How much does a marketing operations analyst make?

The average marketing operations analyst salary in the United States is $63,643. Marketing operations analyst salaries typically range between $44,000 and $90,000 yearly. The average hourly rate for marketing operations analysts is $30.6 per hour. Marketing operations analyst salary is impacted by location, education, and experience. Marketing operations analysts earn the highest average salary in Washington.

Marketing operations analyst salary

Q: What state pays Marketing Operations Analysts the most?

Washington pays Marketing Operations Analysts the most in the United States, with an average salary of $105,741 per year, or $50.84 per hour.

Q: How do I know if I'm being paid fairly as a marketing operations analyst?

You know if you are being paid fairly as a marketing operations analyst if your pay is close to the average pay for the state you live in. For example, if you live in California you should be paid close to $81,442 per year.

Quoted expert

Zachary Johnson Ph.D.

Average marketing operations analyst salary

$63,643

$30.6 hourly rate

Entry-level marketing operations analyst salary

$44,000 yearly salary

Updated December 15, 2025

Understanding the Role of a Marketing Operations Analyst

As a Marketing Operations Analyst, you'll focus on improving marketing performance through data-driven insights. The average salary of $63,643 reflects the demand for skilled professionals in this area. Salary figures can vary significantly depending on factors like experience, location, and industry. For instance, analysts in metropolitan areas typically earn more due to higher living costs.

Salary by Experience Level

Entry-level positions may start around $50,000, while seasoned analysts can command salaries exceeding $80,000. This upward trend highlights the value of gaining experience and specialized skills.

Opportunities Across the U.S.

States like California and New York often offer the highest salaries, with opportunities in tech, finance, and healthcare sectors. By leveraging job boards like Zippia, you can explore a variety of positions tailored to your skills and career aspirations.

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Marketing operations analyst salary by:

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Where can a Marketing Operations Analyst earn more?

Compare salary by location

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93k

73k

53k

33k

13k

Columbus, OH$106,683

Fort Lauderdale, FL$42,605

Compare salary by company

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40k

Google$113,453

Teleflex$69,971

Marketing operations analyst salaries by experience level

Experience level	Avg. salary	Hourly rate
Entry-level marketing operations analyst	$39,900	$19.20
Mid-level marketing operations analyst	$67,400	$32.42
Senior-level marketing operations analyst	$110,000	$53.10

Marketing operations analyst salary estimates from across the web

Based on the latest salary information compiled by Zippia, Salary.com, Glassdoor and Comparably, the average salary for a marketing operations analyst typically falls between $63,643 and $73,025.

zippia

$63,643yearly

glassdoor[1]

$73,025yearly

comparably[2]

$72,977yearly

Salary.com[3]

$72,694yearly

Average marketing operations analyst salary by state

The highest-paying states for marketing operations analysts are Washington, California, and New Jersey. The lowest average marketing operations analyst salary states are Alabama, Kansas, and Hawaii.

State view
County view

Average salary:

Highest paying states for marketing operations analysts

Rank	State	Avg. salary	Hourly rate
1	Washington	$105,741	$50.84
2	Arkansas	$65,796	$31.63
3	Texas	$65,297	$31.39
4	Idaho	$69,114	$33.23
5	Montana	$64,368	$30.95
6	New Jersey	$78,301	$37.64
7	Minnesota	$64,498	$31.01
8	Delaware	$78,161	$37.58
9	Nevada	$65,381	$31.43
10	Wisconsin	$62,751	$30.17
11	Oregon	$65,540	$31.51
12	California	$81,442	$39.15
13	Utah	$59,541	$28.63
14	Maryland	$71,601	$34.42
15	South Dakota	$58,953	$28.34
16	Pennsylvania	$59,199	$28.46
17	Rhode Island	$58,889	$28.31
18	Alaska	$62,994	$30.29
19	North Carolina	$59,010	$28.37
20	District of Columbia	$69,716	$33.52
21	Colorado	$64,703	$31.11
22	Maine	$58,668	$28.21
23	Illinois	$58,852	$28.29
24	Virginia	$63,660	$30.61
25	New Hampshire	$61,773	$29.70
26	Tennessee	$56,913	$27.36
27	Wyoming	$55,153	$26.52
28	Massachusetts	$64,283	$30.91
29	Iowa	$57,011	$27.41
30	North Dakota	$57,573	$27.68
31	New York	$62,436	$30.02
32	Connecticut	$60,274	$28.98
33	Ohio	$54,599	$26.25
34	Michigan	$55,649	$26.75
35	Missouri	$56,168	$27.00
36	Georgia	$53,268	$25.61
37	New Mexico	$55,298	$26.59
38	Kentucky	$51,580	$24.80
39	Oklahoma	$55,289	$26.58
40	Nebraska	$51,257	$24.64
41	Hawaii	$44,401	$21.35
42	Vermont	$42,540	$20.45
43	West Virginia	$50,591	$24.32
44	South Carolina	$52,721	$25.35
45	Florida	$43,389	$20.86
46	Louisiana	$52,145	$25.07
47	Kansas	$48,335	$23.24
48	Indiana	$49,483	$23.79
49	Alabama	$48,462	$23.30
50	Arizona	$50,425	$24.24
51	Mississippi	$40,379	$19.41

