Marketing strategist salary

Q: How much does a marketing strategist make?

The average marketing strategist salary in the United States is $80,033. Marketing strategist salaries typically range between $53,000 and $119,000 yearly. The average hourly rate for marketing strategists is $38.48 per hour. Marketing strategist salary is impacted by location, education, and experience. Marketing strategists earn the highest average salary in Pennsylvania.

Q: What state pays Marketing Strategists the most?

Pennsylvania pays Marketing Strategists the most in the United States, with an average salary of $99,769 per year, or $47.97 per hour.

Q: How do I know if I'm being paid fairly as a marketing strategist?

You know if you are being paid fairly as a marketing strategist if your pay is close to the average pay for the state you live in. For example, if you live in District of Columbia you should be paid close to $97,958 per year.

Q: How much does a marketing strategist make?

A marketing strategist makes approximately $60,000 per year. For those just starting out in the field, you can expect to see an entry-level salary of approximately $41,000 per year. Conversely, those in the top 10% of the field may see salaries as high as $87,000 per year.

Quoted expert

Zachary Johnson Ph.D.

Average marketing strategist salary

$80,033

$38.48 hourly rate

Entry-level marketing strategist salary

$53,000 yearly salary

Updated January 8, 2025

Average Marketing Strategist Salary

The average salary for a marketing strategist stands at $80,033 per year, translating to approximately $38 per hour. Salaries can vary significantly based on factors such as experience, industry, and geographical location. For instance, entry-level marketing strategists might earn closer to $50,000, while those with more experience can command salaries exceeding $100,000.

Top-Paying States for Marketing Strategists

States like California, New York, and Texas offer some of the highest salaries for marketing strategists. In California, salaries can range from $85,000 to $120,000 depending on the company and specific role. Understanding these trends can help job seekers target their applications effectively.

Job Opportunities

Marketing strategists are in demand across various sectors, including technology, healthcare, and consumer goods. The role typically requires a blend of analytical skills and creativity, making it a versatile career choice. As businesses increasingly focus on digital marketing, opportunities in this field continue to expand.

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Marketing strategist salary by:

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Where can a Marketing Strategist earn more?

Compare salary by location

127k

107k

87k

67k

47k

Columbus, OH$99,538

Indianapolis, IN$76,886

Compare salary by company

169k

149k

129k

109k

89k

McKinsey & Company Inc$155,779

Qualtrics$118,999

Marketing strategist salaries by experience level

Experience level	Avg. salary	Hourly rate
Entry-level marketing strategist	$59,400	$28.56
Mid-level marketing strategist	$63,500	$30.51
Senior-level marketing strategist	$144,000	$69.40

Marketing strategist salary estimates from across the web

Based on the latest salary information compiled by Zippia, Salary.com, Glassdoor, Ziprecruiter, Comparably and Payscale, the average salary for a marketing strategist typically falls between $65,995 and $99,880.

zippia

$80,033yearly

glassdoor[1]

$86,365yearly

comparably[2]

$99,880yearly

Salary.com[3]

$76,528yearly

ZipRecruiter[4]

$72,687yearly

payscale[5]

$65,995yearly

Average marketing strategist salary by state

The average marketing strategist salary in Pennsylvania, Delaware, and Nevada are the highest in the U.S. The lowest average marketing strategist salary states are Utah, South Dakota, and Alaska.

State view
County view

Average salary:

