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As of October 2025, the average salary for a Marketing Operations Director in the United States stands at approximately $119,422 per year. This position plays a pivotal role in overseeing marketing strategies, ensuring they align with business objectives, and optimizing operational efficiency.
Experience significantly influences salary levels. Entry-level positions may start around $80,000 annually, while seasoned professionals can earn well over $150,000, reflecting their expertise and the complexities of their responsibilities.
Marketing Operations Directors in states like California, New York, and Massachusetts tend to earn the highest salaries, often due to the concentration of large corporations and marketing firms in these regions. Understanding geographical salary trends can guide job seekers in making informed career choices.
The demand for Marketing Operations Directors is on the rise as companies increasingly recognize the importance of data-driven marketing strategies. This trend creates ample job opportunities across various industries, making it an excellent career path for professionals in the marketing field.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level marketing operations director | $88,700 | $42.62 |
| Mid-level marketing operations director | $94,700 | $45.52 |
| Senior-level marketing operations director | $215,000 | $103.56 |
The highest-paying states for marketing operations directors are California, Nevada, and Washington. The lowest average marketing operations director salary states are Arkansas, Kansas, and Alabama.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Nevada | $139,014 | $66.83 |
| 2 | Washington | $135,066 | $64.94 |
| 3 | California | $141,517 | $68.04 |
| 4 | Michigan | $106,184 | $51.05 |
| 5 | Alaska | $108,967 | $52.39 |
| 6 | New Jersey | $119,061 | $57.24 |
| 7 | New York | $117,493 | $56.49 |
| 8 | Texas | $101,074 | $48.59 |
| 9 | New Hampshire | $102,595 | $49.32 |
| 10 | Maine | $102,738 | $49.39 |
| 11 | Louisiana | $98,435 | $47.32 |
| 12 | Pennsylvania | $99,433 | $47.80 |
| 13 | Wisconsin | $100,862 | $48.49 |
| 14 | Utah | $108,245 | $52.04 |
| 15 | Rhode Island | $107,527 | $51.70 |
| 16 | Ohio | $99,329 | $47.75 |
| 17 | Minnesota | $100,030 | $48.09 |
| 18 | North Dakota | $95,008 | $45.68 |
| 19 | Idaho | $100,329 | $48.24 |
| 20 | Montana | $100,735 | $48.43 |
| 21 | Connecticut | $105,024 | $50.49 |
| 22 | North Carolina | $94,617 | $45.49 |
| 23 | South Dakota | $90,150 | $43.34 |
| 24 | Oregon | $102,452 | $49.26 |
| 25 | District of Columbia | $104,216 | $50.10 |
| 26 | Kentucky | $91,223 | $43.86 |
| 27 | Iowa | $89,996 | $43.27 |
| 28 | New Mexico | $95,404 | $45.87 |
| 29 | Massachusetts | $101,677 | $48.88 |
| 30 | West Virginia | $92,792 | $44.61 |
| 31 | Virginia | $100,335 | $48.24 |
| 32 | Vermont | $100,232 | $48.19 |
| 33 | Wyoming | $87,386 | $42.01 |
| 34 | Maryland | $103,526 | $49.77 |
| 35 | Colorado | $98,236 | $47.23 |
| 36 | Illinois | $98,901 | $47.55 |
| 37 | Indiana | $90,818 | $43.66 |
| 38 | Arkansas | $83,602 | $40.19 |
| 39 | Tennessee | $86,621 | $41.64 |
| 40 | Florida | $86,139 | $41.41 |
| 41 | Georgia | $85,796 | $41.25 |
| 42 | Missouri | $88,500 | $42.55 |
| 43 | Arizona | $92,789 | $44.61 |
| 44 | Nebraska | $84,711 | $40.73 |
| 45 | Mississippi | $76,522 | $36.79 |
| 46 | Oklahoma | $77,704 | $37.36 |
| 47 | Alabama | $79,152 | $38.05 |
| 48 | South Carolina | $85,723 | $41.21 |
| 49 | Delaware | $92,107 | $44.28 |
| 50 | Kansas | $80,012 | $38.47 |
| 51 | Hawaii | $78,936 | $37.95 |
The highest-paying cities for marketing operations directors are San Francisco, CA, Seattle, WA, and Atlantic City, NJ.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $154,870 | $74.46 |
| 2 | Seattle, WA | $137,410 | $66.06 |
| 3 | Atlantic City, NJ | $118,971 | $57.20 |
| 4 | New York, NY | $117,646 | $56.56 |
| 5 | Windsor, CT | $105,232 | $50.59 |
| 6 | Washington, DC | $104,308 | $50.15 |
| 7 | Austin, TX | $103,724 | $49.87 |
| 8 | Portland, OR | $102,668 | $49.36 |
| 9 | Cleveland, OH | $102,461 | $49.26 |
| 10 | Sheboygan, WI | $102,264 | $49.17 |
| 11 | Boston, MA | $101,782 | $48.93 |
| 12 | Bozeman, MT | $100,310 | $48.23 |
| 13 | Richmond, VA | $100,225 | $48.19 |
| 14 | Northbrook, IL | $100,173 | $48.16 |
| 15 | Philadelphia, PA | $99,866 | $48.01 |
| 16 | Boulder, CO | $98,844 | $47.52 |
| 17 | Raleigh, NC | $97,073 | $46.67 |