Top marketing operations analyst jobs near you

Highest paying cities for marketing operations analysts

The highest-paying cities for marketing operations analysts are Seattle, WA, Sacramento, CA, and Dallas, TX.

Rank	City	Avg. salary	Hourly rate
1	Seattle, WA	$106,683	$51.29
2	Sacramento, CA	$95,737	$46.03
3	Dallas, TX	$66,525	$31.98
4	McLean, VA	$65,323	$31.41
5	Denver, CO	$64,709	$31.11
6	Minnetonka, MN	$64,444	$30.98
7	Boston, MA	$64,214	$30.87
8	Henderson, NV	$63,348	$30.46
9	New York, NY	$62,647	$30.12
10	Philadelphia, PA	$59,522	$28.62
11	Chicago, IL	$59,055	$28.39
12	Charlotte, NC	$58,081	$27.92
13	Farmington Hills, MI	$55,684	$26.77
14	Oklahoma City, OK	$55,325	$26.60
15	Dublin, OH	$54,229	$26.07
16	Atlanta, GA	$53,520	$25.73
17	Phoenix, AZ	$50,619	$24.34
18	Fort Lauderdale, FL	$42,605	$20.48

Marketing operations analyst salary details

A marketing operations analyst's salary ranges from $44,000 a year at the 10th percentile to $90,000 at the 90th percentile.

Average marketing operations analyst salary graph, trends, and summary

What is a marketing operations analyst's salary?

Percentile	Annual salary	Monthly salary	Hourly rate
90th Percentile	$90,000	$7,500	$43
75th Percentile	$76,000	$6,333	$37
Average	$63,643	$5,304	$31
25th Percentile	$52,000	$4,333	$25
10th Percentile	$44,000	$3,667	$21

Highest paying marketing operations analyst jobs

The highest paying types of marketing operations analysts are marketing and communication consultant, senior marketing analyst, and product analyst.

Job title	Annual salary	Monthly salary	Hourly rate	Job openings
Analyst Sales	$69,093	$5,758	$33.22	77,023
Analyst	$73,007	$6,084	$35.10	253,138
Product Analyst	$79,316	$6,610	$38.13	176,369
Marketing And Sales Coordinator	$45,306	$3,776	$21.78	89,923
Pricing Analyst	$64,168	$5,347	$30.85	73,462
Marketing Coordinator	$48,326	$4,027	$23.23	91,281

How would you rate the starting salaries for marketing operations analysts, as well as the prospects for salary advancement?

Zachary Johnson Ph.D.

Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University

COVID has disrupted everything, at least for the time being. And the salaries that I'm seeing from employers range widely -- anywhere from the low $40s to tropical $100s. Overall, estimates suggest that marketing jobs are expected to increase somewhere between 5-10% within the next ten years. Still, the next few years are likely to be unpredictable until the pandemic subsides. One of the best places to compare mid-level salaries -- which should be the medium to the long-term goal -- is O*Net, a website developed by the U.S. government. Each page provides the Department of Labor's analysis of a job category based on wages, skills, and other areas to help a graduate assess potential career paths.

Top companies hiring marketing operations analysts now:

Which companies pay marketing operations analysts the most?

