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As of October 2025, the average salary for a Media Marketing Director stands at $77,904 annually, translating to approximately $37 per hour. This position typically requires a blend of creativity and analytical skills to design and implement effective marketing strategies across various platforms.
The salary of a Media Marketing Director can vary significantly based on several factors:
In addition, media marketing directors can explore opportunities in high-paying cities like San Francisco and New York, which consistently rank among the top locations for marketing professionals. Understanding these dynamics can help in making informed career decisions and maximizing earning potential.
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| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level media marketing director | $57,800 | $27.80 |
| Mid-level media marketing director | $61,800 | $29.70 |
| Senior-level media marketing director | $141,000 | $67.56 |
The average media marketing director salary in Hawaii, Rhode Island, and Massachusetts are the highest in the U.S. The lowest average media marketing director salary states are South Dakota, Utah, and Wyoming.
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Rhode Island | $90,154 | $43.34 |
| 2 | District of Columbia | $90,503 | $43.51 |
| 3 | Pennsylvania | $84,922 | $40.83 |
| 4 | Massachusetts | $85,366 | $41.04 |
| 5 | Nevada | $83,424 | $40.11 |
| 6 | Hawaii | $90,718 | $43.61 |
| 7 | New York | $80,967 | $38.93 |
| 8 | New Jersey | $83,514 | $40.15 |
| 9 | North Carolina | $79,568 | $38.25 |
| 10 | Washington | $84,855 | $40.80 |
| 11 | Iowa | $69,854 | $33.58 |
| 12 | Oregon | $77,008 | $37.02 |
| 13 | Minnesota | $74,842 | $35.98 |
| 14 | California | $82,524 | $39.67 |
| 15 | South Carolina | $82,113 | $39.48 |
| 16 | Maryland | $83,133 | $39.97 |
| 17 | Texas | $74,645 | $35.89 |
| 18 | Arkansas | $66,700 | $32.07 |
| 19 | Delaware | $77,014 | $37.03 |
| 20 | Michigan | $77,426 | $37.22 |
| 21 | West Virginia | $75,959 | $36.52 |
| 22 | North Dakota | $67,967 | $32.68 |
| 23 | Mississippi | $66,301 | $31.88 |
| 24 | Nebraska | $68,539 | $32.95 |
| 25 | Virginia | $74,281 | $35.71 |
| 26 | Idaho | $71,428 | $34.34 |
| 27 | Alabama | $65,151 | $31.32 |
| 28 | Tennessee | $67,927 | $32.66 |
| 29 | Arizona | $70,731 | $34.01 |
| 30 | Illinois | $71,586 | $34.42 |
| 31 | Connecticut | $67,401 | $32.40 |
| 32 | Georgia | $69,824 | $33.57 |
| 33 | New Hampshire | $64,793 | $31.15 |
| 34 | Louisiana | $62,384 | $29.99 |
| 35 | Ohio | $65,803 | $31.64 |
| 36 | Kentucky | $65,176 | $31.33 |
| 37 | Maine | $61,777 | $29.70 |
| 38 | Wyoming | $59,515 | $28.61 |
| 39 | Alaska | $61,975 | $29.80 |
| 40 | New Mexico | $66,437 | $31.94 |
| 41 | Vermont | $61,961 | $29.79 |
| 42 | Indiana | $65,040 | $31.27 |
| 43 | Utah | $61,364 | $29.50 |
| 44 | Oklahoma | $57,754 | $27.77 |
| 45 | South Dakota | $61,380 | $29.51 |
| 46 | Wisconsin | $63,253 | $30.41 |
| 47 | Colorado | $62,740 | $30.16 |
| 48 | Missouri | $64,735 | $31.12 |
| 49 | Florida | $61,892 | $29.76 |
| 50 | Kansas | $58,716 | $28.23 |
| 51 | Montana | $59,003 | $28.37 |
The highest-paying cities for media marketing directors are Providence, RI, Carson City, NV, and Sacramento, CA.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Providence, RI | $90,101 | $43.32 |
| 2 | Carson City, NV | $87,181 | $41.91 |
| 3 | Sacramento, CA | $86,933 | $41.79 |
| 4 | Olympia, WA | $86,099 | $41.39 |
| 5 | Boston, MA | $85,289 | $41.00 |
| 6 | Harrisburg, PA | $84,766 | $40.75 |
| 7 | Annapolis, MD | $83,235 | $40.02 |
| 8 | Columbia, SC | $82,643 | $39.73 |
| 9 | Raleigh, NC | $80,065 | $38.49 |
| 10 | Albany, NY | $79,399 | $38.17 |
| 11 | Dover, DE | $77,095 | $37.06 |
| 12 | Lansing, MI | $77,012 | $37.02 |
| 13 | Charleston, WV | $75,975 | $36.53 |
| 14 | Austin, TX | $75,269 | $36.19 |
| 15 | Richmond, VA | $74,338 | $35.74 |
| 16 | Chicago, IL | $71,695 | $34.47 |
| 17 | Phoenix, AZ | $70,801 | $34.04 |
| 18 | Atlanta, GA | $69,886 | $33.60 |
| 19 | Des Moines, IA | $68,906 | $33.13 |
| 20 | Lincoln, NE | $68,357 | $32.86 |
A media marketing director's salary ranges from $56,000 a year at the 10th percentile to $108,000 at the 90th percentile.

| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $108,000 | $9,000 | $52 |
| 75th Percentile | $92,000 | $7,667 | $44 |
| Average | $77,904 | $6,492 | $37 |
| 25th Percentile | $65,000 | $5,417 | $31 |
| 10th Percentile | $56,000 | $4,667 | $27 |
The highest paying types of media marketing directors are marketing vice president, senior director of marketing, and director, product marketing.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Director Of Communications And Marketing | $87,324 | $7,277 | $41.98 | 109,600 |
| Marketing Account Manager | $67,983 | $5,665 | $32.68 | 163,297 |
| Director, Product Marketing | $141,699 | $11,808 | $68.12 | 173,038 |
| Marketing Team Leader | $67,150 | $5,596 | $32.28 | 132,966 |
| Director Of Marketing & Development | $98,174 | $8,181 | $47.20 | 151,893 |
| Marketing Manager | $104,550 | $8,712 | $50.26 | 89,627 |
Top companies hiring media marketing directors now:
Media marketing director salaries at Avid and Highmark are the highest-paying according to our most recent salary estimates. In addition, the average media marketing director salary at companies like Five Star Bank and Shipley Energy are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Avid | $119,592 | $57.50 |
| 2 | Highmark | $101,157 | $48.63 |
| 3 | Five Star Bank | $96,595 | $46.44 |
| 4 | Shipley Energy | $88,232 | $42.42 |
| 5 | Enterprise Holdings | $84,192 | $40.48 |
The average media marketing director salary has risen by $14,334 over the last ten years. In 2014, the average media marketing director earned $63,570 annually, but today, they earn $77,904 a year. That works out to a 8% change in pay for media marketing directors over the last decade.
Compare media marketing director salaries for cities or states with the national average over time.
Compare media marketing director salaries for individual cities or states with the national average.
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $77,900 | $37.45 | +3.7% |
| 2024 | $75,000 | $36.05 | +1.9% |
| 2023 | $73,600 | $35.38 | +1.5% |
| 2022 | $72,500 | $34.84 | +0.8% |
| 2021 | $71,900 | $34.56 | +1.9% |
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Learning Resources | Marketing Director, Paid Media | Vernon Hills, IL | 06/29/2025 | $150,000 |
| Henkel | SR. Manager, Media & Integrated Marketing HCB, NA | Stamford, CT | 06/19/2025 | $105,500 |
| Relevance International | Paid Media & Marketing Director | New York, NY | 05/30/2025 | $140,000 |
| Christianity Today International | Director, Media Marketing & Platform Growth | Wheaton, IL | 05/25/2025 | $80,000 |
| Learning Resources | Marketing Director, Paid Media | Vernon Hills, IL | 05/23/2025 | $150,000 |
| Vistage Worldwide, Inc. | Director of Growth Marketing-Paid Media | San Diego, CA | 03/28/2025 | $100,000 |
| Vistage Worldwide | Director, Growth Marketing-Paid Media | San Diego, CA | 02/28/2025 | $100,000 |
| Vistage Worldwide, Inc. | Director, Growth Marketing-Paid Media | San Diego, CA | 01/27/2025 | $100,000 |
| Luxxbox USA Inc. | Director-Media, Marketing, Partnerships | Petaluma, CA | 12/14/2024 | $150,000 |
| Louisiana Department of State Civil Service | Director of Marketing and Digital Media | Natchitoches, LA | 12/05/2024 | $40,000 |
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