Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
Marketing researcher salary
Average marketing researcher salary
$57,377
Understanding the Marketing Researcher Salary
A marketing researcher plays a crucial role in guiding businesses by interpreting data and consumer insights. As of October 2025, the average salary for a marketing researcher stands at $57,377 per year, translating to approximately $28 per hour. This salary reflects various factors, including geographic location, years of experience, and the specific industry.
Salary by Experience Level
Entry-level marketing researchers typically earn less, while those with several years of experience can command significantly higher salaries. In fact, professionals with specialized skills in data analysis or digital marketing may see salaries exceeding the average.
Top Paying States and Cities
Opportunities are abundant in states such as California and New York, where demand for marketing researchers is high. Major cities like San Francisco and New York City offer some of the highest salaries due to the concentration of businesses and competitive job markets.
For those considering a career in marketing research, understanding these salary dynamics is essential for making informed career decisions. Exploring different regions can lead to finding the best opportunities that match your skills and aspirations.
Let Zippia find your next marketing researcher job
Let Zippia find your next marketing researcher job
Where can a Marketing Researcher earn more?
Marketing researcher salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level marketing researcher | $36,000 | $17.31 |
| Mid-level marketing researcher | $60,800 | $29.23 |
| Senior-level marketing researcher | $99,600 | $47.87 |
Average marketing researcher salary by state
The highest-paying states for marketing researchers are Washington, California, and Delaware. The lowest average marketing researcher salary states are Nebraska, Alabama, and Mississippi.
- State view
- County view
Highest paying states for marketing researchers
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Delaware | $75,056 | $36.08 |
| 2 | Connecticut | $63,298 | $30.43 |
| 3 | Rhode Island | $62,542 | $30.07 |
| 4 | New Hampshire | $58,457 | $28.10 |
| 5 | New York | $70,890 | $34.08 |
| 6 | Pennsylvania | $58,579 | $28.16 |
| 7 | Washington | $86,372 | $41.52 |
| 8 | California | $84,580 | $40.66 |
| 9 | Texas | $58,644 | $28.19 |
| 10 | Minnesota | $54,699 | $26.30 |
| 11 | Virginia | $59,478 | $28.60 |
| 12 | Oregon | $68,992 | $33.17 |
| 13 | New Jersey | $74,240 | $35.69 |
| 14 | District of Columbia | $62,524 | $30.06 |
| 15 | Michigan | $58,096 | $27.93 |
| 16 | Massachusetts | $60,671 | $29.17 |
| 17 | Maryland | $56,963 | $27.39 |
| 18 | Maine | $47,574 | $22.87 |
| 19 | Arizona | $53,687 | $25.81 |
| 20 | Nevada | $52,118 | $25.06 |
| 21 | Wisconsin | $51,548 | $24.78 |
| 22 | Arkansas | $47,394 | $22.79 |
| 23 | New Mexico | $51,984 | $24.99 |
| 24 | Idaho | $50,741 | $24.39 |
| 25 | Utah | $48,383 | $23.26 |
| 26 | North Carolina | $45,578 | $21.91 |
| 27 | Vermont | $45,207 | $21.73 |
| 28 | Colorado | $45,607 | $21.93 |
| 29 | Hawaii | $47,339 | $22.76 |
| 30 | Illinois | $51,246 | $24.64 |
| 31 | Georgia | $45,005 | $21.64 |
| 32 | South Dakota | $42,288 | $20.33 |
| 33 | Alaska | $43,914 | $21.11 |
| 34 | Indiana | $46,093 | $22.16 |
| 35 | Kentucky | $44,254 | $21.28 |
| 36 | North Dakota | $41,171 | $19.79 |
| 37 | Louisiana | $46,410 | $22.31 |
| 38 | Wyoming | $40,309 | $19.38 |
| 39 | Ohio | $43,520 | $20.92 |
| 40 | West Virginia | $43,202 | $20.77 |
| 41 | Kansas | $40,859 | $19.64 |
| 42 | Iowa | $44,762 | $21.52 |
| 43 | Florida | $41,860 | $20.13 |
| 44 | Tennessee | $40,612 | $19.52 |
| 45 | Nebraska | $38,631 | $18.57 |
| 46 | South Carolina | $40,689 | $19.56 |
| 47 | Mississippi | $37,928 | $18.23 |
| 48 | Missouri | $36,630 | $17.61 |
| 49 | Montana | $34,516 | $16.59 |
| 50 | Alabama | $38,377 | $18.45 |
| 51 | Oklahoma | $36,961 | $17.77 |
Highest paying cities for marketing researchers
The highest-paying cities for marketing researchers are San Francisco, CA, Seattle, WA, and Dover, DE.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $98,015 | $47.12 |
| 2 | Seattle, WA | $88,728 | $42.66 |
| 3 | Dover, DE | $74,686 | $35.91 |
| 4 | New York, NY | $71,138 | $34.20 |
| 5 | Salem, OR | $69,348 | $33.34 |
| 6 | Hartford, CT | $62,685 | $30.14 |
| 7 | Providence, RI | $62,240 | $29.92 |
| 8 | Boston, MA | $60,367 | $29.02 |
| 9 | Austin, TX | $58,882 | $28.31 |
| 10 | Richmond, VA | $58,764 | $28.25 |
| 11 | Carson City, NV | $57,881 | $27.83 |
| 12 | Harrisburg, PA | $57,791 | $27.78 |
| 13 | Lansing, MI | $57,037 | $27.42 |
| 14 | Annapolis, MD | $56,833 | $27.32 |
| 15 | Concord, NH | $56,511 | $27.17 |
| 16 | Saint Paul, MN | $55,020 | $26.45 |
| 17 | Phoenix, AZ | $53,958 | $25.94 |
| 18 | Chicago, IL | $51,815 | $24.91 |
| 19 | Santa Fe, NM | $51,251 | $24.64 |
| 20 | Salt Lake City, UT | $47,632 | $22.90 |
Marketing researcher salary details
A marketing researcher's salary ranges from $28,000 a year at the 10th percentile to $116,000 at the 90th percentile.