Marketing operations analyst salaries at Google and Zendesk are the highest-paying according to our most recent salary estimates. In addition, the average marketing operations analyst salary at companies like Kronos Incorporated and Fortinet are highly competitive.

Rank	Company	Average salary	Hourly rate
1	Google	$113,453	$54.54
2	Zendesk	$104,026	$50.01
3	Kronos Incorporated	$98,933	$47.56
4	Fortinet	$93,805	$45.10
5	VMware	$92,486	$44.46
6	LinkedIn	$92,040	$44.25
7	BlackLine	$89,643	$43.10
8	FireEye	$87,394	$42.02
9	Expedia Group	$80,443	$38.67
10	Dell	$79,492	$38.22
11	IBM	$78,087	$37.54
12	Sun Pharmaceutical Industries Inc.	$78,008	$37.50
13	Gigamon	$77,535	$37.28
14	RevenueWell	$77,427	$37.22
15	Nutanix	$77,420	$37.22
16	Merck	$74,915	$36.02
17	Carollo Engineers	$73,438	$35.31
18	Takeda Pharmaceuticals U.S.A., Inc.	$72,217	$34.72
19	Ferguson Enterprises	$71,318	$34.29
20	Teleflex	$69,971	$33.64

Wage gap by gender, race and education

$63,000$62,400$61,800$61,200$60,600$60,000

MaleFemale

Marketing Operations Analyst salary by industry

The average marketing operations analyst salary varies across industries:

The average marketing operations analyst salary in the media industry is $77,708, the highest of any industry.
The average marketing operations analyst salary in the finance industry is $75,908.
Marketing operations analysts in the transportation industry earn an average salary of $63,521, the lowest of any industry.

Highest paying industries for marketing operations analysts

Rank	Industry	Average salary	Hourly rate
1	Media	$77,708	$37.36
2	Technology	$75,908	$36.49
3	Pharmaceutical	$66,925	$32.18
4	Start-up	$65,944	$31.70
5	Retail	$65,051	$31.27
6	Transportation	$63,521	$30.54

High paying marketing operations analyst jobs

Marketing operations analyst salary trends

The average marketing operations analyst salary has risen by $5,377 over the last ten years. In 2014, the average marketing operations analyst earned $58,266 annually, but today, they earn $63,643 a year. That works out to a 5% change in pay for marketing operations analysts over the last decade.

Compare marketing operations analyst salaries for cities or states with the national average over time.

Average marketing operations analyst salary over time

Compare marketing operations analyst salaries for individual cities or states with the national average.

Marketing operations analyst salary by year

Year	Avg. salary	Hourly rate	% Change
2026	$63,600	$30.60	+3.1%
2025	$61,700	$29.66	+1.1%
2024	$61,000	$29.35	-0.2%
2023	$61,100	$29.40	+1.1%
2022	$60,500	$29.09	+0.7%

Recently added marketing operations analyst salaries

Company	Job	Location	Date added	Salary
Kraft Heinz	Analyst, Ecommerce Customer Marketing, Operations	Chicago, IL	06/27/2025	$77,800
Levelpath	Marketing Operations Analyst	San Francisco, CA	06/21/2025	$130,000
Keysight Technologies	Marketing Operations Analyst	Atlanta, GA	06/20/2025	$68,130
Inspira Education	Sales & Marketing Operations Senior Analyst	New York, NY	06/17/2025	$100,000
Justworks	Marketing Operations Analyst	New York, NY	06/16/2025	$86,000
Navex Global	Marketing Operations Analyst	Lake Oswego, OR	05/27/2025	$65,219
Gusto	Insights & Operations: GTM Marketing	San Francisco, CA	05/22/2025	$178,000
Keysight Technologies	Marketing Operations Analyst	Atlanta, GA	05/16/2025	$68,130
Cloud Software	Marketing Operations Analyst	Ione, CA	05/14/2025	$132,817
Clearwater Analytics, Ltd.	Marketing Operations Analyst	New York, NY	05/10/2025	$88,000

Marketing operations analyst salary FAQs

What state pays Marketing Operations Analysts the most?

How do I know if I'm being paid fairly as a marketing operations analyst?

Have more questions? See all answers to common business and financial questions.

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Updated December 15, 2025

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