Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
Media planner salary
Average media planner salary
$58,044
Understanding Media Planner Salaries
As of October 2025, the average annual salary for a Media Planner is $58,044. This figure represents a crucial benchmark for those considering a career in media planning. Salaries can fluctuate significantly based on several factors, including location, experience level, and specific industry.
Regional Salary Variations
Media Planners in states like California and New York often earn higher salaries, reflecting the competitive nature of the job market in these regions. For instance, in California, the average salary for a Media Planner can exceed $70,000, making it one of the top-paying states for this profession.
Experience Impact
Experience plays a significant role in determining salary levels. Entry-level Media Planners typically start around $45,000, while those with several years of experience can command salaries upwards of $80,000 or more. This growth potential highlights the importance of gaining experience and advancing skills within the field.
Job Opportunities
As businesses increasingly rely on targeted advertising, the demand for skilled Media Planners continues to rise. Exploring job openings in various sectors can lead to lucrative opportunities within this field, especially in advertising agencies, corporations, and digital marketing firms.
Let Zippia find your next media planner job
Let Zippia find your next media planner job
Where can a Media Planner earn more?
Media planner salary estimates from across the web
Average media planner salary by state
The average media planner salary in Washington, Connecticut, and Oregon are the highest in the U.S. The lowest average media planner salary states are Montana, Kansas, and New Mexico.
- State view
- County view
Highest paying states for media planners
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Connecticut | $67,481 | $32.44 |
| 2 | Oregon | $66,007 | $31.73 |
| 3 | Washington | $74,219 | $35.68 |
| 4 | Arkansas | $63,440 | $30.50 |
| 5 | North Dakota | $60,225 | $28.95 |
| 6 | Idaho | $62,074 | $29.84 |
| 7 | Minnesota | $63,942 | $30.74 |
| 8 | District of Columbia | $66,383 | $31.91 |
| 9 | Colorado | $62,886 | $30.23 |
| 10 | Maryland | $65,046 | $31.27 |
| 11 | Alaska | $61,306 | $29.47 |
| 12 | Rhode Island | $60,189 | $28.94 |
| 13 | New Jersey | $64,686 | $31.10 |
| 14 | Virginia | $61,619 | $29.62 |
| 15 | New Hampshire | $56,881 | $27.35 |
| 16 | Wyoming | $55,209 | $26.54 |
| 17 | Utah | $55,789 | $26.82 |
| 18 | Texas | $60,694 | $29.18 |
| 19 | Tennessee | $58,238 | $28.00 |
| 20 | New York | $58,306 | $28.03 |
| 21 | California | $62,104 | $29.86 |
| 22 | Kentucky | $57,452 | $27.62 |
| 23 | Delaware | $55,430 | $26.65 |
| 24 | Massachusetts | $57,592 | $27.69 |
| 25 | West Virginia | $56,043 | $26.94 |
| 26 | Nebraska | $54,542 | $26.22 |
| 27 | Pennsylvania | $54,222 | $26.07 |
| 28 | South Carolina | $54,845 | $26.37 |
| 29 | Ohio | $55,760 | $26.81 |
| 30 | Florida | $55,166 | $26.52 |
| 31 | Illinois | $54,230 | $26.07 |
| 32 | Hawaii | $54,037 | $25.98 |
| 33 | North Carolina | $53,450 | $25.70 |
| 34 | Vermont | $51,352 | $24.69 |
| 35 | Nevada | $52,095 | $25.05 |
| 36 | Arizona | $52,642 | $25.31 |
| 37 | South Dakota | $51,569 | $24.79 |
| 38 | Alabama | $51,552 | $24.78 |
| 39 | Indiana | $52,038 | $25.02 |
| 40 | Iowa | $50,950 | $24.50 |
| 41 | Wisconsin | $49,417 | $23.76 |
| 42 | Louisiana | $51,686 | $24.85 |
| 43 | Oklahoma | $50,595 | $24.32 |
| 44 | Georgia | $50,242 | $24.15 |
| 45 | Missouri | $50,942 | $24.49 |
| 46 | Montana | $49,097 | $23.60 |
| 47 | Maine | $43,627 | $20.97 |
| 48 | Kansas | $48,772 | $23.45 |
| 49 | Michigan | $47,314 | $22.75 |
| 50 | New Mexico | $48,228 | $23.19 |
| 51 | Mississippi | $46,670 | $22.44 |
Highest paying cities for media planners
The highest-paying cities for media planners are Washington, DC, Portland, OR, and Baltimore, MD.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington, DC | $66,398 | $31.92 |
| 2 | Portland, OR | $66,150 | $31.80 |
| 3 | Baltimore, MD | $65,112 | $31.30 |
| 4 | Parsippany-Troy Hills, NJ | $64,672 | $31.09 |
| 5 | Minneapolis, MN | $63,956 | $30.75 |
| 6 | Sacramento, CA | $63,463 | $30.51 |
| 7 | Lakewood, CO | $62,878 | $30.23 |
| 8 | Arlington, VA | $61,846 | $29.73 |
| 9 | Austin, TX | $60,863 | $29.26 |
| 10 | New York, NY | $58,361 | $28.06 |
| 11 | Boston, MA | $57,573 | $27.68 |
| 12 | Cleveland, OH | $56,004 | $26.93 |
| 13 | Miami, FL | $55,805 | $26.83 |
| 14 | Philadelphia, PA | $54,413 | $26.16 |
| 15 | Chicago, IL | $54,246 | $26.08 |
| 16 | Charlotte, NC | $53,391 | $25.67 |
| 17 | Las Vegas, NV | $51,873 | $24.94 |
| 18 | Birmingham, AL | $51,315 | $24.67 |
| 19 | Kansas City, MO | $50,997 | $24.52 |
| 20 | Atlanta, GA | $50,055 | $24.06 |
Media planner salary details
A media planner's salary ranges from $48,000 a year at the 10th percentile to $69,000 at the 90th percentile.
