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Marketing Consultant salary

Quoted Expert
Zachary Johnson Ph.D.

Average marketing consultant salary

$70,593

$33.94 hourly rate

Entry-level marketing consultant salary
$44,000 yearly salary
Updated January 8, 2025

How much does a marketing consultant make?

The average marketing consultant salary in the United States is $70,593. Marketing consultant salaries typically range between $44,000 and $112,000 yearly. The average hourly rate for marketing consultants is $33.94 per hour.

Marketing consultant salary is impacted by location, education, and experience. Marketing consultants earn the highest average salary in Delaware.

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Marketing consultant salary by: 

Where can a Marketing Consultant earn more?

Compare salary by location
Vs
109k
89k
69k
49k
29k
Ashburn, VA$96,431
Columbus, OH$59,465
Compare salary by company
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159k
139k
119k
99k
79k
59k
Meta$131,351
KeyBank$88,532

Marketing Consultant Salaries By Experience Level

Experience LevelAvg. SalaryHourly Rate
Entry-level marketing consultant$44,300$21.30
Mid-level marketing consultant$74,800$35.96
Senior-level marketing consultant$123,000$58.90

Marketing Consultant salary estimates from across the web

Based on the latest salary information compiled by Zippia, Salary.com, Indeed, Ziprecruiter and Comparably, the average salary for a marketing consultant typically falls between $54,772 and $94,477.
zippia
$70,593yearly
indeed[1]
$54,772yearly
comparably[2]
$94,477yearly
Salary.com[3]
$79,136yearly
ZipRecruiter[4]
$77,219yearly

Average marketing consultant salary by state

The average marketing consultant salary in Delaware, Texas, and Washington are the highest in the U.S. The lowest average marketing consultant salary states are Nebraska, Alaska, and Florida.

  • State View
  • County View
Average Salary:

Highest paying states for marketing consultants

RankStateAvg. SalaryHourly Rate
1Delaware$96,197$46.25
2Oregon$86,650$41.66
3Minnesota$79,279$38.11
4Texas$91,402$43.94
5Connecticut$76,171$36.62
6California$83,089$39.95
7Rhode Island$72,017$34.62
8Washington$89,849$43.20
9New Jersey$78,968$37.97
10North Carolina$72,315$34.77
11Idaho$71,363$34.31
12District of Columbia$76,029$36.55
13Virginia$75,780$36.43
14Illinois$72,388$34.80
15West Virginia$74,762$35.94
16Wisconsin$71,210$34.24
17Massachusetts$73,228$35.21
18Colorado$73,147$35.17
19New Hampshire$67,616$32.51
20Nevada$69,384$33.36
21New York$70,163$33.73
22Maine$67,475$32.44
23Arizona$70,381$33.84
24Pennsylvania$65,930$31.70
25Oklahoma$63,838$30.69
26Utah$67,101$32.26
27Iowa$70,504$33.90
28Hawaii$73,047$35.12
29Vermont$66,329$31.89
30South Dakota$59,974$28.83
31Michigan$67,081$32.25
32Arkansas$64,607$31.06
33Alabama$59,795$28.75
34Georgia$66,957$32.19
35Maryland$69,082$33.21
36Missouri$66,030$31.75
37Kentucky$62,954$30.27
38Tennessee$61,658$29.64
39Mississippi$53,660$25.80
40Ohio$59,647$28.68
41Kansas$58,089$27.93
42New Mexico$60,402$29.04
43Montana$55,908$26.88
44Wyoming$45,651$21.95
45Indiana$59,024$28.38
46Nebraska$55,038$26.46
47South Carolina$57,808$27.79
48North Dakota$49,140$23.63
49Alaska$54,765$26.33
50Florida$53,788$25.86
51Louisiana$56,277$27.06

Highest paying cities for marketing consultants

The highest-paying cities for marketing consultants are Wilmington, DE, Austin, TX, and San Francisco, CA.

RankCityAvg. SalaryHourly Rate
1Wilmington, DE$96,431$46.36
2Austin, TX$91,921$44.19
3San Francisco, CA$91,629$44.05
4Seattle, WA$90,673$43.59
5Minneapolis, MN$79,373$38.16
6Jersey City, NJ$79,076$38.02
7Norwalk, CT$76,453$36.76
8Arlington, VA$76,378$36.72
9Denver, CO$73,051$35.12
10Boston, MA$73,045$35.12
11Chicago, IL$72,517$34.86
12Milwaukee, WI$71,359$34.31
13Charlotte, NC$71,228$34.24
14Phoenix, AZ$70,569$33.93
15Deer Park, NY$70,343$33.82
16Des Moines, IA$70,113$33.71
17Alpharetta, GA$67,047$32.23
18Saint Louis, MO$66,814$32.12
19Philadelphia, PA$66,202$31.83
20Columbus, OH$59,465$28.59

Marketing Consultants are the most in-demand in these five cities:

  1. Wilmington, DE
  2. Austin, TX
  3. San Francisco, CA
  4. Seattle, WA
  5. Minneapolis, MN

Marketing Consultant salary details

A marketing consultant's salary ranges from $44,000 a year at the 10th percentile to $112,000 at the 90th percentile.

