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Media marketing director salary
Average media marketing director salary
$77,904
Understanding the Media Marketing Director Salary
As of October 2025, the average salary for a Media Marketing Director stands at $77,904 annually, translating to approximately $37 per hour. This position typically requires a blend of creativity and analytical skills to design and implement effective marketing strategies across various platforms.
Factors Influencing Salary
The salary of a Media Marketing Director can vary significantly based on several factors:
- Experience Level: Directors with more than 10 years in the field often earn higher salaries than those just starting.
- Geographical Location: Salaries differ by state and city, reflecting the cost of living and demand for marketing roles.
- Industry: Certain sectors, such as technology or finance, may offer higher compensation compared to others.
In addition, media marketing directors can explore opportunities in high-paying cities like San Francisco and New York, which consistently rank among the top locations for marketing professionals. Understanding these dynamics can help in making informed career decisions and maximizing earning potential.
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Where can a Media Marketing Director earn more?
Media marketing director salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level media marketing director | $57,800 | $27.80 |
| Mid-level media marketing director | $61,800 | $29.70 |
| Senior-level media marketing director | $141,000 | $67.56 |
Average media marketing director salary by state
The average media marketing director salary in Hawaii, Rhode Island, and Massachusetts are the highest in the U.S. The lowest average media marketing director salary states are South Dakota, Utah, and Wyoming.
- State view
- County view
Highest paying states for media marketing directors
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Rhode Island | $90,154 | $43.34 |
| 2 | District of Columbia | $90,503 | $43.51 |
| 3 | Pennsylvania | $84,922 | $40.83 |
| 4 | Massachusetts | $85,366 | $41.04 |
| 5 | Nevada | $83,424 | $40.11 |
| 6 | Hawaii | $90,718 | $43.61 |
| 7 | New York | $80,967 | $38.93 |
| 8 | New Jersey | $83,514 | $40.15 |
| 9 | North Carolina | $79,568 | $38.25 |
| 10 | Washington | $84,855 | $40.80 |
| 11 | Iowa | $69,854 | $33.58 |
| 12 | Oregon | $77,008 | $37.02 |
| 13 | Minnesota | $74,842 | $35.98 |
| 14 | California | $82,524 | $39.67 |
| 15 | South Carolina | $82,113 | $39.48 |
| 16 | Maryland | $83,133 | $39.97 |
| 17 | Texas | $74,645 | $35.89 |
| 18 | Arkansas | $66,700 | $32.07 |
| 19 | Delaware | $77,014 | $37.03 |
| 20 | Michigan | $77,426 | $37.22 |
| 21 | West Virginia | $75,959 | $36.52 |
| 22 | North Dakota | $67,967 | $32.68 |
| 23 | Mississippi | $66,301 | $31.88 |
| 24 | Nebraska | $68,539 | $32.95 |
| 25 | Virginia | $74,281 | $35.71 |
| 26 | Idaho | $71,428 | $34.34 |
| 27 | Alabama | $65,151 | $31.32 |
| 28 | Tennessee | $67,927 | $32.66 |
| 29 | Arizona | $70,731 | $34.01 |
| 30 | Illinois | $71,586 | $34.42 |
| 31 | Connecticut | $67,401 | $32.40 |
| 32 | Georgia | $69,824 | $33.57 |
| 33 | New Hampshire | $64,793 | $31.15 |
| 34 | Louisiana | $62,384 | $29.99 |
| 35 | Ohio | $65,803 | $31.64 |
| 36 | Kentucky | $65,176 | $31.33 |
| 37 | Maine | $61,777 | $29.70 |
| 38 | Wyoming | $59,515 | $28.61 |
| 39 | Alaska | $61,975 | $29.80 |
| 40 | New Mexico | $66,437 | $31.94 |
| 41 | Vermont | $61,961 | $29.79 |
| 42 | Indiana | $65,040 | $31.27 |
| 43 | Utah | $61,364 | $29.50 |
| 44 | Oklahoma | $57,754 | $27.77 |
| 45 | South Dakota | $61,380 | $29.51 |
| 46 | Wisconsin | $63,253 | $30.41 |
| 47 | Colorado | $62,740 | $30.16 |
| 48 | Missouri | $64,735 | $31.12 |
| 49 | Florida | $61,892 | $29.76 |
| 50 | Kansas | $58,716 | $28.23 |
| 51 | Montana | $59,003 | $28.37 |
Highest paying cities for media marketing directors
The highest-paying cities for media marketing directors are Providence, RI, Carson City, NV, and Sacramento, CA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Providence, RI | $90,101 | $43.32 |
| 2 | Carson City, NV | $87,181 | $41.91 |
| 3 | Sacramento, CA | $86,933 | $41.79 |
| 4 | Olympia, WA | $86,099 | $41.39 |
| 5 | Boston, MA | $85,289 | $41.00 |
| 6 | Harrisburg, PA | $84,766 | $40.75 |
| 7 | Annapolis, MD | $83,235 | $40.02 |
| 8 | Columbia, SC | $82,643 | $39.73 |
| 9 | Raleigh, NC | $80,065 | $38.49 |
| 10 | Albany, NY | $79,399 | $38.17 |
| 11 | Dover, DE | $77,095 | $37.06 |
| 12 | Lansing, MI | $77,012 | $37.02 |
| 13 | Charleston, WV | $75,975 | $36.53 |
| 14 | Austin, TX | $75,269 | $36.19 |
| 15 | Richmond, VA | $74,338 | $35.74 |
| 16 | Chicago, IL | $71,695 | $34.47 |
| 17 | Phoenix, AZ | $70,801 | $34.04 |
| 18 | Atlanta, GA | $69,886 | $33.60 |
| 19 | Des Moines, IA | $68,906 | $33.13 |
| 20 | Lincoln, NE | $68,357 | $32.86 |
Media marketing director salary details
A media marketing director's salary ranges from $56,000 a year at the 10th percentile to $108,000 at the 90th percentile.
