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Marketing research analyst salary
Average marketing research analyst salary
$54,431
Average Marketing Research Analyst Salary
The salary for Marketing Research Analysts varies significantly based on several factors, including geographic location, years of experience, and the specific industry they work in. As of October 2025, the average salary stands at $54,431 per year. Entry-level positions typically offer lower compensation, whereas those with significant experience can command salaries that exceed $70,000.
Factors Influencing Salary
Location plays a crucial role in determining salary levels. States like California and New York often feature higher salaries due to the concentration of major companies and industries that rely heavily on marketing research. Additionally, sectors such as technology and finance tend to pay more than retail or non-profits. Beyond location, factors such as educational background and specialized skills can also influence earning potential.
Benefits and Opportunities
Many Marketing Research Analysts enjoy benefits like health insurance, retirement plans, and bonuses, making this career path attractive. Additionally, the demand for skilled analysts continues to grow, opening doors to advanced roles such as Marketing Manager or Data Scientist.
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Where can a Marketing Research Analyst earn more?
Marketing research analyst salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level marketing research analyst | $34,200 | $16.42 |
| Mid-level marketing research analyst | $57,700 | $27.73 |
| Senior-level marketing research analyst | $94,500 | $45.41 |
Marketing research analyst salary estimates from across the web
Average marketing research analyst salary by state
The highest-paying states for marketing research analysts are Washington, Minnesota, and New Jersey. The lowest average marketing research analyst salary states are Arizona, Florida, and Missouri.
- State view
- County view
Highest paying states for marketing research analysts
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Delaware | $70,705 | $33.99 |
| 2 | Oregon | $66,454 | $31.95 |
| 3 | New Jersey | $75,033 | $36.07 |
| 4 | New Hampshire | $59,450 | $28.58 |
| 5 | Connecticut | $62,227 | $29.92 |
| 6 | Michigan | $61,458 | $29.55 |
| 7 | Rhode Island | $58,794 | $28.27 |
| 8 | Pennsylvania | $56,763 | $27.29 |
| 9 | Colorado | $59,629 | $28.67 |
| 10 | District of Columbia | $75,171 | $36.14 |
| 11 | Washington | $90,034 | $43.29 |
| 12 | Minnesota | $75,684 | $36.39 |
| 13 | Virginia | $58,866 | $28.30 |
| 14 | New York | $65,197 | $31.34 |
| 15 | North Dakota | $53,416 | $25.68 |
| 16 | California | $57,146 | $27.47 |
| 17 | Maine | $53,420 | $25.68 |
| 18 | Alaska | $61,516 | $29.57 |
| 19 | South Dakota | $52,164 | $25.08 |
| 20 | Wisconsin | $55,804 | $26.83 |
| 21 | Massachusetts | $60,715 | $29.19 |
| 22 | Indiana | $55,177 | $26.53 |
| 23 | Idaho | $55,020 | $26.45 |
| 24 | Ohio | $52,303 | $25.15 |
| 25 | Vermont | $51,373 | $24.70 |
| 26 | North Carolina | $51,611 | $24.81 |
| 27 | Wyoming | $47,393 | $22.79 |
