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Marketing program manager salary
Average marketing program manager salary
$86,807
Understanding the Salary of a Marketing Program Manager
As of October 2025, the average salary for a Marketing Program Manager is reported to be $86,807 per year, or approximately $42 an hour. This figure can vary significantly based on factors such as geographic location, years of experience, and the specific industry in which one works.
Marketing Program Managers typically earn more in states like California and New York, where the demand for skilled professionals is high. For instance, professionals in these areas report salaries that can exceed the national average by a substantial margin. Additionally, those with more experience often command higher salaries, with entry-level positions starting around $50,000 and seasoned managers earning over $100,000.
Moreover, marketing program managers can find opportunities in various sectors, including technology, healthcare, and consumer goods, each offering unique challenges and rewards. Understanding these dynamics is crucial for anyone considering a career in this field, as it helps in making informed decisions about job opportunities and career advancement.
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Where can a Marketing Program Manager earn more?
Marketing program manager salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level marketing program manager | $64,400 | $30.98 |
| Mid-level marketing program manager | $68,800 | $33.09 |
| Senior-level marketing program manager | $157,000 | $75.28 |
Marketing program manager salary estimates from across the web
Average marketing program manager salary by state
The highest-paying states for marketing program managers are California, Washington, and Oregon. The lowest average marketing program manager salary states are Florida, Mississippi, and Nebraska.
- State view
- County view
Highest paying states for marketing program managers
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington | $108,613 | $52.22 |
| 2 | California | $110,721 | $53.23 |
| 3 | Oregon | $95,228 | $45.78 |
| 4 | New York | $92,087 | $44.27 |
| 5 | District of Columbia | $97,877 | $47.06 |
| 6 | North Carolina | $87,218 | $41.93 |
| 7 | Nevada | $91,110 | $43.80 |
| 8 | Montana | $88,072 | $42.34 |
| 9 | New Hampshire | $84,544 | $40.65 |
| 10 | Massachusetts | $89,062 | $42.82 |
| 11 | Pennsylvania | $84,185 | $40.47 |
| 12 | West Virginia | $86,154 | $41.42 |
| 13 | Rhode Island | $82,779 | $39.80 |
| 14 | Michigan | $84,642 | $40.69 |
| 15 | Wisconsin | $84,357 | $40.56 |
| 16 | Tennessee | $83,610 | $40.20 |
| 17 | Virginia | $84,334 | $40.55 |
| 18 | Maryland | $89,321 | $42.94 |
| 19 | Utah | $79,499 | $38.22 |
| 20 | Minnesota | $81,768 | $39.31 |
| 21 | Kentucky | $82,816 | $39.82 |
| 22 | North Dakota | $77,814 | $37.41 |
| 23 | Arizona | $80,521 | $38.71 |
| 24 | Illinois | $82,144 | $39.49 |
| 25 | Delaware | $82,107 | $39.47 |
| 26 | Connecticut | $81,635 | $39.25 |
| 27 | New Jersey | $82,377 | $39.60 |
| 28 | Texas | $77,102 | $37.07 |
| 29 | Arkansas | $78,656 | $37.82 |
| 30 | Hawaii | $88,036 | $42.33 |
| 31 | Ohio | $79,788 | $38.36 |
| 32 | South Carolina | $81,006 | $38.95 |
| 33 | Maine | $77,094 | $37.06 |
| 34 | Georgia | $77,529 | $37.27 |
| 35 | Indiana | $79,344 | $38.15 |
| 36 | Alaska | $84,911 | $40.82 |
| 37 | South Dakota | $74,630 | $35.88 |
| 38 | Iowa | $77,719 | $37.36 |
| 39 | New Mexico | $73,914 | $35.54 |
| 40 | Idaho | $73,652 | $35.41 |
| 41 | Colorado | $73,287 | $35.23 |
| 42 | Missouri | $76,332 | $36.70 |
| 43 | Alabama | $73,587 | $35.38 |
| 44 | Wyoming | $71,137 | $34.20 |
| 45 | Nebraska | $66,492 | $31.97 |
| 46 | Florida | $70,717 | $34.00 |
| 47 | Vermont | $72,400 | $34.81 |
| 48 | Mississippi | $69,839 | $33.58 |
| 49 | Kansas | $66,198 | $31.83 |
| 50 | Louisiana | $64,406 | $30.96 |
| 51 | Oklahoma | $64,197 | $30.86 |
Highest paying cities for marketing program managers
The highest-paying cities for marketing program managers are San Francisco, CA, Seattle, WA, and Washington, DC.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $122,556 | $58.92 |
| 2 | Seattle, WA | $109,740 | $52.76 |
| 3 | Washington, DC | $97,892 | $47.06 |
| 4 | Hillsboro, OR | $95,083 | $45.71 |
| 5 | New York, NY | $92,185 | $44.32 |
| 6 | Framingham, MA | $89,105 | $42.84 |
| 7 | Helena, MT | $88,993 | $42.79 |
| 8 | Raleigh, NC | $88,101 | $42.36 |
| 9 | Charleston, WV | $85,976 | $41.33 |
| 10 | Lansing, MI | $84,525 | $40.64 |
| 11 | Concord, NH | $84,352 | $40.55 |
| 12 | Richmond, VA | $84,351 | $40.55 |
| 13 | Madison, WI | $83,988 | $40.38 |
| 14 | Frankfort, KY | $83,426 | $40.11 |
| 15 | Providence, RI | $82,772 | $39.79 |
| 16 | Trenton, NJ | $82,348 | $39.59 |
| 17 | Chicago, IL | $82,322 | $39.58 |
| 18 | Hartford, CT | $81,458 | $39.16 |
| 19 | Columbia, SC | $81,310 | $39.09 |
| 20 | Phoenix, AZ | $80,983 | $38.93 |
Marketing program manager salary details
A marketing program manager's salary ranges from $64,000 a year at the 10th percentile to $116,000 at the 90th percentile.
