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The average salary for a Marketing Administrator stands at $68,147 per year, translating to about $33 per hour. This figure reflects a range of variables including geographic location, industry, and individual experience. For instance, Marketing Administrators in high-demand sectors or regions may command higher salaries. Additionally, those with advanced skills or certifications often see better compensation packages.
Entry-level Marketing Administrators typically earn less, while those with several years of experience can expect significantly higher salaries. For example, a Marketing Administrator with 5-10 years of experience may earn around $75,000, while those with over 10 years can exceed $85,000 annually.
Location plays a crucial role in salary differences. For instance, states like California and New York often offer higher salaries due to the cost of living and demand for skilled marketing professionals. It's advisable for job seekers to research salary ranges in their specific state to better gauge their earning potential.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level marketing administrator | $42,800 | $20.56 |
| Mid-level marketing administrator | $72,200 | $34.72 |
| Senior-level marketing administrator | $118,000 | $56.86 |
The average marketing administrator salary in Alaska, Delaware, and Virginia are the highest in the U.S. The lowest average marketing administrator salary states are Nebraska, Nevada, and Wyoming.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Alaska | $81,681 | $39.27 |
| 2 | Delaware | $80,989 | $38.94 |
| 3 | North Carolina | $72,016 | $34.62 |
| 4 | Pennsylvania | $69,423 | $33.38 |
| 5 | Ohio | $72,097 | $34.66 |
| 6 | New York | $73,829 | $35.49 |
| 7 | South Carolina | $73,463 | $35.32 |
| 8 | Washington | $71,274 | $34.27 |
| 9 | Texas | $64,305 | $30.92 |
| 10 | Massachusetts | $70,780 | $34.03 |
| 11 | Connecticut | $67,229 | $32.32 |
| 12 | Virginia | $74,194 | $35.67 |
| 13 | Maine | $64,130 | $30.83 |
| 14 | Oregon | $67,179 | $32.30 |
| 15 | Kentucky | $67,262 | $32.34 |
| 16 | New Jersey | $73,306 | $35.24 |
| 17 | Minnesota | $63,358 | $30.46 |
| 18 | Wisconsin | $64,048 | $30.79 |
| 19 | District of Columbia | $78,454 | $37.72 |
| 20 | Illinois | $67,977 | $32.68 |
| 21 | Georgia | $63,792 | $30.67 |
| 22 | Arizona | $60,779 | $29.22 |
| 23 | Alabama | $64,192 | $30.86 |
| 24 | California | $67,903 | $32.65 |
| 25 | Tennessee | $62,498 | $30.05 |
| 26 | New Hampshire | $58,144 | $27.95 |
| 27 | Iowa | $62,665 | $30.13 |
| 28 | Rhode Island | $59,437 | $28.58 |
| 29 | Hawaii | $58,444 | $28.10 |
| 30 | Michigan | $59,381 | $28.55 |
| 31 | Maryland | $67,021 | $32.22 |
| 32 | Colorado | $55,649 | $26.75 |
| 33 | West Virginia | $57,550 | $27.67 |
| 34 | Indiana | $58,781 | $28.26 |
| 35 | Vermont | $54,416 | $26.16 |
| 36 | North Dakota | $50,467 | $24.26 |
| 37 | Arkansas | $55,711 | $26.78 |
| 38 | Florida | $52,695 | $25.33 |
| 39 | Missouri | $56,894 | $27.35 |
| 40 | Idaho | $55,410 | $26.64 |
| 41 | South Dakota | $52,611 | $25.29 |
| 42 | Wyoming | $45,460 | $21.86 |
| 43 | Oklahoma | $56,415 | $27.12 |
| 44 | New Mexico | $51,546 | $24.78 |
| 45 | Kansas | $50,298 | $24.18 |
| 46 | Nebraska | $49,495 | $23.80 |
| 47 | Nevada | $48,727 | $23.43 |
| 48 | Utah | $41,906 | $20.15 |
| 49 | Louisiana | $50,845 | $24.44 |
| 50 | Montana | $43,903 | $21.11 |
| 51 | Mississippi | $44,418 | $21.35 |
The highest-paying cities for marketing administrators are Dover, DE, Washington, DC, and New York, NY.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Dover, DE | $81,265 | $39.07 |
| 2 | Washington, DC | $78,564 | $37.77 |
| 3 | New York, NY | $74,269 | $35.71 |
| 4 | San Francisco, CA | $73,584 | $35.38 |
| 5 | Tacoma, WA | $72,402 | $34.81 |
| 6 | Fayetteville, NC | $72,382 | $34.80 |
| 7 | Columbus, OH | $72,306 | $34.76 |
| 8 | Boston, MA | $70,564 | $33.92 |
| 9 | Pittsburgh, PA | $69,046 | $33.20 |
| 10 | Chicago, IL | $68,290 | $32.83 |
| 11 | Austin, TX | $65,651 | $31.56 |
| 12 | Birmingham, AL | $64,186 | $30.86 |
| 13 | Madison, WI | $63,585 | $30.57 |
| 14 | Atlanta, GA | $63,508 | $30.53 |
| 15 | Minneapolis, MN | $63,419 | $30.49 |
| 16 | Phoenix, AZ | $60,814 | $29.24 |
| 17 | North Kingstown, RI | $59,917 | $28.81 |
| 18 | Saint Louis, MO | $59,093 | $28.41 |
| 19 | Urban Honolulu, HI | $58,501 | $28.13 |
| 20 | Bangor, ME | $57,116 | $27.46 |
A marketing administrator's salary ranges from $46,000 a year at the 10th percentile to $99,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $99,000 | $8,250 | $48 |
| 75th Percentile | $83,000 | $6,917 | $40 |
| Average | $68,147 | $5,679 | $33 |
| 25th Percentile | $55,000 | $4,583 | $26 |
| 10th Percentile | $46,000 | $3,833 | $22 |
The highest paying types of marketing administrators are marketing executive, administrator, and marketing consultant.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Graphic Designer, Marketing | $48,763 | $4,064 | $23.44 | 115,113 |
| Sales And Marketing Internship | $42,269 | $3,522 | $20.32 | 142,820 |
| Marketing Research Internship | $34,196 | $2,850 | $16.44 | 160,264 |
| Sales/Marketing | $41,130 | $3,427 | $19.77 | 175,318 |
| Marketing Internship | $30,260 | $2,522 | $14.55 | 122,135 |
| Sales And Marketing Consultant | $55,455 | $4,621 | $26.66 | 191,510 |
How would you rate the starting salaries for marketing administrators, as well as the prospects for salary advancement?
