How much does a marketing technician make?

The average marketing technician salary in the United States is $87,649. Marketing technician salaries typically range between $57,000 and $134,000 yearly. The average hourly rate for marketing technicians is $42.14 per hour. Marketing technician salary is impacted by location, education, and experience. Marketing technicians earn the highest average salary in Delaware.

Marketing technician salary

Q: What state pays Marketing Technicians the most?

Delaware pays Marketing Technicians the most in the United States, with an average salary of $114,796 per year, or $55.19 per hour.

Q: How do I know if I'm being paid fairly as a marketing technician?

You know if you are being paid fairly as a marketing technician if your pay is close to the average pay for the state you live in. For example, if you live in New Jersey you should be paid close to $95,889 per year.

Quoted expert

Zachary Johnson Ph.D.

Average marketing technician salary

$87,649

$42.14 hourly rate

Entry-level marketing technician salary

$57,000 yearly salary

Updated December 15, 2025

Understanding Marketing Technician Salaries

A Marketing Technician plays a crucial role in executing marketing strategies and campaigns. As of October 2025, the average salary for this position is $87,649 annually, which translates to approximately $42 per hour. Salaries can vary based on several factors, including geographic location, years of experience, and specific industry sectors.

Salary by Experience Level

Entry-level Marketing Technicians can expect lower salaries, while those with several years of experience may earn significantly more. For example, technicians with 5 to 10 years of experience typically earn around $93,000 annually. In contrast, those with over a decade in the field can command upwards of $100,000.

Geographic Impact on Earnings

Location greatly affects salary potential. For instance, states like California and New York tend to offer higher salaries compared to others. Major cities such as San Francisco and New York City frequently rank as the highest-paying locations, with salaries exceeding the average by a notable margin. Understanding these dynamics can help job seekers make informed career decisions.

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Marketing technician salary by:

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Where can a Marketing Technician earn more?

Compare salary by location

138k

118k

98k

78k

58k

38k

Columbus, OH$115,167

Columbus, OH$68,055

Compare salary by company

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117k

97k

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57k

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Microsoft$123,457

Brown & Brown$67,444

Marketing technician salaries by experience level

Experience level	Avg. salary	Hourly rate
Entry-level marketing technician	$55,000	$26.44
Mid-level marketing technician	$92,900	$44.65
Senior-level marketing technician	$152,000	$73.13

Average marketing technician salary by state

The highest-paying states for marketing technicians are Delaware, New Jersey, and New York. The lowest average marketing technician salary states are Montana, Kansas, and Nebraska.

State view
County view

Average salary:

Highest paying states for marketing technicians

Rank	State	Avg. salary	Hourly rate
1	Delaware	$114,796	$55.19
2	North Carolina	$75,861	$36.47
3	New Hampshire	$76,371	$36.72
4	Texas	$80,255	$38.58
5	New York	$91,245	$43.87
6	Virginia	$81,725	$39.29
7	Maryland	$83,339	$40.07
8	Pennsylvania	$77,721	$37.37
9	Rhode Island	$75,322	$36.21
10	New Jersey	$95,889	$46.10
11	Arkansas	$72,711	$34.96
12	Connecticut	$73,844	$35.50
13	Washington	$83,624	$40.20
14	Maine	$67,551	$32.48
15	Massachusetts	$78,141	$37.57
16	Nevada	$71,941	$34.59
17	Michigan	$71,712	$34.48
18	Georgia	$70,172	$33.74
19	District of Columbia	$86,542	$41.61
20	West Virginia	$63,179	$30.37
21	California	$82,637	$39.73
22	Ohio	$68,875	$33.11
23	Vermont	$63,796	$30.67
24	Oregon	$73,968	$35.56
25	Louisiana	$71,338	$34.30
26	Illinois	$71,230	$34.25
27	South Carolina	$68,146	$32.76
28	Florida	$63,309	$30.44
29	Minnesota	$62,515	$30.06
30	Arizona	$67,423	$32.41
31	Wisconsin	$62,100	$29.86
32	Tennessee	$62,370	$29.99
33	Indiana	$67,103	$32.26
34	Kentucky	$61,249	$29.45
35	New Mexico	$65,775	$31.62
36	Colorado	$55,541	$26.70
37	South Dakota	$51,077	$24.56
38	Missouri	$53,314	$25.63
39	Alabama	$59,645	$28.68
40	Iowa	$57,828	$27.80
41	Wyoming	$44,508	$21.40
42	Mississippi	$51,828	$24.92
43	Utah	$54,892	$26.39
44	Hawaii	$46,015	$22.12
45	Idaho	$52,678	$25.33
46	Nebraska	$46,241	$22.23
47	North Dakota	$47,531	$22.85
48	Kansas	$46,263	$22.24
49	Alaska	$42,435	$20.40
50	Oklahoma	$49,478	$23.79
51	Montana	$47,090	$22.64

