How much does a marketing associate make?

The average marketing associate salary in the United States is $53,158. Marketing associate salaries typically range between $35,000 and $78,000 yearly. The average hourly rate for marketing associates is $25.56 per hour. Marketing associate salary is impacted by location, education, and experience. Marketing associates earn the highest average salary in Delaware.

Marketing associate salary

Q: What state pays Marketing Associates the most?

Delaware pays Marketing Associates the most in the United States, with an average salary of $87,082 per year, or $41.87 per hour.

Q: How do I know if I'm being paid fairly as a marketing associate?

You know if you are being paid fairly as a marketing associate if your pay is close to the average pay for the state you live in. For example, if you live in New Jersey you should be paid close to $70,491 per year.

Q: How much do marketing associates make in California?

Marketing associates make about $60,000 in a year in California. This amount is about 29 percent above average salary for marketing associates in the rest of the United States, under $50,000 a year.

Q: What is a good starting salary for marketing?

A good starting salary for marketing is around $40,000 a year. This amount is for a fair entry-level role, typically requiring a bachelor's degree and experience (whether through a job or internship).

Quoted expert

Zachary Johnson Ph.D.

Average marketing associate salary

$53,158

$25.56 hourly rate

Entry-level marketing associate salary

$35,000 yearly salary

Updated December 15, 2025

Understanding Marketing Associate Salaries

The role of a Marketing Associate is pivotal in today’s diverse business landscape. According to recent data, the average salary for a Marketing Associate is approximately $53,158 annually. However, this figure can vary significantly based on several factors, including location, industry, and experience level.

Salary Variations by State

Marketing Associates in states like California and New York often report higher salaries due to the competitive job market and cost of living. For instance, California averages around $60,000 annually, while Texas offers approximately $50,000. Additionally, as experience increases, salaries tend to rise, with entry-level positions starting at about $40,000.

Career Advancement Opportunities

To enhance earning potential, Marketing Associates can pursue certifications or specializations in areas such as digital marketing, social media strategy, or data analysis. Networking and continuous professional development also play crucial roles in advancing one's career in marketing.

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Marketing associate salary by:

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Where can a Marketing Associate earn more?

Compare salary by location

97k

77k

57k

37k

17k

Columbus, OH$87,252

Phoenix, AZ$47,357

Compare salary by company

137k

117k

97k

77k

57k

Credit Karma$113,609

GMO$86,806

Marketing associate salaries by experience level

Experience level	Avg. salary	Hourly rate
Entry-level marketing associate	$33,400	$16.04
Mid-level marketing associate	$56,300	$27.08
Senior-level marketing associate	$92,300	$44.35

Marketing associate salary estimates from across the web

Based on the latest salary information compiled by Zippia, Salary.com, Indeed, Glassdoor, Ziprecruiter, SalaryExpert, Comparably and Payscale, the average salary for a marketing associate typically falls between $47,797 and $82,662.

zippia

$53,158yearly

glassdoor[1]

$60,596yearly

indeed[2]

$53,100yearly

comparably[3]

$48,392yearly

Salary.com[4]

$47,797yearly

ZipRecruiter[5]

$50,705yearly

payscale[6]

$53,227yearly

SalaryExpert[7]

$82,662yearly

Average marketing associate salary by state

The highest-paying states for marketing associates are Delaware, New Jersey, and Minnesota. The lowest average marketing associate salary states are Alabama, Kentucky, and Hawaii.

State view
County view

Average salary:

