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Marketing/business development salary
Average marketing/business development salary
$73,303
Marketing/Business Development Salary Insights
As of October 2025, the average salary for a marketing/business development professional stands at $73,303 annually. This figure can vary based on factors such as location, experience, and the specific industry segment. For instance, those with advanced skills or in managerial roles often command higher salaries.
Salary by Experience Level
Entry-level positions typically start lower, while experienced professionals may earn significantly more. According to data, salaries can increase to over $100,000 for senior roles, particularly in fast-growing sectors.
State Variations
When exploring salary opportunities, geography plays a crucial role. States like California and New York often offer the highest salaries due to the concentration of major companies and demand for skilled professionals. Conversely, regions with lower costs of living may provide lower salaries but can still offer competitive compensation.
Top Paying Cities
- San Francisco, CA: Known for its tech industry, salaries here can exceed $90,000.
- New York, NY: A hub for finance and marketing, offering various lucrative positions.
- Seattle, WA: With a growing market for business development, salaries are also competitive.
In conclusion, the marketing/business development field offers substantial earning potential, especially for those willing to invest in their skills and explore opportunities in high-paying regions.
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Where can a Marketing/Business Development earn more?
Marketing/business development salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level marketing/business development | $54,400 | $26.16 |
| Mid-level marketing/business development | $58,100 | $27.94 |
| Senior-level marketing/business development | $132,000 | $63.57 |
Average marketing/business development salary by state
The average marketing/business development salary in Massachusetts, Connecticut, and California are the highest in the U.S. The lowest average marketing/business development salary states are Arkansas, Mississippi, and South Carolina.
- State view
- County view
Highest paying states for marketing/business development
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Michigan | $76,233 | $36.65 |
| 2 | Pennsylvania | $78,633 | $37.80 |
| 3 | Massachusetts | $90,379 | $43.45 |
| 4 | Connecticut | $88,066 | $42.34 |
| 5 | Wisconsin | $75,119 | $36.11 |
| 6 | Maine | $80,326 | $38.62 |
| 7 | Missouri | $75,565 | $36.33 |
| 8 | California | $87,822 | $42.22 |
| 9 | Rhode Island | $80,607 | $38.75 |
| 10 | New Hampshire | $79,256 | $38.10 |
| 11 | Delaware | $85,426 | $41.07 |
| 12 | Kansas | $69,263 | $33.30 |
| 13 | Virginia | $79,709 | $38.32 |
| 14 | Minnesota | $69,653 | $33.49 |
| 15 | Kentucky | $67,922 | $32.65 |
| 16 | Ohio | $67,779 | $32.59 |
| 17 | Oregon | $77,270 | $37.15 |
| 18 | Maryland | $80,016 | $38.47 |
| 19 | Iowa | $68,140 | $32.76 |
| 20 | Georgia | $68,810 | $33.08 |
| 21 | District of Columbia | $75,574 | $36.33 |
| 22 | West Virginia | $65,208 | $31.35 |
| 23 | New Jersey | $77,040 | $37.04 |
| 24 | Vermont | $73,086 | $35.14 |
| 25 | Tennessee | $63,852 | $30.70 |
| 26 | Nevada | $64,304 | $30.92 |
| 27 | Wyoming | $62,957 | $30.27 |
| 28 | Washington | $73,750 | $35.46 |
| 29 | Indiana | $63,917 | $30.73 |
| 30 | New York | $70,870 | $34.07 |
| 31 | Nebraska | $61,203 | $29.42 |
| 32 | Hawaii | $68,802 | $33.08 |
| 33 | South Dakota | $59,781 | $28.74 |
| 34 | North Dakota | $61,023 | $29.34 |
| 35 | Arkansas | $59,489 | $28.60 |
| 36 | Idaho | $65,926 | $31.70 |
| 37 | Montana | $64,190 | $30.86 |
| 38 | Texas | $61,042 | $29.35 |
| 39 | Utah | $64,789 | $31.15 |
| 40 | Arizona | $62,548 | $30.07 |
| 41 | New Mexico | $60,254 | $28.97 |
| 42 | North Carolina | $62,921 | $30.25 |
| 43 | Louisiana | $61,217 | $29.43 |
| 44 | Mississippi | $59,326 | $28.52 |
| 45 | Colorado | $63,446 | $30.50 |
| 46 | Oklahoma | $59,543 | $28.63 |
| 47 | Alaska | $55,157 | $26.52 |
| 48 | South Carolina | $57,746 | $27.76 |
| 49 | Illinois | $61,195 | $29.42 |
| 50 | Alabama | $54,877 | $26.38 |
| 51 | Florida | $54,316 | $26.11 |
Highest paying cities for marketing/business development
The highest-paying cities for marketing/business development are San Francisco, CA, Boston, MA, and Arlington, VA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $95,432 | $45.88 |
| 2 | Boston, MA | $90,446 | $43.48 |
| 3 | Arlington, VA | $81,978 | $39.41 |
| 4 | Providence, RI | $80,700 | $38.80 |
| 5 | Philadelphia, PA | $79,108 | $38.03 |
| 6 | Portland, OR | $76,572 | $36.81 |
| 7 | Saint Louis, MO | $76,226 | $36.65 |
| 8 | Washington, DC | $75,604 | $36.35 |
| 9 | New York, NY | $70,874 | $34.07 |
| 10 | Edina, MN | $69,553 | $33.44 |
| 11 | Atlanta, GA | $69,362 | $33.35 |
| 12 | Carson City, NV | $67,471 | $32.44 |
| 13 | Salt Lake City, UT | $64,587 | $31.05 |
| 14 | Greensboro, NC | $63,676 | $30.61 |
| 15 | Aurora, CO | $63,555 | $30.56 |
| 16 | Phoenix, AZ | $62,557 | $30.08 |
| 17 | Austin, TX | $61,892 | $29.76 |
| 18 | Chicago, IL | $61,578 | $29.60 |
| 19 | Baton Rouge, LA | $61,044 | $29.35 |
| 20 | Miami, FL | $53,891 | $25.91 |
Marketing/business development salary details
A marketing/business development's salary ranges from $48,000 a year at the 10th percentile to $111,000 at the 90th percentile.
