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Marketing and research director salary
Average marketing and research director salary
$96,935
Understanding the Marketing and Research Director Salary
The average salary for a Marketing and Research Director in the United States is $96,935 per year. This figure reflects a growing demand for strategic leadership in marketing and research. Factors influencing salary include years of experience, geographic location, and industry segments.
Salary by Experience Level
Entry-level directors may earn less, while those with substantial experience often command higher salaries. For instance, directors with over ten years of experience can earn significantly more, reflecting their expertise and contribution to organizational success.
Top-Paying States and Cities
Some of the highest-paying states for this role include California, New York, and Texas. Major cities like San Francisco, New York City, and Los Angeles also offer competitive salaries due to their vibrant business environments. Job seekers should consider these locations for better compensation and career growth opportunities.
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Where can a Marketing And Research Director earn more?
Marketing and research director salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level marketing and research director | $72,000 | $34.60 |
| Mid-level marketing and research director | $76,900 | $36.95 |
| Senior-level marketing and research director | $175,000 | $84.06 |
Average marketing and research director salary by state
The highest-paying states for marketing and research directors are California, Rhode Island, and Washington. The lowest average marketing and research director salary states are Montana, South Dakota, and Arkansas.
- State view
- County view
Highest paying states for marketing and research directors
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Rhode Island | $118,079 | $56.77 |
| 2 | Connecticut | $112,158 | $53.92 |
| 3 | New York | $112,622 | $54.15 |
| 4 | West Virginia | $98,949 | $47.57 |
| 5 | Washington | $115,816 | $55.68 |
| 6 | New Jersey | $109,288 | $52.54 |
| 7 | Oregon | $105,460 | $50.70 |
| 8 | Pennsylvania | $102,634 | $49.34 |
| 9 | Maine | $106,549 | $51.23 |
| 10 | California | $120,961 | $58.15 |
| 11 | Massachusetts | $115,120 | $55.35 |
| 12 | District of Columbia | $116,544 | $56.03 |
| 13 | Illinois | $103,002 | $49.52 |
| 14 | North Carolina | $98,788 | $47.49 |
| 15 | Delaware | $107,872 | $51.86 |
| 16 | Texas | $96,723 | $46.50 |
| 17 | Michigan | $97,023 | $46.65 |
| 18 | Vermont | $91,372 | $43.93 |
| 19 | New Hampshire | $94,171 | $45.27 |
| 20 | Maryland | $99,371 | $47.77 |
| 21 | Minnesota | $92,859 | $44.64 |
| 22 | Virginia | $96,262 | $46.28 |
| 23 | Indiana | $94,715 | $45.54 |
| 24 | Ohio | $92,256 | $44.35 |
| 25 | Wisconsin | $91,836 | $44.15 |
| 26 | Nevada | $93,249 | $44.83 |
| 27 | New Mexico | $91,161 | $43.83 |
| 28 | Arizona | $90,597 | $43.56 |
| 29 | South Carolina | $84,953 | $40.84 |
| 30 | Alaska | $95,995 | $46.15 |
| 31 | Mississippi | $81,154 | $39.02 |
| 32 | North Dakota | $86,877 | $41.77 |
| 33 | Idaho | $91,262 | $43.88 |
| 34 | Utah | $79,132 | $38.04 |
| 35 | Georgia | $85,255 | $40.99 |
| 36 | Alabama | $80,840 | $38.87 |
| 37 | South Dakota | $75,709 | $36.40 |
| 38 | Oklahoma | $78,217 | $37.60 |
| 39 | Louisiana | $78,690 | $37.83 |
| 40 | Iowa | $85,445 | $41.08 |
| 41 | Florida | $82,112 | $39.48 |
| 42 | Hawaii | $84,179 | $40.47 |
| 43 | Missouri | $84,385 | $40.57 |
| 44 | Kentucky | $81,990 | $39.42 |
| 45 | Nebraska | $79,551 | $38.25 |
| 46 | Tennessee | $78,884 | $37.92 |
| 47 | Montana | $76,440 | $36.75 |
| 48 | Wyoming | $72,754 | $34.98 |
| 49 | Colorado | $72,121 | $34.67 |
| 50 | Arkansas | $74,601 | $35.87 |
| 51 | Kansas | $71,708 | $34.48 |
Highest paying cities for marketing and research directors
The highest-paying cities for marketing and research directors are San Francisco, CA, Boston, MA, and New York, NY.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $130,694 | $62.83 |
| 2 | Boston, MA | $115,431 | $55.50 |
| 3 | New York, NY | $112,979 | $54.32 |
| 4 | Stamford, CT | $112,093 | $53.89 |
| 5 | Raleigh, NC | $101,516 | $48.81 |
| 6 | Austin, TX | $96,962 | $46.62 |
| 7 | Conroe, TX | $96,633 | $46.46 |
| 8 | Charlottesville, VA | $95,827 | $46.07 |
| 9 | Las Vegas, NV | $92,980 | $44.70 |
| 10 | Columbus, OH | $91,853 | $44.16 |
| 11 | Phoenix, AZ | $90,973 | $43.74 |
| 12 | Doral, FL | $80,287 | $38.60 |
| 13 | Miami, FL | $80,208 | $38.56 |
| 14 | Oxford, MS | $79,197 | $38.08 |
| 15 | Centennial, CO | $72,003 | $34.62 |
Marketing and research director salary details
A marketing and research director's salary ranges from $60,000 a year at the 10th percentile to $154,000 at the 90th percentile.
