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The average salary for a marketing strategist stands at $80,033 per year, translating to approximately $38 per hour. Salaries can vary significantly based on factors such as experience, industry, and geographical location. For instance, entry-level marketing strategists might earn closer to $50,000, while those with more experience can command salaries exceeding $100,000.
States like California, New York, and Texas offer some of the highest salaries for marketing strategists. In California, salaries can range from $85,000 to $120,000 depending on the company and specific role. Understanding these trends can help job seekers target their applications effectively.
Marketing strategists are in demand across various sectors, including technology, healthcare, and consumer goods. The role typically requires a blend of analytical skills and creativity, making it a versatile career choice. As businesses increasingly focus on digital marketing, opportunities in this field continue to expand.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level marketing strategist | $59,400 | $28.56 |
| Mid-level marketing strategist | $63,500 | $30.51 |
| Senior-level marketing strategist | $144,000 | $69.40 |
The average marketing strategist salary in Pennsylvania, Delaware, and Nevada are the highest in the U.S. The lowest average marketing strategist salary states are Utah, South Dakota, and Alaska.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Pennsylvania | $99,769 | $47.97 |
| 2 | Connecticut | $91,285 | $43.89 |
| 3 | District of Columbia | $97,958 | $47.10 |
| 4 | Nevada | $93,136 | $44.78 |
| 5 | Rhode Island | $85,859 | $41.28 |
| 6 | Delaware | $94,829 | $45.59 |
| 7 | Arizona | $88,504 | $42.55 |
| 8 | Massachusetts | $86,145 | $41.42 |
| 9 | Virginia | $87,481 | $42.06 |
| 10 | Oregon | $82,723 | $39.77 |
| 11 | Maine | $80,954 | $38.92 |
| 12 | Vermont | $85,914 | $41.30 |
| 13 | Minnesota | $80,034 | $38.48 |
| 14 | Maryland | $89,302 | $42.93 |
| 15 | New York | $83,041 | $39.92 |
| 16 | New Hampshire | $78,546 | $37.76 |
| 17 | North Carolina | $79,293 | $38.12 |
| 18 | Washington | $81,861 | $39.36 |
| 19 | Ohio | $81,340 | $39.11 |
| 20 | California | $82,197 | $39.52 |
| 21 | New Jersey | $85,035 | $40.88 |
| 22 | South Carolina | $82,854 | $39.83 |
| 23 | New Mexico | $81,323 | $39.10 |
| 24 | Idaho | $81,943 | $39.40 |
| 25 | Michigan | $78,334 | $37.66 |
| 26 | Tennessee | $77,164 | $37.10 |
| 27 | Wisconsin | $76,073 | $36.57 |
| 28 | Indiana | $77,427 | $37.22 |
| 29 | Kansas | $73,052 | $35.12 |
| 30 | West Virginia | $73,191 | $35.19 |
| 31 | Nebraska | $71,131 | $34.20 |
| 32 | North Dakota | $69,231 | $33.28 |
| 33 | Montana | $74,092 | $35.62 |
| 34 | Missouri | $73,832 | $35.50 |
| 35 | Georgia | $70,776 | $34.03 |
| 36 | Oklahoma | $72,533 | $34.87 |
| 37 | Colorado | $67,437 | $32.42 |
| 38 | Texas | $66,780 | $32.11 |
| 39 | Illinois | $69,840 | $33.58 |
| 40 | Arkansas | $66,976 | $32.20 |
| 41 | Hawaii | $56,997 | $27.40 |
| 42 | Kentucky | $67,584 | $32.49 |
| 43 | Wyoming | $57,807 | $27.79 |
| 44 | Utah | $65,837 | $31.65 |
| 45 | Mississippi | $68,680 | $33.02 |
| 46 | Louisiana | $68,905 | $33.13 |
| 47 | South Dakota | $61,708 | $29.67 |
| 48 | Alabama | $66,658 | $32.05 |
| 49 | Alaska | $60,897 | $29.28 |
| 50 | Iowa | $66,342 | $31.90 |
| 51 | Florida | $58,694 | $28.22 |
The highest-paying cities for marketing strategists are Harrisburg, PA, Carson City, NV, and Washington, DC.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Harrisburg, PA | $99,538 | $47.85 |
| 2 | Carson City, NV | $99,159 | $47.67 |
| 3 | Washington, DC | $98,026 | $47.13 |
| 4 | Dover, DE | $94,669 | $45.51 |
| 5 | Hartford, CT | $90,836 | $43.67 |
| 6 | Annapolis, MD | $89,440 | $43.00 |
| 7 | Richmond, CA | $89,380 | $42.97 |
| 8 | Phoenix, AZ | $88,843 | $42.71 |
| 9 | Richmond, VA | $87,064 | $41.86 |
| 10 | Boston, MA | $86,020 | $41.36 |
| 11 | Providence, RI | $85,758 | $41.23 |
| 12 | Columbia, SC | $83,333 | $40.06 |
| 13 | New York, NY | $83,272 | $40.03 |
| 14 | Seattle, WA | $82,605 | $39.71 |
| 15 | Raleigh, NC | $81,077 | $38.98 |
| 16 | Columbus, OH | $80,540 | $38.72 |
| 17 | Saint Paul, MN | $80,094 | $38.51 |
| 18 | Concord, NH | $77,997 | $37.50 |
| 19 | Lansing, MI | $77,254 | $37.14 |
| 20 | Indianapolis, IN | $76,886 | $36.96 |
A marketing strategist's salary ranges from $53,000 a year at the 10th percentile to $119,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $119,000 | $9,917 | $57 |
| 75th Percentile | $98,000 | $8,167 | $47 |
| Average | $80,033 | $6,669 | $38 |
| 25th Percentile | $64,000 | $5,333 | $31 |
| 10th Percentile | $53,000 | $4,417 | $25 |
The highest paying types of marketing strategists are senior product marketing manager, senior manager of marketing, and product marketing manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Business Development And Marketing Manager | $75,369 | $6,281 | $36.23 | 182,239 |
| Manager, Field Marketing | $93,296 | $7,775 | $44.85 | 174,371 |
| Marketing Manager/Project Manager | $78,368 | $6,531 | $37.68 | 187,949 |
| Sales And Marketing Manager | $81,953 | $6,829 | $39.40 | 151,042 |
| Regional Marketing Manager | $85,217 | $7,101 | $40.97 | 115,987 |
| Digital Marketing Manager | $99,563 | $8,297 | $47.87 | 126,137 |
How would you rate the starting salaries for marketing strategists, as well as the prospects for salary advancement?