What is a media planner's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $69,000 | $5,750 | $33 |
| 75th Percentile | $63,000 | $5,250 | $30 |
| Average | $58,044 | $4,837 | $28 |
| 25th Percentile | $52,000 | $4,333 | $25 |
| 10th Percentile | $48,000 | $4,000 | $23 |
Highest paying media planner jobs
The highest paying types of media planners are communications consultant, media buyer, and planner.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Communications Coordinator | $47,075 | $3,923 | $22.63 | 39,790 |
| Campaign Coordinator | $41,865 | $3,489 | $20.13 | 24,801 |
| Public Relations Coordinator | $46,225 | $3,852 | $22.22 | 35,324 |
| Account Coordinator | $39,973 | $3,331 | $19.22 | 93,480 |
| Public Relations | $48,383 | $4,032 | $23.26 | 22,721 |
| Communications Internship | $33,458 | $2,788 | $16.09 | 62,641 |
Top companies hiring media planners now:
Which companies pay media planners the most?
Media planner salaries at RPA and TBWA Worldwide are the highest-paying according to our most recent salary estimates. In addition, the average media planner salary at companies like Fahlgren Mortine and Wpp Us Holdings Inc are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | RPA | $86,033 | $41.36 |
| 2 | TBWA Worldwide | $82,529 | $39.68 |
| 3 | Fahlgren Mortine | $81,283 | $39.08 |
| 4 | Wpp Us Holdings Inc | $79,308 | $38.13 |
| 5 | Merkle | $77,285 | $37.16 |
| 6 | Campbell-Ewald | $77,004 | $37.02 |
| 7 | Crispin Porter + Bogusky | $73,681 | $35.42 |
| 8 | Macy's | $70,777 | $34.03 |
| 9 | Saatchi & Saatchi Advertising Worldwide Inc | $70,023 | $33.66 |
| 10 | Arnold Worldwide | $70,002 | $33.65 |
| 11 | Essence Global | $68,583 | $32.97 |
| 12 | Quotient Technology | $66,027 | $31.74 |
| 13 | Gillette | $65,061 | $31.28 |
| 14 | Wunderman Thompson | $64,255 | $30.89 |
| 15 | Expedia Group | $64,006 | $30.77 |
| 16 | Thomson Reuters | $63,561 | $30.56 |
| 17 | Wieden+Kennedy | $63,253 | $30.41 |
| 18 | Caesars Entertainment | $62,924 | $30.25 |
| 19 | Gray Television | $62,114 | $29.86 |
| 20 | Razorfish | $61,586 | $29.61 |
Wage gap by gender, race and education
Media planner salary trends
The average media planner salary has risen by $8,890 over the last ten years. In 2014, the average media planner earned $49,154 annually, but today, they earn $58,044 a year. That works out to a 8% change in pay for media planners over the last decade.
Compare media planner salaries for cities or states with the national average over time.
Average media planner salary over time
Compare media planner salaries for individual cities or states with the national average.
Media planner salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $58,000 | $27.91 | +2.6% |
| 2024 | $56,500 | $27.17 | +1.9% |
| 2023 | $55,400 | $26.66 | +1.2% |
| 2022 | $54,800 | $26.35 | +2.2% |
| 2021 | $53,600 | $25.78 | +2.2% |
Recently added media planner salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Bully Pulpit International | Senior Media Planner | Washington, DC | 06/28/2025 | $58,000 |
| Horizon Media | Planner, Paid Social Media | New York, NY | 06/27/2025 | $64,350 |
| H/L Agency | Media Planner | San Jose, CA | 06/27/2025 | $67,000 |
| IPG Mediabrands | Senior Media Planner | New York, NY | 06/27/2025 | $65,000 |
| Publicis Groupe | Planner, Media Operations | Chicago, IL | 06/27/2025 | $49,305 |
| Publicis Groupe | Senior Media Planner | Birmingham, AL | 06/27/2025 | $59,850 |
| Publicis Groupe | Media Planner, Search | El Segundo, CA | 06/26/2025 | $49,305 |
| Ad+One | Paid Search & Social Media Planner | New York, NY | 06/25/2025 | $55,000 |
| Ad+One | SR. Media Planner (Hybrid) | Newark, NJ | 06/24/2025 | $75,000 |
| Flywheel Digital | Senior Media Planner | New York, NY | 06/21/2025 | $70,000 |
Media planner salary FAQs
Search for media planner jobs