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Marketing & advertising manager salary
Average marketing & advertising manager salary
$89,519
Understanding Marketing & Advertising Manager Salaries
In the competitive field of marketing, the average salary for a Marketing & Advertising Manager is $89,519 per year, translating to about $43 per hour. This figure varies based on factors such as location, experience, and industry sector.
For example, states like California and New York typically offer higher salaries due to the concentration of businesses and cost of living. Cities such as San Francisco and New York City are among the highest-paying locations, with salaries exceeding $100,000.
Furthermore, industries such as technology and finance often pay more than traditional sectors. To maximize earning potential, professionals may consider pursuing advanced degrees or certifications in marketing, which can enhance their skill set and increase job opportunities.
Ultimately, the role of a Marketing & Advertising Manager is critical for any company looking to reach its target audience effectively. With a blend of creativity and analytical skills, these managers play a key role in driving brand success.
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Where can a Marketing & Advertising Manager earn more?
Average marketing & advertising manager salary by state
The highest-paying states for marketing & advertising managers are California, Nevada, and New York. The lowest average marketing & advertising manager salary states are Oklahoma, Kansas, and Nebraska.
- State view
- County view
Highest paying states for marketing & advertising managers
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | California | $114,273 | $54.94 |
| 2 | New York | $96,854 | $46.56 |
| 3 | Maine | $91,313 | $43.90 |
| 4 | Nevada | $113,068 | $54.36 |
| 5 | Washington | $86,723 | $41.69 |
| 6 | Massachusetts | $89,522 | $43.04 |
| 7 | South Dakota | $85,324 | $41.02 |
| 8 | New Jersey | $91,913 | $44.19 |
| 9 | New Hampshire | $84,033 | $40.40 |
| 10 | Connecticut | $85,795 | $41.25 |
| 11 | Idaho | $91,907 | $44.19 |
| 12 | Wisconsin | $87,711 | $42.17 |
| 13 | Montana | $88,842 | $42.71 |
| 14 | Hawaii | $93,647 | $45.02 |
| 15 | Arizona | $87,061 | $41.86 |
| 16 | Indiana | $86,655 | $41.66 |
| 17 | Pennsylvania | $79,654 | $38.30 |
| 18 | Ohio | $81,927 | $39.39 |
| 19 | Vermont | $82,526 | $39.68 |
| 20 | West Virginia | $81,971 | $39.41 |
| 21 | Colorado | $80,009 | $38.47 |
| 22 | Minnesota | $78,761 | $37.87 |
| 23 | Oregon | $78,592 | $37.78 |
| 24 | Utah | $74,118 | $35.63 |
| 25 | North Carolina | $76,102 | $36.59 |
| 26 | Wyoming | $74,160 | $35.65 |
| 27 | Louisiana | $81,861 | $39.36 |
| 28 | Virginia | $79,101 | $38.03 |
| 29 | Kentucky | $78,009 | $37.50 |
| 30 | Rhode Island | $79,009 | $37.99 |
| 31 | Maryland | $79,324 | $38.14 |
| 32 | District of Columbia | $77,171 | $37.10 |
| 33 | Michigan | $77,892 | $37.45 |
| 34 | Delaware | $78,207 | $37.60 |
| 35 | New Mexico | $76,321 | $36.69 |
| 36 | Georgia | $70,766 | $34.02 |
| 37 | Illinois | $72,257 | $34.74 |
| 38 | Tennessee | $72,489 | $34.85 |
| 39 | Texas | $70,209 | $33.75 |
| 40 | North Dakota | $68,572 | $32.97 |
| 41 | Arkansas | $67,407 | $32.41 |
| 42 | Alabama | $70,151 | $33.73 |
| 43 | Alaska | $66,764 | $32.10 |
| 44 | Iowa | $69,401 | $33.37 |
| 45 | Nebraska | $64,876 | $31.19 |
| 46 | Kansas | $65,331 | $31.41 |
| 47 | Florida | $60,193 | $28.94 |
| 48 | South Carolina | $66,457 | $31.95 |
| 49 | Missouri | $64,874 | $31.19 |
| 50 | Oklahoma | $66,094 | $31.78 |
| 51 | Mississippi | $62,672 | $30.13 |
Highest paying cities for marketing & advertising managers
The highest-paying cities for marketing & advertising managers are Menlo Park, CA, Carson City, NV, and New York, NY.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Menlo Park, CA | $124,158 | $59.69 |
| 2 | Carson City, NV | $120,602 | $57.98 |
| 3 | New York, NY | $97,052 | $46.66 |
| 4 | Urban Honolulu, HI | $93,877 | $45.13 |
| 5 | Helena, MT | $89,996 | $43.27 |
| 6 | Boston, MA | $89,471 | $43.01 |
| 7 | Phoenix, AZ | $87,445 | $42.04 |
| 8 | Madison, WI | $87,299 | $41.97 |
| 9 | Bellevue, WA | $87,243 | $41.94 |
| 10 | Indianapolis, IN | $86,419 | $41.55 |
| 11 | Hartford, CT | $85,665 | $41.19 |
| 12 | Concord, NH | $83,697 | $40.24 |
| 13 | Baton Rouge, LA | $81,905 | $39.38 |
| 14 | Columbus, OH | $81,474 | $39.17 |
| 15 | Charleston, WV | $81,069 | $38.98 |
| 16 | Denver, CO | $79,734 | $38.33 |
| 17 | Annapolis, MD | $79,433 | $38.19 |
| 18 | Harrisburg, PA | $79,371 | $38.16 |
| 19 | Providence, RI | $79,015 | $37.99 |
| 20 | Frankfort, KY | $78,749 | $37.86 |
Marketing & advertising manager salary details
A marketing & advertising manager's salary ranges from $60,000 a year at the 10th percentile to $131,000 at the 90th percentile.
