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Marketing specialist salary
Average marketing specialist salary
$54,942
Understanding Marketing Specialist Salaries
A Marketing Specialist typically earns around $54,942 per year, with variations depending on location and experience. For example, states like California and New York often offer higher salaries due to their competitive job markets. Entry-level positions may start lower, while experienced specialists can earn significantly more, especially in industries such as technology and finance.
According to recent data, a Marketing Specialist's salary can vary widely. In addition to state differences, factors such as years of experience and specific job responsibilities play a crucial role in determining pay. Specialists with advanced skills in digital marketing or data analytics may see increased salary potential.
For those interested in pursuing a career in marketing, understanding these salary dynamics can help in making informed career decisions. To maximize earning potential, consider seeking positions in high-paying sectors and gaining experience in areas that are increasingly in demand.
- Entry-Level: $40,000 - $50,000
- Mid-Level: $55,000 - $70,000
- Senior-Level: $80,000+
Ultimately, the path you choose can lead to rewarding opportunities in the marketing field.
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Where can a Marketing Specialist earn more?
Marketing specialist salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level marketing specialist | $34,500 | $16.57 |
| Mid-level marketing specialist | $58,200 | $27.99 |
| Senior-level marketing specialist | $95,300 | $45.84 |
Marketing specialist salary estimates from across the web
Average marketing specialist salary by state
The highest-paying states for marketing specialists are Washington, Delaware, and New Jersey. The lowest average marketing specialist salary states are Alabama, Florida, and Louisiana.
- State view
- County view
Highest paying states for marketing specialists
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Delaware | $82,655 | $39.74 |
| 2 | Minnesota | $66,383 | $31.91 |
| 3 | Maine | $64,153 | $30.84 |
| 4 | New Hampshire | $62,785 | $30.19 |
| 5 | Rhode Island | $59,204 | $28.46 |
| 6 | New York | $63,908 | $30.73 |
| 7 | North Dakota | $58,038 | $27.90 |
| 8 | Washington | $91,651 | $44.06 |
| 9 | Idaho | $59,498 | $28.60 |
| 10 | Connecticut | $58,996 | $28.36 |
| 11 | New Jersey | $66,389 | $31.92 |
| 12 | Oregon | $60,831 | $29.25 |
| 13 | District of Columbia | $63,773 | $30.66 |
| 14 | Arkansas | $57,886 | $27.83 |
| 15 | Vermont | $54,474 | $26.19 |
| 16 | Wyoming | $51,828 | $24.92 |
| 17 | Colorado | $56,222 | $27.03 |
| 18 | Pennsylvania | $54,194 | $26.05 |
| 19 | Illinois | $56,458 | $27.14 |
| 20 | Massachusetts | $57,606 | $27.70 |
| 21 | Michigan | $56,091 | $26.97 |
| 22 | Wisconsin | $55,587 | $26.72 |
| 23 | Tennessee | $54,885 | $26.39 |
| 24 | North Carolina | $50,915 | $24.48 |
| 25 | California | $57,812 | $27.79 |
| 26 | Alaska | $54,512 | $26.21 |
| 27 | Virginia | $54,130 | $26.02 |
| 28 | Ohio | $52,430 | $25.21 |
| 29 | Utah | $49,157 | $23.63 |
| 30 | Nebraska | $50,240 | $24.15 |