| 18 | Scottsdale, AZ | $93,466 | $44.94 |
| 19 | Indianapolis, IN | $90,182 | $43.36 |
| 20 | Kansas City, MO | $88,178 | $42.39 |
A marketing operations director's salary ranges from $80,000 a year at the 10th percentile to $176,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $176,000 | $14,667 | $85 |
| 75th Percentile | $146,000 | $12,167 | $70 |
| Average | $119,422 | $9,952 | $57 |
| 25th Percentile | $97,000 | $8,083 | $47 |
| 10th Percentile | $80,000 | $6,667 | $38 |
The highest paying types of marketing operations directors are senior director of marketing, director, product marketing, and head of marketing.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Director Of Communications And Marketing | $87,324 | $7,277 | $41.98 | 109,600 |
| Director Of Sales And Marketing | $117,348 | $9,779 | $56.42 | 132,459 |
| Director, Product Marketing | $141,699 | $11,808 | $68.12 | 173,038 |
| Head Of Marketing | $137,829 | $11,486 | $66.26 | 92,557 |
| Director Of Marketing & Development | $98,174 | $8,181 | $47.20 | 151,893 |
| Marketing Team Leader | $67,150 | $5,596 | $32.28 | 132,966 |
Top companies hiring marketing operations directors now:
Marketing operations director salaries at Pure Storage and Databricks are the highest-paying according to our most recent salary estimates. In addition, the average marketing operations director salary at companies like Microsoft and Unity Technologies are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Pure Storage | $169,540 | $81.51 |
| 2 | Databricks | $151,857 | $73.01 |
| 3 | Microsoft | $150,507 | $72.36 |
| 4 | Unity Technologies | $143,094 | $68.80 |
| 5 | Adobe | $136,483 | $65.62 |
| 6 | Ulta Beauty | $131,090 | $63.02 |
| 7 | Meritor | $131,012 | $62.99 |
| 8 | Morgan Stanley | $127,397 | $61.25 |
| 9 | Merck | $124,791 | $60.00 |
| 10 | Cytokinetics | $121,251 | $58.29 |
| 11 | Nextiva | $119,410 | $57.41 |
| 12 | Gilead Sciences | $119,237 | $57.33 |
| 13 | Freshdesk | $118,854 | $57.14 |
| 14 | Norwegian Cruise Line | $117,466 | $56.47 |
| 15 | Exclusive Concepts | $116,955 | $56.23 |
| 16 | Yotpo | $115,275 | $55.42 |
| 17 | Unicity International | $115,118 | $55.35 |
| 18 | CAIS | $115,118 | $55.35 |
| 19 | Social Solutions | $114,989 | $55.28 |
| 20 | Spredfast | $114,936 | $55.26 |
The average marketing operations director salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Media | $117,783 | $56.63 |
| 2 | Finance | $114,222 | $54.91 |
| 3 | Start-up | $112,886 | $54.27 |
| 4 | Construction | $107,410 | $51.64 |
| 5 | Health Care | $107,191 | $51.53 |
| 6 | Automotive | $106,542 | $51.22 |
| 7 | Professional | $103,093 | $49.56 |
| 8 | Government | $76,097 | $36.59 |
The average marketing operations director salary has risen by $21,974 over the last ten years. In 2014, the average marketing operations director earned $97,448 annually, but today, they earn $119,422 a year. That works out to a 8% change in pay for marketing operations directors over the last decade.
Compare marketing operations director salaries for cities or states with the national average over time.
Compare marketing operations director salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $119,000 | $57.41 | +3.7% |
| 2025 | $115,000 | $55.27 | +1.9% |
| 2024 | $113,000 | $54.23 | +1.5% |
| 2023 | $111,000 | $53.40 | +0.8% |
| 2022 | $110,000 | $52.98 | +1.9% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| The Brattle Group | Director of Marketing & Operations | Chicago, IL | 06/29/2025 | $190,000 |
| The Brattle Group | Director of Marketing & Operations | Washington, DC | 06/29/2025 | $190,000 |
| The Brattle Group | Director of Marketing & Operations | New York, NY | 06/29/2025 | $210,000 |
| Unlock | Director, Marketing Operations | Tempe, AZ | 06/29/2025 | $152,000 |
| Microsoft Corporation | Director of Marketing Communications and Operations | San Francisco, CA | 06/28/2025 | $162,000 |
| Microsoft Corporation | Director of Marketing Communications and Operations | Redmond, WA | 06/28/2025 | $162,000 |
| Microsoft Corporation | Director of Marketing Communications and Operations | New York, NY | 06/28/2025 | $162,000 |
| The Brattle Group | Director of Marketing & Operations | Ione, WA | 06/27/2025 | $190,000 |
| The Brattle Group | Director of Marketing & Operations | Boston, MA | 06/27/2025 | $190,000 |
| Tremendous | Director of Marketing Operations | New York, NY | 06/22/2025 | $180,000 |
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