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Marketing/business analyst salary
Average marketing/business analyst salary
$63,744
Average Marketing/Business Analyst Salary
The average salary for a Marketing/Business Analyst is around $63,744 annually, which breaks down to about $31 per hour. This salary varies based on factors such as experience, location, and the specific industry in which one works.
Marketing/Business Analyst Salaries by Experience Level
Entry-level analysts typically start at a lower range, while those with several years of experience can command significantly higher salaries. For example, mid-career professionals often earn around $80,000 annually.
Where Can a Marketing/Business Analyst Earn More?
Geography plays a crucial role in salary variations. States like California and New York consistently report higher average salaries, often exceeding $70,000. Moreover, cities with a high demand for marketing analysis skills, such as San Francisco and New York City, offer some of the best compensation packages.
Highest Paying Positions
Within this role, specialized positions such as data analysts or product marketing managers tend to have the highest salaries, reflecting the increasing value placed on data-driven decision-making in marketing.
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Where can a Marketing/Business Analyst earn more?
Marketing/business analyst salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level marketing/business analyst | $40,000 | $19.23 |
| Mid-level marketing/business analyst | $67,500 | $32.47 |
| Senior-level marketing/business analyst | $111,000 | $53.18 |
Average marketing/business analyst salary by state
The highest-paying states for marketing/business analysts are Washington, Delaware, and California. The lowest average marketing/business analyst salary states are South Carolina, Hawaii, and Oklahoma.
- State view
- County view
Highest paying states for marketing/business analysts
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Delaware | $85,043 | $40.89 |
| 2 | Washington | $91,132 | $43.81 |
| 3 | District of Columbia | $79,553 | $38.25 |
| 4 | New Hampshire | $68,526 | $32.95 |
| 5 | Montana | $66,534 | $31.99 |
| 6 | Colorado | $71,735 | $34.49 |
| 7 | Connecticut | $69,435 | $33.38 |
| 8 | South Dakota | $63,196 | $30.38 |
| 9 | Oregon | $73,111 | $35.15 |
| 10 | Rhode Island | $68,415 | $32.89 |
| 11 | California | $80,822 | $38.86 |
| 12 | New York | $72,480 | $34.85 |
| 13 | Minnesota | $67,312 | $32.36 |
| 14 | Indiana | $66,337 | $31.89 |
| 15 | Illinois | $71,446 | $34.35 |
| 16 | Arkansas | $60,604 | $29.14 |
| 17 | New Jersey | $73,596 | $35.38 |
| 18 | Nebraska | $62,157 | $29.88 |
| 19 | Pennsylvania | $65,446 | $31.46 |
| 20 | Alaska | $65,383 | $31.43 |
| 21 | Virginia | $65,955 | $31.71 |
| 22 | Wisconsin | $62,736 | $30.16 |
| 23 | Maine | $63,372 | $30.47 |
| 24 | North Carolina | $63,263 | $30.41 |
| 25 | Tennessee | $61,957 | $29.79 |
| 26 | Massachusetts | $68,510 | $32.94 |
| 27 | North Dakota | $61,244 | $29.44 |
| 28 | Arizona | $63,992 | $30.77 |
| 29 | Ohio | $59,327 | $28.52 |
| 30 | Nevada | $58,991 | $28.36 |
| 31 | Wyoming | $57,424 | $27.61 |
| 32 | Vermont | $60,213 | $28.95 |
| 33 | Idaho | $61,757 | $29.69 |
| 34 | Kansas | $57,215 | $27.51 |
| 35 | Maryland | $60,810 | $29.24 |
| 36 | Texas | $60,556 | $29.11 |
| 37 | Hawaii | $51,299 | $24.66 |
| 38 | Michigan | $55,869 | $26.86 |
| 39 | Alabama | $57,976 | $27.87 |
| 40 | New Mexico | $56,979 | $27.39 |
| 41 | Missouri | $54,023 | $25.97 |
| 42 | Utah | $57,827 | $27.80 |
| 43 | Georgia | $54,883 | $26.39 |
| 44 | Iowa | $53,750 | $25.84 |
| 45 | West Virginia | $54,025 | $25.97 |
| 46 | Kentucky | $47,081 | $22.64 |
| 47 | Louisiana | $54,327 | $26.12 |
| 48 | South Carolina | $52,794 | $25.38 |
| 49 | Florida | $42,791 | $20.57 |
| 50 | Oklahoma | $48,323 | $23.23 |
| 51 | Mississippi | $40,701 | $19.57 |
Highest paying cities for marketing/business analysts
The highest-paying cities for marketing/business analysts are Seattle, WA, San Francisco, CA, and Wilmington, DE.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Seattle, WA | $92,199 | $44.33 |
| 2 | San Francisco, CA | $90,978 | $43.74 |
| 3 | Wilmington, DE | $85,339 | $41.03 |
| 4 | Passaic, NJ | $73,781 | $35.47 |
| 5 | New York, NY | $72,551 | $34.88 |
| 6 | Glenview, IL | $71,952 | $34.59 |
| 7 | Denver, CO | $71,797 | $34.52 |
| 8 | Stamford, CT | $69,527 | $33.43 |
| 9 | Elkhart, IN | $68,358 | $32.86 |
| 10 | Pittsburgh, PA | $64,438 | $30.98 |
| 11 | Raleigh, NC | $64,399 | $30.96 |
| 12 | Phoenix, AZ | $64,248 | $30.89 |
| 13 | Bedford, TX | $61,745 | $29.69 |
| 14 | Rockville, MD | $60,588 | $29.13 |
| 15 | Little Rock, AR | $60,059 | $28.87 |
| 16 | Columbus, OH | $58,868 | $28.30 |
| 17 | Overland Park, KS | $57,474 | $27.63 |
| 18 | Atlanta, GA | $55,396 | $26.63 |
| 19 | Ocala, FL | $43,524 | $20.93 |
Marketing/business analyst salary details
A marketing/business analyst's salary ranges from $43,000 a year at the 10th percentile to $94,000 at the 90th percentile.