Top marketing technician jobs near you

Highest paying cities for marketing technicians

The highest-paying cities for marketing technicians are Dover, DE, New York, NY, and Olympia, WA.

Rank	City	Avg. salary	Hourly rate
1	Dover, DE	$115,167	$55.37
2	New York, NY	$91,751	$44.11
3	Olympia, WA	$88,635	$42.61
4	Mountain View, CA	$86,972	$41.81
5	Annapolis, MD	$83,600	$40.19
6	Austin, TX	$82,151	$39.50
7	Richmond, VA	$81,300	$39.09
8	Philadelphia, PA	$78,702	$37.84
9	Boston, MA	$77,931	$37.47
10	Raleigh, NC	$77,399	$37.21
11	Carson City, NV	$76,148	$36.61
12	Providence, RI	$75,097	$36.10
13	Concord, NH	$75,096	$36.10
14	New Britain, CT	$73,283	$35.23
15	Baton Rouge, LA	$71,884	$34.56
16	Chicago, IL	$71,871	$34.55
17	Lansing, MI	$70,469	$33.88
18	Duluth, GA	$69,944	$33.63
19	Columbia, SC	$68,283	$32.83
20	Columbus, OH	$68,055	$32.72

Marketing technician salary details

A marketing technician's salary ranges from $57,000 a year at the 10th percentile to $134,000 at the 90th percentile.

Average marketing technician salary graph, trends, and summary

What is a marketing technician's salary?

Percentile	Annual salary	Monthly salary	Hourly rate
90th Percentile	$134,000	$11,167	$64
75th Percentile	$109,000	$9,083	$52
Average	$87,649	$7,304	$42
25th Percentile	$69,000	$5,750	$33
10th Percentile	$57,000	$4,750	$27

Highest paying marketing technician jobs

The highest paying types of marketing technicians are marketing executive, digital marketing consultant, and marketing consultant.

Job title	Annual salary	Monthly salary	Hourly rate	Job openings
Marketing And Sales Coordinator	$45,306	$3,776	$21.78	89,923
Sales/Marketing	$41,130	$3,427	$19.77	175,318
Sales And Marketing Internship	$42,269	$3,522	$20.32	142,820
Marketing Communications Coordinator	$49,151	$4,096	$23.63	96,492
Digital Marketing Consultant	$71,064	$5,922	$34.17	99,520
Marketing & Events Coordinator	$41,447	$3,454	$19.93	84,375

How would you rate the starting salaries for marketing technicians, as well as the prospects for salary advancement?

Zachary Johnson Ph.D.

Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University

COVID has disrupted everything, at least for the time being. And the salaries that I'm seeing from employers range widely -- anywhere from the low $40s to tropical $100s. Overall, estimates suggest that marketing jobs are expected to increase somewhere between 5-10% within the next ten years. Still, the next few years are likely to be unpredictable until the pandemic subsides. One of the best places to compare mid-level salaries -- which should be the medium to the long-term goal -- is O*Net, a website developed by the U.S. government. Each page provides the Department of Labor's analysis of a job category based on wages, skills, and other areas to help a graduate assess potential career paths.

Top companies hiring marketing technicians now:

Which companies pay marketing technicians the most?

