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A Marketing Project Specialist is integral in managing marketing initiatives from inception to completion. They oversee project timelines, coordinate with cross-functional teams, and ensure that marketing strategies align with business objectives. According to data, the average salary for this role is $60,214 annually, translating to approximately $29 per hour. With experience, salaries can increase significantly.
Entry-level specialists may start with lower salaries, but as they gain experience, their earning potential tends to grow. For instance, specialists with five to ten years of experience may earn upwards of $75,000 per year. This progression highlights the value of gaining expertise and expanding one’s skillset within the marketing field.
Geography plays a vital role in salary differences. States like California and New York often report higher average salaries for Marketing Project Specialists, influenced by the cost of living and the concentration of marketing firms. Understanding these regional variations can help job seekers target their applications effectively.
As marketing continues to evolve, specialists have opportunities to advance into roles such as Marketing Manager or Director, leading larger teams and projects. Continuous professional development through certifications and networking can further enhance career prospects.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level marketing project specialist | $37,800 | $18.16 |
| Mid-level marketing project specialist | $63,800 | $30.68 |
| Senior-level marketing project specialist | $104,000 | $50.24 |
The highest-paying states for marketing project specialists are Delaware, Washington, and New York. The lowest average marketing project specialist salary states are Missouri, Kentucky, and Florida.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Delaware | $82,571 | $39.70 |
| 2 | Washington | $79,371 | $38.16 |
| 3 | Michigan | $64,395 | $30.96 |
| 4 | Ohio | $63,860 | $30.70 |
| 5 | Arkansas | $63,996 | $30.77 |
| 6 | Minnesota | $62,204 | $29.91 |
| 7 | North Carolina | $67,558 | $32.48 |
| 8 | New York | $73,471 | $35.32 |
| 9 | Connecticut | $67,621 | $32.51 |
| 10 | New Hampshire | $58,798 | $28.27 |
| 11 | Pennsylvania | $62,484 | $30.04 |
| 12 | Tennessee | $57,882 | $27.83 |
| 13 | Maine | $56,684 | $27.25 |
| 14 | California | $69,927 | $33.62 |
| 15 | Virginia | $63,750 | $30.65 |
| 16 | Nebraska | $55,247 | $26.56 |
| 17 | Iowa | $55,828 | $26.84 |
| 18 | South Dakota | $55,511 | $26.69 |
| 19 | New Jersey | $64,659 | $31.09 |
| 20 | Nevada | $55,173 | $26.53 |
| 21 | North Dakota | $53,600 | $25.77 |
| 22 | Texas | $59,909 | $28.80 |
| 23 | Oregon | $60,950 | $29.30 |
| 24 | New Mexico | $54,392 | $26.15 |
| 25 | Idaho | $54,368 | $26.14 |
| 26 | Montana | $58,834 | $28.29 |
| 27 | Maryland | $62,256 | $29.93 |
| 28 | Wyoming | $52,198 | $25.10 |
| 29 | Alaska | $60,201 | $28.94 |
| 30 | Colorado | $58,209 | $27.99 |
| 31 | Rhode Island | $55,324 | $26.60 |
| 32 | Massachusetts | $58,708 | $28.23 |
| 33 | Indiana | $52,206 | $25.10 |
| 34 | Kansas | $51,034 | $24.54 |
| 35 | District of Columbia | $59,309 | $28.51 |
| 36 | Wisconsin | $50,809 | $24.43 |
| 37 | Louisiana | $52,444 | $25.21 |
| 38 | Illinois | $55,905 | $26.88 |
| 39 | Georgia | $53,367 | $25.66 |
| 40 | South Carolina | $50,619 | $24.34 |
| 41 | West Virginia | $47,429 | $22.80 |
| 42 | Vermont | $54,022 | $25.97 |
| 43 | Missouri | $46,227 | $22.22 |
| 44 | Kentucky | $46,079 | $22.15 |
| 45 | Alabama | $47,095 | $22.64 |
| 46 | Arizona | $51,118 | $24.58 |
| 47 | Hawaii | $41,292 | $19.85 |
| 48 | Oklahoma | $44,945 | $21.61 |
| 49 | Utah | $46,865 | $22.53 |
| 50 | Mississippi | $41,114 | $19.77 |
| 51 | Florida | $46,051 | $22.14 |
The highest-paying cities for marketing project specialists are Seattle, WA, New York, NY, and Santa Clara, CA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Seattle, WA | $79,431 | $38.19 |
| 2 | New York, NY | $73,564 | $35.37 |
| 3 | Santa Clara, CA | $73,274 | $35.23 |
| 4 | Charlotte, NC | $66,466 | $31.95 |
| 5 | Parsippany-Troy Hills, NJ | $64,636 | $31.07 |
| 6 | Southfield, MI | $64,525 | $31.02 |
| 7 | Saint Paul, MN | $62,258 | $29.93 |
| 8 | Carrollton, TX | $60,313 | $29.00 |
| 9 | Cambridge, MA | $58,604 | $28.18 |
| 10 | Denver, CO | $58,153 | $27.96 |
| 11 | Chicago, IL | $56,139 | $26.99 |
| 12 | Phoenix, AZ | $51,298 | $24.66 |
| 13 | Kansas City, MO | $46,379 | $22.30 |
| 14 | Boca Raton, FL | $45,524 | $21.89 |
A marketing project specialist's salary ranges from $46,000 a year at the 10th percentile to $77,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $77,000 | $6,417 | $37 |
| 75th Percentile | $68,000 | $5,667 | $33 |
| Average | $60,214 | $5,018 | $29 |
| 25th Percentile | $52,000 | $4,333 | $25 |
| 10th Percentile | $46,000 | $3,833 | $22 |
The highest paying types of marketing project specialists are product specialist, marketing executive, and marketing consultant.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Communications Coordinator | $49,151 | $4,096 | $23.63 | 96,492 |
| Marketing & Events Coordinator | $41,447 | $3,454 | $19.93 | 84,375 |
| Sales/Marketing | $41,130 | $3,427 | $19.77 | 175,318 |
| Marketing Coordinator | $48,326 | $4,027 | $23.23 | 91,281 |
| Marketing Internship | $30,260 | $2,522 | $14.55 | 122,135 |
| Marketing And Sales Coordinator | $45,306 | $3,776 | $21.78 | 89,923 |
How would you rate the starting salaries for marketing project specialists, as well as the prospects for salary advancement?