What is a marketing/business development's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $111,000 | $9,250 | $53 |
| 75th Percentile | $91,000 | $7,583 | $44 |
| Average | $73,303 | $6,109 | $35 |
| 25th Percentile | $58,000 | $4,833 | $28 |
| 10th Percentile | $48,000 | $4,000 | $23 |
Highest paying marketing/business development jobs
The highest paying types of marketing/business development are vice president, business development, head of marketing, and head of business development.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Head Of Marketing | $137,829 | $11,486 | $66.26 | 92,557 |
| Marketing Strategist | $80,033 | $6,669 | $38.48 | 89,543 |
| Development Manager | $110,678 | $9,223 | $53.21 | 111,137 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
| Marketing Manager | $104,550 | $8,712 | $50.26 | 89,627 |
| Marketing Director | $114,906 | $9,575 | $55.24 | 93,503 |
Top companies hiring marketing/business development now:
Which companies pay marketing/business development the most?
Marketing/business development salaries at Salesforce and JPMorgan Chase & Co. are the highest-paying according to our most recent salary estimates. In addition, the average marketing/business development salary at companies like FMC and Macy's are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Salesforce | $104,224 | $50.11 |
| 2 | JPMorgan Chase & Co. | $103,758 | $49.88 |
| 3 | FMC | $99,373 | $47.78 |
| 4 | Macy's | $95,015 | $45.68 |
| 5 | Momentive | $89,609 | $43.08 |
| 6 | Wpp Us Holdings Inc | $88,354 | $42.48 |
| 7 | SimVentions | $86,798 | $41.73 |
| 8 | AmerisourceBergen | $85,852 | $41.27 |
| 9 | MassMutual | $79,760 | $38.35 |
| 10 | Texas Health Resources | $75,027 | $36.07 |
| 11 | Orochem Technologies | $72,201 | $34.71 |
| 12 | Grand Circle Travel | $70,556 | $33.92 |
| 13 | Jushi Holdings | $70,293 | $33.79 |
| 14 | Simple Habit | $70,290 | $33.79 |
| 15 | quip | $70,178 | $33.74 |
| 16 | Paul Davis USA | $69,479 | $33.40 |
| 17 | Key Autism Services | $69,135 | $33.24 |
| 18 | Mediterranean Shipping Company | $67,910 | $32.65 |
| 19 | Americorps | $67,172 | $32.29 |
| 20 | AAA AUTO | $66,889 | $32.16 |
Wage gap by gender, race and education
Marketing/Business Development salary by industry
The average marketing/business development salary varies across industries:
- The average marketing/business development salary in the finance industry is $96,726, the highest of any industry.
- The average marketing/business development salary in the finance industry is $73,062.
- Marketing/business development in the professional industry earn an average salary of $66,232, the lowest of any industry.
Highest paying industries for marketing/business development
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Finance | $96,726 | $46.50 |
| 2 | Media | $73,062 | $35.13 |
| 3 | Technology | $71,852 | $34.54 |
| 4 | Transportation | $69,246 | $33.29 |
| 5 | Professional | $66,232 | $31.84 |
High paying marketing/business development jobs
Marketing/business development salary trends
The average marketing/business development salary has risen by $13,488 over the last ten years. In 2014, the average marketing/business development earned $59,815 annually, but today, they earn $73,303 a year. That works out to a 8% change in pay for marketing/business development over the last decade.
Compare marketing/business development salaries for cities or states with the national average over time.
Average marketing/business development salary over time
Compare marketing/business development salaries for individual cities or states with the national average.
Marketing/business development salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $73,300 | $35.24 | +3.7% |
| 2024 | $70,600 | $33.92 | +1.9% |
| 2023 | $69,200 | $33.29 | +1.5% |
| 2022 | $68,200 | $32.78 | +0.8% |
| 2021 | $67,600 | $32.52 | +1.9% |
Recently added marketing/business development salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Sony Corporation of America | Email Marketing Developer (Contract) | San Diego, CA | 05/27/2025 | $55,180 |
| Hartford Fire Ins. Co | Ad Marketing, Middle & Large Business | Hartford, CT | 05/25/2025 | $102,800 |
| The Hartford | Ad Marketing, Middle & Large Business | Hartford, CT | 05/23/2025 | $102,800 |
| Rue Gilt Groupe | Marketing Email Developer | New York, NY | 05/16/2025 | $73,045 |
| Fullbloom | Business Development-Referral Marketing | Weston, FL | 05/08/2025 | $80,000 |
| Caring Senior Service | Business Development & Relationship Marketing-In Home Care Agency | Kansas City, MO | 04/23/2025 | $45,000 |
| Caraway | Growth Marketing | New York, NY | 04/22/2025 | $130,000 |
| Fort Myers | Home Care Business Development/Marketing | Estero, FL | 04/15/2025 | $55,000 |
| Fullbloom | Business Development-Referral Marketing | Baltimore, MD | 04/13/2025 | $80,000 |
| Caraway | Growth Marketing | New York, NY | 02/19/2025 | $120,000 |
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