Highest paying states for marketing strategists

Rank	State	Avg. salary	Hourly rate
1	Pennsylvania	$99,769	$47.97
2	Connecticut	$91,285	$43.89
3	District of Columbia	$97,958	$47.10
4	Nevada	$93,136	$44.78
5	Rhode Island	$85,859	$41.28
6	Delaware	$94,829	$45.59
7	Arizona	$88,504	$42.55
8	Massachusetts	$86,145	$41.42
9	Virginia	$87,481	$42.06
10	Oregon	$82,723	$39.77
11	Maine	$80,954	$38.92
12	Vermont	$85,914	$41.30
13	Minnesota	$80,034	$38.48
14	Maryland	$89,302	$42.93
15	New York	$83,041	$39.92
16	New Hampshire	$78,546	$37.76
17	North Carolina	$79,293	$38.12
18	Washington	$81,861	$39.36
19	Ohio	$81,340	$39.11
20	California	$82,197	$39.52
21	New Jersey	$85,035	$40.88
22	South Carolina	$82,854	$39.83
23	New Mexico	$81,323	$39.10
24	Idaho	$81,943	$39.40
25	Michigan	$78,334	$37.66
26	Tennessee	$77,164	$37.10
27	Wisconsin	$76,073	$36.57
28	Indiana	$77,427	$37.22
29	Kansas	$73,052	$35.12
30	West Virginia	$73,191	$35.19
31	Nebraska	$71,131	$34.20
32	North Dakota	$69,231	$33.28
33	Montana	$74,092	$35.62
34	Missouri	$73,832	$35.50
35	Georgia	$70,776	$34.03
36	Oklahoma	$72,533	$34.87
37	Colorado	$67,437	$32.42
38	Texas	$66,780	$32.11
39	Illinois	$69,840	$33.58
40	Arkansas	$66,976	$32.20
41	Hawaii	$56,997	$27.40
42	Kentucky	$67,584	$32.49
43	Wyoming	$57,807	$27.79
44	Utah	$65,837	$31.65
45	Mississippi	$68,680	$33.02
46	Louisiana	$68,905	$33.13
47	South Dakota	$61,708	$29.67
48	Alabama	$66,658	$32.05
49	Alaska	$60,897	$29.28
50	Iowa	$66,342	$31.90
51	Florida	$58,694	$28.22

Top marketing strategist jobs near you

Highest paying cities for marketing strategists

The highest-paying cities for marketing strategists are Harrisburg, PA, Carson City, NV, and Washington, DC.

Rank	City	Avg. salary	Hourly rate
1	Harrisburg, PA	$99,538	$47.85
2	Carson City, NV	$99,159	$47.67
3	Washington, DC	$98,026	$47.13
4	Dover, DE	$94,669	$45.51
5	Hartford, CT	$90,836	$43.67
6	Annapolis, MD	$89,440	$43.00
7	Richmond, CA	$89,380	$42.97
8	Phoenix, AZ	$88,843	$42.71
9	Richmond, VA	$87,064	$41.86
10	Boston, MA	$86,020	$41.36
11	Providence, RI	$85,758	$41.23
12	Columbia, SC	$83,333	$40.06
13	New York, NY	$83,272	$40.03
14	Seattle, WA	$82,605	$39.71
15	Raleigh, NC	$81,077	$38.98
16	Columbus, OH	$80,540	$38.72
17	Saint Paul, MN	$80,094	$38.51
18	Concord, NH	$77,997	$37.50
19	Lansing, MI	$77,254	$37.14
20	Indianapolis, IN	$76,886	$36.96

Marketing strategist salary details

A marketing strategist's salary ranges from $53,000 a year at the 10th percentile to $119,000 at the 90th percentile.

Average marketing strategist salary graph, trends, and summary

What is a marketing strategist's salary?

Percentile	Annual salary	Monthly salary	Hourly rate
90th Percentile	$119,000	$9,917	$57
75th Percentile	$98,000	$8,167	$47
Average	$80,033	$6,669	$38
25th Percentile	$64,000	$5,333	$31
10th Percentile	$53,000	$4,417	$25

Highest paying marketing strategist jobs

The highest paying types of marketing strategists are senior product marketing manager, senior manager of marketing, and product marketing manager.

Job title	Annual salary	Monthly salary	Hourly rate	Job openings
Business Development And Marketing Manager	$75,369	$6,281	$36.23	182,239
Manager, Field Marketing	$93,296	$7,775	$44.85	174,371
Marketing Manager/Project Manager	$78,368	$6,531	$37.68	187,949
Sales And Marketing Manager	$81,953	$6,829	$39.40	151,042
Regional Marketing Manager	$85,217	$7,101	$40.97	115,987
Digital Marketing Manager	$99,563	$8,297	$47.87	126,137

How would you rate the starting salaries for marketing strategists, as well as the prospects for salary advancement?

Zachary Johnson Ph.D.

Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University

COVID has disrupted everything, at least for the time being. And the salaries that I'm seeing from employers range widely -- anywhere from the low $40s to tropical $100s. Overall, estimates suggest that marketing jobs are expected to increase somewhere between 5-10% within the next ten years. Still, the next few years are likely to be unpredictable until the pandemic subsides. One of the best places to compare mid-level salaries -- which should be the medium to the long-term goal -- is O*Net, a website developed by the U.S. government. Each page provides the Department of Labor's analysis of a job category based on wages, skills, and other areas to help a graduate assess potential career paths.

