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Marketing writer salary
Average marketing writer salary
$60,693
Understanding Marketing Writer Salaries
As of October 2025, the average salary for a Marketing Writer is approximately $60,693 per year, translating to around $29 per hour. This figure can vary significantly based on several factors, including geographic location, industry, and years of experience. For instance, states like California and New York typically offer higher salaries due to their competitive job markets and cost of living.
Factors Influencing Salary
- Location: Writers in metropolitan areas often earn more compared to those in rural regions.
- Experience: Entry-level positions generally start lower, while seasoned professionals can command salaries exceeding $80,000.
- Industry: Marketing writers in technology and finance sectors tend to earn more than those in non-profit or education.
Exploring job boards like Zippia can help you find specific opportunities that align with your skills. Whether you're considering advancement or entry into the field, staying informed about regional salary trends and industry demands is essential.
Let Zippia find your next marketing writer job
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Where can a Marketing Writer earn more?
Marketing writer salary estimates from across the web
Average marketing writer salary by state
The highest-paying states for marketing writers are California, Washington, and Nevada. The lowest average marketing writer salary states are South Carolina, Florida, and Iowa.
- State view
- County view
Highest paying states for marketing writers
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | District of Columbia | $77,072 | $37.05 |
| 2 | Nevada | $71,159 | $34.21 |
| 3 | Connecticut | $67,249 | $32.33 |
| 4 | Alaska | $69,013 | $33.18 |
| 5 | California | $100,366 | $48.25 |
| 6 | Wisconsin | $69,754 | $33.54 |
| 7 | Virginia | $63,864 | $30.70 |
| 8 | Maryland | $63,691 | $30.62 |
| 9 | Delaware | $64,549 | $31.03 |
| 10 | Idaho | $70,585 | $33.94 |
| 11 | Washington | $75,946 | $36.51 |
| 12 | Utah | $68,211 | $32.79 |
| 13 | Indiana | $69,366 | $33.35 |
| 14 | North Dakota | $58,645 | $28.19 |
| 15 | New Jersey | $68,781 | $33.07 |
| 16 | Pennsylvania | $57,350 | $27.57 |
| 17 | New York | $61,922 | $29.77 |
| 18 | Nebraska | $56,264 | $27.05 |
| 19 | Massachusetts | $64,849 | $31.18 |
| 20 | Oregon | $62,446 | $30.02 |
| 21 | Maine | $54,945 | $26.42 |
| 22 | West Virginia | $57,807 | $27.79 |
| 23 | Mississippi | $59,270 | $28.50 |
| 24 | Rhode Island | $58,694 | $28.22 |
| 25 | Texas | $54,795 | $26.34 |
| 26 | New Mexico | $56,092 | $26.97 |
| 27 | Ohio | $54,348 | $26.13 |
| 28 | North Carolina | $52,019 | $25.01 |
| 29 | Vermont | $54,687 | $26.29 |
| 30 | New Hampshire | $50,440 | $24.25 |
| 31 | Minnesota | $50,624 | $24.34 |
| 32 | Colorado | $51,885 | $24.94 |
| 33 | Hawaii | $50,528 | $24.29 |
| 34 | Kentucky | $51,491 | $24.76 |
| 35 | South Dakota | $49,105 | $23.61 |
| 36 | Wyoming | $45,826 | $22.03 |
| 37 | Illinois | $55,607 | $26.73 |
| 38 | Arkansas | $46,274 | $22.25 |
| 39 | Georgia | $46,748 | $22.48 |
| 40 | Alabama | $50,424 | $24.24 |
| 41 | Arizona | $48,171 | $23.16 |
| 42 | Montana | $48,871 | $23.50 |
| 43 | Louisiana | $50,949 | $24.49 |
| 44 | Michigan | $47,252 | $22.72 |
| 45 | Oklahoma | $49,355 | $23.73 |
| 46 | Florida | $43,969 | $21.14 |
| 47 | Kansas | $40,255 | $19.35 |
| 48 | South Carolina | $44,626 | $21.45 |
| 49 | Missouri | $41,498 | $19.95 |
| 50 | Tennessee | $38,902 | $18.70 |
| 51 | Iowa | $43,657 | $20.99 |
Highest paying cities for marketing writers
The highest-paying cities for marketing writers are San Francisco, CA, Seattle, WA, and Reno, NV.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $109,982 | $52.88 |
| 2 | Seattle, WA | $77,067 | $37.05 |
| 3 | Reno, NV | $74,878 | $36.00 |
| 4 | Indianapolis, IN | $68,964 | $33.16 |
| 5 | Parsippany-Troy Hills, NJ | $68,184 | $32.78 |
| 6 | Salt Lake City, UT | $67,154 | $32.29 |
| 7 | Arlington, VA | $66,276 | $31.86 |
| 8 | Boston, MA | $64,102 | $30.82 |
| 9 | Baltimore, MD | $63,874 | $30.71 |
| 10 | New York, NY | $62,454 | $30.03 |
| 11 | Providence, RI | $58,182 | $27.97 |
| 12 | Philadelphia, PA | $57,764 | $27.77 |
| 13 | Portland, ME | $56,534 | $27.18 |
| 14 | Chicago, IL | $56,094 | $26.97 |
| 15 | Cleveland, OH | $56,008 | $26.93 |
| 16 | Dallas, TX | $54,757 | $26.33 |
| 17 | Raleigh, NC | $53,770 | $25.85 |
| 18 | Denver, CO | $51,549 | $24.78 |
| 19 | Minneapolis, MN | $50,730 | $24.39 |
| 20 | Detroit, MI | $47,587 | $22.88 |
Marketing writer salary details
A marketing writer's salary ranges from $36,000 a year at the 10th percentile to $101,000 at the 90th percentile.
