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Marketing project specialist salary

Quoted expert
Zachary Johnson Ph.D.

Average marketing project specialist salary

$60,214

$28.95 hourly rate

Entry-level marketing project specialist salary
$46,000 yearly salary
Updated December 15, 2025

Understanding the Role of a Marketing Project Specialist

A Marketing Project Specialist is integral in managing marketing initiatives from inception to completion. They oversee project timelines, coordinate with cross-functional teams, and ensure that marketing strategies align with business objectives. According to data, the average salary for this role is $60,214 annually, translating to approximately $29 per hour. With experience, salaries can increase significantly.

Salary Insights by Experience Level

Entry-level specialists may start with lower salaries, but as they gain experience, their earning potential tends to grow. For instance, specialists with five to ten years of experience may earn upwards of $75,000 per year. This progression highlights the value of gaining expertise and expanding one’s skillset within the marketing field.

Regional Salary Variations

Geography plays a vital role in salary differences. States like California and New York often report higher average salaries for Marketing Project Specialists, influenced by the cost of living and the concentration of marketing firms. Understanding these regional variations can help job seekers target their applications effectively.

Career Growth Opportunities

As marketing continues to evolve, specialists have opportunities to advance into roles such as Marketing Manager or Director, leading larger teams and projects. Continuous professional development through certifications and networking can further enhance career prospects.

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Where can a Marketing Project Specialist earn more?

Compare salary by location
Vs
96k
76k
56k
36k
16k
Columbus, OH$79,431
Boca Raton, FL$45,524
Compare salary by company
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89k
69k
49k
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ServiceNow$68,481
Within$58,956

Marketing project specialist salaries by experience level

Experience levelAvg. salaryHourly rate
Entry-level marketing project specialist$37,800$18.16
Mid-level marketing project specialist$63,800$30.68
Senior-level marketing project specialist$104,000$50.24

Marketing project specialist salary estimates from across the web

Based on the latest salary information compiled by Zippia, Salary.com, Glassdoor, Ziprecruiter and Payscale, the average salary for a marketing project specialist typically falls between $46,619 and $75,132.
zippia
$60,214yearly
glassdoor[1]
$64,269yearly
Salary.com[2]
$64,347yearly
ZipRecruiter[3]
$75,132yearly
payscale[4]
$46,619yearly

Average marketing project specialist salary by state

The highest-paying states for marketing project specialists are Delaware, Washington, and New York. The lowest average marketing project specialist salary states are Missouri, Kentucky, and Florida.

  • State view
  • County view
Average salary:

Highest paying states for marketing project specialists

RankStateAvg. salaryHourly rate
1Delaware$82,571$39.70
2Washington$79,371$38.16
3Michigan$64,395$30.96
4Ohio$63,860$30.70
5Arkansas$63,996$30.77
6Minnesota$62,204$29.91
7North Carolina$67,558$32.48
8New York$73,471$35.32
9Connecticut$67,621$32.51
10New Hampshire$58,798$28.27
11Pennsylvania$62,484$30.04
12Tennessee$57,882$27.83
13Maine$56,684$27.25
14California$69,927$33.62
15Virginia$63,750$30.65
16Nebraska$55,247$26.56
17Iowa$55,828$26.84
18South Dakota$55,511$26.69
19New Jersey$64,659$31.09
20Nevada$55,173$26.53
21North Dakota$53,600$25.77
22Texas$59,909$28.80
23Oregon$60,950$29.30
24New Mexico$54,392$26.15
25Idaho$54,368$26.14
26Montana$58,834$28.29
27Maryland$62,256$29.93
28Wyoming$52,198$25.10
29Alaska$60,201$28.94
30Colorado$58,209$27.99
31Rhode Island$55,324$26.60
32Massachusetts$58,708$28.23
33Indiana$52,206$25.10
34Kansas$51,034$24.54
35District of Columbia$59,309$28.51
36Wisconsin$50,809$24.43
37Louisiana$52,444$25.21
38Illinois$55,905$26.88
39Georgia$53,367$25.66
40South Carolina$50,619$24.34
41West Virginia$47,429$22.80
42Vermont$54,022$25.97
43Missouri$46,227$22.22
44Kentucky$46,079$22.15
45Alabama$47,095$22.64
46Arizona$51,118$24.58
47Hawaii$41,292$19.85
48Oklahoma$44,945$21.61
49Utah$46,865$22.53
50Mississippi$41,114$19.77
51Florida$46,051$22.14
Top marketing project specialist jobs near you

Highest paying cities for marketing project specialists

The highest-paying cities for marketing project specialists are Seattle, WA, New York, NY, and Santa Clara, CA.

RankCityAvg. salaryHourly rate
1Seattle, WA$79,431$38.19
2New York, NY$73,564$35.37
3Santa Clara, CA$73,274$35.23
4Charlotte, NC$66,466$31.95
5Parsippany-Troy Hills, NJ$64,636$31.07
6Southfield, MI$64,525$31.02
7Saint Paul, MN$62,258$29.93
8Carrollton, TX$60,313$29.00
9Cambridge, MA$58,604$28.18
10Denver, CO$58,153$27.96
11Chicago, IL$56,139$26.99
12Phoenix, AZ$51,298$24.66
13Kansas City, MO$46,379$22.30
14Boca Raton, FL$45,524$21.89

Marketing project specialist salary details

A marketing project specialist's salary ranges from $46,000 a year at the 10th percentile to $77,000 at the 90th percentile.

Average marketing project specialist salary graph
Average marketing project specialist salary graph, trends, and summary

What is a marketing project specialist's salary?

