How much does a marketing assistant make?

The average marketing assistant salary in the United States is $39,442. Marketing assistant salaries typically range between $28,000 and $55,000 yearly. The average hourly rate for marketing assistants is $18.96 per hour. Marketing assistant salary is impacted by location, education, and experience. Marketing assistants earn the highest average salary in New Jersey.

Marketing assistant salary

Q: What state pays Marketing Assistants the most?

New Jersey pays Marketing Assistants the most in the United States, with an average salary of $56,038 per year, or $26.94 per hour.

Q: How do I know if I'm being paid fairly as a marketing assistant?

You know if you are being paid fairly as a marketing assistant if your pay is close to the average pay for the state you live in. For example, if you live in New York you should be paid close to $50,462 per year.

Q: What is a good starting salary for a Marketing Assistant?

A good starting salary for a marketing assistant is $29,000 in the United States. That puts you in the 10th percentile of annual income for a marketing assistant in the U.S., which is about what you would expect if you were new to the field. The average salary for marketing assistants is $40,571, but that normally requires some level of experience to achieve. Furthermore, a good starting salary for a marketing assistant can vary by state.

Q: How much do marketing assistants make?

Marketing assistants make an average salary of approximately $40,000 per year. These salaries are impacted greatly by education and industry. The level of education that a candidate possesses can significantly affect the salary of a marketing assistant. The average salary for a marketing assistant with an associate's degree is $35,000, or approximately 13% less than a candidate with a bachelor's degree.

Quoted expert

Zachary Johnson Ph.D.

Average marketing assistant salary

$39,442

$18.96 hourly rate

Entry-level marketing assistant salary

$28,000 yearly salary

Updated January 8, 2025

Understanding the Marketing Assistant Salary

The average Marketing Assistant salary is approximately $39,442 per year, translating to about $19 per hour. Salaries can vary based on location, experience, and specific industry. For instance, Marketing Assistants in larger metropolitan areas often earn more due to higher living costs and demand for marketing expertise.

Salary by Experience Level

Entry-level positions typically start around $30,000, with experienced professionals earning upwards of $50,000 annually. Opportunities for advancement often lead to roles such as Marketing Coordinator or Marketing Manager, which come with increased responsibilities and compensation.

State Salary Insights

Marketing Assistants in states like California and New York report higher salaries compared to those in regions with lower costs of living. For example, the highest-paying states may offer salaries above $45,000, attracting talent to urban centers.

Job Opportunities

As businesses continue to expand their marketing efforts, the demand for skilled Marketing Assistants remains strong. Companies across various sectors seek professionals who can assist with social media, content creation, and market analysis. This role is ideal for individuals looking to begin their careers in marketing.

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Marketing assistant salary by:

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Where can a Marketing Assistant earn more?

Compare salary by location

85k

65k

45k

25k

Columbus, OH$56,227

Salt Lake City, UT$35,213

Compare salary by company

103k

83k

63k

43k

23k

Google$81,386

UAB Medicine$52,716

Marketing assistant salaries by experience level

Experience level	Avg. salary	Hourly rate
Entry-level marketing assistant	$24,700	$11.90
Mid-level marketing assistant	$41,800	$20.09
Senior-level marketing assistant	$68,400	$32.91

Marketing assistant salary estimates from across the web

Based on the latest salary information compiled by Zippia, Salary.com, Indeed, SalaryExpert and Comparably, the average salary for a marketing assistant typically falls between $37,250 and $51,577.

zippia

$39,442yearly

indeed[1]

$38,588yearly

comparably[2]

$37,250yearly

Salary.com[3]

$47,690yearly

SalaryExpert[4]

$51,577yearly

Average marketing assistant salary by state

The highest-paying states for marketing assistants are New Jersey, New York, and Delaware. The lowest average marketing assistant salary states are Louisiana, Nebraska, and Mississippi.

State view
County view

Average salary:

