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The average salary for a Marketing Services Specialist is approximately $62,595 per year or about $30 per hour. This figure can vary based on several factors, including geographic location, years of experience, and specific industry. For instance, specialists in metropolitan areas often command higher salaries than those in rural regions.
States such as California, New York, and Texas are known for offering higher salaries for marketing roles, attributed to a higher cost of living and greater demand for marketing expertise. Additionally, specialists with advanced skills in digital marketing, analytics, or project management may find even more lucrative opportunities.
With the right qualifications and experience, the potential for salary growth in this field is significant. Consider enhancing your skills through certifications or specialized training to increase your attractiveness in the job market.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level marketing services specialist | $39,300 | $18.88 |
| Mid-level marketing services specialist | $66,300 | $31.89 |
| Senior-level marketing services specialist | $109,000 | $52.23 |
The highest-paying states for marketing services specialists are New Jersey, New York, and Washington. The lowest average marketing services specialist salary states are Georgia, Kansas, and Alabama.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Delaware | $81,772 | $39.31 |
| 2 | Minnesota | $70,781 | $34.03 |
| 3 | North Carolina | $70,494 | $33.89 |
| 4 | New York | $88,220 | $42.41 |
| 5 | New Jersey | $89,011 | $42.79 |
| 6 | Washington | $82,032 | $39.44 |
| 7 | New Hampshire | $65,316 | $31.40 |
| 8 | Idaho | $67,365 | $32.39 |
| 9 | Maryland | $74,322 | $35.73 |
| 10 | Colorado | $67,385 | $32.40 |
| 11 | Nevada | $66,748 | $32.09 |
| 12 | Maine | $61,609 | $29.62 |
| 13 | Arkansas | $63,113 | $30.34 |
| 14 | Rhode Island | $62,186 | $29.90 |
| 15 | Connecticut | $63,975 | $30.76 |
| 16 | Oregon | $64,299 | $30.91 |
| 17 | Virginia | $65,806 | $31.64 |
| 18 | South Dakota | $60,114 | $28.90 |
| 19 | Ohio | $64,447 | $30.98 |
| 20 | Massachusetts | $66,340 | $31.89 |
| 21 | Iowa | $57,736 | $27.76 |
| 22 | North Dakota | $59,216 | $28.47 |
| 23 | Montana | $63,014 | $30.30 |
| 24 | District of Columbia | $67,148 | $32.28 |
| 25 | Wisconsin | $64,572 | $31.04 |
| 26 | Arizona | $60,654 | $29.16 |
| 27 | Alaska | $61,241 | $29.44 |
| 28 | Utah | $58,043 | $27.91 |
| 29 | Wyoming | $54,156 | $26.04 |
| 30 | Illinois | $62,834 | $30.21 |
| 31 | Michigan | $58,524 | $28.14 |
| 32 | Hawaii | $49,176 | $23.64 |
| 33 | California | $66,315 | $31.88 |
| 34 | Pennsylvania | $54,390 | $26.15 |
| 35 | Tennessee | $54,879 | $26.38 |
| 36 | Texas | $55,173 | $26.53 |
| 37 | Nebraska | $50,904 | $24.47 |
| 38 | New Mexico | $56,544 | $27.18 |
| 39 | Missouri | $54,738 | $26.32 |
| 40 | West Virginia | $51,458 | $24.74 |
| 41 | Vermont | $44,619 | $21.45 |
| 42 | Indiana | $53,540 | $25.74 |
| 43 | Florida | $49,086 | $23.60 |
| 44 | Oklahoma | $53,721 | $25.83 |
| 45 | Kentucky | $50,861 | $24.45 |
| 46 | Kansas | $46,975 | $22.58 |
| 47 | Georgia | $48,333 | $23.24 |
| 48 | South Carolina | $50,794 | $24.42 |
| 49 | Alabama | $46,709 | $22.46 |
| 50 | Louisiana | $45,758 | $22.00 |
| 51 | Mississippi | $39,079 | $18.79 |
The highest-paying cities for marketing services specialists are New York, NY, San Francisco, CA, and Greenville, NC.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York, NY | $88,375 | $42.49 |
| 2 | San Francisco, CA | $73,611 | $35.39 |
| 3 | Greenville, NC | $73,601 | $35.39 |
| 4 | Reston, VA | $67,716 | $32.56 |
| 5 | Boston, MA | $66,214 | $31.83 |
| 6 | Glenview, IL | $63,394 | $30.48 |
| 7 | Irving, TX | $55,201 | $26.54 |
| 8 | Philadelphia, PA | $54,742 | $26.32 |
| 9 | Greenville, SC | $51,570 | $24.79 |
| 10 | Miami, FL | $48,792 | $23.46 |
| 11 | Atlanta, GA | $48,524 | $23.33 |
A marketing services specialist's salary ranges from $41,000 a year at the 10th percentile to $95,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $95,000 | $7,917 | $46 |
| 75th Percentile | $78,000 | $6,500 | $38 |
| Average | $62,595 | $5,216 | $30 |
| 25th Percentile | $50,000 | $4,167 | $24 |
| 10th Percentile | $41,000 | $3,417 | $20 |
The highest paying types of marketing services specialists are marketing services manager, marketing manager, and product specialist.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Sales/Marketing | $41,130 | $3,427 | $19.77 | 175,318 |
| Regional Marketing Manager | $85,217 | $7,101 | $40.97 | 115,987 |
| Marketing Manager/Project Manager | $78,368 | $6,531 | $37.68 | 187,949 |
| Marketing Manager | $104,550 | $8,712 | $50.26 | 89,627 |
| Marketing Consultant | $70,593 | $5,883 | $33.94 | 88,935 |
| Marketing Internship | $30,260 | $2,522 | $14.55 | 122,135 |
How would you rate the starting salaries for marketing services specialists, as well as the prospects for salary advancement?
