29 | South Dakota | $79,415 | $38.18 |
| 30 | Indiana | $79,657 | $38.30 |
| 31 | Maryland | $89,960 | $43.25 |
| 32 | Michigan | $74,910 | $36.01 |
| 33 | Nebraska | $77,550 | $37.28 |
| 34 | Wyoming | $75,460 | $36.28 |
| 35 | North Dakota | $77,958 | $37.48 |
| 36 | North Carolina | $77,043 | $37.04 |
| 37 | Alabama | $79,861 | $38.39 |
| 38 | Alaska | $82,603 | $39.71 |
| 39 | Arkansas | $78,066 | $37.53 |
| 40 | Louisiana | $78,377 | $37.68 |
| 41 | Georgia | $76,186 | $36.63 |
| 42 | West Virginia | $73,503 | $35.34 |
| 43 | Hawaii | $66,828 | $32.13 |
| 44 | Missouri | $68,573 | $32.97 |
| 45 | Kansas | $72,208 | $34.72 |
| 46 | Florida | $62,549 | $30.07 |
| 47 | South Carolina | $74,697 | $35.91 |
| 48 | Iowa | $69,655 | $33.49 |
| 49 | Oklahoma | $62,568 | $30.08 |
| 50 | Kentucky | $63,541 | $30.55 |
| 51 | Mississippi | $56,309 | $27.07 |
Highest paying cities for market research managers
The highest-paying cities for market research managers are Montclair, NJ, Seattle, WA, and San Francisco, CA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Montclair, NJ | $126,164 | $60.66 |
| 2 | Seattle, WA | $124,928 | $60.06 |
| 3 | San Francisco, CA | $111,457 | $53.59 |
| 4 | Washington, DC | $109,357 | $52.58 |
| 5 | Albany, NY | $105,427 | $50.69 |
| 6 | Philadelphia, PA | $103,248 | $49.64 |
| 7 | Denver, CO | $103,222 | $49.63 |
| 8 | Portland, OR | $100,312 | $48.23 |
| 9 | North Chicago, IL | $99,773 | $47.97 |
| 10 | Concord, NH | $96,881 | $46.58 |
| 11 | Boston, MA | $95,642 | $45.98 |
| 12 | Fort Worth, TX | $94,174 | $45.28 |
| 13 | Las Vegas, NV | $87,238 | $41.94 |
| 14 | Richmond, VA | $80,938 | $38.91 |
| 15 | Columbus, OH | $79,380 | $38.16 |
| 16 | Indianapolis, IN | $79,369 | $38.16 |
| 17 | Raleigh, NC | $78,256 | $37.62 |
| 18 | Atlanta, GA | $76,380 | $36.72 |
| 19 | Columbia, SC | $75,188 | $36.15 |
| 20 | Ann Arbor, MI | $74,580 | $35.86 |
Market research manager salary details
A market research manager's salary ranges from $56,000 a year at the 10th percentile to $141,000 at the 90th percentile.
What is a market research manager's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $141,000 | $11,750 | $68 |
| 75th Percentile | $113,000 | $9,417 | $54 |
| Average | $89,450 | $7,454 | $43 |
| 25th Percentile | $70,000 | $5,833 | $34 |
| 10th Percentile | $56,000 | $4,667 | $27 |
Highest paying market research manager jobs
The highest paying types of market research managers are research director, research leader, and market manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Internship | $30,260 | $2,522 | $14.55 | 122,135 |
| Marketing Consultant | $70,593 | $5,883 | $33.94 | 88,935 |
| Marketing Coordinator | $48,326 | $4,027 | $23.23 | 91,281 |
| Marketing Department Internship | $31,989 | $2,666 | $15.38 | 143,703 |
| Research Director | $108,875 | $9,073 | $52.34 | 51,298 |
| Marketing Representative | $47,377 | $3,948 | $22.78 | 217,886 |
Top companies hiring market research managers now:
Which companies pay market research managers the most?
