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Marketing analytics manager salary
Average marketing analytics manager salary
$109,994
Understanding Marketing Analytics Manager Salaries
Marketing Analytics Managers play a vital role in shaping successful marketing campaigns through data interpretation and strategic recommendations. As of October 2025, the average salary for this position stands at $109,994 annually, translating to about $53 per hour. Salary levels can vary significantly based on factors such as geographic location, industry, and years of experience.
Salary by Experience
Entry-level positions typically start lower, with salaries increasing as professionals gain experience. Managers with over five years in the field can expect a notable salary boost, often reaching upwards of $120,000. Industries such as technology and finance tend to offer higher compensation compared to retail or non-profit sectors.
Top-Paying States
States like California, New York, and Texas consistently offer some of the highest salaries for Marketing Analytics Managers. In contrast, states with a lower cost of living may present lower salary averages. Understanding these dynamics is essential for job seekers aiming to maximize their earning potential in this competitive field.
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Where can a Marketing Analytics Manager earn more?
Marketing analytics manager salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level marketing analytics manager | $81,700 | $39.26 |
| Mid-level marketing analytics manager | $87,200 | $41.93 |
| Senior-level marketing analytics manager | $198,000 | $95.38 |
Marketing analytics manager salary estimates from across the web
Average marketing analytics manager salary by state
The highest-paying states for marketing analytics managers are California, Michigan, and Rhode Island. The lowest average marketing analytics manager salary states are Montana, Colorado, and Oklahoma.
- State view
- County view
Highest paying states for marketing analytics managers
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Rhode Island | $120,774 | $58.06 |
| 2 | Oregon | $115,634 | $55.59 |
| 3 | California | $124,745 | $59.97 |
| 4 | Washington | $114,486 | $55.04 |
| 5 | Connecticut | $111,718 | $53.71 |
| 6 | New York | $112,311 | $54.00 |
| 7 | New Jersey | $112,446 | $54.06 |
| 8 | Arizona | $115,980 | $55.76 |
| 9 | Michigan | $122,373 | $58.83 |
| 10 | Pennsylvania | $106,427 | $51.17 |
| 11 | Nevada | $104,688 | $50.33 |
| 12 | Massachusetts | $106,721 | $51.31 |
| 13 | Utah | $103,851 | $49.93 |
| 14 | North Carolina | $100,136 | $48.14 |
| 15 | Delaware | $110,963 | $53.35 |
| 16 | Virginia | $108,166 | $52.00 |
| 17 | Illinois | $100,951 | $48.53 |
| 18 | West Virginia | $104,141 | $50.07 |
| 19 | Minnesota | $97,191 | $46.73 |
| 20 | New Hampshire | $94,855 | $45.60 |
| 21 | North Dakota | $95,842 | $46.08 |
| 22 | District of Columbia | $98,996 | $47.59 |
| 23 | Texas | $94,527 | $45.45 |
| 24 | Idaho | $97,536 | $46.89 |
| 25 | Nebraska | $94,196 | $45.29 |
| 26 | Maryland | $99,496 | $47.83 |
| 27 | Maine | $92,450 | $44.45 |
| 28 | Ohio | $92,226 | $44.34 |
| 29 | Arkansas | $90,885 | $43.69 |
| 30 | Iowa | $93,406 | $44.91 |
| 31 | New Mexico | $93,610 | $45.00 |
| 32 | Vermont | $91,995 | $44.23 |
| 33 | Tennessee | $89,214 | $42.89 |
| 34 | Missouri | $91,400 | $43.94 |
| 35 | Wyoming | $83,714 | $40.25 |
| 36 | Georgia | $85,580 | $41.14 |
| 37 | Wisconsin | $86,711 | $41.69 |
| 38 | South Dakota | $84,588 | $40.67 |
| 39 | Mississippi | $89,329 | $42.95 |
| 40 | Hawaii | $81,621 | $39.24 |
| 41 | Alaska | $88,023 | $42.32 |
| 42 | Colorado | $83,234 | $40.02 |
| 43 | Kentucky | $84,475 | $40.61 |
| 44 | Indiana | $85,836 | $41.27 |
| 45 | Alabama | $86,281 | $41.48 |
| 46 | Florida | $78,082 | $37.54 |
| 47 | Louisiana | $85,694 | $41.20 |
| 48 | South Carolina | $83,999 | $40.38 |
| 49 | Montana | $83,563 | $40.17 |
| 50 | Kansas | $80,442 | $38.67 |
| 51 | Oklahoma | $82,572 | $39.70 |
Highest paying cities for marketing analytics managers
The highest-paying cities for marketing analytics managers are San Francisco, CA, Woonsocket, RI, and Seattle, WA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $135,689 | $65.24 |
| 2 | Woonsocket, RI | $120,580 | $57.97 |
| 3 | Seattle, WA | $115,331 | $55.45 |
| 4 | New York, NY | $112,505 | $54.09 |
| 5 | Newark, NJ | $112,466 | $54.07 |
| 6 | Wilmington, DE | $111,004 | $53.37 |
| 7 | Boston, MA | $106,746 | $51.32 |
| 8 | Las Vegas, NV | $104,256 | $50.12 |
| 9 | North Chicago, IL | $101,872 | $48.98 |
| 10 | Wilmington, NC | $100,170 | $48.16 |
| 11 | Baltimore, MD | $99,648 | $47.91 |
| 12 | Washington, DC | $99,046 | $47.62 |
| 13 | Minneapolis, MN | $97,180 | $46.72 |
| 14 | Austin, TX | $95,229 | $45.78 |
| 15 | Omaha, NE | $94,672 | $45.52 |
| 16 | Columbus, OH | $91,965 | $44.21 |
| 17 | Alpharetta, GA | $86,113 | $41.40 |
| 18 | Columbus, IN | $85,060 | $40.89 |
| 19 | Colorado Springs, CO | $83,680 | $40.23 |
| 20 | Jacksonville, FL | $79,155 | $38.06 |
Marketing analytics manager salary details
A marketing analytics manager's salary ranges from $82,000 a year at the 10th percentile to $146,000 at the 90th percentile.