What is a marketing researcher's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $116,000 | $9,667 | $56 |
| 75th Percentile | $83,000 | $6,917 | $40 |
| Average | $57,377 | $4,781 | $28 |
| 25th Percentile | $39,000 | $3,250 | $19 |
| 10th Percentile | $28,000 | $2,333 | $13 |
Highest paying marketing researcher jobs
The highest paying types of marketing researchers are marketing consultant, research analyst, and researcher.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Research Analyst | $70,232 | $5,853 | $33.77 | 81,374 |
| Marketing Communications Coordinator | $49,151 | $4,096 | $23.63 | 96,492 |
| Marketing And Sales Coordinator | $45,306 | $3,776 | $21.78 | 89,923 |
| Marketing & Events Coordinator | $41,447 | $3,454 | $19.93 | 84,375 |
| Marketing Coordinator | $48,326 | $4,027 | $23.23 | 91,281 |
| Marketing Department Internship | $31,989 | $2,666 | $15.38 | 143,703 |
How would you rate the starting salaries for marketing researchers, as well as the prospects for salary advancement?
Mary Beth Pinto
Professor, Pennsylvania State University - Erie (The Behrend College)
Top companies hiring marketing researchers now:
Which companies pay marketing researchers the most?
Marketing researcher salaries at Meta and Vertex Pharmaceuticals are the highest-paying according to our most recent salary estimates. In addition, the average marketing researcher salary at companies like Skoruz Technologies and Barnes Group are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Meta | $146,176 | $70.28 |
| 2 | Vertex Pharmaceuticals | $116,461 | $55.99 |
| 3 | Skoruz Technologies | $101,058 | $48.59 |
| 4 | Barnes Group | $98,862 | $47.53 |
| 5 | SunTrust | $86,149 | $41.42 |
| 6 | Dave Ramsey | $78,024 | $37.51 |
| 7 | Upside Business Travel | $65,079 | $31.29 |
| 8 | Amazon | $64,567 | $31.04 |
| 9 | HRM Services | $63,295 | $30.43 |
| 10 | Givaudan | $57,466 | $27.63 |
| 11 | Creative Circle | $57,261 | $27.53 |
| 12 | Columbia College | $56,122 | $26.98 |
| 13 | Americorps | $51,485 | $24.75 |
| 14 | Randstad North America, Inc. | $50,906 | $24.47 |
| 15 | David's Inc | $48,040 | $23.10 |
| 16 | T-Mobile | $44,870 | $21.57 |
Wage gap by gender, race and education
Marketing researcher salary trends
The average marketing researcher salary has risen by $4,848 over the last ten years. In 2014, the average marketing researcher earned $52,529 annually, but today, they earn $57,377 a year. That works out to a 5% change in pay for marketing researchers over the last decade.
Compare marketing researcher salaries for cities or states with the national average over time.
Average marketing researcher salary over time
Compare marketing researcher salaries for individual cities or states with the national average.
Marketing researcher salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $57,400 | $27.58 | +3.1% |
| 2025 | $55,600 | $26.74 | +1.1% |
| 2024 | $55,000 | $26.46 | -0.2% |
| 2023 | $55,100 | $26.50 | +1.1% |
| 2022 | $54,500 | $26.22 | +0.7% |
Recently added marketing researcher salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Ramsey | Marketing Researcher 2 | Nashville, TN | 06/29/2025 | $71,000 |
| Meta | Marketing Insights Researcher-Latin America | New York, NY | 06/25/2025 | $160,000 |
| Meta | Marketing Insights Researcher-Growth Marketing | San Francisco, CA | 06/25/2025 | $103,000 |
| Real Chemistry | Future Opportunities: Starpower-Influencer and Entertainment Marketing, Beauty (Multiple Levels) | New York, NY | 06/18/2025 | $60,000 |
| Supergoop | Summer 2025 Student Temp-Influencer Marketing | New York, NY | 06/14/2025 | $34,436 |
| Meta | Marketing Insights Researcher, Reality Labs | New York, NY | 05/16/2025 | $138,000 |
| Meta | Marketing Insights Researcher, Reality Labs | Los Angeles, CA | 05/16/2025 | $138,000 |
| Notion | Influencer Marketing | Fine, NY | 05/12/2025 | $128,000 |
| Notion | Influencer Marketing | New York, NY | 04/10/2025 | $128,000 |
| Meta | Marketing Insights Researcher-Latin America | New York, NY | 04/03/2025 | $160,000 |
Marketing researcher salary FAQs
Search for marketing researcher jobs