Highest paying states for marketing associates

Rank	State	Avg. salary	Hourly rate
1	Delaware	$87,082	$41.87
2	Minnesota	$67,364	$32.39
3	New York	$64,031	$30.78
4	Rhode Island	$60,354	$29.02
5	Connecticut	$60,384	$29.03
6	New Jersey	$70,491	$33.89
7	Pennsylvania	$54,791	$26.34
8	North Carolina	$53,539	$25.74
9	Ohio	$60,633	$29.15
10	Washington	$66,532	$31.99
11	Maine	$52,537	$25.26
12	District of Columbia	$62,630	$30.11
13	Alaska	$55,718	$26.79
14	Colorado	$53,891	$25.91
15	Illinois	$58,225	$27.99
16	New Hampshire	$51,087	$24.56
17	Texas	$52,124	$25.06
18	Virginia	$53,071	$25.51
19	Massachusetts	$54,964	$26.43
20	Maryland	$55,913	$26.88
21	California	$56,773	$27.29
22	Nebraska	$49,153	$23.63
23	Indiana	$53,104	$25.53
24	Arkansas	$48,053	$23.10
25	Michigan	$51,636	$24.82
26	Georgia	$47,748	$22.96
27	South Dakota	$44,239	$21.27
28	Vermont	$43,405	$20.87
29	Arizona	$47,274	$22.73
30	Tennessee	$44,995	$21.63
31	Wisconsin	$45,045	$21.66
32	Kansas	$44,268	$21.28
33	Idaho	$42,892	$20.62
34	Wyoming	$40,107	$19.28
35	Montana	$42,691	$20.52
36	Nevada	$43,912	$21.11
37	Oregon	$44,804	$21.54
38	West Virginia	$43,156	$20.75
39	New Mexico	$43,305	$20.82
40	Hawaii	$38,587	$18.55
41	Florida	$42,066	$20.22
42	Missouri	$43,282	$20.81
43	Iowa	$42,615	$20.49
44	Utah	$39,210	$18.85
45	North Dakota	$36,384	$17.49
46	Kentucky	$38,650	$18.58
47	South Carolina	$40,762	$19.60
48	Alabama	$38,708	$18.61
49	Oklahoma	$38,917	$18.71
50	Mississippi	$36,644	$17.62
51	Louisiana	$37,002	$17.79

Top marketing associate jobs near you

Highest paying cities for marketing associates

The highest-paying cities for marketing associates are Wilmington, DE, Jersey City, NJ, and Saint Paul, MN.

Rank	City	Avg. salary	Hourly rate
1	Wilmington, DE	$87,252	$41.95
2	Jersey City, NJ	$70,469	$33.88
3	Saint Paul, MN	$67,504	$32.45
4	Seattle, WA	$66,651	$32.04
5	New York, NY	$64,264	$30.90
6	Washington, DC	$62,698	$30.14
7	Stamford, CT	$60,928	$29.29
8	Columbus, OH	$60,079	$28.88
9	San Francisco, CA	$59,685	$28.69
10	Chicago, IL	$58,550	$28.15
11	Baltimore, MD	$56,087	$26.96
12	Philadelphia, PA	$55,024	$26.45
13	Raleigh, NC	$54,889	$26.39
14	Boston, MA	$54,863	$26.38
15	Arlington, VA	$54,335	$26.12
16	Denver, CO	$53,909	$25.92
17	Indianapolis, IN	$52,788	$25.38
18	Austin, TX	$52,441	$25.21
19	Atlanta, GA	$47,930	$23.04
20	Phoenix, AZ	$47,357	$22.77

Marketing Associates are the most in-demand in these five cities:

Marketing associate salary details

A marketing associate's salary ranges from $35,000 a year at the 10th percentile to $78,000 at the 90th percentile.

Average marketing associate salary graph, trends, and summary

What is a marketing associate's salary?

Percentile	Annual salary	Monthly salary	Hourly rate
90th Percentile	$78,000	$6,500	$38
75th Percentile	$65,000	$5,417	$31
Average	$53,158	$4,430	$26
25th Percentile	$43,000	$3,583	$21
10th Percentile	$35,000	$2,917	$17

Highest paying marketing associate jobs

The highest paying types of marketing associates are associate marketing manager, marketing executive, and marketing consultant.

Job title	Annual salary	Monthly salary	Hourly rate	Job openings
Graphic Designer, Marketing	$48,763	$4,064	$23.44	115,113
Sales And Marketing Internship	$42,269	$3,522	$20.32	142,820
Marketing Communications Coordinator	$49,151	$4,096	$23.63	96,492
Marketing Research Analyst	$54,431	$4,536	$26.17	133,309
Marketing Research Internship	$34,196	$2,850	$16.44	160,264
Marketing & Events Coordinator	$41,447	$3,454	$19.93	84,375

How would you rate the starting salaries for marketing associates, as well as the prospects for salary advancement?

Zachary Johnson Ph.D.

Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University

COVID has disrupted everything, at least for the time being. And the salaries that I'm seeing from employers range widely -- anywhere from the low $40s to tropical $100s. Overall, estimates suggest that marketing jobs are expected to increase somewhere between 5-10% within the next ten years. Still, the next few years are likely to be unpredictable until the pandemic subsides. One of the best places to compare mid-level salaries -- which should be the medium to the long-term goal -- is O*Net, a website developed by the U.S. government. Each page provides the Department of Labor's analysis of a job category based on wages, skills, and other areas to help a graduate assess potential career paths.