| 28 | Texas | $51,904 | $24.95 |
| 29 | Maryland | $57,587 | $27.69 |
| 30 | Utah | $51,761 | $24.89 |
| 31 | Illinois | $53,624 | $25.78 |
| 32 | Nevada | $51,745 | $24.88 |
| 33 | Arkansas | $50,007 | $24.04 |
| 34 | Iowa | $52,108 | $25.05 |
| 35 | Hawaii | $41,279 | $19.85 |
| 36 | New Mexico | $46,135 | $22.18 |
| 37 | Nebraska | $44,197 | $21.25 |
| 38 | Georgia | $45,769 | $22.00 |
| 39 | Kentucky | $47,279 | $22.73 |
| 40 | Tennessee | $44,727 | $21.50 |
| 41 | West Virginia | $45,617 | $21.93 |
| 42 | Kansas | $44,479 | $21.38 |
| 43 | Montana | $44,097 | $21.20 |
| 44 | Arizona | $40,405 | $19.43 |
| 45 | Florida | $40,244 | $19.35 |
| 46 | Missouri | $40,131 | $19.29 |
| 47 | Louisiana | $43,535 | $20.93 |
| 48 | South Carolina | $43,053 | $20.70 |
| 49 | Alabama | $39,728 | $19.10 |
| 50 | Mississippi | $37,821 | $18.18 |
| 51 | Oklahoma | $37,928 | $18.23 |
Highest paying cities for marketing research analysts
The highest-paying cities for marketing research analysts are Seattle, WA, Minneapolis, MN, and Washington, DC.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Seattle, WA | $90,884 | $43.69 |
| 2 | Minneapolis, MN | $75,774 | $36.43 |
| 3 | Washington, DC | $75,234 | $36.17 |
| 4 | Jersey City, NJ | $75,041 | $36.08 |
| 5 | San Francisco, CA | $66,345 | $31.90 |
| 6 | New York, NY | $65,374 | $31.43 |
| 7 | Norwalk, CT | $62,613 | $30.10 |
| 8 | McLean, VA | $62,441 | $30.02 |
| 9 | Waltham, MA | $60,552 | $29.11 |
| 10 | Rockville, MD | $57,301 | $27.55 |
| 11 | Philadelphia, PA | $56,969 | $27.39 |
| 12 | Milwaukee, WI | $55,887 | $26.87 |
| 13 | Elk Grove Village, IL | $54,343 | $26.13 |
| 14 | Irving, TX | $52,208 | $25.10 |
| 15 | Charlotte, NC | $50,262 | $24.16 |
| 16 | Atlanta, GA | $45,895 | $22.06 |
| 17 | Orlando, FL | $40,471 | $19.46 |
| 18 | Montgomery, AL | $39,493 | $18.99 |
Marketing research analyst salary details
A marketing research analyst's salary ranges from $36,000 a year at the 10th percentile to $81,000 at the 90th percentile.
What is a marketing research analyst's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $81,000 | $6,750 | $39 |
| 75th Percentile | $67,000 | $5,583 | $32 |
| Average | $54,431 | $4,536 | $26 |
| 25th Percentile | $44,000 | $3,667 | $21 |
| 10th Percentile | $36,000 | $3,000 | $17 |
Highest paying marketing research analyst jobs
The highest paying types of marketing research analysts are senior marketing analyst, product analyst, and senior research analyst.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Analyst Sales | $69,093 | $5,758 | $33.22 | 77,023 |
| Analyst | $73,007 | $6,084 | $35.10 | 253,138 |
| Data Analyst Internship | $38,752 | $3,229 | $18.63 | 135,614 |
| Product Analyst | $79,316 | $6,610 | $38.13 | 176,369 |
| Marketing Internship | $30,260 | $2,522 | $14.55 | 122,135 |
| Pricing Analyst | $64,168 | $5,347 | $30.85 | 73,462 |
How would you rate the starting salaries for marketing research analysts, as well as the prospects for salary advancement?
Zachary Johnson Ph.D.
Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University
Top companies hiring marketing research analysts now:
Which companies pay marketing research analysts the most?