What is a marketing & advertising manager's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $131,000 | $10,917 | $63 |
| 75th Percentile | $109,000 | $9,083 | $52 |
| Average | $89,519 | $7,460 | $43 |
| 25th Percentile | $73,000 | $6,083 | $35 |
| 10th Percentile | $60,000 | $5,000 | $29 |
Highest paying marketing & advertising manager jobs
The highest paying types of marketing & advertising managers are senior manager of marketing, marketing services manager, and marketing lead.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Manager, Field Marketing | $93,296 | $7,775 | $44.85 | 174,371 |
| Business Development And Marketing Manager | $75,369 | $6,281 | $36.23 | 182,239 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
| Marketing Strategist | $80,033 | $6,669 | $38.48 | 89,543 |
| Marketing Manager/Project Manager | $78,368 | $6,531 | $37.68 | 187,949 |
| Marketing Team Leader | $67,150 | $5,596 | $32.28 | 132,966 |
Top companies hiring marketing & advertising managers now:
Which companies pay marketing & advertising managers the most?
Marketing & advertising manager salaries at Meta and eBay are the highest-paying according to our most recent salary estimates. In addition, the average marketing & advertising manager salary at companies like Amazon and Stanley Black & Decker are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Meta | $140,438 | $67.52 |
| 2 | eBay | $124,987 | $60.09 |
| 3 | Amazon | $115,804 | $55.67 |
| 4 | Stanley Black & Decker | $104,264 | $50.13 |
| 5 | CareerPlug | $85,798 | $41.25 |
| 6 | Ashley HomeStore | $77,308 | $37.17 |
| 7 | Randstad North America, Inc. | $71,403 | $34.33 |
| 8 | Broward Health | $60,672 | $29.17 |
| 9 | State of Arizona | $37,281 | $17.92 |
Wage gap by gender, race and education
Marketing & Advertising Manager salary by industry
The average marketing & advertising manager salary varies across industries:
- The average marketing & advertising manager salary in the real estate industry is $83,245, the highest of any industry.
- The average marketing & advertising manager salary in the finance industry is $83,175.
- Marketing & advertising managers in the hospitality industry earn an average salary of $70,190, the lowest of any industry.
Highest paying industries for marketing & advertising managers
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Real Estate | $83,245 | $40.02 |
| 2 | Automotive | $83,175 | $39.99 |
| 3 | Media | $73,201 | $35.19 |
| 4 | Hospitality | $70,190 | $33.75 |
High paying marketing & advertising manager jobs
Marketing & advertising manager salary trends
The average marketing & advertising manager salary has risen by $30,727 over the last ten years. In 2014, the average marketing & advertising manager earned $58,792 annually, but today, they earn $89,519 a year. That works out to a 32% change in pay for marketing & advertising managers over the last decade.
Compare marketing & advertising manager salaries for cities or states with the national average over time.
Average marketing & advertising manager salary over time
Compare marketing & advertising manager salaries for individual cities or states with the national average.
Marketing & advertising manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $89,500 | $43.04 | +6.0% |
| 2025 | $84,200 | $40.47 | +6.7% |
| 2024 | $78,600 | $37.77 | +9.4% |
| 2023 | $71,200 | $34.22 | +5.0% |
| 2022 | $67,600 | $32.51 | +4.9% |
Recently added marketing & advertising manager salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Slalom | Marketing & Advertising Project Manager | Denver, CO | 06/27/2025 | $96,000 |
| Slalom | Marketing & Advertising Project Manager | Paoli, IN | 06/27/2025 | $96,000 |
| Desimone Gaming | Advertising & Casino Marketing Manager | Henderson, NV | 06/11/2025 | $45,000 |
| Real Deals | Marketing Manager, Advertising Sales | New York, NY | 06/09/2025 | $75,000 |
| Baltimore Ravens | Marketing-Brand & Advertising Project Manager | Owings Mills, MD | 06/07/2025 | $81,000 |
| NW Recruiting Partners | Marketing Manager-Advertising | Seattle, WA | 05/22/2025 | $156,525 |
| Stanford University | Marketing and Advertising Manager, Stanford Live | Stanford, CA | 05/03/2025 | $83,673 |
| United Parks & Resorts Inc. | Manager, Advertising Marketing-Onsite) SEA World SAN Diego | San Diego, CA | 04/07/2025 | $80,000 |
| Amazon | Marketing Advertising Services Manager, Amazon MGM Studio Marketing Campaign Operations | Culver City, CA | 02/25/2025 | $69,400 |
| Meyer's RV & Marine | Advertising/Marketing Manager | Caledonia, NY | 02/25/2025 | $100,000 |
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