Market research manager salaries at Credit Karma and Apple are the highest-paying according to our most recent salary estimates. In addition, the average market research manager salary at companies like PayPal and Intuit are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Credit Karma | $184,845 | $88.87 |
| 2 | Apple | $164,416 | $79.05 |
| 3 | PayPal | $158,875 | $76.38 |
| 4 | Intuit | $151,252 | $72.72 |
| 5 | Microsoft | $147,091 | $70.72 |
| 6 | Genentech | $144,235 | $69.34 |
| 7 | $142,110 | $68.32 | |
| 8 | GLG | $140,629 | $67.61 |
| 9 | Unisys | $140,099 | $67.36 |
| 10 | Uber Technologies | $139,642 | $67.14 |
| 11 | AMAG Pharmaceuticals | $138,497 | $66.59 |
| 12 | AbbVie | $137,276 | $66.00 |
| 13 | Bristol-Myers Squibb | $135,524 | $65.16 |
| 14 | Adobe | $131,728 | $63.33 |
| 15 | Zoetis | $131,477 | $63.21 |
| 16 | Autodesk | $129,956 | $62.48 |
| 17 | AIG | $128,810 | $61.93 |
| 18 | WebMD | $127,223 | $61.16 |
| 19 | JPMorgan Chase & Co. | $126,443 | $60.79 |
| 20 | Thomson Reuters | $125,580 | $60.38 |
Wage gap by gender, race and education
Market Research Manager salary by industry
The average market research manager salary varies across industries:
- The average market research manager salary in the pharmaceutical industry is $122,973, the highest of any industry.
- The average market research manager salary in the finance industry is $109,325.
- Market research managers in the professional industry earn an average salary of $84,453, the lowest of any industry.
Highest paying industries for market research managers
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Pharmaceutical | $122,973 | $59.12 |
| 2 | Health Care | $109,325 | $52.56 |
| 3 | Manufacturing | $104,518 | $50.25 |
| 4 | Technology | $100,717 | $48.42 |
| 5 | Media | $90,764 | $43.64 |
| 6 | Hospitality | $85,374 | $41.05 |
| 7 | Professional | $84,453 | $40.60 |
High paying market research manager jobs
Market research manager salary trends
The average market research manager salary has risen by $7,558 over the last ten years. In 2014, the average market research manager earned $81,892 annually, but today, they earn $89,450 a year. That works out to a 5% change in pay for market research managers over the last decade.
Compare market research manager salaries for cities or states with the national average over time.
Average market research manager salary over time
Compare market research manager salaries for individual cities or states with the national average.
Market research manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $89,400 | $43.00 | +3.1% |
| 2025 | $86,700 | $41.68 | +1.1% |
| 2024 | $85,800 | $41.25 | -0.2% |
| 2023 | $85,900 | $41.32 | +1.1% |
| 2022 | $85,000 | $40.88 | +0.7% |
Recently added market research manager salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Alixpartners | Market Research Manager-Technology | New York, NY | 06/29/2025 | $145,000 |
| Teksystems | Market Research Manager | Saint Louis, MO | 06/27/2025 | $79,306 |
| Illumina | Market Research and Customer Insights Manager | Ione, CA | 06/26/2025 | $126,800 |
| LG Electronics | Operations & Market Research Manager, Innovation Center (Contractor) | Santa Clara, CA | 06/22/2025 | $100,000 |
| Omnicom Health | Research Manager, Quantitative Market Research | Kane, PA | 06/21/2025 | $70,000 |
| Abbott Laboratories | Manager, Market Research | Alameda, CA | 06/19/2025 | $112,000 |
| Stagwell Global | Market Research Manager or Senior Manager-Future Opportunities | Los Angeles, CA | 06/19/2025 | $75,000 |
| Amazon.com, Inc. | Market Research Manager, Selling Partner API Marketing | Seattle, WA | 06/04/2025 | $98,200 |
| The Hertz Corporation | Manager, Market Research | Estero, FL | 06/03/2025 | $90,000 |
| Ipsos | Market Research Manager, Brand Health Tracking | Norwalk, CT | 05/29/2025 | $75,000 |
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