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Marketing officer salary
Average marketing officer salary
$96,916
Understanding the Marketing Officer Salary Landscape
The average salary for a Marketing Officer is $96,916 annually, translating to approximately $47 per hour. This figure reflects a range of factors including experience levels, geographic location, and the specific industry. Marketing Officers in high-demand sectors or regions may command salaries above the average.
Experience plays a crucial role in salary variations. Entry-level positions typically start around $60,000, while seasoned professionals can earn upwards of $120,000. Additionally, top-paying states for Marketing Officers include California, New York, and Texas, where higher living costs correspond to increased salaries.
Marketing Officers are responsible for developing and implementing effective marketing strategies that resonate with target audiences. Their expertise in analytics, campaign management, and digital marketing contributes significantly to a company's success. For those considering a career in this field, understanding salary expectations and growth potential is key to making informed decisions.
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Where can a Marketing Officer earn more?
Marketing officer salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level marketing officer | $71,900 | $34.59 |
| Mid-level marketing officer | $76,800 | $36.94 |
| Senior-level marketing officer | $175,000 | $84.04 |
Marketing officer salary estimates from across the web
Average marketing officer salary by state
The average marketing officer salary in New York, Connecticut, and Delaware are the highest in the U.S. The lowest average marketing officer salary states are Arkansas, Oklahoma, and Colorado.
- State view
- County view
Highest paying states for marketing officers
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York | $109,930 | $52.85 |
| 2 | Delaware | $101,340 | $48.72 |
| 3 | Virginia | $95,809 | $46.06 |
| 4 | Connecticut | $101,588 | $48.84 |
| 5 | Rhode Island | $91,457 | $43.97 |
| 6 | Pennsylvania | $92,966 | $44.70 |
| 7 | Illinois | $98,215 | $47.22 |
| 8 | New Jersey | $96,767 | $46.52 |
| 9 | Washington | $94,693 | $45.53 |
| 10 | New Hampshire | $87,032 | $41.84 |
| 11 | Maine | $85,901 | $41.30 |
| 12 | Wisconsin | $90,416 | $43.47 |
| 13 | Maryland | $95,226 | $45.78 |
| 14 | Minnesota | $82,044 | $39.44 |
| 15 | Oregon | $88,482 | $42.54 |
| 16 | Michigan | $89,495 | $43.03 |
| 17 | District of Columbia | $105,599 | $50.77 |
| 18 | Texas | $84,684 | $40.71 |
| 19 | Nevada | $78,271 | $37.63 |
| 20 | Ohio | $80,298 | $38.60 |
| 21 | Massachusetts | $79,470 | $38.21 |
| 22 | North Carolina | $77,752 | $37.38 |
| 23 | Missouri | $83,176 | $39.99 |
| 24 | Arizona | $78,225 | $37.61 |
| 25 | Kentucky | $80,103 | $38.51 |
| 26 | Georgia | $78,900 | $37.93 |
| 27 | California | $90,993 | $43.75 |
| 28 | Iowa | $79,241 | $38.10 |
| 29 | West Virginia | $77,459 | $37.24 |
| 30 | Idaho | $71,997 | $34.61 |
| 31 | Vermont | $79,210 | $38.08 |
| 32 | North Dakota | $69,492 | $33.41 |
| 33 | Indiana | $76,112 | $36.59 |
| 34 | Tennessee | $72,238 | $34.73 |
| 35 | Kansas | $73,601 | $35.39 |
| 36 | Florida | $66,525 | $31.98 |
| 37 | New Mexico | $70,525 | $33.91 |
| 38 | Louisiana | $71,989 | $34.61 |
| 39 | South Dakota | $66,740 | $32.09 |
| 40 | Mississippi | $66,458 | $31.95 |
| 41 | Nebraska | $65,999 | $31.73 |
| 42 | South Carolina | $68,577 | $32.97 |
| 43 | Colorado | $62,754 | $30.17 |
| 44 | Arkansas | $63,725 | $30.64 |
| 45 | Montana | $69,229 | $33.28 |
| 46 | Utah | $68,240 | $32.81 |
| 47 | Wyoming | $64,431 | $30.98 |
| 48 | Hawaii | $59,845 | $28.77 |
| 49 | Oklahoma | $63,186 | $30.38 |
| 50 | Alabama | $61,727 | $29.68 |
| 51 | Alaska | $58,490 | $28.12 |
Highest paying cities for marketing officers
The highest-paying cities for marketing officers are New York, NY, San Francisco, CA, and Chicago, IL.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York, NY | $110,498 | $53.12 |
| 2 | San Francisco, CA | $100,158 | $48.15 |
| 3 | Chicago, IL | $98,912 | $47.55 |
| 4 | Arlington, VA | $97,654 | $46.95 |
| 5 | Plano, TX | $82,120 | $39.48 |
| 6 | Dartmouth, MA | $81,027 | $38.96 |
| 7 | Moorhead, MN | $79,313 | $38.13 |
| 8 | Wheeling, WV | $78,935 | $37.95 |
| 9 | Henderson, NV | $77,000 | $37.02 |
| 10 | Henderson, KY | $76,536 | $36.80 |
| 11 | Tampa, FL | $67,604 | $32.50 |
| 12 | Salt Lake City, UT | $67,457 | $32.43 |
Marketing officer salary details
A marketing officer's salary ranges from $60,000 a year at the 10th percentile to $154,000 at the 90th percentile.