What is a marketing and research director's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $154,000 | $12,833 | $74 |
| 75th Percentile | $123,000 | $10,250 | $59 |
| Average | $96,935 | $8,078 | $47 |
| 25th Percentile | $75,000 | $6,250 | $36 |
| 10th Percentile | $60,000 | $5,000 | $29 |
Highest paying marketing and research director jobs
The highest paying types of marketing and research directors are sales and marketing vice president, senior director of marketing, and director, product marketing.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Director Of Communications And Marketing | $87,324 | $7,277 | $41.98 | 109,600 |
| Director Of Sales And Marketing | $117,348 | $9,779 | $56.42 | 132,459 |
| Director, Product Marketing | $141,699 | $11,808 | $68.12 | 173,038 |
| Head Of Marketing | $137,829 | $11,486 | $66.26 | 92,557 |
| Director Of Marketing & Development | $98,174 | $8,181 | $47.20 | 151,893 |
| Research Manager | $82,894 | $6,908 | $39.85 | 48,867 |
Top companies hiring marketing and research directors now:
Which companies pay marketing and research directors the most?
Marketing and research director salaries at VanEck and Info Tech are the highest-paying according to our most recent salary estimates. In addition, the average marketing and research director salary at companies like Infotech and S&P; Global are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | VanEck | $150,076 | $72.15 |
| 2 | Info Tech | $99,988 | $48.07 |
| 3 | Infotech | $87,802 | $42.21 |
| 4 | S&P Global | $75,609 | $36.35 |
| 5 | Medical Marketing Economics | $75,233 | $36.17 |
| 6 | The Columbus Dispatch | $70,981 | $34.13 |
| 7 | Software.com | $69,750 | $33.53 |
Wage gap by gender, race and education
Marketing and research director salary trends
The average marketing and research director salary has risen by $17,837 over the last ten years. In 2014, the average marketing and research director earned $79,098 annually, but today, they earn $96,935 a year. That works out to a 8% change in pay for marketing and research directors over the last decade.
Compare marketing and research director salaries for cities or states with the national average over time.
Average marketing and research director salary over time
Compare marketing and research director salaries for individual cities or states with the national average.
Marketing and research director salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $96,900 | $46.60 | +3.7% |
| 2024 | $93,300 | $44.86 | +1.9% |
| 2023 | $91,600 | $44.02 | +1.5% |
| 2022 | $90,200 | $43.35 | +0.8% |
| 2021 | $89,400 | $43.00 | +1.9% |
Recently added marketing and research director salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Financialnarrative | Director of Marketing, Fitch Ratings Research & Data | New York, NY | 02/17/2025 | $170,000 |
| Financialnarrative | Director of Marketing, Fitch Ratings Research & Data | New York, NY | 09/26/2024 | $170,000 |
| Financialnarrative | Director of Marketing, Fitch Ratings Research & Data | New York, NY | 09/10/2024 | $170,000 |
| Fitch Ratings | Director of Marketing, Fitch Ratings Research & Data | New York, NY | 05/07/2024 | $170,000 |
| Fitch Ratings | Director of Marketing, Fitch Ratings Research & Data | New York, NY | 05/07/2024 | $170,000 |
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