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A media manager typically earns an average salary of $96,475 annually, with variations influenced by factors such as location, years of experience, and the specific industry. For instance, media managers in states like California and New York often receive higher compensation due to the cost of living and demand for skilled professionals.
Experience also plays a crucial role in salary determination. Entry-level media managers might start at lower salaries, while those with several years in the field can command significantly more. According to recent data, a media manager with over ten years of experience can earn upwards of $120,000 per year.
To enhance earning potential, professionals should consider expanding their skill set through certifications or specialized training in areas like digital marketing or content strategy. This can lead to higher-paying roles such as senior media manager or director of media, which typically offer salaries exceeding $130,000.
The demand for media managers continues to grow across various sectors, including technology, entertainment, and advertising. Companies increasingly seek individuals who can navigate complex media landscapes and drive engagement through innovative strategies. Exploring job openings on platforms like Zippia can provide insights into available positions and salary expectations across different regions.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level media manager | $71,600 | $34.43 |
| Mid-level media manager | $76,500 | $36.78 |
| Senior-level media manager | $174,000 | $83.66 |
The highest-paying states for media managers are Pennsylvania, Oregon, and California. The lowest average media manager salary states are Tennessee, Arkansas, and Alabama.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Oregon | $103,680 | $49.85 |
| 2 | Pennsylvania | $105,393 | $50.67 |
| 3 | Massachusetts | $97,856 | $47.05 |
| 4 | Washington | $96,843 | $46.56 |
| 5 | California | $101,525 | $48.81 |
| 6 | Delaware | $94,846 | $45.60 |
| 7 | Nevada | $99,745 | $47.95 |
| 8 | Rhode Island | $93,035 | $44.73 |
| 9 | New Jersey | $96,374 | $46.33 |
| 10 | New Hampshire | $96,318 | $46.31 |
| 11 | Idaho | $93,126 | $44.77 |
| 12 | Ohio | $91,314 | $43.90 |
| 13 | Arizona | $89,835 | $43.19 |
| 14 | Montana | $89,906 | $43.22 |
| 15 | Vermont | $88,014 | $42.31 |
| 16 | Maryland | $93,913 | $45.15 |
| 17 | New York | $87,528 | $42.08 |
| 18 | North Dakota | $89,637 | $43.09 |
| 19 | Maine | $89,237 | $42.90 |
| 20 | New Mexico | $89,643 | $43.10 |
| 21 | Virginia | $86,079 | $41.38 |
| 22 | Utah | $81,252 | $39.06 |
| 23 | Illinois | $82,631 | $39.73 |
| 24 | Wisconsin | $84,478 | $40.61 |
| 25 | Kentucky | $85,355 | $41.04 |
| 26 | Iowa | $86,226 | $41.45 |
| 27 | Wyoming | $83,589 | $40.19 |
| 28 | Texas | $80,369 | $38.64 |
| 29 | Michigan | $83,657 | $40.22 |
| 30 | Connecticut | $82,284 | $39.56 |
| 31 | District of Columbia | $79,203 | $38.08 |
| 32 | Indiana | $81,118 | $39.00 |
| 33 | Colorado | $79,462 | $38.20 |
| 34 | West Virginia | $80,391 | $38.65 |
| 35 | Minnesota | $78,470 | $37.73 |
| 36 | Kansas | $78,936 | $37.95 |
| 37 | Alaska | $80,470 | $38.69 |
| 38 | North Carolina | $75,190 | $36.15 |
| 39 | South Dakota | $76,604 | $36.83 |
| 40 | Arkansas | $69,486 | $33.41 |
| 41 | Georgia | $70,921 | $34.10 |
| 42 | South Carolina | $74,728 | $35.93 |
| 43 | Tennessee | $69,738 | $33.53 |
| 44 | Missouri | $74,548 | $35.84 |
| 45 | Nebraska | $71,712 | $34.48 |
| 46 | Florida | $59,957 | $28.83 |
| 47 | Louisiana | $71,942 | $34.59 |
| 48 | Hawaii | $58,543 | $28.15 |
| 49 | Mississippi | $70,544 | $33.92 |
| 50 | Alabama | $68,758 | $33.06 |
| 51 | Oklahoma | $68,283 | $32.83 |
The highest-paying cities for media managers are San Francisco, CA, Philadelphia, PA, and Portland, OR.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $115,055 | $55.31 |
| 2 | Philadelphia, PA | $105,933 | $50.93 |
| 3 | Portland, OR | $103,167 | $49.60 |
| 4 | Boston, MA | $97,819 | $47.03 |
| 5 | Seattle, WA | $97,708 | $46.98 |
| 6 | Trenton, NJ | $96,010 | $46.16 |
| 7 | Dover, DE | $94,662 | $45.51 |
| 8 | Baltimore, MD | $94,126 | $45.25 |
| 9 | Providence, RI | $93,046 | $44.73 |
| 10 | Columbus, OH | $90,994 | $43.75 |