| 31 | South Dakota | $47,857 | $23.01 |
| 32 | Texas | $49,544 | $23.82 |
| 33 | Maryland | $53,419 | $25.68 |
| 34 | Nevada | $49,006 | $23.56 |
| 35 | Iowa | $51,469 | $24.74 |
| 36 | Indiana | $50,330 | $24.20 |
| 37 | Montana | $47,757 | $22.96 |
| 38 | Kansas | $46,298 | $22.26 |
| 39 | Hawaii | $37,775 | $18.16 |
| 40 | New Mexico | $47,205 | $22.69 |
| 41 | Kentucky | $45,693 | $21.97 |
| 42 | West Virginia | $45,361 | $21.81 |
| 43 | Missouri | $46,230 | $22.23 |
| 44 | Georgia | $44,209 | $21.25 |
| 45 | Arizona | $45,547 | $21.90 |
| 46 | Florida | $39,638 | $19.06 |
| 47 | South Carolina | $44,087 | $21.20 |
| 48 | Alabama | $39,835 | $19.15 |
| 49 | Louisiana | $39,553 | $19.02 |
| 50 | Mississippi | $38,190 | $18.36 |
| 51 | Oklahoma | $38,654 | $18.58 |
Highest paying cities for marketing specialists
The highest-paying cities for marketing specialists are Seattle, WA, Englewood, NJ, and Minneapolis, MN.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Seattle, WA | $92,218 | $44.34 |
| 2 | Englewood, NJ | $66,637 | $32.04 |
| 3 | Minneapolis, MN | $66,377 | $31.91 |
| 4 | San Francisco, CA | $65,036 | $31.27 |
| 5 | Portland, ME | $64,459 | $30.99 |
| 6 | New York, NY | $63,886 | $30.71 |
| 7 | Washington, DC | $63,821 | $30.68 |
| 8 | Portland, OR | $60,823 | $29.24 |
| 9 | Waltham, MA | $57,609 | $27.70 |
| 10 | Chicago, IL | $56,712 | $27.27 |
| 11 | Denver, CO | $56,264 | $27.05 |
| 12 | Philadelphia, PA | $54,292 | $26.10 |
| 13 | Memphis, TN | $54,179 | $26.05 |
| 14 | Raleigh, NC | $52,097 | $25.05 |
| 15 | Columbus, OH | $51,832 | $24.92 |
| 16 | Irving, TX | $49,879 | $23.98 |
| 17 | Columbus, IN | $49,387 | $23.74 |
| 18 | Salt Lake City, UT | $49,275 | $23.69 |
| 19 | Las Vegas, NV | $48,038 | $23.10 |
| 20 | Saint Louis, MO | $46,540 | $22.38 |
Marketing Specialists are the most in-demand in these five cities:
Marketing specialist salary details
A marketing specialist's salary ranges from $36,000 a year at the 10th percentile to $82,000 at the 90th percentile.
What is a marketing specialist's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $82,000 | $6,833 | $39 |
| 75th Percentile | $68,000 | $5,667 | $33 |
| Average | $54,942 | $4,579 | $26 |
| 25th Percentile | $44,000 | $3,667 | $21 |
| 10th Percentile | $36,000 | $3,000 | $17 |
Highest paying marketing specialist jobs
The highest paying types of marketing specialists are marketing manager, marketing and communication consultant, and marketing executive.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Communications Coordinator | $49,151 | $4,096 | $23.63 | 96,492 |
| Digital Marketing Consultant | $71,064 | $5,922 | $34.17 | 99,520 |
| Marketing Internship | $30,260 | $2,522 | $14.55 | 122,135 |
| Marketing & Events Coordinator | $41,447 | $3,454 | $19.93 | 84,375 |
| Marketing And Sales Coordinator | $45,306 | $3,776 | $21.78 | 89,923 |
| Marketing Manager | $104,550 | $8,712 | $50.26 | 89,627 |
How would you rate the starting salaries for marketing specialists, as well as the prospects for salary advancement?
Zachary Johnson Ph.D.
Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University
Top companies hiring marketing specialists now:
Which companies pay marketing specialists the most?
