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The average salary for a Marketing Team Leader stands at $67,150 per year. This figure reflects the diverse factors affecting compensation, including geographic location, years of experience, and the industry sector. For instance, marketing leaders in high-demand areas or specialized sectors often earn more. Additionally, those with extensive experience or advanced degrees may command higher salaries.
Entry-level Marketing Team Leaders typically earn around $50,000, while those with several years of experience can see salaries rise to over $80,000. Understanding these dynamics can help candidates negotiate better salaries and choose opportunities that align with their career goals.
States such as California, New York, and Massachusetts offer some of the highest salaries for this role, often exceeding the national average. These locations are home to leading companies and industries that value effective marketing strategies.
Job seekers should explore various industries, including tech and healthcare, where marketing leadership roles are in high demand. By targeting positions in these sectors, candidates can maximize their earning potential and career growth.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level marketing team leader | $49,800 | $23.97 |
| Mid-level marketing team leader | $53,200 | $25.60 |
| Senior-level marketing team leader | $121,000 | $58.23 |
The average marketing team leader salary in Connecticut, Delaware, and Massachusetts are the highest in the U.S. The lowest average marketing team leader salary states are South Dakota, Oklahoma, and Nebraska.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Connecticut | $72,212 | $34.72 |
| 2 | Rhode Island | $67,629 | $32.51 |
| 3 | Pennsylvania | $67,795 | $32.59 |
| 4 | Massachusetts | $70,444 | $33.87 |
| 5 | New York | $67,906 | $32.65 |
| 6 | Delaware | $70,867 | $34.07 |
| 7 | Vermont | $61,963 | $29.79 |
| 8 | Maine | $62,677 | $30.13 |
| 9 | New Jersey | $66,231 | $31.84 |
| 10 | New Hampshire | $61,097 | $29.37 |
| 11 | Washington | $62,220 | $29.91 |
| 12 | District of Columbia | $69,094 | $33.22 |
| 13 | Wisconsin | $64,951 | $31.23 |
| 14 | Arizona | $66,071 | $31.76 |
| 15 | Ohio | $63,446 | $30.50 |
| 16 | North Dakota | $57,041 | $27.42 |
| 17 | Colorado | $61,387 | $29.51 |
| 18 | Texas | $60,480 | $29.08 |
| 19 | Indiana | $61,651 | $29.64 |
| 20 | Virginia | $62,223 | $29.91 |
| 21 | Oregon | $58,462 | $28.11 |
| 22 | Georgia | $58,865 | $28.30 |
| 23 | Nevada | $58,391 | $28.07 |
| 24 | Minnesota | $58,409 | $28.08 |
| 25 | California | $58,183 | $27.97 |
| 26 | West Virginia | $57,670 | $27.73 |
| 27 | Maryland | $62,447 | $30.02 |
| 28 | North Carolina | $56,055 | $26.95 |
| 29 | Utah | $54,538 | $26.22 |
| 30 | Michigan | $54,838 | $26.36 |
| 31 | New Mexico | $57,117 | $27.46 |
| 32 | Alabama | $53,266 | $25.61 |
| 33 | Illinois | $53,978 | $25.95 |
| 34 | Mississippi | $53,926 | $25.93 |
| 35 | Wyoming | $52,434 | $25.21 |
| 36 | Arkansas | $51,630 | $24.82 |
| 37 | Missouri | $53,899 | $25.91 |
| 38 | Montana | $51,414 | $24.72 |
| 39 | Kentucky | $53,563 | $25.75 |
| 40 | Hawaii | $53,064 | $25.51 |
| 41 | Tennessee | $52,328 | $25.16 |
| 42 | Iowa | $52,238 | $25.11 |
| 43 | Idaho | $54,386 | $26.15 |
| 44 | South Dakota | $50,477 | $24.27 |
| 45 | Kansas | $51,495 | $24.76 |
| 46 | Nebraska | $49,672 | $23.88 |
| 47 | Florida | $47,912 | $23.03 |
| 48 | Alaska | $44,510 | $21.40 |
| 49 | Oklahoma | $49,698 | $23.89 |
| 50 | South Carolina | $48,537 | $23.34 |
| 51 | Louisiana | $51,982 | $24.99 |
The highest-paying cities for marketing team leaders are Boston, MA, Philadelphia, PA, and Freeport, NY.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Boston, MA | $70,392 | $33.84 |
| 2 | Philadelphia, PA | $68,166 | $32.77 |
| 3 | Freeport, NY | $68,055 | $32.72 |
| 4 | Parsippany-Troy Hills, NJ | $66,194 | $31.82 |
| 5 | Tempe, AZ | $66,073 | $31.77 |
| 6 | Madison, WI | $64,342 | $30.93 |
| 7 | Harlingen, TX | $62,167 | $29.89 |
| 8 | San Francisco, CA | $61,287 | $29.46 |
| 9 | Atlanta, GA | $58,892 | $28.31 |
| 10 | Charlotte, NC | $54,999 | $26.44 |
| 11 | Chicago, IL | $54,316 | $26.11 |
| 12 | Shreveport, LA | $50,909 | $24.48 |