| 11 | Phoenix, AZ | $90,211 | $43.37 |
| 12 | Fargo, ND | $89,962 | $43.25 |
| 13 | Portland, ME | $89,947 | $43.24 |
| 14 | Santa Fe, NM | $88,485 | $42.54 |
| 15 | Alexandria, VA | $87,686 | $42.16 |
| 16 | New York, NY | $87,647 | $42.14 |
| 17 | Frankfort, KY | $86,517 | $41.59 |
| 18 | Des Moines, IA | $85,306 | $41.01 |
| 19 | Chicago, IL | $82,969 | $39.89 |
| 20 | Hartford, CT | $82,408 | $39.62 |
A media manager's salary ranges from $66,000 a year at the 10th percentile to $140,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $140,000 | $11,667 | $67 |
| 75th Percentile | $117,000 | $9,750 | $56 |
| Average | $96,475 | $8,040 | $46 |
| 25th Percentile | $79,000 | $6,583 | $38 |
| 10th Percentile | $66,000 | $5,500 | $32 |
The highest paying types of media managers are senior product manager, product marketing manager, and marketing manager.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Business Development Manager | $100,769 | $8,397 | $48.45 | 215,309 |
| Social Media Director | $70,846 | $5,904 | $34.06 | 39,016 |
| Marketing Manager/Project Manager | $78,368 | $6,531 | $37.68 | 187,949 |
| Marketing And Operations Manager | $93,738 | $7,812 | $45.07 | 152,231 |
| Web Content Manager | $74,186 | $6,182 | $35.67 | 61,192 |
| Digital Marketing Manager | $99,563 | $8,297 | $47.87 | 126,137 |
Top companies hiring media managers now:
Media manager salaries at Meta and Google are the highest-paying according to our most recent salary estimates. In addition, the average media manager salary at companies like The Walt Disney Company and Zoox are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Meta | $163,568 | $78.64 |
| 2 | $151,035 | $72.61 | |
| 3 | The Walt Disney Company | $143,685 | $69.08 |
| 4 | Zoox | $135,471 | $65.13 |
| 5 | Bain & Company | $132,375 | $63.64 |
| 6 | Pace University | $131,509 | $63.23 |
| 7 | Amazon | $131,476 | $63.21 |
| 8 | $131,127 | $63.04 | |
| 9 | Accenture | $130,717 | $62.84 |
| 10 | Cirrus Aircraft | $129,889 | $62.45 |
| 11 | PVH | $126,914 | $61.02 |
| 12 | Amgen | $125,542 | $60.36 |
| 13 | QuinStreet | $125,441 | $60.31 |
| 14 | Intel | $125,146 | $60.17 |
| 15 | Sanofi Genzyme | $124,040 | $59.63 |
| 16 | Hearst | $123,696 | $59.47 |
| 17 | Starz | $123,533 | $59.39 |
| 18 | Micron Technology | $123,231 | $59.25 |
| 19 | Shutterstock | $121,993 | $58.65 |
| 20 | Walmart | $121,574 | $58.45 |
The average media manager salary varies across industries:
| Rank | Industry | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Automotive | $108,113 | $51.98 |
| 2 | Finance | $101,740 | $48.91 |
| 3 | Transportation | $91,001 | $43.75 |
| 4 | Hospitality | $84,317 | $40.54 |
| 5 | Media | $83,755 | $40.27 |
| 6 | Retail | $79,808 | $38.37 |
The average media manager salary has risen by $17,752 over the last ten years. In 2014, the average media manager earned $78,723 annually, but today, they earn $96,475 a year. That works out to a 8% change in pay for media managers over the last decade.
Compare media manager salaries for cities or states with the national average over time.
Compare media manager salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $96,500 | $46.38 | +3.7% |
| 2024 | $92,900 | $44.65 | +1.9% |
| 2023 | $91,100 | $43.81 | +1.5% |
| 2022 | $89,700 | $43.14 | +0.8% |
| 2021 | $89,000 | $42.80 | +1.9% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| USAA | Paid Search Media Manager, Mid-Level | Charlotte, NC | 06/30/2025 | $77,120 |
| Faust.Js | Paid Media Manager, SR. | Austin, TX | 06/29/2025 | $80,000 |
| Launch Potato | Senior Paid Media Manager, Google | Columbus, OH | 06/29/2025 | $75,000 |
| Launch Potato | Senior Paid Media Manager, Google | New York, NY | 06/29/2025 | $75,000 |
| Launch Potato | Senior Paid Media Manager, Google | Philadelphia, PA | 06/29/2025 | $75,000 |
| Get It-Marketing | Senior Paid Media Manager-Remote | Chicago, IL | 06/29/2025 | $75,000 |
| Bully Pulpit International | Media Manager | Chicago, IL | 06/28/2025 | $68,000 |
| Abel Cine Tech, Inc. | Media Manager-As Needed Coverage | New York, NY | 06/28/2025 | $125,220 |
| Wedi Corporation | Design and Copy Print Media Manager | Batavia, IL | 06/28/2025 | $70,000 |
| VMLY&R | Media Manager, Ad Operations | Kansas City, MO | 06/28/2025 | $45,000 |
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