Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
Marketing program specialist salary
Average marketing program specialist salary
$59,974
Average Marketing Program Specialist Salary
The average salary for a Marketing Program Specialist in the United States is approximately $59,974 per year, which translates to about $29 per hour. This figure can vary based on several factors, including geographic location, years of experience, and specific industry sectors.
Salary Variations by Experience
Entry-level positions may start around $45,000, while professionals with significant experience can earn upwards of $80,000 annually. This disparity highlights the importance of professional development and skill enhancement.
Top Paying States
Marketing Program Specialists in states like California, New York, and Washington often see higher salaries due to the demand for marketing expertise in major metropolitan areas. These locations also tend to offer more job opportunities, making them attractive for those seeking to advance their careers.
Utilizing platforms like Zippia can help job seekers find specific marketing roles that align with their skills and salary expectations. By understanding the salary landscape, candidates can better navigate their career choices and pursue positions that offer competitive compensation.
Let Zippia find your next marketing program specialist job
Let Zippia find your next marketing program specialist job
Where can a Marketing Program Specialist earn more?
Marketing program specialist salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level marketing program specialist | $37,600 | $18.09 |
| Mid-level marketing program specialist | $63,600 | $30.55 |
| Senior-level marketing program specialist | $104,000 | $50.04 |
Marketing program specialist salary estimates from across the web
Average marketing program specialist salary by state
The average marketing program specialist salary in Washington, New York, and New Jersey are the highest in the U.S. The lowest average marketing program specialist salary states are Hawaii, Alabama, and Kansas.
- State view
- County view
Highest paying states for marketing program specialists
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Delaware | $76,325 | $36.69 |
| 2 | New York | $81,433 | $39.15 |
| 3 | Washington | $91,599 | $44.04 |
| 4 | Minnesota | $65,604 | $31.54 |
| 5 | New Hampshire | $60,158 | $28.92 |
| 6 | Idaho | $59,558 | $28.63 |
| 7 | New Jersey | $76,590 | $36.82 |
| 8 | Wisconsin | $60,413 | $29.04 |
| 9 | Arkansas | $58,004 | $27.89 |
| 10 | Maine | $58,277 | $28.02 |
| 11 | Ohio | $61,113 | $29.38 |
| 12 | Pennsylvania | $57,829 | $27.80 |
| 13 | Connecticut | $58,521 | $28.14 |
| 14 | Nevada | $59,676 | $28.69 |
| 15 | Maryland | $69,708 | $33.51 |
| 16 | Rhode Island | $56,739 | $27.28 |
| 17 | North Dakota | $53,819 | $25.87 |
| 18 | Montana | $55,917 | $26.88 |
| 19 | North Carolina | $56,654 | $27.24 |
| 20 | South Dakota | $54,023 | $25.97 |
| 21 | Oregon | $57,539 | $27.66 |
| 22 | California | $68,029 | $32.71 |
| 23 | Massachusetts | $62,756 | $30.17 |
| 24 | District of Columbia | $67,826 | $32.61 |
| 25 | Michigan | $54,911 | $26.40 |
| 26 | Illinois | $56,396 | $27.11 |
| 27 | Alaska | $58,954 | $28.34 |
| 28 | Utah | $50,862 | $24.45 |
| 29 | Virginia | $58,885 | $28.31 |
| 30 | Georgia | $52,942 | $25.45 |
| 31 | Colorado | $52,611 | $25.29 |
| 32 | Iowa | $52,967 | $25.46 |
| 33 | Texas | $51,520 | $24.77 |
| 34 | Wyoming | $47,815 | $22.99 |
| 35 | West Virginia | $48,815 | $23.47 |
| 36 | Tennessee | $51,160 | $24.60 |
| 37 | Arizona | $48,754 | $23.44 |
| 38 | New Mexico | $51,105 | $24.57 |
| 39 | Hawaii | $45,026 | $21.65 |
| 40 | Louisiana | $48,989 | $23.55 |
| 41 | Kentucky | $47,624 | $22.90 |
| 42 | Nebraska | $45,550 | $21.90 |
| 43 | Missouri | $50,154 | $24.11 |
| 44 | Oklahoma | $48,724 | $23.43 |
| 45 | Florida | $41,394 | $19.90 |
| 46 | South Carolina | $48,451 | $23.29 |
| 47 | Indiana | $47,122 | $22.65 |
| 48 | Kansas | $42,410 | $20.39 |
| 49 | Alabama | $44,100 | $21.20 |
| 50 | Vermont | $41,711 | $20.05 |
| 51 | Mississippi | $36,780 | $17.68 |
Highest paying cities for marketing program specialists
The highest-paying cities for marketing program specialists are Bellevue, WA, New York, NY, and Santa Rosa, CA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Bellevue, WA | $92,324 | $44.39 |
| 2 | New York, NY | $81,688 | $39.27 |
| 3 | Santa Rosa, CA | $73,417 | $35.30 |
| 4 | Duluth, MN | $66,126 | $31.79 |
| 5 | Randolph, MA | $62,843 | $30.21 |
| 6 | Alexandria, VA | $60,727 | $29.20 |
| 7 | Columbus, OH | $60,660 | $29.16 |
| 8 | Milwaukee, WI | $60,616 | $29.14 |
| 9 | Cary, NC | $57,956 | $27.86 |
| 10 | Hillsboro, OR | $57,419 | $27.61 |
| 11 | Chicago, IL | $56,826 | $27.32 |
| 12 | Dearborn, MI | $55,021 | $26.45 |
| 13 | Houston, TX | $51,830 | $24.92 |
| 14 | Salt Lake City, UT | $50,647 | $24.35 |
| 15 | Fort Wayne, IN | $49,008 | $23.56 |
| 16 | Fort Myers, FL | $41,847 | $20.12 |
Marketing program specialist salary details
A marketing program specialist's salary ranges from $40,000 a year at the 10th percentile to $89,000 at the 90th percentile.