Average Marketing Consultant Salary Graph
Average Marketing Consultant Salary Graph, Trends, and Summary

What is a marketing consultant's salary?

PercentileAnnual SalaryMonthly SalaryHourly Rate
90th Percentile$112,000$9,333$54
75th Percentile$90,000$7,500$43
Average$70,593$5,883$34
25th Percentile$55,000$4,583$26
10th Percentile$44,000$3,667$21

Highest paying marketing consultant jobs

The highest paying types of marketing consultants are consultant/marketing director, marketing and communication consultant, and communications consultant.

Job TitleAnnual SalaryMonthly SalaryHourly RateJob Openings
Consultant/Marketing Director$111,827$9,319$53.76122,157
Business Development Consultant$85,153$7,096$40.94168,111
Sales/Marketing$41,130$3,427$19.77175,318
Marketing And Sales Coordinator$45,306$3,776$21.7889,923
Marketing Internship$30,260$2,522$14.55122,135
Marketing Account Manager$67,983$5,665$32.68163,297

How would you rate the starting salaries for Marketing Consultants, as well as the prospects for salary advancement?

Zachary Johnson Ph.D.

Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University

COVID has disrupted everything, at least for the time being. And the salaries that I'm seeing from employers range widely -- anywhere from the low $40s to tropical $100s. Overall, estimates suggest that marketing jobs are expected to increase somewhere between 5-10% within the next ten years. Still, the next few years are likely to be unpredictable until the pandemic subsides. One of the best places to compare mid-level salaries -- which should be the medium to the long-term goal -- is O*Net, a website developed by the U.S. government. Each page provides the Department of Labor's analysis of a job category based on wages, skills, and other areas to help a graduate assess potential career paths.

Top companies hiring marketing consultants now:

  1. Microsoft Jobs (48)
  2. Dell Jobs (134)
  3. Amazon Jobs (23)
  4. American Express Jobs (28)
  5. IBM Jobs (24)

Which companies pay marketing consultants the most?

Marketing consultant salaries at Meta and RSA are the highest-paying according to our most recent salary estimates. In addition, the average marketing consultant salary at companies like Dell and Chevron are highly competitive.

RankCompanyAverage SalaryHourly Rate
1Meta$131,351$63.15
2RSA Security LLC$108,628$52.23
3Dell$108,204$52.02
4Chevron$108,130$51.99
5Vista Equity Partners$106,873$51.38
6AbbVie$106,240$51.08
7Epicor$105,113$50.54
8Atlantic Capital Bank$100,896$48.51
9AstraZeneca$100,558$48.35
10Amazon$99,467$47.82
11McKinsey & Company Inc$95,093$45.72
12Baird$94,147$45.26
13Taste of Solae$93,989$45.19
14Medtronic$92,737$44.59
15EPAM Systems$92,549$44.49
16DuPont$91,919$44.19
17Bank of America$91,850$44.16
18Wells Fargo$91,022$43.76
19OneAmerica$88,746$42.67
20KeyBank$88,532$42.56

Wage gap by gender, race and education

$69,000$68,200$67,400$66,600$65,800$65,000
MaleFemale

Marketing Consultant salary by industry

The average marketing consultant salary varies across industries:

  • The average marketing consultant salary in the technology industry is $93,209, the highest of any industry.
  • The average marketing consultant salary in the finance industry is $86,308.
  • Marketing consultants in the professional industry earn an average salary of $64,762, the lowest of any industry.

Highest paying industries for marketing consultants

RankIndustryAverage SalaryHourly Rate
1Technology$93,209$44.81
2Finance$86,308$41.49
3Manufacturing$75,274$36.19
4Real Estate$73,538$35.35
5Health Care$72,273$34.75
6Media$71,059$34.16
7Retail$68,200$32.79
8Professional$64,762$31.14

High Paying Marketing Consultant Jobs

Marketing Consultant salary trends

The average marketing consultant salary has risen by $5,964 over the last ten years. In 2014, the average marketing consultant earned $64,629 annually, but today, they earn $70,593 a year. That works out to a 5% change in pay for marketing consultants over the last decade.

Compare marketing consultant salaries for cities or states with the national average over time.

Average marketing consultant salary over time

Compare marketing consultant salaries for individual cities or states with the national average.

    Marketing Consultant salary by year

    YearAvg. SalaryHourly Rate% Change
    2025$70,600$33.94+3.1%
    2024$68,400$32.90+1.1%
    2023$67,700$32.55-0.2%
    2022$67,800$32.61+1.1%
    2021$67,100$32.26+0.7%

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