Highest paying states for marketing assistants

Rank	State	Avg. salary	Hourly rate
1	Delaware	$46,700	$22.45
2	Connecticut	$44,705	$21.49
3	New York	$50,462	$24.26
4	Rhode Island	$43,460	$20.89
5	Maine	$40,309	$19.38
6	New Hampshire	$40,242	$19.35
7	Texas	$41,148	$19.78
8	Vermont	$39,675	$19.07
9	New Jersey	$56,038	$26.94
10	Pennsylvania	$40,382	$19.41
11	Massachusetts	$45,175	$21.72
12	West Virginia	$41,522	$19.96
13	Minnesota	$39,291	$18.89
14	Georgia	$39,890	$19.18
15	District of Columbia	$47,018	$22.60
16	Colorado	$40,148	$19.30
17	Washington	$44,102	$21.20
18	North Carolina	$37,782	$18.16
19	California	$44,594	$21.44
20	Idaho	$36,840	$17.71
21	Oregon	$39,705	$19.09
22	Arkansas	$36,675	$17.63
23	Virginia	$38,538	$18.53
24	Tennessee	$36,639	$17.61
25	Illinois	$39,321	$18.90
26	Maryland	$39,825	$19.15
27	Nevada	$37,051	$17.81
28	Ohio	$35,883	$17.25
29	Florida	$37,200	$17.88
30	Alaska	$35,359	$17.00
31	Hawaii	$35,298	$16.97
32	Utah	$35,377	$17.01
33	Missouri	$36,928	$17.75
34	Kentucky	$34,751	$16.71
35	South Dakota	$33,246	$15.98
36	Oklahoma	$36,018	$17.32
37	Michigan	$35,217	$16.93
38	Wisconsin	$34,535	$16.60
39	Kansas	$32,862	$15.80
40	Iowa	$34,434	$16.55
41	Alabama	$34,101	$16.39
42	Arizona	$33,435	$16.07
43	Wyoming	$25,216	$12.12
44	Nebraska	$30,816	$14.82
45	North Dakota	$27,658	$13.30
46	New Mexico	$32,916	$15.82
47	Indiana	$32,619	$15.68
48	Montana	$29,868	$14.36
49	South Carolina	$32,484	$15.62
50	Mississippi	$30,586	$14.70
51	Louisiana	$31,752	$15.27

Top marketing assistant jobs near you

Highest paying cities for marketing assistants

The highest-paying cities for marketing assistants are Jersey City, NJ, New York, NY, and Washington, DC.

Rank	City	Avg. salary	Hourly rate
1	Jersey City, NJ	$56,227	$27.03
2	New York, NY	$50,600	$24.33
3	Washington, DC	$47,018	$22.60
4	Bakersfield, CA	$45,274	$21.77
5	Boston, MA	$45,032	$21.65
6	Seattle, WA	$44,281	$21.29
7	Houston, TX	$41,288	$19.85
8	Philadelphia, PA	$40,741	$19.59
9	Denver, CO	$40,119	$19.29
10	Gainesville, GA	$39,862	$19.16
11	Columbia, MD	$39,859	$19.16
12	Chicago, IL	$39,429	$18.96
13	Saint Paul, MN	$39,350	$18.92
14	Richmond, VA	$38,224	$18.38
15	Raleigh, NC	$38,176	$18.35
16	Tampa, FL	$37,404	$17.98
17	Las Vegas, NV	$36,870	$17.73
18	Oklahoma City, OK	$36,124	$17.37
19	Columbus, OH	$35,432	$17.03
20	Salt Lake City, UT	$35,213	$16.93

Marketing Assistants are the most in-demand in these five cities:

Marketing assistant salary details

A marketing assistant's salary ranges from $28,000 a year at the 10th percentile to $55,000 at the 90th percentile.

Average marketing assistant salary graph, trends, and summary

What is a marketing assistant's salary?

Percentile	Annual salary	Monthly salary	Hourly rate
90th Percentile	$55,000	$4,583	$26
75th Percentile	$47,000	$3,917	$23
Average	$39,442	$3,287	$19
25th Percentile	$33,000	$2,750	$16
10th Percentile	$28,000	$2,333	$13

Highest paying marketing assistant jobs

The highest paying types of marketing assistants are marketing executive, marketing administrator, and business development assistant.

Job title	Annual salary	Monthly salary	Hourly rate	Job openings
Marketing Communications Coordinator	$49,151	$4,096	$23.63	96,492
Marketing & Events Coordinator	$41,447	$3,454	$19.93	84,375
Sales And Marketing Internship	$42,269	$3,522	$20.32	142,820
Marketing And Sales Coordinator	$45,306	$3,776	$21.78	89,923
Marketing Research Analyst	$54,431	$4,536	$26.17	133,309
Marketing Research Internship	$34,196	$2,850	$16.44	160,264

How would you rate the starting salaries for marketing assistants, as well as the prospects for salary advancement?

Zachary Johnson Ph.D.

Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University

COVID has disrupted everything, at least for the time being. And the salaries that I'm seeing from employers range widely -- anywhere from the low $40s to tropical $100s. Overall, estimates suggest that marketing jobs are expected to increase somewhere between 5-10% within the next ten years. Still, the next few years are likely to be unpredictable until the pandemic subsides. One of the best places to compare mid-level salaries -- which should be the medium to the long-term goal -- is O*Net, a website developed by the U.S. government. Each page provides the Department of Labor's analysis of a job category based on wages, skills, and other areas to help a graduate assess potential career paths.

