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Marketing and creative director salary
Average marketing and creative director salary
$116,318
Average Salary Insights
The average salary for a Marketing and Creative Director in the U.S. stands at $116,318 per year or approximately $56 per hour. Salaries can vary based on multiple factors, including experience, location, and industry. For instance, directors with extensive experience tend to earn significantly more than entry-level positions.
Regional Salary Variations
Understanding where to work is crucial, as certain states and cities offer higher compensation. For example, regions with a high concentration of marketing firms often provide better salaries.
Experience Level Impact
Experience plays a pivotal role in salary determination. Entry-level Marketing and Creative Directors may start at a lower range, while seasoned professionals can command salaries well above the average.
Job Opportunities
Marketing and Creative Directors can find opportunities in diverse sectors, including advertising agencies, media companies, and corporate marketing departments. Networking and staying updated on industry trends can enhance job prospects.
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Where can a Marketing And Creative Director earn more?
Marketing and creative director salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level marketing and creative director | $86,300 | $41.51 |
| Mid-level marketing and creative director | $92,200 | $44.34 |
| Senior-level marketing and creative director | $210,000 | $100.87 |
Average marketing and creative director salary by state
The highest-paying states for marketing and creative directors are Rhode Island, California, and New Jersey. The lowest average marketing and creative director salary states are Alabama, South Dakota, and Oklahoma.
- State view
- County view
Highest paying states for marketing and creative directors
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Rhode Island | $124,599 | $59.90 |
| 2 | New Jersey | $121,229 | $58.28 |
| 3 | Washington | $115,043 | $55.31 |
| 4 | Connecticut | $115,977 | $55.76 |
| 5 | California | $124,149 | $59.69 |
| 6 | New York | $115,132 | $55.35 |
| 7 | West Virginia | $95,913 | $46.11 |
| 8 | Pennsylvania | $104,575 | $50.28 |
| 9 | Arizona | $107,585 | $51.72 |
| 10 | Oregon | $108,743 | $52.28 |
| 11 | North Carolina | $103,894 | $49.95 |
| 12 | Virginia | $104,722 | $50.35 |
| 13 | Hawaii | $113,268 | $54.46 |
| 14 | North Dakota | $100,800 | $48.46 |
| 15 | Texas | $100,581 | $48.36 |
| 16 | Nevada | $103,076 | $49.56 |
| 17 | New Hampshire | $97,491 | $46.87 |
| 18 | Massachusetts | $106,018 | $50.97 |
| 19 | Maryland | $108,830 | $52.32 |
| 20 | District of Columbia | $101,419 | $48.76 |
| 21 | Mississippi | $86,964 | $41.81 |
| 22 | Ohio | $96,523 | $46.41 |
| 23 | Alaska | $96,791 | $46.53 |
| 24 | Louisiana | $87,382 | $42.01 |
| 25 | Minnesota | $92,410 | $44.43 |
| 26 | Indiana | $96,488 | $46.39 |
| 27 | New Mexico | $97,031 | $46.65 |
| 28 | Maine | $88,136 | $42.37 |
| 29 | Utah | $82,097 | $39.47 |
| 30 | Michigan | $92,618 | $44.53 |
| 31 | Delaware | $93,546 | $44.97 |
| 32 | Vermont | $88,034 | $42.32 |
| 33 | Tennessee | $84,588 | $40.67 |
| 34 | Idaho | $88,457 | $42.53 |
| 35 | Arkansas | $82,254 | $39.55 |
| 36 | Alabama | $75,531 | $36.31 |
| 37 | South Dakota | $74,084 | $35.62 |
| 38 | Montana | $78,501 | $37.74 |
| 39 | Florida | $83,449 | $40.12 |
| 40 | South Carolina | $75,643 | $36.37 |
| 41 | Georgia | $80,509 | $38.71 |
| 42 | Illinois | $84,518 | $40.63 |
| 43 | Wisconsin | $80,324 | $38.62 |
| 44 | Oklahoma | $73,684 | $35.42 |
| 45 | Colorado | $77,708 | $37.36 |
| 46 | Wyoming | $73,465 | $35.32 |
| 47 | Missouri | $81,945 | $39.40 |
| 48 | Kentucky | $76,513 | $36.79 |
| 49 | Iowa | $76,177 | $36.62 |
| 50 | Nebraska | $69,281 | $33.31 |
| 51 | Kansas | $70,539 | $33.91 |
Highest paying cities for marketing and creative directors
The highest-paying cities for marketing and creative directors are Mountain View, CA, Newark, NJ, and Stamford, CT.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Mountain View, CA | $130,024 | $62.51 |
| 2 | Newark, NJ | $123,455 | $59.35 |
| 3 | Stamford, CT | $117,657 | $56.57 |
| 4 | New York, NY | $116,995 | $56.25 |
| 5 | Phoenix, AZ | $109,048 | $52.43 |
| 6 | Boston, MA | $106,807 | $51.35 |
| 7 | Austin, TX | $102,915 | $49.48 |
| 8 | Washington, DC | $101,831 | $48.96 |
| 9 | Minneapolis, MN | $92,492 | $44.47 |
| 10 | Chicago, IL | $85,108 | $40.92 |
| 11 | Pompano Beach, FL | $84,990 | $40.86 |
| 12 | Franklin, TN | $84,553 | $40.65 |
| 13 | Atlanta, GA | $80,076 | $38.50 |
| 14 | Des Moines, IA | $74,791 | $35.96 |
Marketing and creative director salary details
A marketing and creative director's salary ranges from $65,000 a year at the 10th percentile to $208,000 at the 90th percentile.