Marketing technician salaries at Microsoft and Xilinx are the highest-paying according to our most recent salary estimates. In addition, the average marketing technician salary at companies like Boehringer Ingelheim and Amd are highly competitive.

Rank	Company	Average salary	Hourly rate
1	Microsoft	$123,457	$59.35
2	Xilinx	$112,338	$54.01
3	Boehringer Ingelheim	$111,827	$53.76
4	Amd	$106,998	$51.44
5	Pure Storage	$101,377	$48.74
6	Infineon Technologies	$101,157	$48.63
7	Ansys	$97,250	$46.75
8	Agilent Technologies	$91,758	$44.11
9	Amazon	$89,185	$42.88
10	CyberCoders	$88,972	$42.77
11	Gillette	$86,569	$41.62
12	Pinnacle Hospitality	$84,794	$40.77
13	One Identity	$84,322	$40.54
14	Monster Products	$82,361	$39.60
15	P&G	$82,207	$39.52
16	Glaxosmithkline	$79,409	$38.18
17	Allianz Life	$78,593	$37.79
18	Oracle	$77,073	$37.05
19	Rain Bird	$72,404	$34.81
20	Brown & Brown	$67,444	$32.42

Wage gap by gender, race and education

$86,000$85,000$84,000$83,000$82,000$81,000

MaleFemale

Marketing Technician salary by industry

The average marketing technician salary varies across industries:

The average marketing technician salary in the energy industry is $88,259, the highest of any industry.
The average marketing technician salary in the finance industry is $76,636.
Marketing technicians in the technology industry earn an average salary of $69,605, the lowest of any industry.

Highest paying industries for marketing technicians

Rank	Industry	Average salary	Hourly rate
1	Energy	$88,259	$42.43
2	Insurance	$76,636	$36.84
3	Professional	$75,414	$36.26
4	Manufacturing	$75,138	$36.12
5	Technology	$69,605	$33.46

High paying marketing technician jobs

Marketing technician salary trends

The average marketing technician salary has risen by $7,405 over the last ten years. In 2014, the average marketing technician earned $80,244 annually, but today, they earn $87,649 a year. That works out to a 5% change in pay for marketing technicians over the last decade.

Compare marketing technician salaries for cities or states with the national average over time.

Average marketing technician salary over time

Compare marketing technician salaries for individual cities or states with the national average.

Marketing technician salary by year

Year	Avg. salary	Hourly rate	% Change
2026	$87,600	$42.14	+3.1%
2025	$85,000	$40.85	+1.1%
2024	$84,100	$40.42	-0.2%
2023	$84,200	$40.49	+1.1%
2022	$83,300	$40.06	+0.7%

Recently added marketing technician salaries

Company	Job	Location	Date added	Salary
Get It-Marketing	Marketing Tech Administrator-Remote	White Plains, NY	06/29/2025	$87,000
Newport News City, Va	Marketing Technician-Special Events	Newport News, VA	06/26/2025	$44,057
52 Limited	Marketing Technologist	Portland, OR	06/17/2025	$104,350
Western Grain Marketing	Grain Handler Technician-Western Grain Marketing	Ashland, CA	06/08/2025	$31,305
Direct Agents	Digital Marketing and Tech Recruiter Contract)	New York, NY	06/06/2025	$62,610
Psinapse Technology	Digital Marketing Technologist	San Francisco, CA	06/05/2025	$115,000
Intelliswift-An LTTS Company	Marketing Technologist	San Francisco, CA	05/30/2025	$170,988
Keker, Van Nest & Peters LLP	Digital Marketing Technologist	San Francisco, CA	05/29/2025	$115,000
Get It-Marketing	Marketing Tech Administrator-Remote	White Plains, NY	05/26/2025	$87,000
Sirius XM	Coordinator, Sales Marketing, Ad Tech	New York, NY	05/09/2025	$60,000

Marketing technician salary FAQs

What state pays Marketing Technicians the most?

How do I know if I'm being paid fairly as a marketing technician?

Have more questions? See all answers to common business and financial questions.

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Updated December 15, 2025

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