Dr. Richard Huff Ph.D.
Assistant professor, assistant chair, Virginia Commonwealth University
Top companies hiring marketing administrators now:
Marketing administrator salaries at Fox News and NRDC are the highest-paying according to our most recent salary estimates. In addition, the average marketing administrator salary at companies like CFM International and Simon Property Group are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Fox News | $102,090 | $49.08 |
| 2 | NRDC | $98,382 | $47.30 |
| 3 | CFM International | $92,306 | $44.38 |
| 4 | Simon Property Group | $89,993 | $43.27 |
| 5 | Hanesbrands | $89,943 | $43.24 |
| 6 | TOMRA | $89,347 | $42.96 |
| 7 | McKesson | $89,345 | $42.95 |
| 8 | Marriott International | $89,236 | $42.90 |
| 9 | Beacon Hill Staffing Group | $86,430 | $41.55 |
| 10 | Fortune Brands Home & Security | $86,054 | $41.37 |
| 11 | J.F. Shea Co | $83,225 | $40.01 |
| 12 | Conagra Brands | $82,262 | $39.55 |
| 13 | Boston Scientific | $79,594 | $38.27 |
| 14 | Regions Bank | $78,763 | $37.87 |
| 15 | GridGain Systems | $78,519 | $37.75 |
| 16 | Estée Lauder | $77,968 | $37.48 |
| 17 | Hanes Companies, Inc. | $76,267 | $36.67 |
| 18 | University of Southern California | $75,484 | $36.29 |
| 19 | Pete's RV Center | $75,337 | $36.22 |
| 20 | 94.3 KILO | $75,183 | $36.15 |
The average marketing administrator salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Finance | $85,771 | $41.24 |
| 2 | Real Estate | $82,487 | $39.66 |
| 3 | Media | $74,672 | $35.90 |
| 4 | Technology | $68,465 | $32.92 |
| 5 | Manufacturing | $65,397 | $31.44 |
| 6 | Retail | $62,806 | $30.20 |
| 7 | Telecommunication | $62,053 | $29.83 |
The average marketing administrator salary has risen by $5,758 over the last ten years. In 2014, the average marketing administrator earned $62,389 annually, but today, they earn $68,147 a year. That works out to a 5% change in pay for marketing administrators over the last decade.
Compare marketing administrator salaries for cities or states with the national average over time.
Compare marketing administrator salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $68,100 | $32.76 | +3.1% |
| 2025 | $66,100 | $31.76 | +1.1% |
| 2024 | $65,400 | $31.42 | -0.2% |
| 2023 | $65,500 | $31.48 | +1.1% |
| 2022 | $64,800 | $31.14 | +0.7% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Get It-Marketing | Marketing Automation Administrator-Remote | WFH | Anaheim, CA | 06/29/2025 | $80,000 |
| Pluckers Wing Bar | Marketing Administrator | Austin, TX | 06/22/2025 | $45,000 |
| LHH | Marketing Administrator | San Jose, CA | 06/11/2025 | $54,262 |
| Johnson Service Group | Marketing Admin | El Segundo, CA | 06/10/2025 | $64,697 |
| Global Channel Management, Inc. | Jira Marketing Administrator | New York, NY | 06/10/2025 | $83,480 |
| Careset Systems | Marketing Admin | Houston, TX | 06/10/2025 | $48,000 |
| AXS | Salesforce Marketing Cloud Admin | Tempe, AZ | 06/09/2025 | $52,048 |
| AXS | Salesforce Marketing Cloud Admin | Los Angeles, CA | 06/07/2025 | $67,000 |
| Travel + Leisure Co | Title: Marketing Admin | Windsor, CA | 05/28/2025 | $45,914 |
| South Mountain Creamery | Marketing Administrator | Middletown, MD | 05/28/2025 | $41,740 |
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