Zachary Johnson Ph.D.
Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University
Top companies hiring marketing strategists now:
Marketing strategist salaries at McKinsey & Company Inc and Getaround are the highest-paying according to our most recent salary estimates. In addition, the average marketing strategist salary at companies like Altium and NerdWallet are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | McKinsey & Company Inc | $155,779 | $74.89 |
| 2 | Getaround | $138,427 | $66.55 |
| 3 | Altium | $134,067 | $64.46 |
| 4 | NerdWallet | $130,237 | $62.61 |
| 5 | Yext | $129,230 | $62.13 |
| 6 | UBS | $127,436 | $61.27 |
| 7 | Amazon | $126,378 | $60.76 |
| 8 | Uber Technologies | $124,442 | $59.83 |
| 9 | Thoughtworks | $123,941 | $59.59 |
| 10 | JPMorgan Chase & Co. | $122,920 | $59.10 |
| 11 | Sophos | $121,823 | $58.57 |
| 12 | Arrow Electronics | $121,791 | $58.55 |
| 13 | Square | $120,975 | $58.16 |
| 14 | FUJIFILM Diosynth Biotechnologies | $120,485 | $57.93 |
| 15 | Autodesk | $120,188 | $57.78 |
| 16 | Belk | $119,820 | $57.61 |
| 17 | AIG | $119,677 | $57.54 |
| 18 | FUJIFILM Medical Systems USA | $119,398 | $57.40 |
| 19 | Getty Images | $119,307 | $57.36 |
| 20 | Qualtrics | $118,999 | $57.21 |
The average marketing strategist salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $100,214 | $48.18 |
| 2 | Finance | $95,741 | $46.03 |
| 3 | Health Care | $83,692 | $40.24 |
| 4 | Manufacturing | $82,265 | $39.55 |
| 5 | Media | $78,396 | $37.69 |
| 6 | Professional | $76,283 | $36.67 |
| 7 | Retail | $61,158 | $29.40 |
The average marketing strategist salary has risen by $14,726 over the last ten years. In 2014, the average marketing strategist earned $65,307 annually, but today, they earn $80,033 a year. That works out to a 8% change in pay for marketing strategists over the last decade.
Compare marketing strategist salaries for cities or states with the national average over time.
Compare marketing strategist salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $80,000 | $38.48 | +3.7% |
| 2024 | $77,000 | $37.04 | +1.9% |
| 2023 | $75,600 | $36.34 | +1.5% |
| 2022 | $74,400 | $35.79 | +0.8% |
| 2021 | $73,800 | $35.50 | +1.9% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Ntrs | Integrated Campaigns Strategist, Asset Management Marketing | Day, NY | 06/30/2025 | $109,940 |
| Washington State Employees Credit Union | Senior Product Marketing Strategist | Olympia, WA | 06/28/2025 | $83,318 |
| Graham Personnel Services | Marketing Strategist | Greensboro, NC | 06/25/2025 | $60,000 |
| Carbon Health | Clinical Research Recruitment and Marketing Strategist | Ione, CA | 06/25/2025 | $146,090 |
| Blue Cross and Blue Shield of Kansas Inc. | Senior Marketing Strategist | Noel, MO | 06/24/2025 | $83,280 |
| Aon Corporation | Growth Marketing Strategist | Kane, PA | 06/24/2025 | $90,000 |
| University of Minnesota | SR. Communications & Marketing Strategist | Minneapolis, MN | 06/24/2025 | $67,500 |
| Blue Cross and Blue Shield of Kansas | Senior Marketing Strategist | Topeka, KS | 06/23/2025 | $83,280 |
| The Planet Group | Growth Marketing Strategist | Cupertino, CA | 06/22/2025 | $129,248 |
| Marketing | Stas-Marketing | Gainesville, FL | 06/21/2025 | $31,305 |
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