What is a marketing officer's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $154,000 | $12,833 | $74 |
| 75th Percentile | $124,000 | $10,333 | $60 |
| Average | $96,916 | $8,076 | $47 |
| 25th Percentile | $75,000 | $6,250 | $36 |
| 10th Percentile | $60,000 | $5,000 | $29 |
Highest paying marketing officer jobs
The highest paying types of marketing officers are head of marketing, chief marketing officer, and marketing services manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Business Development And Marketing Manager | $75,369 | $6,281 | $36.23 | 182,239 |
| Marketing Manager/Project Manager | $78,368 | $6,531 | $37.68 | 187,949 |
| Head Of Marketing | $137,829 | $11,486 | $66.26 | 92,557 |
| Marketing And Operations Manager | $93,738 | $7,812 | $45.07 | 152,231 |
| Sales And Marketing Manager | $81,953 | $6,829 | $39.40 | 151,042 |
| Regional Marketing Manager | $85,217 | $7,101 | $40.97 | 115,987 |
Top companies hiring marketing officers now:
Which companies pay marketing officers the most?
Marketing officer salaries at MUFG EMEA and JPMorgan Chase & Co. are the highest-paying according to our most recent salary estimates. In addition, the average marketing officer salary at companies like Wells Fargo and WesBanco are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | MUFG EMEA | $121,988 | $58.65 |
| 2 | JPMorgan Chase & Co. | $111,076 | $53.40 |
| 3 | Wells Fargo | $104,329 | $50.16 |
| 4 | WesBanco | $102,389 | $49.23 |
| 5 | Lincoln University | $96,319 | $46.31 |
| 6 | California Bank of Commerce | $95,939 | $46.12 |
| 7 | National Bank of Commerce | $95,559 | $45.94 |
| 8 | Zions Ban | $92,746 | $44.59 |
| 9 | Defiance State Bank | $85,846 | $41.27 |
| 10 | Grand Prix | $85,552 | $41.13 |
| 11 | Navitas, LLC | $82,508 | $39.67 |
| 12 | Concern Worldwide | $78,438 | $37.71 |
| 13 | Massachusetts Institute of Technology | $72,908 | $35.05 |
| 14 | The Beach Company | $72,159 | $34.69 |
| 15 | Bright Beginnings | $71,659 | $34.45 |
| 16 | Minnesota State Fair | $54,656 | $26.28 |
| 17 | University of South Florida | $51,955 | $24.98 |
| 18 | City of Henderson | $48,845 | $23.48 |
Wage gap by gender, race and education
Marketing officer salary trends
The average marketing officer salary has risen by $17,833 over the last ten years. In 2014, the average marketing officer earned $79,083 annually, but today, they earn $96,916 a year. That works out to a 8% change in pay for marketing officers over the last decade.
Compare marketing officer salaries for cities or states with the national average over time.
Average marketing officer salary over time
Compare marketing officer salaries for individual cities or states with the national average.
Marketing officer salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $96,900 | $46.59 | +3.7% |
| 2024 | $93,300 | $44.85 | +1.9% |
| 2023 | $91,500 | $44.01 | +1.5% |
| 2022 | $90,100 | $43.34 | +0.8% |
| 2021 | $89,400 | $42.99 | +1.9% |
Recently added marketing officer salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| JVB | Marketing Officer | Mifflintown, PA | 06/25/2025 | $53,498 |
| Janiata Valley Bank | Marketing Officer | Mifflintown, PA | 06/19/2025 | $53,498 |
| Notre Dame High School, Sherman Oaks | External Communications & Marketing Officer | Los Angeles, CA | 06/11/2025 | $88,000 |
| Cathay General Bancorp | Marketing Officer, Brand Specialist | El Monte, CA | 06/03/2025 | $66,560 |
| Georgia Southern University | Communications and Marketing Officer-Academic Services | Statesboro, GA | 04/29/2025 | $46,665 |
| Cathay General Bancorp | Marketing Officer, Brand Specialist | El Monte, CA | 04/26/2025 | $66,560 |
| Popular Bank | Email and Social Media SR Marketing Officer | New York, NY | 03/14/2025 | $105,000 |
| Folkestonegirls | Marketing Officer | Kent, WA | 02/19/2025 | $33,597 |
| Alvin Tx | Marketing & Tourism Officer | Alvin, TX | 02/17/2025 | $58,227 |
| Popular, Inc. | E-Mail and Social Media Senior Marketing Officer | New York, NY | 12/16/2024 | $100,000 |
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