What is a marketing writer's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $101,000 | $8,417 | $49 |
| 75th Percentile | $79,000 | $6,583 | $38 |
| Average | $60,693 | $5,058 | $29 |
| 25th Percentile | $46,000 | $3,833 | $22 |
| 10th Percentile | $36,000 | $3,000 | $17 |
Highest paying marketing writer jobs
The highest paying types of marketing writers are marketing director, marketing manager, and marketing and communication consultant.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Writer And Editor | $61,482 | $5,124 | $29.56 | 14,865 |
| Graphic Designer, Marketing | $48,763 | $4,064 | $23.44 | 115,113 |
| Technical Writer | $65,329 | $5,444 | $31.41 | 75,090 |
| Marketing Communications Coordinator | $49,151 | $4,096 | $23.63 | 96,492 |
| Writer | $66,143 | $5,512 | $31.80 | 13,931 |
| Staff Writer | $44,844 | $3,737 | $21.56 | 80,547 |
Top companies hiring marketing writers now:
Which companies pay marketing writers the most?
Marketing writer salaries at Pacific Investment Management Company LLC and The New York Times Company are the highest-paying according to our most recent salary estimates. In addition, the average marketing writer salary at companies like Deloitte and Esri are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Pacific Investment Management Company LLC | $117,910 | $56.69 |
| 2 | The New York Times Company | $96,247 | $46.27 |
| 3 | Deloitte | $91,973 | $44.22 |
| 4 | Esri | $89,013 | $42.79 |
| 5 | Amazon | $88,478 | $42.54 |
| 6 | Trend Micro | $80,664 | $38.78 |
| 7 | David Weekley Homes | $76,632 | $36.84 |
| 8 | Piano | $74,535 | $35.83 |
| 9 | Wsp USA Buildings Inc. | $73,442 | $35.31 |
| 10 | AMOpportunities | $73,021 | $35.11 |
| 11 | Wells Fargo | $72,897 | $35.05 |
| 12 | Manifest Solutions | $71,371 | $34.31 |
| 13 | iTechArt Group | $70,131 | $33.72 |
| 14 | WIX Filters | $69,762 | $33.54 |
| 15 | Sodexo Management, Inc. | $68,366 | $32.87 |
| 16 | Insperity | $66,678 | $32.06 |
| 17 | Entravision Communications | $64,385 | $30.95 |
| 18 | Prison Fellowship | $62,609 | $30.10 |
| 19 | Austin Community College District | $57,625 | $27.70 |
| 20 | Vanguard Services | $57,123 | $27.46 |
Wage gap by gender, race and education
Marketing Writer salary by industry
The average marketing writer salary varies across industries:
- The average marketing writer salary in the technology industry is $79,166, the highest of any industry.
- The average marketing writer salary in the finance industry is $71,253.
- Marketing writers in the media industry earn an average salary of $65,011, the lowest of any industry.
Highest paying industries for marketing writers
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Technology | $79,166 | $38.06 |
| 2 | Professional | $71,253 | $34.26 |
| 3 | Finance | $70,208 | $33.75 |
| 4 | Internet | $70,136 | $33.72 |
| 5 | Media | $65,011 | $31.26 |
High paying marketing writer jobs
Marketing writer salary trends
The average marketing writer salary has risen by $10,173 over the last ten years. In 2014, the average marketing writer earned $50,520 annually, but today, they earn $60,693 a year. That works out to a 10% change in pay for marketing writers over the last decade.
Compare marketing writer salaries for cities or states with the national average over time.
Average marketing writer salary over time
Compare marketing writer salaries for individual cities or states with the national average.
Marketing writer salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $60,700 | $29.18 | +5.8% |
| 2024 | $57,100 | $27.48 | +1.6% |
| 2023 | $56,200 | $27.03 | +0.6% |
| 2022 | $55,900 | $26.88 | +0.9% |
| 2021 | $55,400 | $26.62 | +1.6% |
Recently added marketing writer salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Central Michigan University | Content Marketing Writer | Mount Pleasant, MI | 06/29/2025 | $47,000 |
| Energage | Content Marketing Writer | Exton, PA | 06/29/2025 | $70,000 |
| Panna Knows | Content Marketing Writer | Kane, PA | 06/13/2025 | $70,000 |
| We Are Rosie | Email Marketing Writer | Los Angeles, CA | 06/10/2025 | $93,915 |
| Backroads | Marketing Writer-Brand & Creative | Berkeley, CA | 06/09/2025 | $78,000 |
| Takara Bio USA | Content Marketing Writer | San Jose, CA | 06/05/2025 | $103,000 |
| Clontech Laboratories, Inc. | Content Marketing Writer | San Jose, CA | 06/03/2025 | $103,000 |
| Tipalti | Content Marketing Writer | Foster City, CA | 05/24/2025 | $97,000 |
| Mary Free Bed Rehabilitation Hospital | Marketing Writer | Grand Rapids, MI | 05/22/2025 | $66,888 |
| Ultimate Kronos Group | SR Content Marketing Writer | Atlanta, GA | 05/20/2025 | $70,100 |
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