| 13 | Miami, FL | $48,742 | $23.43 |
A marketing team leader's salary ranges from $42,000 a year at the 10th percentile to $106,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $106,000 | $8,833 | $51 |
| 75th Percentile | $85,000 | $7,083 | $41 |
| Average | $67,150 | $5,596 | $32 |
| 25th Percentile | $52,000 | $4,333 | $25 |
| 10th Percentile | $42,000 | $3,500 | $20 |
The highest paying types of marketing team leaders are head of marketing, senior manager of marketing, and marketing services manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Manager, Field Marketing | $93,296 | $7,775 | $44.85 | 174,371 |
| Head Of Marketing | $137,829 | $11,486 | $66.26 | 92,557 |
| Marketing And Operations Manager | $93,738 | $7,812 | $45.07 | 152,231 |
| Marketing Services Manager | $117,977 | $9,831 | $56.72 | 166,503 |
| Marketing Manager/Project Manager | $78,368 | $6,531 | $37.68 | 187,949 |
| Marketing Strategist | $80,033 | $6,669 | $38.48 | 89,543 |
Top companies hiring marketing team leaders now:
Marketing team leader salaries at NVIDIA and Boston Consulting Group are the highest-paying according to our most recent salary estimates. In addition, the average marketing team leader salary at companies like NetApp and Amazon are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | NVIDIA | $134,822 | $64.82 |
| 2 | Boston Consulting Group | $116,334 | $55.93 |
| 3 | NetApp | $104,532 | $50.26 |
| 4 | Amazon | $97,467 | $46.86 |
| 5 | Datadog | $92,425 | $44.44 |
| 6 | Edward Jones | $87,734 | $42.18 |
| 7 | Acronis | $84,892 | $40.81 |
| 8 | Accenture | $81,878 | $39.36 |
| 9 | Hilton Grand Vacations | $77,767 | $37.39 |
| 10 | Tata Group | $76,128 | $36.60 |
| 11 | Brown & Brown | $74,932 | $36.02 |
| 12 | Stitch Fix | $73,389 | $35.28 |
| 13 | California Institute of Technology | $73,053 | $35.12 |
| 14 | Alert Logic | $71,831 | $34.53 |
| 15 | Stantec | $70,335 | $33.81 |
| 16 | HNTB | $67,295 | $32.35 |
| 17 | Zip | $65,362 | $31.42 |
| 18 | Exact Software North America, Inc. | $65,090 | $31.29 |
| 19 | Forthea - Digital Marketing | $61,611 | $29.62 |
| 20 | Price Chopper Supermarkets-Market 32 | $61,174 | $29.41 |
The average marketing team leader salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Professional | $72,516 | $34.86 |
| 2 | Manufacturing | $66,763 | $32.10 |
| 3 | Health Care | $64,723 | $31.12 |
| 4 | Hospitality | $56,360 | $27.10 |
| 5 | Retail | $52,687 | $25.33 |
The average marketing team leader salary has risen by $12,356 over the last ten years. In 2014, the average marketing team leader earned $54,794 annually, but today, they earn $67,150 a year. That works out to a 8% change in pay for marketing team leaders over the last decade.
Compare marketing team leader salaries for cities or states with the national average over time.
Compare marketing team leader salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $67,200 | $32.28 | +3.7% |
| 2025 | $64,600 | $31.08 | +1.9% |
| 2024 | $63,400 | $30.49 | +1.5% |
| 2023 | $62,500 | $30.03 | +0.8% |
| 2022 | $62,000 | $29.79 | +1.9% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Ralph Brennan Restaurant Group | Beignets Expressed Team-Downtown Disney | Anaheim, CA | 06/27/2025 | $32,349 |
| Cardinal Group Companies | Leasing & Marketing Team Leader | Bothell, WA | 06/24/2025 | $52,175 |
| Southern Industries Home Improvements | Outside Marketing Team Leader | Pooler, GA | 06/21/2025 | $45,000 |
| Andersen | Direct Marketing/Canvassing Team Lead-Tri-Cities | Kennewick, WA | 06/19/2025 | $48,001 |
| Southern Industries Home Improvements | Outside Marketing Team Leader | Columbia, SC | 06/14/2025 | $45,000 |
| Cardinal Group Career | Leasing & Marketing Team Leader | San Bernardino, CA | 06/13/2025 | $62,610 |
| Bath Experts | Field Marketing-Team Lead | Louisville, KY | 06/05/2025 | $100,000 |
| Cardinal Group Career | Leasing & Marketing Team Leader | Saint Louis, MO | 06/01/2025 | $32,349 |
| Regions Bank | Small Business & Corporate Banking Marketing Strategy Team Leader | Birmingham, AL | 05/28/2025 | $148,946 |
| Cardinal Group Career | Leasing & Marketing Team Leader | Denver, CO | 05/24/2025 | $43,827 |
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