What is a marketing and creative director's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $208,000 | $17,333 | $100 |
| 75th Percentile | $157,000 | $13,083 | $75 |
| Average | $116,318 | $9,693 | $56 |
| 25th Percentile | $85,000 | $7,083 | $41 |
| 10th Percentile | $65,000 | $5,417 | $31 |
Highest paying marketing and creative director jobs
The highest paying types of marketing and creative directors are marketing vice president, senior director of marketing, and associate creative director.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Director Of Communications And Marketing | $87,324 | $7,277 | $41.98 | 109,600 |
| Head Of Marketing | $137,829 | $11,486 | $66.26 | 92,557 |
| Chief Marketing Officer | $135,198 | $11,266 | $65.00 | 139,565 |
| Sales And Marketing Manager | $81,953 | $6,829 | $39.40 | 151,042 |
| Marketing Program Manager | $86,807 | $7,234 | $41.73 | 173,228 |
| Director Of Marketing & Development | $98,174 | $8,181 | $47.20 | 151,893 |
Top companies hiring marketing and creative directors now:
Which companies pay marketing and creative directors the most?
Marketing and creative director salaries at Roku and A+E Networks are the highest-paying according to our most recent salary estimates. In addition, the average marketing and creative director salary at companies like Alston & Bird and Cloudflare are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Roku | $218,514 | $105.05 |
| 2 | A+E Networks | $202,836 | $97.52 |
| 3 | Alston & Bird | $201,902 | $97.07 |
| 4 | Cloudflare | $192,183 | $92.40 |
| 5 | ViacomCBS | $190,026 | $91.36 |
| 6 | $183,654 | $88.30 | |
| 7 | Apple | $179,571 | $86.33 |
| 8 | Amazon | $167,291 | $80.43 |
| 9 | Spectrum | $134,414 | $64.62 |
| 10 | Nexius | $121,815 | $58.56 |
| 11 | Leslie's Holdings, Inc. | $114,714 | $55.15 |
| 12 | True Care Home Care | $113,137 | $54.39 |
| 13 | PRESTIGE COSMETICS | $111,506 | $53.61 |
| 14 | VGM Insurance | $111,049 | $53.39 |
| 15 | PDS Tech | $110,961 | $53.35 |
| 16 | Allianz of America, Inc. | $110,704 | $53.22 |
| 17 | L'Oréal | $108,903 | $52.36 |
| 18 | Pernod Ricard USA | $108,523 | $52.17 |
| 19 | Paramount | $104,641 | $50.31 |
| 20 | ADL SERVICES | $99,776 | $47.97 |
Wage gap by gender, race and education
Marketing And Creative Director salary by industry
The average marketing and creative director salary varies across industries:
- The average marketing and creative director salary in the real estate industry is $128,179, the highest of any industry.
- The average marketing and creative director salary in the finance industry is $121,561.
- Marketing and creative directors in the retail industry earn an average salary of $91,382, the lowest of any industry.
Highest paying industries for marketing and creative directors
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Real Estate | $128,179 | $61.62 |
| 2 | Non Profits | $121,561 | $58.44 |
| 3 | Media | $110,475 | $53.11 |
| 4 | Professional | $105,088 | $50.52 |
| 5 | Manufacturing | $101,610 | $48.85 |
| 6 | Finance | $94,845 | $45.60 |
| 7 | Health Care | $92,534 | $44.49 |
| 8 | Retail | $91,382 | $43.93 |
High paying marketing and creative director jobs
Marketing and creative director salary trends
The average marketing and creative director salary has risen by $21,403 over the last ten years. In 2014, the average marketing and creative director earned $94,915 annually, but today, they earn $116,318 a year. That works out to a 8% change in pay for marketing and creative directors over the last decade.
Compare marketing and creative director salaries for cities or states with the national average over time.
Average marketing and creative director salary over time
Compare marketing and creative director salaries for individual cities or states with the national average.
Marketing and creative director salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $116,000 | $55.92 | +3.7% |
| 2024 | $112,000 | $53.83 | +1.9% |
| 2023 | $110,000 | $52.82 | +1.5% |
| 2022 | $108,000 | $52.01 | +0.8% |
| 2021 | $107,000 | $51.60 | +1.9% |
Recently added marketing and creative director salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Precision Medicine Group | Creative Director, Brand Marketing | Peapack and Gladstone, NJ | 06/25/2025 | $122,000 |
| Wild Card Media | Creative Director-Marketing | Culver City, CA | 06/09/2025 | $150,000 |
| Better | Creative Director, Marketing | New York, NY | 06/09/2025 | $140,000 |
| Better | Creative Director, Marketing | New York, NY | 05/26/2025 | $140,000 |
| Sony | Director, Creative Marketing-Hip Hop & R&B/Film & TV | Hollywood, FL | 05/23/2025 | $91,350 |
| Fox | Director, Brand and Creative Marketing | Los Angeles, CA | 05/06/2025 | $128,000 |
| Webster Bank Group | Director, Creative and Content Marketing | Jericho, NY | 05/03/2025 | $140,000 |
| Better | Creative Director, Marketing | New York, NY | 04/28/2025 | $140,000 |
| Thelab | Creative Director Copy-Performance Marketing | New York, NY | 04/01/2025 | $175,000 |
| Planetart | Creative Director, Performance Marketing | Calabasas, CA | 03/14/2025 | $170,000 |
Marketing and creative director salary FAQs
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