Marketing research analyst salaries at Meta and NVIDIA are the highest-paying according to our most recent salary estimates. In addition, the average marketing research analyst salary at companies like Amd and Precision Dynamics are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Meta | $128,463 | $61.76 |
| 2 | NVIDIA | $125,858 | $60.51 |
| 3 | Amd | $112,774 | $54.22 |
| 4 | Precision Dynamics | $108,021 | $51.93 |
| 5 | Morgan Stanley | $107,726 | $51.79 |
| 6 | Contextlogic Inc. | $98,830 | $47.51 |
| 7 | Telenav | $97,159 | $46.71 |
| 8 | SMUD | $92,207 | $44.33 |
| 9 | McKinsey & Company Inc | $85,375 | $41.05 |
| 10 | Blue Cross Blue Shield of Wisconsin | $85,340 | $41.03 |
| 11 | U.S. Bank | $84,024 | $40.40 |
| 12 | Essilor USA | $82,870 | $39.84 |
| 13 | Cegedim Inc | $80,887 | $38.89 |
| 14 | SunTrust | $79,834 | $38.38 |
| 15 | The Prudential Insurance Company of America, Inc. | $79,385 | $38.17 |
| 16 | Milbank Tweed Hadley & Mc Cloy | $79,220 | $38.09 |
| 17 | Elizabeth Arden | $78,441 | $37.71 |
| 18 | SB & Company | $76,671 | $36.86 |
| 19 | Tata Group | $76,319 | $36.69 |
| 20 | CNA Insurance | $75,795 | $36.44 |
Wage gap by gender, race and education
Marketing Research Analyst salary by industry
The average marketing research analyst salary varies across industries:
- The average marketing research analyst salary in the health care industry is $73,419, the highest of any industry.
- The average marketing research analyst salary in the finance industry is $69,556.
- Marketing research analysts in the hospitality industry earn an average salary of $51,308, the lowest of any industry.
Highest paying industries for marketing research analysts
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Health Care | $73,419 | $35.30 |
| 2 | Technology | $69,556 | $33.44 |
| 3 | Manufacturing | $66,603 | $32.02 |
| 4 | Telecommunication | $61,925 | $29.77 |
| 5 | Professional | $59,963 | $28.83 |
| 6 | Media | $57,770 | $27.77 |
| 7 | Hospitality | $51,308 | $24.67 |
High paying marketing research analyst jobs
Marketing research analyst salary trends
The average marketing research analyst salary has risen by $4,599 over the last ten years. In 2014, the average marketing research analyst earned $49,832 annually, but today, they earn $54,431 a year. That works out to a 5% change in pay for marketing research analysts over the last decade.
Compare marketing research analyst salaries for cities or states with the national average over time.
Average marketing research analyst salary over time
Compare marketing research analyst salaries for individual cities or states with the national average.
Marketing research analyst salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $54,400 | $26.17 | +3.1% |
| 2025 | $52,800 | $25.37 | +1.1% |
| 2024 | $52,200 | $25.10 | -0.2% |
| 2023 | $52,300 | $25.14 | +1.1% |
| 2022 | $51,700 | $24.88 | +0.7% |
Recently added marketing research analyst salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Amazon | Sales Research Analyst, Customer and Field Insights-AWS Sales, Marketing, and Global Services | Seattle, WA | 06/21/2025 | $66,900 |
| Caterpillar, Inc. | Market Research Specialist | Chicago, IL | 06/21/2025 | $87,480 |
| Caterpillar, Inc. | Market Research Specialist | Irving, TX | 06/21/2025 | $87,480 |
| Kelly Services | Market Research Specialist/Coordinator | Summit, NJ | 06/03/2025 | $83,480 |
| Lord Abbett | Market Data & Research Procurement Specialist | Jersey City, NJ | 06/03/2025 | $90,000 |
| Comcast | Analyst, Marketing Research & Planning | Ione, CA | 05/25/2025 | $69,315 |
| Pyramid Consulting, Inc. | Marketing Insights & Analysis. | Irvine, CA | 04/21/2025 | $104,350 |
| Mastercard | Analyst, Research & Insights-Global Marketing & Communications | Harrison, NY | 03/29/2025 | $75,000 |
| LUXE Decor Inc. | Marketing Research Analyst and Marketing Specialist | Snowmass Village, CO | 03/20/2025 | $70,000 |
| Kitched Inc. | Market Research Specialist | New York, NY | 03/20/2025 | $60,174 |
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