Zachary Johnson Ph.D.
Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University
Top companies hiring marketing project specialists now:
Marketing project specialist salaries at ServiceNow and Berkshire Hathaway HomeServices are the highest-paying according to our most recent salary estimates. In addition, the average marketing project specialist salary at companies like HSBC Bank and Evolve Media, LLC are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | ServiceNow | $68,481 | $32.92 |
| 2 | Berkshire Hathaway HomeServices | $67,295 | $32.35 |
| 3 | HSBC Bank | $66,431 | $31.94 |
| 4 | Evolve Media, LLC | $66,044 | $31.75 |
| 5 | Crown Equipment | $66,041 | $31.75 |
| 6 | Deloitte | $64,794 | $31.15 |
| 7 | Masimo | $64,050 | $30.79 |
| 8 | Burns & McDonnell | $63,188 | $30.38 |
| 9 | Direct Energy | $62,965 | $30.27 |
| 10 | U.S. Bank | $62,760 | $30.17 |
| 11 | Kayne Anderson Capital Advisors | $62,588 | $30.09 |
| 12 | University of Connecticut | $61,320 | $29.48 |
| 13 | Beaumont Health | $61,294 | $29.47 |
| 14 | JCPenney | $60,105 | $28.90 |
| 15 | AGCO | $59,810 | $28.75 |
| 16 | Interceramic USA | $59,662 | $28.68 |
| 17 | Samsung Telecommunications America General LLC | $59,535 | $28.62 |
| 18 | First United Church of Christ | $59,535 | $28.62 |
| 19 | Americorps | $59,441 | $28.58 |
| 20 | Within | $58,956 | $28.34 |
The average marketing project specialist salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Professional | $62,278 | $29.94 |
| 2 | Finance | $61,787 | $29.71 |
| 3 | Manufacturing | $60,219 | $28.95 |
| 4 | Energy | $59,897 | $28.80 |
| 5 | Health Care | $59,722 | $28.71 |
| 6 | Retail | $58,713 | $28.23 |
| 7 | Education | $54,889 | $26.39 |
The average marketing project specialist salary has risen by $5,088 over the last ten years. In 2014, the average marketing project specialist earned $55,126 annually, but today, they earn $60,214 a year. That works out to a 5% change in pay for marketing project specialists over the last decade.
Compare marketing project specialist salaries for cities or states with the national average over time.
Compare marketing project specialist salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $60,200 | $28.95 | +3.1% |
| 2024 | $58,400 | $28.06 | +1.1% |
| 2023 | $57,800 | $27.77 | -0.2% |
| 2022 | $57,900 | $27.81 | +1.1% |
| 2021 | $57,200 | $27.52 | +0.7% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Cypress HCM | Marketing Project Specialist | Coraopolis, PA | 06/12/2025 | $29,615 |
| Cypress HCM | Marketing Project Specialist | Coraopolis, PA | 05/28/2025 | $29,615 |
| Heartland Bank & Trust Co | Marketing Project Specialist | Bloomington, IL | 04/08/2025 | $52,831 |
| Cypress HCM | Marketing Project Specialist | Coraopolis, PA | 04/03/2025 | $29,615 |
| Heartland Bank & Trust Co | Marketing Project Specialist | Bloomington, IL | 03/26/2025 | $52,831 |
| Peabody Essex Museum | Marketing Project Specialist | Salem, MA | 03/15/2025 | $52,000 |
| Alderson Loop | Marketing Project Specialist | Owings Mills, MD | 02/24/2025 | $80,000 |
| Integration International Inc. | Architectural Marketing Project Specialist | Fort Washington, PA | 02/22/2025 | $58,979 |
| Pacific Dental Services | Marketing Project Specialist | Irvine, CA | 02/01/2025 | $69,000 |
| VBA | Marketing Project Specialist | Carnegie, PA | 01/23/2025 | $60,000 |
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