Top companies hiring marketing strategists now:

Which companies pay marketing strategists the most?

Marketing strategist salaries at McKinsey & Company Inc and Getaround are the highest-paying according to our most recent salary estimates. In addition, the average marketing strategist salary at companies like Altium and NerdWallet are highly competitive.

Rank	Company	Average salary	Hourly rate
1	McKinsey & Company Inc	$155,779	$74.89
2	Getaround	$138,427	$66.55
3	Altium	$134,067	$64.46
4	NerdWallet	$130,237	$62.61
5	Yext	$129,230	$62.13
6	UBS	$127,436	$61.27
7	Amazon	$126,378	$60.76
8	Uber Technologies	$124,442	$59.83
9	Thoughtworks	$123,941	$59.59
10	JPMorgan Chase & Co.	$122,920	$59.10
11	Sophos	$121,823	$58.57
12	Arrow Electronics	$121,791	$58.55
13	Square	$120,975	$58.16
14	FUJIFILM Diosynth Biotechnologies	$120,485	$57.93
15	Autodesk	$120,188	$57.78
16	Belk	$119,820	$57.61
17	AIG	$119,677	$57.54
18	FUJIFILM Medical Systems USA	$119,398	$57.40
19	Getty Images	$119,307	$57.36
20	Qualtrics	$118,999	$57.21

Wage gap by gender, race and education

$81,000$80,000$79,000$78,000$77,000$76,000

MaleFemale

Marketing Strategist salary by industry

The average marketing strategist salary varies across industries:

The average marketing strategist salary in the technology industry is $100,214, the highest of any industry.
The average marketing strategist salary in the finance industry is $95,741.
Marketing strategists in the retail industry earn an average salary of $61,158, the lowest of any industry.

Highest paying industries for marketing strategists

Rank	Industry	Average salary	Hourly rate
1	Technology	$100,214	$48.18
2	Finance	$95,741	$46.03
3	Health Care	$83,692	$40.24
4	Manufacturing	$82,265	$39.55
5	Media	$78,396	$37.69
6	Professional	$76,283	$36.67
7	Retail	$61,158	$29.40

High paying marketing strategist jobs

Marketing strategist salary trends

The average marketing strategist salary has risen by $14,726 over the last ten years. In 2014, the average marketing strategist earned $65,307 annually, but today, they earn $80,033 a year. That works out to a 8% change in pay for marketing strategists over the last decade.

Compare marketing strategist salaries for cities or states with the national average over time.

Average marketing strategist salary over time

Compare marketing strategist salaries for individual cities or states with the national average.

Marketing strategist salary by year

Year	Avg. salary	Hourly rate	% Change
2025	$80,000	$38.48	+3.7%
2024	$77,000	$37.04	+1.9%
2023	$75,600	$36.34	+1.5%
2022	$74,400	$35.79	+0.8%
2021	$73,800	$35.50	+1.9%

Recently added marketing strategist salaries

Company	Job	Location	Date added	Salary
Ntrs	Integrated Campaigns Strategist, Asset Management Marketing	Day, NY	06/30/2025	$109,940
Washington State Employees Credit Union	Senior Product Marketing Strategist	Olympia, WA	06/28/2025	$83,318
Graham Personnel Services	Marketing Strategist	Greensboro, NC	06/25/2025	$60,000
Carbon Health	Clinical Research Recruitment and Marketing Strategist	Ione, CA	06/25/2025	$146,090
Blue Cross and Blue Shield of Kansas Inc.	Senior Marketing Strategist	Noel, MO	06/24/2025	$83,280
Aon Corporation	Growth Marketing Strategist	Kane, PA	06/24/2025	$90,000
University of Minnesota	SR. Communications & Marketing Strategist	Minneapolis, MN	06/24/2025	$67,500
Blue Cross and Blue Shield of Kansas	Senior Marketing Strategist	Topeka, KS	06/23/2025	$83,280
The Planet Group	Growth Marketing Strategist	Cupertino, CA	06/22/2025	$129,248
Marketing	Stas-Marketing	Gainesville, FL	06/21/2025	$31,305

Marketing strategist salary FAQs

What state pays Marketing Strategists the most?

How do I know if I'm being paid fairly as a marketing strategist?

How much does a marketing strategist make?

Have more questions? See all answers to common executive management questions.

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Updated January 8, 2025

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