Marketing specialist salaries at Google and Microsoft are the highest-paying according to our most recent salary estimates. In addition, the average marketing specialist salary at companies like IFTTT and Riverbed Holdings, Inc. are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | $121,059 | $58.20 | |
| 2 | Microsoft | $118,706 | $57.07 |
| 3 | IFTTT | $115,142 | $55.36 |
| 4 | Riverbed Holdings, Inc. | $112,871 | $54.26 |
| 5 | Apple | $111,639 | $53.67 |
| 6 | Synopsys | $108,812 | $52.31 |
| 7 | PayPal | $105,985 | $50.95 |
| 8 | Lord Abbett | $105,102 | $50.53 |
| 9 | Citi | $105,088 | $50.52 |
| 10 | Morgan Stanley | $103,176 | $49.60 |
| 11 | BNY Mellon | $102,734 | $49.39 |
| 12 | Corsair | $101,957 | $49.02 |
| 13 | JPMorgan Chase & Co. | $101,720 | $48.90 |
| 14 | Snowflake Computing | $101,329 | $48.72 |
| 15 | Adobe | $100,883 | $48.50 |
| 16 | Houlihan Lawrence | $100,450 | $48.29 |
| 17 | SeaSpine | $98,801 | $47.50 |
| 18 | MathWorks | $98,638 | $47.42 |
| 19 | eBay | $97,723 | $46.98 |
| 20 | Cisco | $97,459 | $46.86 |
Wage gap by gender, race and education
Marketing Specialist salary by industry
The average marketing specialist salary varies across industries:
- The average marketing specialist salary in the technology industry is $64,666, the highest of any industry.
- The average marketing specialist salary in the finance industry is $62,624.
- Marketing specialists in the professional industry earn an average salary of $54,097, the lowest of any industry.
Highest paying industries for marketing specialists
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $64,666 | $31.09 |
| 2 | Health Care | $62,624 | $30.11 |
| 3 | Finance | $62,324 | $29.96 |
| 4 | Telecommunication | $62,214 | $29.91 |
| 5 | Manufacturing | $60,823 | $29.24 |
| 6 | Retail | $54,353 | $26.13 |
| 7 | Professional | $54,097 | $26.01 |
High paying marketing specialist jobs
Marketing specialist salary trends
The average marketing specialist salary has risen by $4,642 over the last ten years. In 2014, the average marketing specialist earned $50,300 annually, but today, they earn $54,942 a year. That works out to a 5% change in pay for marketing specialists over the last decade.
Compare marketing specialist salaries for cities or states with the national average over time.
Average marketing specialist salary over time
Compare marketing specialist salaries for individual cities or states with the national average.
Marketing specialist salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $54,900 | $26.41 | +3.1% |
| 2024 | $53,300 | $25.60 | +1.1% |
| 2023 | $52,700 | $25.33 | -0.2% |
| 2022 | $52,800 | $25.38 | +1.1% |
| 2021 | $52,200 | $25.11 | +0.7% |
Recently added marketing specialist salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Exact Sciences | Lead Marketing Specialist-PO Portfolio | Madison, WI | 06/30/2025 | $109,000 |
| Ycharts | Growth Marketing Specialist | Chicago, IL | 06/30/2025 | $66,000 |
| Scale Ai Inc. | Growth Marketing Specialist-Google | San Francisco, CA | 06/29/2025 | $78,263 |
| Elite Dental Partners | Marketing Specialist-Hybrid | Chicago, IL | 06/29/2025 | $70,000 |
| Hygiena LLC | Integrated Marketing Specialist | New Castle, DE | 06/29/2025 | $80,000 |
| Explore Charleston | Marketing Specialist-FOS | Buffalo, NY | 06/29/2025 | $54,720 |
| The Krazy Coupon Lady | B2B Marketing Specialist | Boise, ID | 06/29/2025 | $52,800 |
| Senior Software Engineer-Seattle | Marketing Specialist | San Francisco, CA | 06/29/2025 | $71,800 |
| Get It-Marketing | Account Based Marketing Specialist-Remote | WFH | Dallas, TX | 06/29/2025 | $37,566 |
| Get It-Marketing | Marketing Specialist-Remote | WFH | Los Angeles, CA | 06/29/2025 | $41,000 |
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