What is a marketing/business analyst's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $94,000 | $7,833 | $45 |
| 75th Percentile | $78,000 | $6,500 | $38 |
| Average | $63,744 | $5,312 | $31 |
| 25th Percentile | $51,000 | $4,250 | $25 |
| 10th Percentile | $43,000 | $3,583 | $21 |
Highest paying marketing/business analyst jobs
The highest paying types of marketing/business analysts are lead business analyst, senior technical business analyst, and senior business analyst.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Analyst | $73,007 | $6,084 | $35.10 | 253,138 |
| Product Analyst | $79,316 | $6,610 | $38.13 | 176,369 |
| Marketing Consultant | $70,593 | $5,883 | $33.94 | 88,935 |
| Business Consultant | $87,214 | $7,268 | $41.93 | 128,033 |
| Business Intelligence Analyst | $80,249 | $6,687 | $38.58 | 124,916 |
| Process Analyst | $73,233 | $6,103 | $35.21 | 123,238 |
Top companies hiring marketing/business analysts now:
Which companies pay marketing/business analysts the most?
Marketing/business analyst salaries at Meta and Western Digital are the highest-paying according to our most recent salary estimates. In addition, the average marketing/business analyst salary at companies like PayPal and CafePress are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Meta | $121,448 | $58.39 |
| 2 | Western Digital | $118,384 | $56.92 |
| 3 | PayPal | $118,159 | $56.81 |
| 4 | CafePress | $112,859 | $54.26 |
| 5 | Chegg | $109,713 | $52.75 |
| 6 | Amazon | $101,798 | $48.94 |
| 7 | SAS Institute | $97,278 | $46.77 |
| 8 | Pure Storage | $94,130 | $45.25 |
| 9 | Yellowpages | $91,586 | $44.03 |
| 10 | Alexion Pharmaceuticals | $91,391 | $43.94 |
| 11 | Square | $87,340 | $41.99 |
| 12 | Motorola Solutions | $86,657 | $41.66 |
| 13 | PRWeek | $84,051 | $40.41 |
| 14 | Philips | $80,674 | $38.79 |
| 15 | Chevron | $77,950 | $37.48 |
| 16 | Accenture | $75,999 | $36.54 |
| 17 | Morgan Stanley | $75,626 | $36.36 |
| 18 | Collabera | $74,493 | $35.81 |
| 19 | INVISTA | $73,229 | $35.21 |
| 20 | JPMorgan Chase & Co. | $71,621 | $34.43 |
Wage gap by gender, race and education
Marketing/Business Analyst salary by industry
The average marketing/business analyst salary varies across industries:
- The average marketing/business analyst salary in the technology industry is $100,452, the highest of any industry.
- The average marketing/business analyst salary in the finance industry is $64,852.
- Marketing/business analysts in the retail industry earn an average salary of $55,901, the lowest of any industry.
Highest paying industries for marketing/business analysts
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $100,452 | $48.29 |
| 2 | Professional | $64,852 | $31.18 |
| 3 | Manufacturing | $64,429 | $30.98 |
| 4 | Automotive | $62,320 | $29.96 |
| 5 | Health Care | $59,873 | $28.79 |
| 6 | Transportation | $58,272 | $28.02 |
| 7 | Retail | $55,901 | $26.88 |
High paying marketing/business analyst jobs
Marketing/business analyst salary trends
The average marketing/business analyst salary has risen by $5,386 over the last ten years. In 2014, the average marketing/business analyst earned $58,358 annually, but today, they earn $63,744 a year. That works out to a 5% change in pay for marketing/business analysts over the last decade.
Compare marketing/business analyst salaries for cities or states with the national average over time.
Average marketing/business analyst salary over time
Compare marketing/business analyst salaries for individual cities or states with the national average.
Marketing/business analyst salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $63,700 | $30.65 | +3.1% |
| 2025 | $61,800 | $29.71 | +1.1% |
| 2024 | $61,100 | $29.39 | -0.2% |
| 2023 | $61,200 | $29.44 | +1.1% |
| 2022 | $60,600 | $29.13 | +0.7% |
Recently added marketing/business analyst salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Mga Entertainment, Inc. | Marketing & PD Business Analyst | Los Angeles, CA | 06/16/2025 | $100,000 |
| Remitly | Business Analyst, Marketing Analytics | Arlington, VA | 05/27/2025 | $126,000 |
| Live Nation Entertainment | Business Analyst, Fan-Based Marketing | Beverly Hills, CA | 05/13/2025 | $96,000 |
| Apple | Marketing Business Analyst | Culver City, CA | 04/25/2025 | $83,700 |
| Pyramid Consulting, Inc. | Marketing Business Analyst | McLean, VA | 04/22/2025 | $93,915 |
| Insight Global | Marketing Business Analyst | Seattle, WA | 04/02/2025 | $104,350 |
| Texas State Technical College | Business Analyst, Marketing | Waco, TX | 03/23/2025 | $75,644 |
| Amazon | Marketing Business Analyst, Global Marketing Programs | Arlington, VA | 03/09/2025 | $72,600 |
| MGA Entertainment | Marketing & PD Business Analyst | Los Angeles, CA | 03/06/2025 | $100,000 |
| Perficient | Lead Salesforce Marketing Cloud Business Analyst-Remote | Fargo, ND | 02/18/2025 | $64,974 |
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