Top companies hiring marketing assistants now:

Which companies pay marketing assistants the most?

Marketing assistant salaries at Google and Kent Daniels & Associates are the highest-paying according to our most recent salary estimates. In addition, the average marketing assistant salary at companies like Liberty HomeCare and Hospice and Arup are highly competitive.

Rank	Company	Average salary	Hourly rate
1	Google	$81,386	$39.13
2	Kent Daniels & Associates	$67,468	$32.44
3	Liberty HomeCare and Hospice	$67,390	$32.40
4	Arup	$66,212	$31.83
5	GCP Applied Technologies	$64,467	$30.99
6	STV Group	$63,638	$30.60
7	GPAC	$63,330	$30.45
8	HDR	$63,287	$30.43
9	David Lerner Associates	$62,598	$30.10
10	AIG	$61,693	$29.66
11	Kean University	$59,949	$28.82
12	Global Partners	$59,042	$28.39
13	Neighborly	$58,499	$28.12
14	Cooley	$54,084	$26.00
15	ALDI USA	$53,847	$25.89
16	Clear Channel Airport	$53,691	$25.81
17	Nelson Mullins Riley & Scarborough	$53,278	$25.61
18	Bering Straits	$53,214	$25.58
19	Carestream	$52,817	$25.39
20	UAB Medicine	$52,716	$25.34

Wage gap by gender, race and education

$39,000$38,600$38,200$37,800$37,400$37,000

MaleFemale

Marketing Assistant salary by industry

The average marketing assistant salary varies across industries:

The average marketing assistant salary in the finance industry is $43,819, the highest of any industry.
The average marketing assistant salary in the finance industry is $43,741.
Marketing assistants in the hospitality industry earn an average salary of $39,262, the lowest of any industry.

Highest paying industries for marketing assistants

Rank	Industry	Average salary	Hourly rate
1	Finance	$43,819	$21.07
2	Professional	$43,741	$21.03
3	Telecommunication	$43,410	$20.87
4	Manufacturing	$42,962	$20.65
5	Retail	$42,352	$20.36
6	Media	$41,678	$20.04
7	Hospitality	$39,262	$18.88

High paying marketing assistant jobs

Marketing assistant salary trends

The average marketing assistant salary has risen by $3,332 over the last ten years. In 2014, the average marketing assistant earned $36,110 annually, but today, they earn $39,442 a year. That works out to a 5% change in pay for marketing assistants over the last decade.

Compare marketing assistant salaries for cities or states with the national average over time.

Average marketing assistant salary over time

Compare marketing assistant salaries for individual cities or states with the national average.

Marketing assistant salary by year

Year	Avg. salary	Hourly rate	% Change
2025	$39,400	$18.96	+3.1%
2024	$38,200	$18.38	+1.1%
2023	$37,800	$18.19	-0.2%
2022	$37,900	$18.22	+1.1%
2021	$37,500	$18.03	+0.7%

Recently added marketing assistant salaries

Company	Job	Location	Date added	Salary
Tailwind Technologies	Marketing Assistant	Iowa City, IA	06/30/2025	$25,044
University of Arkansas	Cace Marketing Assistant	Bono, AR	06/30/2025	$22,957
Oak View Group	Marketing Assistant \| \| Cure Insurance Arena	Trenton, NJ	06/30/2025	$32,328
Landmark Property Services	Leasing & Marketing Assistant-The Standard at Dinkytown	Minneapolis, MN	06/29/2025	$41,740
Landmark Property Services	Leasing & Marketing Assistant-SOL at West Village	Davis, CA	06/29/2025	$35,479
Landmark Property Services	Leasing and Marketing Assistant-The Station Buffalo	Buffalo, NY	06/29/2025	$35,479
JFF	Marketing Assistant	New York, NY	06/29/2025	$42,000
Get It-Marketing	Executive Marketing Assistant-Remote \| WFH	Nashville, TN	06/29/2025	$52,175
Get It-Marketing	Influencer Marketing Assistant-Remote	Mill Valley, CA	06/29/2025	$52,000
Get It-Marketing	Marketing Assistant-Remote	Chicago, IL	06/29/2025	$39,800

Marketing assistant salary FAQs

What state pays Marketing Assistants the most?

How do I know if I'm being paid fairly as a marketing assistant?

What is a good starting salary for a Marketing Assistant?

How much do marketing assistants make?

Have more questions? See all answers to common business and financial questions.

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Updated January 8, 2025

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