What is a media marketing director's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $108,000 | $9,000 | $52 |
| 75th Percentile | $92,000 | $7,667 | $44 |
| Average | $77,904 | $6,492 | $37 |
| 25th Percentile | $65,000 | $5,417 | $31 |
| 10th Percentile | $56,000 | $4,667 | $27 |
Highest paying media marketing director jobs
The highest paying types of media marketing directors are marketing vice president, senior director of marketing, and director, product marketing.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Director Of Communications And Marketing | $87,324 | $7,277 | $41.98 | 109,600 |
| Marketing Account Manager | $67,983 | $5,665 | $32.68 | 163,297 |
| Director, Product Marketing | $141,699 | $11,808 | $68.12 | 173,038 |
| Marketing Team Leader | $67,150 | $5,596 | $32.28 | 132,966 |
| Director Of Marketing & Development | $98,174 | $8,181 | $47.20 | 151,893 |
| Marketing Manager | $104,550 | $8,712 | $50.26 | 89,627 |
Top companies hiring media marketing directors now:
Which companies pay media marketing directors the most?
Media marketing director salaries at Avid and Highmark are the highest-paying according to our most recent salary estimates. In addition, the average media marketing director salary at companies like Five Star Bank and Shipley Energy are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Avid | $119,592 | $57.50 |
| 2 | Highmark | $101,157 | $48.63 |
| 3 | Five Star Bank | $96,595 | $46.44 |
| 4 | Shipley Energy | $88,232 | $42.42 |
| 5 | Enterprise Holdings | $84,192 | $40.48 |
Wage gap by gender, race and education
Media marketing director salary trends
The average media marketing director salary has risen by $14,334 over the last ten years. In 2014, the average media marketing director earned $63,570 annually, but today, they earn $77,904 a year. That works out to a 8% change in pay for media marketing directors over the last decade.
Compare media marketing director salaries for cities or states with the national average over time.
Average media marketing director salary over time
Compare media marketing director salaries for individual cities or states with the national average.
Media marketing director salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $77,900 | $37.45 | +3.7% |
| 2024 | $75,000 | $36.05 | +1.9% |
| 2023 | $73,600 | $35.38 | +1.5% |
| 2022 | $72,500 | $34.84 | +0.8% |
| 2021 | $71,900 | $34.56 | +1.9% |
Recently added media marketing director salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Learning Resources | Marketing Director, Paid Media | Vernon Hills, IL | 06/29/2025 | $150,000 |
| Henkel | SR. Manager, Media & Integrated Marketing HCB, NA | Stamford, CT | 06/19/2025 | $105,500 |
| Relevance International | Paid Media & Marketing Director | New York, NY | 05/30/2025 | $140,000 |
| Christianity Today International | Director, Media Marketing & Platform Growth | Wheaton, IL | 05/25/2025 | $80,000 |
| Learning Resources | Marketing Director, Paid Media | Vernon Hills, IL | 05/23/2025 | $150,000 |
| Vistage Worldwide, Inc. | Director of Growth Marketing-Paid Media | San Diego, CA | 03/28/2025 | $100,000 |
| Vistage Worldwide | Director, Growth Marketing-Paid Media | San Diego, CA | 02/28/2025 | $100,000 |
| Vistage Worldwide, Inc. | Director, Growth Marketing-Paid Media | San Diego, CA | 01/27/2025 | $100,000 |
| Luxxbox USA Inc. | Director-Media, Marketing, Partnerships | Petaluma, CA | 12/14/2024 | $150,000 |
| Louisiana Department of State Civil Service | Director of Marketing and Digital Media | Natchitoches, LA | 12/05/2024 | $40,000 |
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