Zachary Johnson Ph.D.
Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University
Top companies hiring marketing services specialists now:
Marketing services specialist salaries at Citi and SAGE Publishing are the highest-paying according to our most recent salary estimates. In addition, the average marketing services specialist salary at companies like Interactive Brokers and Fluor are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Citi | $94,811 | $45.58 |
| 2 | SAGE Publishing | $93,288 | $44.85 |
| 3 | Interactive Brokers | $90,715 | $43.61 |
| 4 | Fluor Corporation | $79,147 | $38.05 |
| 5 | Deloitte | $64,285 | $30.91 |
| 6 | CHRISTUS Health | $62,843 | $30.21 |
| 7 | SEFCU | $59,999 | $28.85 |
| 8 | Anixter | $57,718 | $27.75 |
| 9 | Aspen Dental | $55,576 | $26.72 |
| 10 | Kidder Mathews | $50,586 | $24.32 |
| 11 | WESCO Distribution | $48,161 | $23.15 |
The average marketing services specialist salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Utilities | $95,347 | $45.84 |
| 2 | Technology | $76,217 | $36.64 |
| 3 | Hospitality | $66,461 | $31.95 |
| 4 | Manufacturing | $62,975 | $30.28 |
| 5 | Automotive | $57,225 | $27.51 |
| 6 | Professional | $55,072 | $26.48 |
The average marketing services specialist salary has risen by $5,288 over the last ten years. In 2014, the average marketing services specialist earned $57,307 annually, but today, they earn $62,595 a year. That works out to a 5% change in pay for marketing services specialists over the last decade.
Compare marketing services specialist salaries for cities or states with the national average over time.
Compare marketing services specialist salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $62,600 | $30.09 | +3.1% |
| 2024 | $60,700 | $29.17 | +1.1% |
| 2023 | $60,000 | $28.86 | -0.2% |
| 2022 | $60,100 | $28.91 | +1.1% |
| 2021 | $59,500 | $28.61 | +0.7% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Subaru | Parts & Service Marketing Specialist | Camden, NJ | 06/29/2025 | $70,000 |
| Medstar Research Institute | Service Line Marketing Specialist | Columbia, MD | 06/25/2025 | $58,656 |
| HH Medstar Health Inc. | Service Line Marketing Specialist | Columbia, MD | 06/25/2025 | $58,656 |
| AWG Ambassador | Marketing Services Specialist | Kansas City, KS | 06/10/2025 | $60,000 |
| AWG Enterprises | Marketing Services Specialist | Chicago, IL | 06/03/2025 | $60,000 |
| Teksystems | Marketing Services Specialist | Parsippany-Troy Hills, NJ | 05/28/2025 | $79,306 |
| Togetherwork | Marketing Services Specialist (Remote-US Based) | Atlanta, GA | 05/03/2025 | $54,000 |
| Cardinal Senior Care | Outside Sales & Community Marketing Specialist-Senior Care Services | San Antonio, TX | 04/11/2025 | $35,000 |
| Cushman & Wakefield Inc. | Marketing Specialist, Investor Services | Atlanta, GA | 03/13/2025 | $59,500 |
| Cushman & Wakefield Inc. | Marketing Specialist, Investor Services | Denver, CO | 03/13/2025 | $59,500 |
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