What is a marketing program manager's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $116,000 | $9,667 | $56 |
| 75th Percentile | $101,000 | $8,417 | $49 |
| Average | $86,807 | $7,234 | $42 |
| 25th Percentile | $74,000 | $6,167 | $36 |
| 10th Percentile | $64,000 | $5,333 | $31 |
Highest paying marketing program manager jobs
The highest paying types of marketing program managers are senior product marketing manager, senior manager of marketing, and marketing services manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Manager, Field Marketing | $93,296 | $7,775 | $44.85 | 174,371 |
| Business Development And Marketing Manager | $75,369 | $6,281 | $36.23 | 182,239 |
| Marketing Supervisor | $64,304 | $5,359 | $30.92 | 74,956 |
| Marketing Lead | $104,664 | $8,722 | $50.32 | 92,987 |
| Marketing Strategist | $80,033 | $6,669 | $38.48 | 89,543 |
| Sales And Marketing Manager | $81,953 | $6,829 | $39.40 | 151,042 |
Top companies hiring marketing program managers now:
Which companies pay marketing program managers the most?
Marketing program manager salaries at Meta and Google are the highest-paying according to our most recent salary estimates. In addition, the average marketing program manager salary at companies like Apple and NVIDIA are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Meta | $130,565 | $62.77 |
| 2 | $123,333 | $59.29 | |
| 3 | Apple | $123,319 | $59.29 |
| 4 | NVIDIA | $116,924 | $56.21 |
| 5 | Microsoft | $116,798 | $56.15 |
| 6 | PayPal | $116,609 | $56.06 |
| 7 | Xilinx | $116,073 | $55.80 |
| 8 | Dell | $115,985 | $55.76 |
| 9 | Applied Materials | $115,785 | $55.67 |
| 10 | eBay | $113,735 | $54.68 |
| 11 | New Relic | $113,285 | $54.46 |
| 12 | Texas Instruments | $113,245 | $54.44 |
| 13 | Genentech | $113,107 | $54.38 |
| 14 | Backblaze | $112,575 | $54.12 |
| 15 | Citi | $111,611 | $53.66 |
| 16 | Cisco | $111,048 | $53.39 |
| 17 | Zulily | $109,282 | $52.54 |
| 18 | Palo Alto Networks | $108,422 | $52.13 |
| 19 | Rockwell Automation | $108,394 | $52.11 |
| 20 | Juniper Networks | $108,366 | $52.10 |
Wage gap by gender, race and education
Marketing Program Manager salary by industry
The average marketing program manager salary varies across industries:
- The average marketing program manager salary in the transportation industry is $93,811, the highest of any industry.
- The average marketing program manager salary in the finance industry is $89,439.
- Marketing program managers in the government industry earn an average salary of $61,560, the lowest of any industry.
Highest paying industries for marketing program managers
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Transportation | $93,811 | $45.10 |
| 2 | Technology | $89,439 | $43.00 |
| 3 | Media | $85,751 | $41.23 |
| 4 | Government | $61,560 | $29.60 |
High paying marketing program manager jobs
Marketing program manager salary trends
The average marketing program manager salary has risen by $15,973 over the last ten years. In 2014, the average marketing program manager earned $70,834 annually, but today, they earn $86,807 a year. That works out to a 8% change in pay for marketing program managers over the last decade.
Compare marketing program manager salaries for cities or states with the national average over time.
Average marketing program manager salary over time
Compare marketing program manager salaries for individual cities or states with the national average.
Marketing program manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $86,800 | $41.73 | +3.7% |
| 2024 | $83,600 | $40.17 | +1.9% |
| 2023 | $82,000 | $39.42 | +1.5% |
| 2022 | $80,700 | $38.82 | +0.8% |
| 2021 | $80,100 | $38.51 | +1.9% |
Recently added marketing program manager salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| VOYA Financial Inc. | Marketing Programs and Campaigns Manager | Hartford, CT | 06/28/2025 | $114,450 |
| American Express | Program Manager-Marketing Transformation | Sunrise, FL | 06/25/2025 | $110,000 |
| American Express | Program Manager-Marketing Transformation | New York, NY | 06/25/2025 | $110,000 |
| American Express | Program Manager-Marketing Transformation | Atlanta, GA | 06/25/2025 | $110,000 |
| Siemens Corporation | Revenue Marketing Program Manager | Livonia, MI | 06/24/2025 | $89,670 |
| Siemens Corporation | Revenue Marketing Program Manager | Alpharetta, GA | 06/24/2025 | $89,670 |
| MSC Industrial Supply Co | Marketing Program Manager | Davidson, NC | 06/19/2025 | $72,100 |
| 24 Seven Talent | Marketing Program Manager | Atlanta, GA | 06/18/2025 | $115,000 |
| Fitch | Marketing Coordinator/Program Manager | Fine, NY | 06/18/2025 | $75,000 |
| Shi International Corp | Growth Marketing Program Manager-SMB & Commercial | Austin, TX | 06/16/2025 | $80,000 |
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