What is a marketing analytics manager's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $146,000 | $12,167 | $70 |
| 75th Percentile | $127,000 | $10,583 | $61 |
| Average | $109,994 | $9,166 | $53 |
| 25th Percentile | $94,000 | $7,833 | $45 |
| 10th Percentile | $82,000 | $6,833 | $39 |
Highest paying marketing analytics manager jobs
The highest paying types of marketing analytics managers are senior product marketing manager, senior manager of marketing, and product marketing manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Manager, Field Marketing | $93,296 | $7,775 | $44.85 | 174,371 |
| Business Development And Marketing Manager | $75,369 | $6,281 | $36.23 | 182,239 |
| Marketing Supervisor | $64,304 | $5,359 | $30.92 | 74,956 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
| Marketing Strategist | $80,033 | $6,669 | $38.48 | 89,543 |
| Regional Marketing Manager | $85,217 | $7,101 | $40.97 | 115,987 |
Top companies hiring marketing analytics managers now:
Which companies pay marketing analytics managers the most?
Marketing analytics manager salaries at Meta and The Walt Disney Company are the highest-paying according to our most recent salary estimates. In addition, the average marketing analytics manager salary at companies like Google and Upstart Network are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Meta | $163,733 | $78.72 |
| 2 | The Walt Disney Company | $154,201 | $74.14 |
| 3 | $153,092 | $73.60 | |
| 4 | Upstart Network | $152,834 | $73.48 |
| 5 | Airtable | $143,979 | $69.22 |
| 6 | PayPal | $140,409 | $67.50 |
| 7 | HBO | $139,301 | $66.97 |
| 8 | ViacomCBS | $138,141 | $66.41 |
| 9 | eBay | $135,322 | $65.06 |
| 10 | Chewy | $135,299 | $65.05 |
| 11 | Microsoft | $135,206 | $65.00 |
| 12 | Boston Consulting Group | $133,692 | $64.28 |
| 13 | Dropbox | $133,358 | $64.11 |
| 14 | Atlassian | $132,606 | $63.75 |
| 15 | LendingClub | $130,963 | $62.96 |
| 16 | Intuitive Surgical | $130,588 | $62.78 |
| 17 | Pharmacyclics | $129,992 | $62.50 |
| 18 | Zulily | $129,083 | $62.06 |
| 19 | Amazon | $128,936 | $61.99 |
| 20 | QuinStreet | $128,788 | $61.92 |
Wage gap by gender, race and education
Marketing Analytics Manager salary by industry
The average marketing analytics manager salary varies across industries:
- The average marketing analytics manager salary in the pharmaceutical industry is $117,233, the highest of any industry.
- The average marketing analytics manager salary in the finance industry is $109,817.
- Marketing analytics managers in the hospitality industry earn an average salary of $78,579, the lowest of any industry.
Highest paying industries for marketing analytics managers
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Pharmaceutical | $117,233 | $56.36 |
| 2 | Finance | $109,817 | $52.80 |
| 3 | Technology | $108,085 | $51.96 |
| 4 | Automotive | $104,676 | $50.33 |
| 5 | Professional | $92,724 | $44.58 |
| 6 | Hospitality | $78,579 | $37.78 |
High paying marketing analytics manager jobs
Marketing analytics manager salary trends
The average marketing analytics manager salary has risen by $20,239 over the last ten years. In 2014, the average marketing analytics manager earned $89,755 annually, but today, they earn $109,994 a year. That works out to a 8% change in pay for marketing analytics managers over the last decade.
Compare marketing analytics manager salaries for cities or states with the national average over time.
Average marketing analytics manager salary over time
Compare marketing analytics manager salaries for individual cities or states with the national average.
Marketing analytics manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $110,000 | $52.88 | +3.7% |
| 2025 | $106,000 | $50.90 | +1.9% |
| 2024 | $104,000 | $49.95 | +1.5% |
| 2023 | $102,000 | $49.18 | +0.8% |
| 2022 | $101,000 | $48.79 | +1.9% |
Recently added marketing analytics manager salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Get It-Marketing | Marketing Analytics Manager-Remote | Naperville, IL | 06/29/2025 | $96,000 |
| Strava | Manager, Marketing Analytics | San Francisco, CA | 06/27/2025 | $230,000 |
| Beyond Finance | Manager of Marketing Analytics | Chicago, IL | 06/27/2025 | $113,000 |
| Ieee | Marketing and Analytics Manager (E5916) | Piscataway, NJ | 06/26/2025 | $105,000 |
| Zoro | Manager, Marketing Analytics | Chicago, IL | 06/21/2025 | $93,000 |
| Bright Horizons Family Solutions | Marketing Analytics Senior Manager | Newton, MA | 06/15/2025 | $120,000 |
| Together Ai | Marketing Analytics and OPS Manager | San Francisco, CA | 06/14/2025 | $170,000 |
| Dow Jones | Manager, Marketing Analytics & Forecasting | New York, NY | 06/13/2025 | $110,000 |
| Vesync | Manager, Marketing Analytics & OPS | Tustin, CA | 06/11/2025 | $150,000 |
| Edmund Optics | Marketing Automation & Analytics Manager | Cherry Hill, NJ | 06/10/2025 | $75,000 |
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