What is a marketing program specialist's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $89,000 | $7,417 | $43 |
| 75th Percentile | $73,000 | $6,083 | $35 |
| Average | $59,974 | $4,998 | $29 |
| 25th Percentile | $48,000 | $4,000 | $23 |
| 10th Percentile | $40,000 | $3,333 | $19 |
Highest paying marketing program specialist jobs
The highest paying types of marketing program specialists are marketing program manager, product specialist, and marketing executive.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Communications Coordinator | $49,151 | $4,096 | $23.63 | 96,492 |
| Marketing & Events Coordinator | $41,447 | $3,454 | $19.93 | 84,375 |
| Marketing Internship | $30,260 | $2,522 | $14.55 | 122,135 |
| Marketing Coordinator | $48,326 | $4,027 | $23.23 | 91,281 |
| Marketing Consultant | $70,593 | $5,883 | $33.94 | 88,935 |
| Marketing And Sales Coordinator | $45,306 | $3,776 | $21.78 | 89,923 |
How would you rate the starting salaries for marketing program specialists, as well as the prospects for salary advancement?
Zachary Johnson Ph.D.
Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University
Top companies hiring marketing program specialists now:
Which companies pay marketing program specialists the most?
Marketing program specialist salaries at Google and Apple are the highest-paying according to our most recent salary estimates. In addition, the average marketing program specialist salary at companies like Hitachi Vantara and Intel are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | $112,278 | $53.98 | |
| 2 | Apple | $99,591 | $47.88 |
| 3 | Hitachi Vantara | $99,022 | $47.61 |
| 4 | Intel | $90,331 | $43.43 |
| 5 | Medtronic | $89,527 | $43.04 |
| 6 | Recorded Future | $83,027 | $39.92 |
| 7 | Kratos Defense & Security Solutions | $77,432 | $37.23 |
| 8 | BDO USA | $75,895 | $36.49 |
| 9 | Akamai Technologies | $72,851 | $35.02 |
| 10 | Gartner | $68,617 | $32.99 |
| 11 | Aramark | $66,789 | $32.11 |
| 12 | Forum Communications | $65,208 | $31.35 |
| 13 | Pentair | $64,346 | $30.94 |
| 14 | Polaris | $63,384 | $30.47 |
| 15 | Federal Reserve Bank | $60,124 | $28.91 |
| 16 | Do it Best | $58,328 | $28.04 |
| 17 | Mettler-Toledo International | $58,219 | $27.99 |
| 18 | Lyra Health | $58,095 | $27.93 |
| 19 | 3Gtms | $58,053 | $27.91 |
| 20 | Lansing Building Products | $57,098 | $27.45 |
Wage gap by gender, race and education
Marketing program specialist salary trends
The average marketing program specialist salary has risen by $5,067 over the last ten years. In 2014, the average marketing program specialist earned $54,907 annually, but today, they earn $59,974 a year. That works out to a 5% change in pay for marketing program specialists over the last decade.
Compare marketing program specialist salaries for cities or states with the national average over time.
Average marketing program specialist salary over time
Compare marketing program specialist salaries for individual cities or states with the national average.
Marketing program specialist salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $60,000 | $28.83 | +3.1% |
| 2025 | $58,100 | $27.95 | +1.1% |
| 2024 | $57,500 | $27.66 | -0.2% |
| 2023 | $57,600 | $27.70 | +1.1% |
| 2022 | $57,000 | $27.41 | +0.7% |
Recently added marketing program specialist salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Sony Honda Mobility of America | Marketing Program Specialist | Los Angeles, CA | 06/27/2025 | $75,000 |
| Juniper Networks | Channel Marketing Program Specialist | Raleigh, NC | 06/26/2025 | $84,480 |
| Akamai Technologies, Inc. | Marketing Program Specialist (Paid Search) | Cambridge, MA | 06/24/2025 | $58,800 |
| Medtronic Inc. | Principal Program Marketing Specialist-Strategic Initiatives | Mounds View, MN | 06/20/2025 | $117,600 |
| Dish Network Corporation | Talent Brand and Marketing Programs Specialist | Englewood, CO | 06/19/2025 | $63,150 |
| Starburst Data, Inc. | Marketing Programs Specialist | San Francisco, CA | 06/13/2025 | $94,500 |
| Alphawave Ip Inc. | (Digital) Marketing Program Specialist | San Jose, CA | 06/09/2025 | $80,000 |
| Aaa Ncnu | Marketing Program Specialist | Walnut Creek, CA | 04/28/2025 | $74,783 |
| AAA Northern California, Nevada and Utah Insurance Exchange | Marketing Program Specialist | Walnut Creek, CA | 04/15/2025 | $74,783 |
| 3DS Dassault Systems | Growth Marketing Program Specialist | Waltham, MA | 04/04/2025 | $114,000 |
Marketing program specialist salary FAQs
Search for marketing program specialist jobs