Top companies hiring marketing associates now:

Which companies pay marketing associates the most?

Marketing associate salaries at Credit Karma and Meta are the highest-paying according to our most recent salary estimates. In addition, the average marketing associate salary at companies like ORIX USA and Pacific Investment Management Company LLC are highly competitive.

Rank	Company	Average salary	Hourly rate
1	Credit Karma	$113,609	$54.62
2	Meta	$101,972	$49.02
3	ORIX USA	$100,040	$48.10
4	Pacific Investment Management Company LLC	$96,632	$46.46
5	Corsair	$96,373	$46.33
6	Pandora	$94,948	$45.65
7	eBay	$94,760	$45.56
8	Google	$94,732	$45.54
9	Invesco	$92,579	$44.51
10	Western Alliance Bank	$92,303	$44.38
11	Yahoo	$91,004	$43.75
12	Arrowstreet Capital	$89,830	$43.19
13	Novartis	$89,186	$42.88
14	Goldman Sachs	$88,454	$42.53
15	Santander Bank	$88,401	$42.50
16	JPMorgan Chase & Co.	$88,279	$42.44
17	Eli Lilly and Company	$87,909	$42.26
18	Constellation Energy Partners	$87,467	$42.05
19	Moody's	$87,089	$41.87
20	GMO	$86,806	$41.73

Wage gap by gender, race and education

$53,000$52,200$51,400$50,600$49,800$49,000

MaleFemale

Marketing Associate salary by industry

The average marketing associate salary varies across industries:

The average marketing associate salary in the finance industry is $56,474, the highest of any industry.
The average marketing associate salary in the finance industry is $56,006.
Marketing associates in the media industry earn an average salary of $47,192, the lowest of any industry.

Highest paying industries for marketing associates

Rank	Industry	Average salary	Hourly rate
1	Finance	$56,474	$27.15
2	Manufacturing	$56,006	$26.93
3	Technology	$54,394	$26.15
4	Professional	$52,840	$25.40
5	Retail	$50,087	$24.08
6	Media	$47,192	$22.69

High paying marketing associate jobs

Marketing associate salary trends

The average marketing associate salary has risen by $4,491 over the last ten years. In 2014, the average marketing associate earned $48,667 annually, but today, they earn $53,158 a year. That works out to a 5% change in pay for marketing associates over the last decade.

Compare marketing associate salaries for cities or states with the national average over time.

Average marketing associate salary over time

Compare marketing associate salaries for individual cities or states with the national average.

Marketing associate salary by year

Year	Avg. salary	Hourly rate	% Change
2025	$53,200	$25.56	+3.1%
2024	$51,500	$24.77	+1.1%
2023	$51,000	$24.51	-0.2%
2022	$51,100	$24.56	+1.1%
2021	$50,500	$24.29	+0.7%

Recently added marketing associate salaries

Company	Job	Location	Date added	Salary
Blackrock	Career Returnship Program-Amrs Regional Marketing-Associate Marketing Generalist	Day, NY	06/30/2025	$100,000
Marsh McLennan Agency-Michigan	Oliver Wyman Forum-Content Marketing Associate	New York, NY	06/30/2025	$65,000
Ntrs	Institutional Client Marketing Associate	Chicago, IL	06/30/2025	$74,200
Enova	Lifecycle Marketing Associate (Hybrid)	Chicago, IL	06/29/2025	$68,500
Kroll	Marketing Associate	New York, NY	06/29/2025	$50,000
The Principia	Admissions Marketing Associate	Elsah, IL	06/29/2025	$49,481
Pacific Investment Management Co	Associate, Institutional Marketing	Newport Beach, CA	06/29/2025	$87,000
Ankura Consulting Group	Marketing Associate	New York, NY	06/29/2025	$50,000
United Way of The National Capital Area-Totalsource	Marketing & Fundraising Associate	Washington, DC	06/29/2025	$47,000
Andersen Corporation/Renewal By Andersen	Direct Marketing Associate-Greater Capital Region	Washington, DC	06/29/2025	$80,000

Marketing associate salary FAQs

What state pays Marketing Associates the most?

How do I know if I'm being paid fairly as a marketing associate?

How much do marketing associates make in California?

What is a good starting salary for marketing?

Have more questions? See all answers to common business and financial questions.

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Updated December 15, 2025

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