PercentileAnnual salaryMonthly salaryHourly rate
90th Percentile$77,000$6,417$37
75th Percentile$68,000$5,667$33
Average$60,214$5,018$29
25th Percentile$52,000$4,333$25
10th Percentile$46,000$3,833$22

Highest paying marketing project specialist jobs

The highest paying types of marketing project specialists are product specialist, marketing executive, and marketing consultant.

Job titleAnnual salaryMonthly salaryHourly rateJob openings
Marketing Communications Coordinator$49,151$4,096$23.6396,492
Marketing & Events Coordinator$41,447$3,454$19.9384,375
Sales/Marketing$41,130$3,427$19.77175,318
Marketing Coordinator$48,326$4,027$23.2391,281
Marketing Internship$30,260$2,522$14.55122,135
Marketing And Sales Coordinator$45,306$3,776$21.7889,923

How would you rate the starting salaries for marketing project specialists, as well as the prospects for salary advancement?

Zachary Johnson Ph.D.

Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University

COVID has disrupted everything, at least for the time being. And the salaries that I'm seeing from employers range widely -- anywhere from the low $40s to tropical $100s. Overall, estimates suggest that marketing jobs are expected to increase somewhere between 5-10% within the next ten years. Still, the next few years are likely to be unpredictable until the pandemic subsides. One of the best places to compare mid-level salaries -- which should be the medium to the long-term goal -- is O*Net, a website developed by the U.S. government. Each page provides the Department of Labor's analysis of a job category based on wages, skills, and other areas to help a graduate assess potential career paths.

Top companies hiring marketing project specialists now:

  1. Cisco jobs (5)
  2. IBM jobs (3)
  3. City National Bank jobs (2)
  4. The Coca-Cola Company jobs (3)
  5. Kohl's jobs (4)

Which companies pay marketing project specialists the most?

Marketing project specialist salaries at ServiceNow and Berkshire Hathaway HomeServices are the highest-paying according to our most recent salary estimates. In addition, the average marketing project specialist salary at companies like HSBC Bank and Evolve Media, LLC are highly competitive.

RankCompanyAverage salaryHourly rate
1ServiceNow$68,481$32.92
2Berkshire Hathaway HomeServices$67,295$32.35
3HSBC Bank$66,431$31.94
4Evolve Media, LLC$66,044$31.75
5Crown Equipment$66,041$31.75
6Deloitte$64,794$31.15
7Masimo$64,050$30.79
8Burns & McDonnell$63,188$30.38
9Direct Energy$62,965$30.27
10U.S. Bank$62,760$30.17
11Kayne Anderson Capital Advisors$62,588$30.09
12University of Connecticut$61,320$29.48
13Beaumont Health$61,294$29.47
14JCPenney$60,105$28.90
15AGCO$59,810$28.75
16Interceramic USA$59,662$28.68
17Samsung Telecommunications America General LLC$59,535$28.62
18First United Church of Christ$59,535$28.62
19Americorps$59,441$28.58
20Within$58,956$28.34

Wage gap by gender, race and education

$60,000$59,400$58,800$58,200$57,600$57,000
MaleFemale

Marketing Project Specialist salary by industry

The average marketing project specialist salary varies across industries:

  • The average marketing project specialist salary in the professional industry is $62,278, the highest of any industry.
  • The average marketing project specialist salary in the finance industry is $61,787.
  • Marketing project specialists in the education industry earn an average salary of $54,889, the lowest of any industry.

Highest paying industries for marketing project specialists

RankIndustryAverage salaryHourly rate
1Professional$62,278$29.94
2Finance$61,787$29.71
3Manufacturing$60,219$28.95
4Energy$59,897$28.80
5Health Care$59,722$28.71
6Retail$58,713$28.23
7Education$54,889$26.39

High paying marketing project specialist jobs

Marketing project specialist salary trends

The average marketing project specialist salary has risen by $5,088 over the last ten years. In 2014, the average marketing project specialist earned $55,126 annually, but today, they earn $60,214 a year. That works out to a 5% change in pay for marketing project specialists over the last decade.

Compare marketing project specialist salaries for cities or states with the national average over time.

Average marketing project specialist salary over time

Compare marketing project specialist salaries for individual cities or states with the national average.

Marketing project specialist salary by year

YearAvg. salaryHourly rate% Change
2025$60,200$28.95+3.1%
2024$58,400$28.06+1.1%
2023$57,800$27.77-0.2%
2022$57,900$27.81+1.1%
2021$57,200$27.52+0.7%

Recently added marketing project specialist salaries

CompanyJobLocationDate addedSalary
Cypress HCMMarketing Project SpecialistCoraopolis, PA06/12/2025$29,615
Cypress HCMMarketing Project SpecialistCoraopolis, PA05/28/2025$29,615
Heartland Bank & Trust CoMarketing Project SpecialistBloomington, IL04/08/2025$52,831
Cypress HCMMarketing Project SpecialistCoraopolis, PA04/03/2025$29,615
Heartland Bank & Trust CoMarketing Project SpecialistBloomington, IL03/26/2025$52,831
Peabody Essex MuseumMarketing Project SpecialistSalem, MA03/15/2025$52,000
Alderson LoopMarketing Project SpecialistOwings Mills, MD02/24/2025$80,000
Integration International Inc.Architectural Marketing Project SpecialistFort Washington, PA02/22/2025$58,979
Pacific Dental ServicesMarketing Project SpecialistIrvine, CA02/01/2025$69,000
VBAMarketing Project SpecialistCarnegie, PA01/23/2025$60,000

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